Word of Mouth

Social Snowball
  • 5.0 (3)
  • Marketing
  • Updated Weekly

The emotional support pod for ambitious founders, marketers, and creators

  1. 1d ago

    How to Build an Affiliate Program That Feels Like Community

    What if your affiliate program felt less like a promo-code database and more like a community built to help your brand grow? Zoe Kahn knows a thing or two about it. As the founder of Inevitable Agency, Zoe helps e-commerce brands design better customer and creator experiences through thoughtful retention, influencer, and affiliate systems. In this episode, our host Robyn Nissim sits down with Zoe to unpack why flat fees are a gamble, how to spot high-potential creators before the follower count catches up, and the automation, tiers, and human touch behind scalable affiliate programs. Presented by Social Snowball. KEEP IN TOUCH Connect with Zoe Kahn on LinkedIn (https://www.linkedin.com/in/zoe-kahn-5b61aa129) Explore Inevitable Agency (https://www.inevitableagency.co/) Follow Inevitable Agency (https://www.instagram.com/inevitableagency/) Follow Robyn Nissim (https://www.instagram.com/igobyrobyn/) Follow Word of Mouth (https://www.instagram.com/wordofmouth.pod/) Learn more about Social Snowball (https://www.socialsnowball.io/) Join our community (https://wom.beehiiv.com/) CHAPTERS 00:00 - Rethinking what makes a great affiliate 01:04 - Why flat fees are a gamble 05:02 - Creators, influencers, UGC, and affiliates 06:25 - Looking beyond follower count 11:35 - Finding overlooked creators beyond Instagram 15:42 - What makes an affiliate partner valuable 18:05 - Quality, quantity, and tiered rewards 21:50 - Turning affiliate community into market insight 23:02 - How to spot a small creator with momentum 24:37 - Recruiting affiliates without a flat fee 29:07 - How a happy accident became an agency 32:36 - The affiliate onboarding workflow 35:37 - What to automate and what needs human touch 39:01 - Why affiliate programs are really communities 45:59 - Recognition, challenges, and affiliate motivation 48:10 - Handling conflict with community rules 54:11 - The mental load behind a seamless system 1:01:14 - Building balance with self-compassion

  2. Sep 2

    How to Build a Sustainable Career as a Full-Time Creator

    What happens when your content business grows faster than the systems supporting it? Gigi Robinson knows a thing or two about it. As a keynote speaker, creator economy strategist, bestselling author, and the founder of Hosts of Influence, Gigi helps creators and brands build businesses designed to outlast any algorithm. In this episode, our host Robyn Nissim sits down with Gigi to unpack the systems behind an always-on content engine, the financial habits that protect creators from delayed payments, and the professional development that turns posting into a sustainable business. Presented by Social Snowball. KEEP IN TOUCH Follow Gigi Robinson (https://www.instagram.com/itsgigirobinson/) Connect with Gigi Robinson on LinkedIn (https://www.linkedin.com/in/gigirobinson) Explore Hosts of Influence (https://hostsofinfluence.com/) Follow Robyn Nissim (https://www.instagram.com/igobyrobyn/) Follow Word of Mouth (https://www.instagram.com/wordofmouth.pod/) Learn more about Social Snowball (https://www.socialsnowball.io/) Join our community (https://wom.beehiiv.com/) CHAPTERS 00:00 - How Gigi runs 20+ accounts 04:13 - Building an AI-powered content workflow 06:14 - The conference content engine 09:17 - When to use AI before hiring 10:35 - Leading creatively instead of managing everything 13:00 - Getting into rooms by asking 16:41 - Keeping human connection in an AI era 20:40 - Why the creator economy needs professionalization 22:17 - How brands can close the creator skills gap 26:52 - Agents, contracts, and better creator briefs 30:58 - The payment-term lesson that changed everything 37:31 - Planning cash flow and breaking the burnout cycle 43:32 - Why daily posting creates inbound opportunity 45:41 - Using events to open new doors 48:23 - Gen Z, parasocial media, and the media-business mindset 51:26 - Detaching your worth from the work 55:34 - Fail fast, learn faster, and keep posting 57:03 - Choose your hard and future-proof your career

