# The Daily Trend Report with giovanni gallucci: September 13, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning. ## In this episode **Social Media.** So Travis pulled two numbers this week that do not belong in the same sentence, and that is the whole story. BrightLocal's 2026 Local Consumer Review Survey says forty five percent of consumers used an AI tool to find a local business in the past year. **Clean Label Food and Beverage.** Jayme surfaced something that reads like a trade stat and is actually a content brief. Southern Glazer's put out its first Raise the Bar report for the back half of 2026, and the number in it is ninety four. **Content Creation Tactics.** All right, the last one is mine, and it is the one I have been waiting to talk about all week. Eddie caught LinkedIn quietly changing what a comment is. ## Quick takeaways - Write the ten questions a real customer asks you out loud, the ones you answer on the phone every week, and publish the plain answer to each one on a page you own. Not a keyword page. The actual answer, in the words they used. - Put the checkable facts where they can be lifted. Town, year founded, what you make, who you serve, how somebody buys it. One paragraph, no adjectives, near the top. - Go ask three different AI tools who makes your thing in your town, right now, and write down what comes back. If you are not in there, that is your content calendar for the next month, and it is the cheapest audit you will ever run. - Pick the single occasion your format actually unlocks, the cooler, the tailgate, the porch at six, and shoot only that for thirty days. One occasion, many angles, not one product many backgrounds. - Put a real hand in every frame. Not a model's hand, a hand with a watch tan and a scar on it. That is the shot a national campaign cannot approve and you can post this afternoon. - If you are anywhere near non alcoholic, caption the ritual and the ingredient and never the effect. Say what is in it and when people drink it, stay off what it does to you, and you get to keep posting instead of getting a letter. - Build a short list of ten accounts in your category whose audience you want, and read them daily. Not to comment on everything. To be there when one is worth it. - Write the comment you would have written as a post. Three or four sentences, one specific from your own operation, no compliment opener. If it could sit on your own feed, it is the right length. - Go delete the pod. If you are in a group that likes each other's stuff on a schedule, that is now actively costing you reach, and it was never buying you a customer anyway. ## Sources cited - chatgpt and copilot daily trend reports, 2026-09-13 - claude and copilot daily trend reports, 2026-09-13 ## About the show The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost. Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846 Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J . . . | Strategy and creative are mine. AI helps produce it. (00:00) - Intro (00:31) - Social Media (04:46) - Clean Label Food and Beverage (09:00) - Content Creation Tactics (13:09) - Outro
