The Founder Podcast Lab

Kenneth Adams
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  • Entrepreneurship

The Founder Podcast Lab is a show for founders and business owners who already have a podcast and want it to do more for their business. Each episode looks at how founders use podcasts to build trust, meet the right people, support sales, sharpen their ideas, and turn good conversations into real business assets over time. Hosted by Kenneth Adams, the show explores the strategy behind founder-led podcasts, what makes them work, what slows them down, and how consistent conversations can create leverage beyond the episode itself.

  1. 7h ago

    How His Podcast Won a Multimillion-Dollar Listing Over Other Brokers

    Matt Uhler doesn't pitch anything on his podcast, and it still won him a multimillion-dollar listing over other brokers. Matt is a business broker with 28 years in the trade. His show, What's Your Deal, is a credibility tool, not an offer. Buyers and sellers watch it, see how he thinks, and reach out when they're ready. In this conversation he walks through how he runs it like the sales meeting: batching a full studio day, prepping every guest, and fixing the mistakes he caught when he listened back. Want your show handled so it can actually feed the business? https://propodconcierge.com 3 THINGS YOU CAN DO AFTER THIS EPISODE 1. Treat every episode like the sales meeting, because your best prospects watch before they ever call. A multimillion-dollar business interviewed other brokers and chose Matt, in large part because they had already seen how he thinks on his show. Before you publish, ask one question: if my best prospect only saw this episode, would they hire me? 2. Have the conversation your ideal client wants to hear, right in front of them. Matt's one change for any show that isn't bringing in business is clarity of purpose: speak to the people you want to work with so they see you can help them. Write that one client at the top of your next outline and cut any question they would not care about. 3. Put your podcast in the advertising budget, not the hobby column. Matt's rough guess is $1,500 to $1,700 per recording day all in, and one day records 7 to 8 episodes. On the other side, one multimillion-dollar listing he won in large part because of the show will mean a very significant amount of money for his firm when it closes. Budget it like marketing, then ask every new client if they saw the show. The proof is a real deal. A multimillion-dollar business had other brokers to choose from. They picked Matt and his firm, in large part because of what they had seen on the show. Robert Kiyosaki said yes to being a guest for the same reason: the earlier episodes looked professional. In this episode: - Why his podcast is a credibility tool, not an offer - Batching 7 to 8 episodes in one studio day - The promotion plan around every release - How quality got Robert Kiyosaki to say yes - The multimillion-dollar listing the show helped him win - What it costs and why he treats it like an ad budget - The dry intro mistake and how he is fixing it - How to bring more energy on camera - Clarity of purpose: the one change for your next episode About the guest, Matt Uhler: Matt Uhler is a business broker with 28 years helping people buy, sell, and finance businesses, and an educator who coaches, speaks, and consults with business owners. He hosts What's Your Deal, a weekly show whose guests include Robert Kiyosaki. LinkedIn: https://www.linkedin.com/in/matt-uhler-a9896612/ Website: https://www.ampedsuccess.com/ YouTube, What's Your Deal: https://www.youtube.com/@AmpedSuccess Prepping outlines, chasing the edit, cutting clips, writing the announcement post, and trying to keep a weekly schedule without a team behind you. Stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. You record, we handle the rest. Apply here to see if there's a slot open: https://propodconcierge.com This has been the Founder Podcast Lab. See you in the next episode.