  3. Aug 5

    The One Hack Left in Growth Marketing

    What happens when the person running growth at nine-figure brands decides the entire growth marketing industry is broken?Cherene Aubert knows a thing or two about it. She spent nearly two decades in growth, scaled Bobbie from zero to nine figures in two years, and then ran the full digital business at ILIA Beauty — DTC, Amazon, global advertising, data, and customer experience. She walked away from what she calls her dream job to start Growth Capital, a brand-led growth agency staffed with senior operators, because she watched brands hand million-dollar-a-day budgets to people in their first or second job and then ask why the business wasn't growing.In this episode, our host Robyn Nissim sits down with Cherene as she shares why social commerce is the flywheel that separates the brands still scaling from the ones stalling out, the step-by-step TikTok Shop playbook from P&L to creator community, and how she learned to quantify brand during a national infant formula crisis by tracking share of voice instead of sales.Presented by Social Snowball.KEEP IN TOUCH 👋📲 Follow Cherene Aubert on LinkedIn (https://www.linkedin.com/in/chereneetemadi/ )📲 Follow Cherene Aubert on X (https://x.com/chereneaubert )📲 Follow Robyn Nissim (https://www.instagram.com/igobyrobyn/ )📲 Follow Word of Mouth (https://www.instagram.com/wordofmouth.pod/ )☃️ Learn more about Social Snowball (https://www.socialsnowball.io/ )💌 Join our community (https://wom.beehiiv.com/ )CHAPTERS00:00 - The problem nobody in growth marketing will admit01:04 - Meet Cherene: Bobbie, ILIA, and two decades in growth02:24 - Why growth marketing has no apprenticeship05:13 - How the pandemic finally made organic matter08:09 - What a performance marketer learns inside a brand-first company09:30 - The one thing every fast-growing brand has in common11:35 - Quantifying brand during the infant formula crisis13:21 - Shutting down the business to protect subscribers14:40 - Share of voice, the White House, and the Ashley Graham campaign16:37 - The brand love finance teams refuse to count18:45 - How TikTok collapsed the beauty funnel19:53 - TikTok Shop as a content and awareness engine22:14 - Step one: where your brand actually fits on TikTok Shop23:43 - The Javy coffee story and the omnichannel proof26:54 - Why Super Bowl ads are usually a bad investment27:30 - Unexpected white space and the TikTok-to-Amazon halo29:36 - Building the P&L before you build the program32:27 - Recruiting creators and running them like a sales force34:43 - Why social and influencer should be their own function35:41 - The Sephora field sales lesson behind every affiliate program36:14 - Scaling a community from 17M to 24M with education38:27 - What's really stopping brands from doing this39:08 - The only two growth hacks left40:31 - The new pipeline to CMO42:21 - If your ad isn't made for that screen, it fails43:19 - The Ulta program that hit $1M in six months44:34 - Retail media versus paying influencers to go in store47:55 - Organic as the testing ground for paid48:56 - The burnout that put her in bed49:44 - You are in control of your rest52:48 - Her father's rule: work fits the container you give it53:39 - Nine months in: delegation and resourcing the opportunity55:00 - Building an agency of senior operators57:22 - Fixing the broken apprenticeship in growth58:09 - Her word of mouth: respected, loved, appreciated59:18 - Kindness is the biggest cheat code

