Legal Marketing Radio

LaFleur
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Legal Marketing Radio is a podcast that covers legal marketing tips and strategies as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing.

  1. Entrepreneurship in the AI Era with Yulia Chiaburu

    May 14

    Entrepreneurship in the AI Era with Yulia Chiaburu

    On Legal Marketing Radio, host Chip interviews Yulia Chiaburu, a Solutions Architect Leader at AWS with 24+ years of experience across startups, enterprises, and Fortune 500 companies, about how AI is fundamentally reshaping the SaaS business model. Chiaburu explains that the traditional playbook — seat-based subscriptions, switching cost lock-in, and annual price increases — is cracking under three pressures: agents replacing human users, the rise of vibe coding lowering the barrier to build custom software, and a buyer shift toward paying for outcomes rather than access. She introduces concepts like "services software," outcome-based and usage-based pricing, and the importance of AI-native platforms where AI is core to the product rather than bolted on. The conversation covers real-world examples including a law firm's AI-powered intake and case management system, internal AI adoption challenges, the value of peer learning networks, and the competitive advantages West Michigan holds — domain expertise, lower burn rate, and a growing university talent pipeline — as AI lowers the barrier to founding a startup without coastal VC funding. 00:00 SaaS Is Cracking 01:00 Meet Yulia Chiaburu 03:30 What Is SaaSmageddon? 05:00 Services Software and Outcome-Based Pricing 06:30 AI-Native vs. Bolted-On AI 07:00 Should You Still Build a SaaS Startup? 14:00 AI Adoption Inside Organizations 22:00 Walking Teams Through AI Unlocks 24:00 Peer Groups as a Learning Strategy 26:00 Local vs. Open-Source Model Choices 28:00 West Michigan's Startup Advantages 29:30 Wrap Up

    31 min
  2. AI and HIPAA Compliance With Steve Goulet

    Apr 3

    AI and HIPAA Compliance With Steve Goulet

    AI and HIPAA Compliance: Governance, Observability, and Human-in-the-Loop Safeguards On Legal Marketing Radio, the host interviews Steve Goulet, a healthcare technology executive with 20+ years' experience, about using AI in healthcare while staying HIPAA-compliant. Goulet emphasizes AI must remain a tool with a human in the loop and should not independently make clinical decisions due to hallucination risk and unclear regulatory alignment. He describes AVI's AI uses—operational AI, ambient listening scribes integrated with the EHR, and a custom support bot for the website and patient/support portals—plus moving to Claude Enterprise under a BAA for enterprise controls and observability. He stresses auditable monitoring, data retention, guardrails to limit PHI exposure, and minimizing third-party data sharing by hosting an open-source stack internally. The discussion covers prompt injection risks, system prompts, automated testing using prompt libraries and tools like LangFuse/LangSmith, DevOps-style release practices, and cautious, state-by-state regulatory engagement for emerging interfaces like digital human avatars.   00:00 AI and HIPAA Overview 00:11 Meet Steve Goulet 02:01 AI as Tool Not Clinician 07:08 Building Compliant AI Stack 09:50 PHI Control and Vendors 13:09 Auditability for Small Teams 16:35 Testing and Guardrails 20:13 Prompt Injection Risks 23:21 System Prompts and DevOps 27:26 Regulatory Caution and Litigation 29:43 Digital Human Avatar Plans 31:59 Wrap Up and Next Steps

