PARSEH PPC Podcast

Dr. Amin Mirhashemi
  • 0.0 (0)
  • Marketing

The PARSEH PPC Podcast explores digital marketing strategies, Google Ads, SEO, local SEO, performance marketing, and online business growth for companies in Malaysia and beyond. Hosted by the team behind PARSEH PPC, this podcast shares practical insights, real-world campaign strategies, industry trends, and data-driven marketing techniques designed to help businesses generate leads, improve visibility, and scale online. Topics include:• Google Ads & PPC Campaigns• Search Engine Optimization (SEO)• Local SEO & Google Maps Rankings• Conversion Optimization• Social Media Marketing• Website Performance & UX• Marketing Strategy for Healthcare, Real Estate, and Home Services Whether you are a business owner, marketing manager, or entrepreneur, the PARSEH PPC Podcast delivers actionable digital marketing insights focused on measurable business growth.

  1. 19h ago

    How to Measure Google Ads Enquiry Quality, Not Just Cost

    This episode explains how Malaysian business owners can judge Google Ads by the quality of each enquiry, not only by what it cost, and how to feed that information back to Google. You'll learn: - Why a low cost per enquiry can hide job seekers, price-only shoppers and wrong numbers - How primary and secondary conversion actions shape what Google Ads aims for - The four steps for scoring enquiries in a shared spreadsheet - How to use the labels qualified, possible, unqualified and not real - How to work out cost per qualified enquiry, with an illustrative RM3,000 example - Which Google Ads reports help you find where weak enquiries start - Why Quality Score is a diagnostic tool and not a measure of who calls - How minimum call length and enhanced conversions for leads send quality back to Google Ads A business that only watches cost can end up paying for enquiries it can never serve. This episode gives you a simple way to measure what actually matters and improve it one change at a time. Blog Link: How to Measure Google Ads Enquiry Quality, Not Just Cost Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia. PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems. Our services include: • Google Ads Management • Search Engine Optimization (SEO) • Local SEO • Social Media Marketing • Content Marketing • Conversion-Focused Website Development Visit Our Website: https://parsehppc.com Contact PARSEH PPC: WhatsApp: +60 11 1280 6935 Address: Unit 4801-1-9 CBD Perdana 1 Persiaran Flora Off Persiaran Multimedia 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia Subscribe to the podcast for future episodes covering: Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

  2. 2d ago

    Google Ads Offline Conversions: Could Your Reports Be Wrong?

    This episode covers a November 2026 report that Google Ads can credit offline conversions to the wrong account, and what advertisers should check. You'll learn: - Why Google Ads can record an offline conversion in an account that never earned the click - How matching conversion action names across several accounts set up the problem - Why a Successful or #OK upload status only shows the row was readable - What count settings, spam filtering, timing, and click age do to uploaded conversions - Why click IDs expire after 90 days and what that means for a long sales cycle - Whether Smart Bidding is affected, and why that claim is still unverified - Which fixes are safest: separate uploads, unique names, or manager-level measurement - How to compare your CRM totals with what each account reports The episode also looks at Google's 2026 changes to offline imports and why the cause is still unconfirmed. If you upload sales data to more than one account, it makes a useful checklist. Blog Link: Google Ads Offline Conversions: Could Your Reports Be Wrong? Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia. PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems. Our services include: • Google Ads Management • Search Engine Optimization (SEO) • Local SEO • Social Media Marketing • Content Marketing • Conversion-Focused Website Development Visit Our Website: https://parsehppc.com Contact PARSEH PPC: WhatsApp: +60 11 1280 6935 Address: Unit 4801-1-9 CBD Perdana 1 Persiaran Flora Off Persiaran Multimedia 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia Subscribe to the podcast for future episodes covering: Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

