PARSEH PPC Podcast

Amin Mirhasemi

The PARSEH PPC Podcast explores digital marketing strategies, Google Ads, SEO, local SEO, performance marketing, and online business growth for companies in Malaysia and beyond. Hosted by the team behind PARSEH PPC, this podcast shares practical insights, real-world campaign strategies, industry trends, and data-driven marketing techniques designed to help businesses generate leads, improve visibility, and scale online. Topics include:• Google Ads & PPC Campaigns• Search Engine Optimization (SEO)• Local SEO & Google Maps Rankings• Conversion Optimization• Social Media Marketing• Website Performance & UX• Marketing Strategy for Healthcare, Real Estate, and Home Services Whether you are a business owner, marketing manager, or entrepreneur, the PARSEH PPC Podcast delivers actionable digital marketing insights focused on measurable business growth.

  1. 9h ago

    AI-Referred Shoppers Spend More Per Visit Online

    This episode breaks down new Adobe Analytics data on why shoppers who arrive from AI tools are worth more per visit, what is driving the gap, and what online sellers can do about it. You'll learn: - What Adobe found about revenue per visit, conversion and time on site for AI referred visitors in May 2026 - Why the gain comes mostly from more visitors buying, not from larger baskets - How a large field experiment on a cross-border e-commerce platform backs this up - How AI traffic went from converting 22% worse in May 2025 to 54% better in May 2026 - Why AI traffic is still a small share of visits, and what Walmart's checkout results teach retailers - How to tag AI referrals in analytics and compare revenue per visit by channel - Why focused landing pages matter as much as the AI answer that sent the visitor - What Adobe expects for AI traffic this holiday season, and why caution still applies Whether you sell online in Malaysia or advise businesses that do, the main lesson is to measure this channel on your own site before deciding how much attention it deserves. A few simple steps will show whether the national trend holds for you. Blog Link: AI-Referred Shoppers Spend More Per Visit Online Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia. PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems. Our services include: • Google Ads Management • Search Engine Optimization (SEO) • Local SEO • Social Media Marketing • Content Marketing • Conversion-Focused Website Development Visit Our Website: https://parsehppc.com Contact PARSEH PPC: WhatsApp: +60 11 1280 6935 Address: Unit 4801-1-9 CBD Perdana 1 Persiaran Flora Off Persiaran Multimedia 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia Subscribe to the podcast for future episodes covering: Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

  2. 1d ago

    Google Ads for Real Estate Agents: Getting More Inquiries

    This episode looks at how real estate agents in Malaysia can turn Google Ads clicks into real buyer and seller inquiries, not just traffic. You'll learn: - Why matching one property type to one search beats broad agency branding - The difference between Search campaigns, Display ads, and Performance Max, and when each one earns its budget - How a dedicated landing page converts more visitors than a homepage - Why the Keyword Planner matters before setting any daily budget - What Malaysian agents must disclose in ads under REN and REA registration rules - Why Google's Local Services Ads program still is not available for real estate agents in Malaysia - Whether a small daily budget can realistically produce inquiries By the end of this episode, you'll know how to structure a Google Ads account that a Malaysian real estate agent can actually run with confidence. Blog Link: Google Ads for Real Estate Agents: Getting More Inquiries Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia. PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems. Our services include: • Google Ads Management • Search Engine Optimization (SEO) • Local SEO • Social Media Marketing • Content Marketing • Conversion-Focused Website Development Visit Our Website: https://parsehppc.com Contact PARSEH PPC: WhatsApp: +60 11 1280 6935 Address: Unit 4801-1-9 CBD Perdana 1 Persiaran Flora Off Persiaran Multimedia 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia Subscribe to the podcast for future episodes covering: Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