  2. Sep 28

    Your Podcast Isn't Getting You Found. Here's How One Founder Fixed It

    Six months into his podcast, ChatGPT was calling Wes Towers a leading expert in his industry. He didn't get there by recording more. He got there by what he does after every episode. Wes runs Uplift 360, a digital agency for trades and construction brands, and hosts Built. Trusted. Chosen. His buyers are on the road all day, listening between job sites. He publishes every episode unedited, turns every transcript into a blog post and social posts, and builds episodes around what his builders are searching for right now. It is simple, and most founders skip it. Want your show handled so it can actually feed the business? https://propodconcierge.com 3 THINGS YOU CAN DO AFTER THIS EPISODE 1. Turn every episode into a blog post on your own website. Wes's team runs each transcript through an AI prompt that writes a blog post, then a second prompt turns that blog post into social posts. AI reads text much more easily than audio. Six months in, ChatGPT and Google's AI were calling him a leading expert in his industry. Write one prompt that turns your transcript into a blog post, and put your next episode on your site this week. 2. Build your next episode around what your buyers are searching for right now. Wes's builders got hit with tax changes on investment properties and went looking for what it meant. Topical episodes like that are how new people find him. When he needed a population expert he didn't know, he found the best one he could and messaged him on LinkedIn, and the clips from that episode beat the full show. Write down three questions your buyers are asking this month and book a guest who can answer one. 3. Make it easy for buyers to ask to be on your show. Wes says most people who reach out to be guests are potential customers. One asked to come on, then mentioned he was collecting website quotes. Wes pitched, won the job, and launched the site before the guest ever recorded. Put a be-a-guest link in your show notes and on your website. The proof is small and real. A listener asked to be a guest, mentioned he was getting website quotes, and Wes won the job before they ever recorded. People in his industry now recognize him at networking events. They know, like, and trust him before they meet. In this episode: - Why AI can't hear your podcast, and what to publish instead - Transcript to blog post to social posts, the exact order - Why your Google Business Profile still matters when buyers are ready to spend - Why he publishes every episode unedited - Building episodes around what your buyers are searching for right now - How a guest request turned into a website client About the guest, Wes Towers: Founder of Uplift 360, a digital agency for trades and construction brands in Australia, and host of Built. Trusted. Chosen. LinkedIn: https://www.linkedin.com/in/westowers/ Website: https://uplift360.com.au YouTube, Built. Trusted. Chosen.: https://www.youtube.com/@uplift_360 Pulling the transcript, writing the blog post, cutting the clips, scheduling the posts, and still trying to run the business. Stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. You record, we handle the rest. Apply here to see if there's a slot open: https://propodconcierge.com This has been the Founder Podcast Lab. See you in the next episode.

  3. Sep 21

    Your Podcast Has One Constraint Right Now. Most Founders Never Look For It

    A guy listened to 500 episodes of Alan's podcast and changed nothing. That is when Alan told his co-host their show sucked. Alan Lazaros has published an episode every single day for nine years with Kevin Palmieri on Next Level University. Zero revenue in 2017. $452,000 in 2025. A 25 person team. And his read on why most founder podcasts go nowhere is not the one you expect. Want your show handled so it can actually feed the business? https://propodconcierge.com 3 THINGS YOU CAN DO AFTER THIS EPISODE 1. Make every episode point at one next thing. Alan's show promotes whatever is coming up next. Pick the one thing you want people to do this month and point every episode at it until it is done. 2. Name the one step between your episode and your paid offer. Alan has free layers, then a paywall, then programs, then one on one. Each layer invites people one step deeper. Most founder podcasts jump straight from episode to book a call, and that gap is where the business dies. 3. Say out loud who your show is not for. Alan tells listeners on air that if they want big rewards for minimal effort, his show is not for them. 30,000 followers turn into 39 clients, on purpose. He walks through the business model behind it. Social media is the mall. The podcast is your store. 30,000 people at the top, 39 one on one clients at the bottom, and every layer built to add value and invite people one step deeper. The podcast sits at the top and feeds everything, and everything feeds it back. Then he gets blunt about the part founders avoid. Knowledge is not power. Behavior change is. Your podcast has a constraint right now and you are probably not looking for it. In this episode: - Passion, purpose, profit, and why doing them out of order kills shows - Nine years of real revenue numbers, stated on air - How 30,000 followers becomes 39 clients, on purpose - Why being for everyone means being for no one - The 500 episode listener who proved the show wasn't working - The compounding math on never missing a day - Prep, rep, reflect, perfect, and finding where your show sucks About the guest, Alan Lazaros: Co-founder and co-host of Next Level University with Kevin Palmieri. Former computer engineer turned business, peak performance and fitness coach. Roughly 2,500 daily episodes, 39 one on one clients, over 7,286 coaching sessions logged. He also runs the Next Level Hope Foundation for kids of single parents. LinkedIn: https://www.linkedin.com/in/alanlazarosllc/ Website: https://www.nextleveluniverse.com/ YouTube, Next Level University: https://www.youtube.com/@NextLevelUniversity Alan's whole answer is get a little better every episode and never miss. That falls apart fast when you are the one editing, cutting the clips, writing the descriptions, chasing the guests, and posting all of it. Stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. You record, we handle the rest. Apply here to see if there's a slot open: https://propodconcierge.com This has been the Founder Podcast Lab. See you in the next episode.