  4. Aug 5

    Every VC Rejected Him — Then He Sold His Company for $35M at 26

    What happens when every VC says no—and you build a $35M company anyway?Noah Tucker knows a thing or two about it. At 26 years old, he sold Social Snowball—the creator-affiliate platform used by thousands of ecommerce brands—to publicly traded Dotdigital in a deal valued at $35 million. A nontechnical founder who started by hiring engineers on Fiverr, Noah went on to build Safe Links, solve one of affiliate marketing’s biggest attribution problems, and help creators earn more than $25 million through the platform in a single year.In this episode, our host Robyn Nissim sits down with Noah as he shares why being rejected by every VC turned out to be a blessing, what selling a company really looks like behind the scenes, and why real customers matter more than expert opinions. They also unpack the number one mistake brands make with creators, the future of performance-based affiliate marketing, and how founders can keep moving even when they feel completely defeated.Presented by Social Snowball.KEEP IN TOUCH 👋📲 Follow Noah Tucker on LinkedIn (https://www.linkedin.com/in/noah-tucker-%E2%98%83%EF%B8%8F-71a294154/) 📲 Follow Noah Tucker on X (https://x.com/noatuck) 📲 Follow Robyn Nissim (https://www.instagram.com/igobyrobyn/) or (https://www.linkedin.com/in/rnissim) 📲 Follow Word of Mouth (https://www.instagram.com/wordofmouth.pod/)☃️ Learn more about Social Snowball (https://www.socialsnowball.io/?utm_source=wom) 💌 Join our community (https://wom.beehiiv.com/)CHAPTERS00:00 - Introduction: Trust Your Gut and Keep Jumping00:57 - Meet Noah Tucker: Founder of Social Snowball03:19 - How Safe Links Solved the Honey Coupon Problem09:40 - The #1 Affiliate Marketing Mistake Brands Make12:19 - How to Build a Gamified Affiliate Program16:08 - Turning Creator Partnerships Into a Performance Channel18:00 - $25M Paid to Creators & $250M Generated for Brands19:33 - The 30 VC Rejections That Changed Everything24:30 - Why Not Knowing What He Was Doing Became an Advantage25:27 - The Early Hiring Mistake He’s Still Paying For27:29 - Selling Social Snowball at 26: “Maximum Hard Mode”31:56 - The 200-Page Agreement & 72-Hour Closing Sprint35:36 - The Moment the Deal Finally Closed38:34 - Why Dotdigital Chose Social Snowball40:46 - Life After the Exit & Becoming Chief Influencer Officer42:49 - Building the Future of Creator-Affiliate Matchmaking49:16 - Advice for the 19-Year-Old Founder Everyone Doubts52:34 - How to Keep Going While Feeling Defeated54:56 - Word of Mouth: The Legacy Noah Wants to Leave

  5. Jul 15

    How Hannah Perez Built a $40M Brand and Stayed Sane

    Is it possible to scale a brand to $40M without burning out? Hannah Perez knows a thing or two about it. At 28 years old, she is the co-founder of SEEQ, the clear protein brand that is rapidly taking over shelves at Target, Sam’s Club, and Vitamin Shoppe. With a lean team and a massive vision, she’s redefining what it means to build a category-leading brand without sacrificing her well-being. In this episode, Hannah shares her framework for the “energy audit,” why she believes the secret to hustle culture is actually taking breaks, and how founders can navigate the delicate transition from working in their business to working on it. Our host Robyn Nissim. Presented by Social Snowball. KEEP IN TOUCH 📲 Follow Hannah Perez: https://www.instagram.com/hanxperez/ 📲 Follow Robyn Nissim: https://www.instagram.com/igobyrobyn/ 📲 Follow Word of Mouth: https://www.instagram.com/wordofmouth.pod/ ☃️ Learn more about Social Snowball: https://www.socialsnowball.io/?utm_source=wom 💌 Join our community: https://wom.beehiiv.com/ CHAPTERS 00:00 — Introduction: The Secret to Scaling Without Burning Out 01:03 — Meet Hannah Perez: Co-Founder of SEEQ 03:28 — The “Energy Audit” Framework Explained 09:30 — Scheduling Your Life Around High and Low Energy Blocks 13:03 — Building a Business That Fits Your Lifestyle 14:59 — Operating in Your Zone of Genius vs. Zone of Excellence 18:35 — The Door-to-Door Sales Internship That Built Hannah’s Resilience 23:31 — Is Success a Mindset You’re Born With? 26:57 — Recognizing the Signs of Burnout 31:49 — Reframing “Busy” and Protecting Your Nervous System 36:34 — SEEQ’s Explosive Growth and Preparing for $40M 42:12 — Hiring a VP of Marketing and Letting Go as a Founder 47:49 — When Viral Content Doesn’t Drive Sales 49:37 — Navigating the Co-Founder Relationship and Psychological Safety 56:20 — Advice to the 25-Year-Old Founder Grinding 90 Hours a Week 59:51 — Word of Mouth: What Hannah Wants Her Legacy to Be