  3. 5d ago

    Google Ads for Laser Clinics: What Works and What Doesn’t

    This episode looks at what actually works, and what quietly fails, when a laser or aesthetic clinic in Malaysia runs paid search campaigns. You'll learn: - Why treatment-specific keywords outperform broad clinic branding - How a dedicated landing page can lift consultation bookings above a homepage - What makes ad copy trustworthy for a cosmetic procedure - The five most common paid search mistakes laser clinics make - What Google's healthcare and medicines policy allows around before and after photos - How to budget for paid search in a competitive market like Kuala Lumpur - The three main campaign types worth considering: Search, Performance Max, and Display - How soon conversion data actually becomes reliable By the end of this episode, you'll know where paid search budget should go for a laser or aesthetic clinic, and where it quietly leaks away. Blog Link: Google Ads for Laser Clinics: What Works and What Doesn't Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia. PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems. Our services include: • Google Ads Management • Search Engine Optimization (SEO) • Local SEO • Social Media Marketing • Content Marketing • Conversion-Focused Website Development Visit Our Website: https://parsehppc.com Contact PARSEH PPC: WhatsApp: +60 11 1280 6935 Address: Unit 4801-1-9 CBD Perdana 1 Persiaran Flora Off Persiaran Multimedia 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia Subscribe to the podcast for future episodes covering: Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

  4. Sep 29

    Ask Maps Is Changing How Malaysians Find Local Businesses

    Google is rolling out Ask Maps, its new Gemini-powered assistant inside Google Maps, to users in Malaysia, and this episode breaks down what is already live and what it means for local businesses. You'll learn: - What Ask Maps is and how it lets users ask Google Maps direct questions in natural language - Why the rollout is staged, so the Ask Maps button reaches different users at different times - Which features are already live in Malaysia, including chat-based search, a live transit widget, and real-time price checks - Which features are still US-only for now, including food ordering through Square, Toast, and Uber Eats, hotel discovery, event ticketing, and restaurant reservations - Why Ask Maps surfaces AI-written summaries of reviews, hours, and services before a business's own listing appears - Why accurate Google Business Profile details, hours, categories, and photos, matter more for local visibility now - How local events listed on a Business Profile can surface directly inside Ask Maps' chat-based answers - Google's plans to expand the wider update to more than 150 countries, with 500 million contributors feeding the platform worldwide This update is still rolling out in stages, so what your business's Google Business Profile shows today matters more than ever for how it appears in Ask Maps answers tomorrow. Blog Link: Ask Maps Is Changing How Malaysians Find Local Businesses Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia. PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems. Our services include: • Google Ads Management • Search Engine Optimization (SEO) • Local SEO • Social Media Marketing • Content Marketing • Conversion-Focused Website Development Visit Our Website: https://parsehppc.com Contact PARSEH PPC: WhatsApp: +60 11 1280 6935 Address: Unit 4801-1-9 CBD Perdana 1 Persiaran Flora Off Persiaran Multimedia 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia Subscribe to the podcast for future episodes covering: Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

  5. Sep 28

    Property Launch Ads: How to Attract Better-Quality Leads

    This episode breaks down why so many property launch campaigns attract the wrong kind of lead, and the specific fixes that turn ad clicks into serious, sales-ready enquiries. You'll learn: - Why optimizing for the cheapest cost per lead usually backfires for a property launch - How to choose between Google Search Ads and Facebook or Instagram ads for a launch campaign - Which qualifying questions filter out casual browsers before they reach your sales team - What makes ad copy and offers convert serious buyers instead of window shoppers - How video ads and virtual tours build trust with buyers before a site visit is realistic - Why a dedicated landing page and a simple retargeting plan keep your project top of mind - How to write property content that also holds up in AI search results If your property launch is generating plenty of clicks but not enough serious buyers, this episode gives you a practical starting checklist. Blog Link: Property Launch Ads: How to Attract Better-Quality Leads Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia. PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems. Our services include: • Google Ads Management • Search Engine Optimization (SEO) • Local SEO • Social Media Marketing • Content Marketing • Conversion-Focused Website Development Visit Our Website: https://parsehppc.com Contact PARSEH PPC: WhatsApp: +60 11 1280 6935 Address: Unit 4801-1-9 CBD Perdana 1 Persiaran Flora Off Persiaran Multimedia 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia Subscribe to the podcast for future episodes covering: Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

  6. Sep 24

    Pest Control Landing Pages: Turn Searches Into Booked Jobs

    This episode breaks down what actually belongs on a pest control landing page, and why urgent, ready-to-book searches deserve a very different page than a company homepage. You'll learn: - Why a dedicated landing page converts better than a homepage for urgent pest control searches - What belongs on the page, from headline to phone number placement to trust signals - Why building separate pages by pest type and service area matters - How Google's Local Services Ads work alongside a strong landing page - The difference between more clicks and more booked jobs, and why specific pages win on lead quality - What the last step on the page needs to actually turn a click into a booking - How to write landing page copy that also holds up in AI search results If your pest control company runs Google Ads and every click still lands on your homepage, this episode gives you a practical starting checklist. Blog Link: Pest Control Landing Pages: Turn Searches Into Booked Jobs Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia. PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems. Our services include: • Google Ads Management • Search Engine Optimization (SEO) • Local SEO • Social Media Marketing • Content Marketing • Conversion-Focused Website Development Visit Our Website: https://parsehppc.com Contact PARSEH PPC: WhatsApp: +60 11 1280 6935 Address: Unit 4801-1-9 CBD Perdana 1 Persiaran Flora Off Persiaran Multimedia 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia Subscribe to the podcast for future episodes covering: Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