  4. Sep 7

    Your Podcast Isn't Bringing In Clients. Here's How One Founder Turned Hers Into a Networking Engine Instead

    Key Takeaways • Treat podcast guests as long-term relationships, not immediate sales opportunities. • Re-promote old episodes when a guest has a milestone or becomes relevant again. • Make your podcast name and positioning obvious enough that the right people can discover it. She wrote a check with a comma in it every month for six months, and the podcast still wasn't paying for itself. Aubrey Fitzloff runs an independent insurance agency in South Carolina. Last year a marketing firm pitched her a podcast as a funnel into the parts of the Carolinas she can't drive to, lined up about 40 recordings in a 60 day sprint, and sent an invoice every month. At six months and more than $20,000 in, she had to make a call. She let them go. Want your show handled so it can actually feed the business? https://propodconcierge.com She kept the show. What changed was what she expects from it. She can't tell you her download numbers and says they don't matter. The business that did come in came through the show, not from it, and it came slowly, out of relationships she was in no rush to convert. So now she doesn't chase new guests. She has 40 to 50 episodes already recorded, she's connected to nearly every guest on LinkedIn, and when one of them hits a milestone, that's the week their episode goes back out. It's the most repeatable networking play we've had on this show, and it costs nothing but attention. In this episode: - What over $20,000 in six months actually bought, and why she stopped writing the check - Why she refuses to pitch a guest at the end of a recording, even when the fit is obvious - The download numbers question, and why she stopped asking it - How she uses LinkedIn to decide which old episode gets republished this week - Why a rebrand for discoverability beat a clever name built off the company About the guest, Aubrey Fitzloff: Owner of LifeTime Insurance Agency, an independent brokerage serving North and South Carolina with health, Medicare, life and disability coverage. She hit 20 years in the industry this year and hosts the Carolina Business Leadership Show. LinkedIn: https://www.linkedin.com/in/aubreyfitzloff/ Company, LifeTime Insurance Agency: https://ltins.com/ Podcast, Carolina Business Leadership Show: https://www.youtube.com/@carolinabusinessleadershipshow Sitting on episodes you recorded months ago. Doing the clips, writing the descriptions, figuring out the promotion, all while the business needs you. Stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. At ProPod Concierge, you record, we handle the rest. A full month free, not a trial, in exchange for honest feedback and a testimonial if we earn it. If your show is already handled and it isn't eating your week, skip this one. Apply here to see if there's a slot open: https://propodconcierge.com This has been the Founder Podcast Lab. See you in the next episode.

  5. Aug 31

    Your Own Podcast Won't Get You Clients. Guesting Will. (How One Guest Spot Became a Multi Five Figure Client)

    Key Takeaways • Guest on other podcasts where your ideal clients already spend their attention. • Speak to the host and audience by solving real problems instead of pitching your service. • Remove yourself from production tasks so you have more time for the conversations that create opportunities. He went on a construction podcast to add value. They stopped the recording and the host looked at him and said, I need to hire you guys. That host became a client at high four to five thousand a month. Then he referred two more. One guest spot, one relationship, a multiple five figure return. Want your show handled so it can actually feed the business? https://propodconcierge.com Derek Links:  Website - https://thecoosolution.com/?utm_source=chatgpt.com YouTube - https://www.youtube.com/@thecoosolution?utm_source=chatgpt.com Linkedin - https://www.linkedin.com/in/derekfredrickson/ Derek Fredrickson runs his own show twice a month. He has been on more than 100 other people's shows in the last 18 months. That ratio is the whole lesson. In this conversation he explains why your podcast is a supporting asset and not a pipeline, why the opportunity comes through the show instead of from it, and what he actually does when he is sitting in someone else's guest chair. He is also the reason it is sustainable. He built the system and hired the people before he ever launched, so the only thing he touches is the recording. In this episode: - Why you do not get clients from your podcast, you get client opportunities through it - The guest spot that became a client and two referrals, told start to finish - How to guest without pitching, speak to their audience but really to the host - Why he spends more time on other people's shows than his own, and what that does to your own delivery - The audit that tells you which steps of your show actually need you - Sending a client episode after a sales call, the unpaid sales force that closes in the client's own words - Start at a cadence you can hold, because scaling down costs you the trust consistency built About the guest, Derek Fredrickson: Derek Fredrickson is the founder of The COO Solution, which puts fractional COOs and integrators into founder-led businesses so the company can run without the owner sitting in the middle of it. He launched the company in 2024 and started The COO Solution Podcast about a year and a half ago, running it every other week. LinkedIn: [ADD LINKEDIN] Company, The COO Solution: [ADD WEBSITE] Podcast, The COO Solution Podcast: [ADD SHOW LINK] Okay, quick one. Founder or business owner, if you are recording and then doing the editing, the clips, the descriptions, chasing the guests, all of it yourself, that is the reason you have no room to go be a guest anywhere else. Stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. You record, we handle the rest. Apply here to see if there's a slot open: https://propodconcierge.com This has been the Founder Podcast Lab. See you in the next episode.