    33 min
  3. The AI-Augmented Law Firm With Eric Romano

    Feb 27

    The AI-Augmented Law Firm With Eric Romano

    AI in Legal Practice and Marketing: Eric Romano on Adoption, Workflow, and Emerging Liability Trends   Host Chip LaFleur interviews Eric Romano of Romano Law Group about how AI is being adopted in legal practice and AI-powered marketing tools. Romano describes his long-standing focus on technology and revisits predictions he made in 2016, including the rise of "digital attorneys" (inspired by IBM Watson), autonomous vehicles shifting negligence claims toward product liability, and the "internet of things" driving discovery of wearable-device data in injury litigation; he also expects growing drone and passenger-drone liability. LaFleur shares an earlier predictive-analytics model for PI intake and notes how quickly websites and campaigns can now be launched with AI. Romano explains current AI uses in his practice: generating initial drafts, summarizing and querying large document sets, and brainstorming, while emphasizing review, guardrails, and leading teams through change resistance by demonstrating AI's efficiency and quality benefits.   00:00 Welcome and Guest Intro 00:57 Why Tech Matters Now 01:54 2016 Predictions and Watson 03:57 Predictive Analytics in PI 05:49 Autonomous Cars and Liability 07:47 IoT Data in Discovery 08:32 Drone Claims and New Niches 09:34 AI Powered Marketing Sites 11:34 Building Sites from Transcripts 12:52 How Eric Uses AI Daily 14:42 Claude Tools and Cowork 18:00 Training Teams and Guardrails 23:06 Never Stop Learning Wrap Up

    24 min
  4. AI, Security, and Sustainability With Andrew Crosley

    Feb 2

    AI, Security, and Sustainability With Andrew Crosley

    Bridging Legal Workflows with AI: Insights from Andrew Crosley   In this episode of Legal Marketing Radio, Andrew Crosley from Crosley Law Firm discusses the integration of AI tools in legal workflows. As an intake coordinator and legal AI implementer, Andrew shares insights on building secure AI systems for law firms, focusing on automating processes and enhancing efficiency. Highlights include projects like a call intelligence system and a system referencing Texas legal codes, addressing security concerns, and the benefits of local vs. cloud AI models. The discussion also covers the importance of familiarizing staff with AI tools and the potential of new technologies in transforming legal operations.   00:00 Introduction to Legal Marketing Radio 00:05 Meet Andrew Crosley: Legal AI Innovator 00:47 AI Tools for Law Firm Optimization 02:46 Ensuring Security in AI Implementations 04:26 Local vs. Cloud AI Solutions 09:34 Voice to Text Innovations 11:56 Building and Integrating AI Tools 13:08 Advice for Law Firms on AI Adoption 14:55 Learning and Using AI Development Tools 18:08 Conclusion and Final Thoughts

    19 min
  5. Episode 47 - Inside Connectionology: Key Takeaways from "Depositions Are Trial" With Ginger Jirik

    12/11/2025

    Episode 47 - Inside Connectionology: Key Takeaways from "Depositions Are Trial" With Ginger Jirik

    Exploring the Unique Experience of Connectionology Seminars with Ginger Jirik   In this episode of Legal Marketing Radio, host Chip LaFleur sits down with Ginger Jirik, the Executive Director of Connectionology Seminars of America. They delve into the unique aspects of Connectionology, including its history, growth, and the intimate nature of its seminars which foster deep networking opportunities. Ginger highlights upcoming events in Sun Valley, Idaho, and Italy, and introduces a new initiative—the Pain, Injury, and Damages Institute, set to launch in 2026. The discussion also touches on the pivotal role of technology and AI in modern legal practice and conference organization.   00:00 Welcome to Legal Marketing Radio 00:03 Introduction to Ginger Jirik and Connectionology 01:05 The Origins and Growth of Connectionology 02:29 Upcoming Events and Conferences 03:32 The Value of Intimate Conferences 06:54 Incorporating AI and Technology 09:32 Behind the Scenes of Organizing Conferences 13:57 Future Plans and Exciting Announcements 16:44 Conclusion and Farewell

