Your Christmas Light Business | Systems, Marketing, Pricing, Make Money, Start a Business

Cory Adams
  • 5.0 (37)
  • Entrepreneurship

If you’re ready to make more money with Christmas lights, stay busy year-round, and finally run a smoother, more profitable lighting business… If you want simple, real-world strategies that actually work — from pricing and marketing to building crews and systems… And if you’re tired of the chaos, undercutters, and feeling like everything depends on you — this podcast is for you. So grab your ladder, load up the truck… it’s time to get to work!

  1. 4d ago

    13: Best Marketing Practices for your Christmas Light Company using Google and SEO.

    How do you get your Christmas light business to show up when customers are searching on Google? Google has consistently been one of the best forms of advertising for Cory's lighting business. In this episode, Cory breaks down the difference between Google Ads and SEO, why both are important, and how your Google Business Profile and customer reviews can help you stand out in your local market. This isn't an SEO masterclass. It's a simple, real-world look at what's worked for Cory and why he believes Christmas light businesses should start building their presence on Google long before the busy season begins. In This Episode Why Google has been Cory's most consistent source of advertising Google Ads vs. SEO: the simple difference Why Google search leads can be so valuable Using Google Ads to get found now Using SEO to build long-term visibility Why you should be doing both The importance of your Google Business Profile Why Google reviews matter Adding photos and keeping your profile updated Why you shouldn't wait until Christmas season to start 📲 Connect with Cory Adams Website: Your Lighting Business on Apple Podcasts

  2. Aug 10

    12: How I Gained 2,000 Followers in 15 Days Growing My Christmas Light Business

    Can social media actually help grow a Christmas light business? Just a few weeks after recording an episode about his frustrations with social media marketing, Cory gained around 2,000 new followers in just 15 days. In this episode, Cory gives an honest, off-the-cuff update on what changed. He talks about creating The Office-style content, improving hooks, posting consistently, showing more personality, and learning to stop overthinking every post. This isn't a formula for going viral or a promise that the same strategy will work for everyone. It's a real-time look at what's currently working, what's still frustrating, and what Cory is learning about using social media to market and grow a Christmas lighting business. In This Episode How Cory gained 2,000 followers in about 15 days Social media marketing for a Christmas light business Why The Office-style videos started gaining traction Creating better hooks and more entertaining content Consistency vs. chasing viral videos Why some posts still completely flop The challenge of turning followers into actual customers Not obsessing over views and analytics What Cory plans to keep doing moving forward Why sometimes you have to keep posting before something finally clicks 📲 Connect with Cory Adams Website: Your Lighting Business on Apple Podcasts

  3. Aug 3

    11: Social Media Marketing for Christmas Light Businesses: What's Actually Working

    Social media has changed—and so has the way Christmas light businesses attract customers. In this episode, Cory shares what's actually working on social media today, what's no longer effective, and the lessons he's learning while building his own Christmas lighting brand. From creating The Office-style videos and testing trending content to the frustrations of chasing views and finding consistency, this is an honest conversation about marketing in today's world. If you're trying to grow your Christmas light business through social media, this episode will help you think differently about creating content that builds trust, gets attention, and keeps your company top of mind. In This Episode Why social media has changed for Christmas light companies Why video beats photos The strategy behind The Office-style series How to find your company's personality online Why consistency beats chasing viral videos Common social media mistakes contractors make The difference between social media and Google marketing What's working for Paradise Lights—and what still isn't Why authenticity matters more than perfection 🌐 Connect with Cory Adams Website: Your Lighting Business on Apple Podcasts

  4. Jul 27

    10. I Left My Christmas Light Business for a Week—Here's What Happened

    What really happens when you step away from your Christmas light business? In this episode, Cory shares what he learned after taking a week-long vacation away from the business. While getting away with family was refreshing, it also became a real test of the systems, employees, and processes that had been put in place. From the questions that still came through to the things that worked without him, Cory shares honest lessons about leadership, delegation, communication, and why every business owner should occasionally step away to expose weaknesses before the busy Christmas season begins. If your goal is to build a Christmas light business that doesn't depend on you every minute of every day, this episode is for you.   📲 Connect with Cory Adams TikTok: @c0ry.adams Instagram: @c0ryadams YouTube: Your Lighting Business YouTube Facebook Group: Your Christmas Lighting Business Facebook Group Podcast: Your Lighting Business on Apple Podcasts