  6. Aug 24

    Your Podcast Isn't Marketing — It's Proof You Have to Send (The Middle-of-Funnel Fix)

    Key Takeaways • Use your podcast in the middle of your sales process instead of waiting for strangers to discover it. • When a prospect has a problem you have already covered, send them the relevant episode. • Create episodes around questions your target customers are already asking. You published it. Now you are waiting. That is the mistake. Josh Troche has watched hundreds of business owners start podcasts, and he says the B2B version of hope is putting an episode out into the air and assuming clients will come find it. They do not. The founders who get business out of a show do something almost nobody does: they pick a person, and they send them an episode. Want your show handled so it can actually feed the business? https://propodconcierge.com or Contact  Josh Troche - https://www.pedalstomperproductions.com/?utm_source=chatgpt.com  Someone emailed his show with a problem. He did not write a long reply. He wrote "you need episode 32." He spent forty five minutes answering that question once, on the record, and it has been working for him ever since. He also booked a speaking gig that was one hundred percent because of the podcast, and he got it by reaching out first and saying take a listen. In this episode: Why a podcast is middle of the funnel, not the billboard and not the paid ad"You need episode 32," and how to put episodes inside your sales processThe LinkedIn move: answer a target's question on this week's show, then send it to themThe speaking engagement that came one hundred percent from the podcastThe trucker who walked into his office already trusting him, and why familiarity does the sellingWhy you need a why before you record, and what happens to the shows that skip itHow long a founder podcast really takes, and why the catalogue compoundsWhy the show quietly repels the clients you would have fired anywayEighty six percent of podcasts never make it past episode fifteenThe one thing to change in your next episodeAbout the guest, Josh Troche:  Josh Troche runs Pedal Stompers Productions, a podcast production company with its own studios. He hosts Podcasting Momentum, a show for podcasters, and co-hosts The Business Fix, a leadership show built for middle and upper management. He got into video selling semi trucks, where buyers walked into his office already feeling like they knew him.  LinkedIn: [ADD LINKEDIN]  Company, Pedal Stompers Productions: [ADD WEBSITE]  Podcast, Podcasting Momentum: [ADD SHOW LINK]  Podcast, The Business Fix: [ADD SHOW LINK] Okay, quick one. Founder or business owner, picking the person and having the conversation, that part is yours. Nobody can do that for you. But the clips, the descriptions, chasing the audio, the editing, the posting, all of it after you stop talking, stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. You record, we handle the rest.  Apply here to see if there's a slot open: https://propodconcierge.com Tags (Buzzsprout tags field, comma-separated):  Josh Troche, Pedal Stompers Productions, Podcasting Momentum, The Business Fix, podcast lead generation, listeners but no clients, podcast sales process, middle of the funnel, founder podcast, B2B marketing, Founder Podcast Lab This has been the Founder Podcast Lab. See you in the next episode.

  7. Aug 17

    Your Podcast Isn't Getting Clients Because They Can Google You: How Storytelling Turns Listeners Into Buyers