    17 min
  6. Legal Intake Optimization With Kerri Coby White

    10/20/2025

    Legal Intake Optimization With Kerri Coby White

    Optimizing Legal Intake with Kerri Coby White: Insights from The Law Firm Growth Machine   In this episode of Legal Marketing Radio, Chip LaFleur interviews Kerri Coby White, CEO of Kerri James and author of 'The Law Firm Growth Machine.' With over a decade of experience helping law firms enhance their intake, business development, and growth strategies through data and technology, Kerri shares her journey from education to marketing for law firms. They delve into the importance of optimizing legal intake, the role of empathy and human-centered design, and the impact of AI on marketing and intake processes. Kerri also discusses her transition from teaching to marketing, her innovative intake system, and the critical role of data in driving sustainable growth for law firms. Tune in to gain valuable insights on transforming legal intake into a competitive advantage and learn about Kerri's book, which provides practical strategies for law firm growth.   00:00 Introduction to Legal Marketing Radio 00:42 Meet Kerri Coby White: From Educator to Legal Marketing Expert 02:31 The Role of AI in Modern Marketing 16:32 The Importance of Empathy in Client Interactions 20:08 Practical Tips for Improving Legal Intake 23:28 Conclusion and Final Thoughts

    25 min
  7. What Social Media Trends Really Mean for Attorneys With Jason Brower

    10/09/2025

    What Social Media Trends Really Mean for Attorneys With Jason Brower

    Leveraging Social Media for Strategic Growth: Insights from Jason Brower   In this episode of Legal Marketing Radio, Chip LaFleur discusses social media strategies with Jason Brower, Director of Membership and Communications at Kent Country Club. Jason shares his unique perspectives on how attorneys and law firms can use social media strategically for growth, moving beyond simply chasing viral trends. With a rich background in social media and automation in both sports and the legal industry, Jason offers actionable advice on creating diverse content, engaging communities authentically, and adapting strategies to the highly regulated environments found in both private clubs and law firms. The conversation also touches upon the impact of private equity in the legal field, effective social media practices, and key performance indicators for measuring success.   00:00 Introduction to Legal Marketing Radio 00:44 Meet Jason Brower: Social Media Expert 01:42 Jason's Journey in Social Media 03:01 Social Media Strategies for Law Firms 05:15 Private Equity in the Legal World 07:55 Creating Engaging Content 11:17 Community Engagement and Volunteering 12:20 Clubhouse Renovations and Communication 15:22 Lightning Round: Social Media Tips 18:20 Conclusion and Farewell

    19 min
  8. The Importance of DEI Initiatives in the Current Climate With TaRita Johnson

    08/12/2025

    The Importance of DEI Initiatives in the Current Climate With TaRita Johnson

    Strategic and Inclusive Talent Pipelines with TaRita D. Johnson   In this episode of Legal Marketing Radio by LaFleur Marketing, we explore the critical intersection of diversity, equity, and inclusion (DEI) with marketing. TaRita D. Johnson, Senior Vice President of Talent and Diversity at The Right Place, shares insights on building strategic and inclusive talent pipelines. Johnson's extensive background in higher education, corporate talent acquisition, and DEI program design informs her approach to bridging connections between employers, educational institutions, and communities. She emphasizes the importance of values-based branding for law firms, highlighting that a firm's commitment to DEI can directly impact client and employee trust, retention, and overall organizational credibility. The discussion spans DEI implementation strategies, leadership challenges, and the importance of authentic representation in marketing and workplace culture.   00:00 Introduction to Legal Marketing Radio 00:06 Meet TaRita D Johnson: Career and Background 01:25 Role and Responsibilities at The Right Place 04:20 The Importance of Diversity, Equity, and Inclusion 04:39 Values-Based Branding in the Legal Industry 06:40 Challenges and Strategies in DEI Implementation 19:00 Advice for Law Firm Leaders 20:15 Conclusion and Farewell

    21 min
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About

Legal Marketing Radio is a podcast that covers legal marketing tips and strategies as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing.

Information

  • Creator
    LaFleur
  • Episodes
    53
  • Rating
    Clean
  • Copyright
    © 2018 LaFleur Marketing - All rights reserved
  • Show Website
    Legal Marketing Radio