  3. 3d ago

    How to Get More Customer Calls From Google Local Search

    This episode explains how a Malaysian service business can turn Google local search into phone calls, from profile set-up to measuring what happens after a customer taps the call button. You'll learn: - What Google local search is and how a Google Business Profile becomes a listing - How Google ranks local results by relevance, distance and prominence - Which profile fields matter for calls, including phone number, category, hours and services - Why Google counts a call button tap and not an answered call - How to set special hours for Hari Raya, Chinese New Year and Deepavali - How reviews and review replies fit into local ranking - How to track views, call taps, answered calls and bookings with an illustrative example - Which common mistakes and limits cap the number of calls Local calls depend on more than a ranking, so the episode also covers staff cover, voicemail and your website. Results differ for every business, area and season. Blog Link: How to Get More Customer Calls From Google Local Search Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia. PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems. Our services include: • Google Ads Management • Search Engine Optimization (SEO) • Local SEO • Social Media Marketing • Content Marketing • Conversion-Focused Website Development Visit Our Website: https://parsehppc.com Contact PARSEH PPC: WhatsApp: +60 11 1280 6935 Address: Unit 4801-1-9 CBD Perdana 1 Persiaran Flora Off Persiaran Multimedia 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia Subscribe to the podcast for future episodes covering: Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

  4. Nov 5

    How to Lower Google Ads Cost Per Enquiry

    In this episode of the PARSEH PPC Podcast, we explain how Malaysian service businesses can lower their cost per enquiry in Google Ads by fixing wasted clicks, landing pages, bidding and tracking. You'll learn: - The simple sum behind what each enquiry costs: click price divided by enquiry rate - Why a higher enquiry rate can save more than a cheaper click, using an illustrative RM80 to RM50 example - How negative keywords and match types cut wasted clicks - What Quality Score is, and why Google Ads Help calls it a diagnostic tool and not an auction input - How landing pages and ad copy that match the search can lift the enquiry rate - Why Smart Bidding needs conversion tracking and at least 30 conversions to measure - How to set a break-even figure so the cheapest enquiry is not mistaken for the most profitable one - Which fix to try first, and why to test one change at a time If your Google Ads brings enquiries but the cost keeps creeping up, this episode gives you a clear order of work and the numbers to check at each step. Blog Link: How to Lower Google Ads Cost Per Enquiry Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia. PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems. Our services include: • Google Ads Management • Search Engine Optimization (SEO) • Local SEO • Social Media Marketing • Content Marketing • Conversion-Focused Website Development Visit Our Website: https://parsehppc.com Contact PARSEH PPC: WhatsApp: +60 11 1280 6935 Address: Unit 4801-1-9 CBD Perdana 1 Persiaran Flora Off Persiaran Multimedia 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia Subscribe to the podcast for future episodes covering: Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

  5. Nov 3

    Google Expands AI Mode Ads to Malaysia: What It Means

    This episode covers how ads in AI Mode are arriving in Malaysia, what Google has confirmed so far, and what local advertisers should check first. You'll learn: - Which ten markets have ads in AI Mode, and which three are planned for Q4 2026 - Why Malaysia currently supports English-language ads only - Why Google is expanding now, including longer, natural-language queries - How current Search, Shopping and Performance Max campaigns qualify automatically with no separate budget - The difference between direct and response-based matching, and where exact and phrase match fall - What Google has not published, including any Malaysia results - Which controls advertisers do not have, including opting out and editing AI explainers - What to review and test first, including search term reports and a controlled broad match or AI Max test Google has confirmed the rollout but not the performance data. Listen for a quick, practical checklist you can apply to your existing campaigns. Blog Link: Google Expands AI Mode Ads to Malaysia: What It Means Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia. PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems. Our services include: • Google Ads Management • Search Engine Optimization (SEO) • Local SEO • Social Media Marketing • Content Marketing • Conversion-Focused Website Development Visit Our Website: https://parsehppc.com Contact PARSEH PPC: WhatsApp: +60 11 1280 6935 Address: Unit 4801-1-9 CBD Perdana 1 Persiaran Flora Off Persiaran Multimedia 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia Subscribe to the podcast for future episodes covering: Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

  6. Nov 2

    Interior Designers Use Project Pages to Get More Enquiries

    This episode explains why each finished job deserves its own project page, what that page should include, and how to tell whether it is bringing in enquiries. You'll learn: - What a project page is and how it differs from a portfolio page or gallery - The seven parts every project page needs, from title to next step - How to write a design story in four short sentences - How clear titles, photo descriptions and links help Google understand a page - Why one clear next step matters more than a long contact menu - Which four form fields are enough for an enquiry form - Five common mistakes that weaken project pages, including slow, oversized photos - How to divide enquiries by visits to see which pages work Project pages take time to be found, so the episode also covers what a small studio with few finished jobs can realistically do. Listen for a simple check you can run on your own pages this week. Blog Link: Interior Designers: Use Project Pages to Get More Enquiries Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia. PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems. Our services include: • Google Ads Management • Search Engine Optimization (SEO) • Local SEO • Social Media Marketing • Content Marketing • Conversion-Focused Website Development Visit Our Website: https://parsehppc.com Contact PARSEH PPC: WhatsApp: +60 11 1280 6935 Address: Unit 4801-1-9 CBD Perdana 1 Persiaran Flora Off Persiaran Multimedia 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia Subscribe to the podcast for future episodes covering: Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