    Key Takeaways • Decide what specific job your podcast needs to perform for the business. • Use stories and personal context to communicate things prospects cannot simply Google. • When an ideal client is your guest, focus on building the relationship instead of immediately pitching them. Your listener does not need you. That is the part nobody says out loud. They found your show, they gave you a few minutes, and then they left, because every fact in that episode was already sitting in a search bar. Five seconds. They did not even have to type it. Want your show handled so it can actually feed the business? https://propodconcierge.com Sara Lohse runs a podcast production company and wrote a book about storytelling, and her whole argument is that the only thing you own is the part that cannot be searched. In this conversation she proves it on a client who told her flat out that nobody needed her story, then changes that client's mind in about two minutes, on a call, with a story about her dad. In this episode: The five doors a podcast can open, and how to pick the one your business actually needsWhy a podcast is an employee, and what happens when you never give it a jobThe relationship play instead of the pitch slap when your ideal client is your guestNever answer a yes or no question with a yes or no, the fix you can use in your next recordingHow to add context to a fact in thirty seconds, without a dramatic storyThe client who said "we don't need my story," and the two minutes that changed her mindHow one embarrassing story got Sara booked on a top finance podcast over a credentialed expertThe one thing to do differently in your next episodeAbout the guest, Sara Lohse: Sara Lohse of Branded helps founders turn their own stories into podcasts that build the business behind them. She is the author of Open This Book: The Art of Storytelling for Aspiring Thought Leaders, and the host of First Stage. She learned to tell her own story live on air as a guest on Stacking Benjamins, and that host later wrote the foreword to her book.  LinkedIn: https://www.linkedin.com/in/saralohse/  Company, Branded: https://workwithbranded.com/about-us/  Podcast, First Stage: https://youtube.com/playlist?list=PLDZtipQcht8r25g9jEit66mWAWtG9oIOV  Book, Open This Book: https://www.amazon.com/dp/B0D11KRP2X  Okay, quick one. Founder or business owner, the story is the part only you can tell. Nobody can do that for you. But the descriptions, the clips, chasing the guests, the editing, the posting, all of it after you stop talking, stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. You record, we handle the rest. Apply here to see if there's a slot open: https://propodconcierge.com

  8. Aug 3

    Your Podcast Is Already Making You Money, You Just Aren't Tracking It (Why It's a Sales Tool, Not Top of Funnel)

    Key Takeaways • Ask every new client how they found you so you can measure the podcast’s actual influence. • Send relevant episodes to prospects before sales calls to build trust before the conversation starts. • Measure the podcast against the business job you gave it, not against huge entertainment podcasts. She was ready to shut the show down. Then Megan asked her two questions. How many of your new clients last year mentioned the podcast as how they found you? Two or three. What is your average deal value? Ten thousand dollars. Thirty thousand dollars. From a show she was about to kill. She had no idea. Want your show handled so it can actually feed the business? https://propodconcierge.com Megan Dougherty studies the top 100 business podcasts every year. She is the one who tells you not to copy them. In this conversation she makes the case that most founder shows are not broken, they are just being measured against the wrong job. Then she gives you the way to find the money your show is already making. In this episode: The two questions that surfaced $30,000 in revenue nobody had countedThe sales enablement podcast, and how sending two or three episodes before a call took one company from a three month sales cycle to six weeksWhy treating your podcast as your main top of funnel is the biggest mistake founders make, and what it should do insteadWhy copying the top 100 shows will not work, and what actually separates themThe honest timeline for deciding when to keep going, change course, or kill the showThe one highest leverage move to make this weekAbout the guest, Megan Dougherty: Megan Dougherty of One Stone Creative helps businesses design podcasts that do a specific job inside the company. She is the author of Podcasting for Business and runs the annual State of Business Podcasting Report, which has studied the top 100 business shows every fall since 2020. LinkedIn: https://www.linkedin.com/in/doughertymegan/ Book, Podcasting for Business (free): https://podcastingforbusiness.com/ Company and the annual report: https://onestonecreative.net/ Okay, quick one. Founder or business owner, if you are recording and then doing all of it yourself, the descriptions, the clips, chasing the guests, the editing, and you still cannot tell whether any of it fed the business, stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. You record, we handle the rest. Apply here to see if there's a slot open: https://propodconcierge.com This has been the Founder Podcast Lab. See you in the next episode.

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The Founder Podcast Lab is a show for founders and business owners who already have a podcast and want it to do more for their business. Each episode looks at how founders use podcasts to build trust, meet the right people, support sales, sharpen their ideas, and turn good conversations into real business assets over time. Hosted by Kenneth Adams, the show explores the strategy behind founder-led podcasts, what makes them work, what slows them down, and how consistent conversations can create leverage beyond the episode itself.

Information

  • Creator
    Kenneth Adams
  • Years Active
    2026
  • Episodes
    19
  • Rating
    Explicit
  • Copyright
    © 2026 The Founder Podcast Lab
  • Show Website
    The Founder Podcast Lab