  7. Sep 22

    How British Gas Got 4.3X More Sales From Its Online Ads

    This episode explains how the Target ROAS strategy at British Gas, fed with offline CRM sales data, delivered a 4.3X increase in sales volume in a new Think with Google case study. You'll learn: - What Kathy Connolly-Livings, Head of Performance Marketing at British Gas, reported: a 4.3X increase in sales volume over the control group - Why blended return on ad spend (ROAS) rose 11% during the same test - Why Target CPA rewarded lead volume instead of paying customers - How deposits and purchases recorded only in the CRM created a marketing blind spot - How British Gas fed offline CRM sales into Google Analytics and Search Ads 360 with its agencies OMD and TRKKN - The difference between Target CPA and Target ROAS - What Google changed for budget-limited campaigns from August 17, 2026 - Why Malaysian advertisers who close deals offline should track sales, not only form fills Results vary by advertiser, so treat these figures as one reported case, not a promise. The full breakdown is on the PARSEH PPC blog. Blog Link: How British Gas Got 4.3X More Sales From Its Online Ads Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia. PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems. Our services include: • Google Ads Management • Search Engine Optimization (SEO) • Local SEO • Social Media Marketing • Content Marketing • Conversion-Focused Website Development Visit Our Website: https://parsehppc.com Contact PARSEH PPC: WhatsApp: +60 11 1280 6935 Address: Unit 4801-1-9 CBD Perdana 1 Persiaran Flora Off Persiaran Multimedia 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia Subscribe to the podcast for future episodes covering: Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

  8. Sep 21

    Google Ads for Aesthetic Clinics: Attract High-Value Clients

    This episode breaks down how aesthetic and cosmetic clinics can use Google Ads to attract higher-value clients, without running into the compliance restrictions that trip up many campaigns in this industry. You'll learn: - Why intent-driven search traffic converts better for aesthetic clinics than generic brand awareness ads - How to structure a Google Ads account around specific treatments instead of one broad campaign - Which ad extensions help a clinic before the click even happens - What Google restricts for cosmetic and invasive procedures, including personalized targeting and before and after images - How local SEO, a Google Business Profile, and social media support paid campaigns instead of competing with them - Why a short booking form and one clear call to action decide whether a click becomes a consultation - How to make clinic content easier for AI search tools to find and use If your clinic runs Google Ads and your account has not been reviewed against a compliance checklist recently, this episode gives you a practical starting point. Blog Link: Google Ads for Aesthetic Clinics: Attract High-Value Clients Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia. PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems. Our services include: • Google Ads Management • Search Engine Optimization (SEO) • Local SEO • Social Media Marketing • Content Marketing • Conversion-Focused Website Development Visit Our Website: https://parsehppc.com Contact PARSEH PPC: WhatsApp: +60 11 1280 6935 Address: Unit 4801-1-9 CBD Perdana 1 Persiaran Flora Off Persiaran Multimedia 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia Subscribe to the podcast for future episodes covering: Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

About

The PARSEH PPC Podcast explores digital marketing strategies, Google Ads, SEO, local SEO, performance marketing, and online business growth for companies in Malaysia and beyond. Hosted by the team behind PARSEH PPC, this podcast shares practical insights, real-world campaign strategies, industry trends, and data-driven marketing techniques designed to help businesses generate leads, improve visibility, and scale online. Topics include:• Google Ads & PPC Campaigns• Search Engine Optimization (SEO)• Local SEO & Google Maps Rankings• Conversion Optimization• Social Media Marketing• Website Performance & UX• Marketing Strategy for Healthcare, Real Estate, and Home Services Whether you are a business owner, marketing manager, or entrepreneur, the PARSEH PPC Podcast delivers actionable digital marketing insights focused on measurable business growth.