  7. Oct 29

    How Google Ads Helps AC Companies Get More Installations

    Air conditioning companies can use Google Ads to reach homeowners at the moment they search for a new unit, and this episode explains how to set that up in Malaysia. You'll learn: - Why homeowners' searches for a new unit show a need today - How to split campaigns by installation, servicing and emergency repair - Which negative keywords block searches that never become jobs - How to limit ads to the service areas and hours your crew can cover - What an AC landing page needs: real photos, a short form and a tap-to-call number - How to track phone calls and form submissions, and what the 2026 call-only ads change means - How to work out what one enquiry is worth before setting a budget - Where paid ads fall short, and how fast replies protect your spend Every figure in the worked example is illustrative, and results depend on competition, budget, your page and response speed. Listen for the simple arithmetic that turns a job value into a limit on what each enquiry is worth. Blog Link: How Google Ads Helps AC Companies Get More Installations Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia. PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems. Our services include: • Google Ads Management • Search Engine Optimization (SEO) • Local SEO • Social Media Marketing • Content Marketing • Conversion-Focused Website Development Visit Our Website: https://parsehppc.com Contact PARSEH PPC: WhatsApp: +60 11 1280 6935 Address: Unit 4801-1-9 CBD Perdana 1 Persiaran Flora Off Persiaran Multimedia 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia Subscribe to the podcast for future episodes covering: Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

  8. Oct 27

    How Reckitt Uses Social Media to Grow Sales in China

    This episode looks at Reckitt's social media strategy in China, how it moved most of its sales online, and what other businesses can learn from the results and the risks. You'll learn: - Why about 80% of Reckitt's China sales now come through e-commerce and social commerce, up from 30% six years ago - How short videos and livestreams on Douyin let Reckitt test thousands of pieces of content - What Reckitt means by "China speed" and how it applies fast testing across the business - Which results Reckitt has reported, including 12 straight quarters of double-digit growth in China - Why 15 billion views point to brand awareness but do not prove profit - How the Durex VAT and content rule changes expose the risk of relying on platforms - Why Reckitt's limited disclosure on China profit and customer costs matters - How smaller businesses can test short video without copying Reckitt's scale Reckitt's approach shows that speed and testing matter more than size. The episode also explains why every business should keep its own website and customer list as platform rules change. Blog Link: How Reckitt Uses Social Media to Grow Sales in China Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia. PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems. Our services include: • Google Ads Management • Search Engine Optimization (SEO) • Local SEO • Social Media Marketing • Content Marketing • Conversion-Focused Website Development Visit Our Website: https://parsehppc.com Contact PARSEH PPC: WhatsApp: +60 11 1280 6935 Address: Unit 4801-1-9 CBD Perdana 1 Persiaran Flora Off Persiaran Multimedia 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia Subscribe to the podcast for future episodes covering: Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

See All (66)

About

The PARSEH PPC Podcast explores digital marketing strategies, Google Ads, SEO, local SEO, performance marketing, and online business growth for companies in Malaysia and beyond. Hosted by the team behind PARSEH PPC, this podcast shares practical insights, real-world campaign strategies, industry trends, and data-driven marketing techniques designed to help businesses generate leads, improve visibility, and scale online. Topics include:• Google Ads & PPC Campaigns• Search Engine Optimization (SEO)• Local SEO & Google Maps Rankings• Conversion Optimization• Social Media Marketing• Website Performance & UX• Marketing Strategy for Healthcare, Real Estate, and Home Services Whether you are a business owner, marketing manager, or entrepreneur, the PARSEH PPC Podcast delivers actionable digital marketing insights focused on measurable business growth.

Information

  • Creator
    Dr. Amin Mirhashemi
  • Years Active
    2026
  • Episodes
    66
  • Rating
    Clean
  • Copyright
    © 2026 © 2026 PARSEH PPC Podcast
  • Show Website
    PARSEH PPC Podcast