  5. Jul 20

    9. What Nobody Tells You About Owning A Christmas Light Business

    Owning a Christmas light business can be one of the most rewarding businesses you'll ever build—but it's also one of the most demanding. In this episode, Cory gets real about the challenges that don't show up on social media. From slow seasons and hiring struggles to the chaos of peak season, maintaining your health, and balancing family life, this is an honest look at what it's really like behind the scenes. If you're thinking about starting a Christmas lighting company or you're already in the industry, this episode will remind you that you're not alone. Every successful business owner faces these challenges—it's how you respond to them that makes the difference. 📲 Connect with Cory Adams TikTok: @c0ry.adams Instagram: @c0ryadams YouTube: Your Lighting Business YouTube Facebook Group: Your Christmas Lighting Business Facebook Group Podcast: Your Lighting Business on Apple Podcasts

  6. Jul 13

    8. Should You Lease or Sell Christmas Lights To Your Customers?

    One of the biggest decisions Christmas lighting companies make is whether to lease their lights to customers or sell them outright. While both models can work, they create very different businesses. In this episode, Cory breaks down the pros and cons of leasing versus selling Christmas lights, including customer retention, pricing, storage, inventory management, callbacks, renewals, and long-term business growth. If you've ever wondered which model is best for your Christmas lighting business, this episode will help you think through the decision and determine which approach aligns best with your goals. In This Episode The difference between leasing and selling Christmas lights Why some companies choose to sell their lights Why other companies lease and maintain ownership Customer retention and renewal considerations Storage and inventory management Service calls, warranties, and callbacks Pricing challenges and customer expectations Repurposing inventory when customers cancel The hidden costs of both business models Choosing the right model for your company 📲 Connect with Cory Adams TikTok: @c0ry.adams Instagram: @c0ryadams YouTube: Your Lighting Business YouTube Facebook Group: Your Christmas Lighting Business Facebook Group Podcast: Your Lighting Business on Apple Podcasts

  7. Jul 6

    7. How to Prepare For Christmas Light Season During Summer

    This episode is a little different. Instead of covering a specific topic, Cory pulls back the curtain and shares what's been happening inside the business during the month of May and how Paradise Lights is preparing for the upcoming Christmas season. From family vacation and business lessons learned while being away, to residential renewals, commercial contract follow-ups, inventory organization, warehouse prep, product maintenance, content creation, and getting customer materials ready for the season ahead, this episode is a real-world look at what happens behind the scenes long before the first Christmas lights go up. If you've ever wondered what successful Christmas lighting companies are doing during the slow season, this episode is for you. In This Episode Lessons learned from taking time away from the business Following up on residential renewals Commercial contract follow-up and unsigned agreements Organizing wreaths, garland, bows, and inventory Throwing away damaged or outdated product Preparing customer tubs for the upcoming season Creating tubs for new customers Product maintenance and repairs Content creation and batching marketing materials Why the off-season is where successful Christmas seasons begin 📲 Connect with Cory Adams TikTok: @c0ry.adams Instagram: @c0ryadams YouTube: Your Lighting Business YouTube Facebook Group: Your Christmas Lighting Business Facebook Group Podcast: Your Lighting Business on Apple Podcasts

  8. Jun 29

    6. Why Most Christmas Light Side Hustles Never Grow

    A lot of successful Christmas light companies start as side hustles. In fact, that's exactly how many business owners get their start. But at some point, if you want premium customers, better employees, higher pricing, and real business growth, you have to stop operating like it's just extra money. In this episode, Cory talks about the advantages of starting small, why the side hustle model works in the beginning, and where it starts holding business owners back. From underpricing jobs and weak systems to burnout and poor customer communication, we break down some of the biggest reasons Christmas light companies struggle to grow. Whether you're just getting started or you've been stuck at the same level for years, this episode will help you identify what's holding your business back and what steps you can take to start building a real company.   📲 Connect with Cory Adams TikTok: @c0ry.adams Instagram: @c0ryadams YouTube: Your Lighting Business YouTube Facebook Group: Your Christmas Lighting Business Facebook Group Podcast: Your Lighting Business on Apple Podcasts

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5
out of 5
37 Ratings

About

If you’re ready to make more money with Christmas lights, stay busy year-round, and finally run a smoother, more profitable lighting business… If you want simple, real-world strategies that actually work — from pricing and marketing to building crews and systems… And if you’re tired of the chaos, undercutters, and feeling like everything depends on you — this podcast is for you. So grab your ladder, load up the truck… it’s time to get to work!

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