  6. Jun 30

    How Daniel James Scales Fashion Brands Past $100M

    What separates good marketers from the ones who build iconic brands? Daniel James knows a thing or two. He has turned fashion and apparel brands into nine-figure ecommerce giants. In this episode, we’re unpacking the principles behind breakout growth, why creative has become the ultimate growth lever, and how AI is changing the way the best teams operate. Hosted by Robyn Nissim. Presented by Social Snowball. KEEP IN TOUCH 📲 Follow Daniel James https://www.linkedin.com/in/danieljamesgraham/ 📲 Follow Robyn Nissim: https://www.instagram.com/igobyrobyn/ 📲 Follow Word of Mouth: https://www.instagram.com/wordofmouth.pod/ ☃️ Learn more about Social Snowball: https://www.socialsnowball.io/?utm_source=wom 💌 Join our community: https://wom.beehiiv.com/ CHAPTERS 00:00 — Preview 01:21 — Meeting Steven Bartlett and Learning the Power of Obsession 05:22 — Why Focus Beats Doing Everything 07:38 — Building a Fashion-First Growth Agency 10:50 — The Biggest Mistakes Fashion Brands Make 14:25 — Why Creative Is the New Targeting 16:04 — Paid Partnership Ads and the Future of Meta 21:00 — How to Test Creative That Actually Performs 23:08 — Why Paid Marketers Should Pay Attention to Organic Social 26:32 — When Brands Should Start Investing in Brand Marketing 32:09 — How Great Creative Briefs Are Built 33:48 — Using AI to Run a Smarter Business 35:26 — AI, Forecasting, and Inventory Planning 37:59 — Getting an Entire Team to Embrace AI 42:33 — Why Performance Marketing Is So Unforgiving 45:30 — The Emotional Reality of Agency Life 49:03 — What Entrepreneurship Really Demands 52:56 — What Daniel Wants to Be Remembered For

  7. Jun 25

    AI Gives Everyone the Same Tools. How Do You Make Your Output Original? With Nate Schlimme

    AI is making it easier than ever to create. The challenge is making something worth paying attention to. Nate Schlimme is the CMO of MOSS, the functional beverage brand co-founded by Michael B. Jordan. With a lean team and a growing brand, he's using AI to move faster, create more, and rethink how modern marketing gets done. In this episode, Nate shares his framework for authentic intelligence, why taste may be the ultimate competitive advantage, and how marketers and creators can use AI to amplify their creativity—not replace it. Hosted by Robyn Nissim. Presented by Social Snowball. KEEP IN TOUCH 👋 📲 Follow Nate (https://www.linkedin.com/in/schlimmenate/) 📲 Follow Robyn (https://www.instagram.com/igobyrobyn/) 📲 Follow Word of Mouth (https://www.instagram.com/wordofmouth.pod/) ☃️ Learn more about Social Snowball (https://www.socialsnowball.io/?utm_source=wom) 💌 Join our community (https://wom.beehiiv.com/) CHAPTERS 0:00 — Preview 1:10 — Meet Nate Schlimme 3:17 — AI as a competitive advantage 4:19 — Nate’s AI tech stack 6:17 — Using AI without outsourcing your brain 8:02 — Are marketers cooked? 9:16 — Getting started with AI 12:14 — Building a campaign workflow with AI 13:02 — Projects vs. chats 14:01 — Prompting AI to prompt you 15:35 — Where human judgment still matters 16:43 — What differentiates the output? 17:31 — Authentic Intelligence 18:55 — Taste as a competitive edge 21:19 — Can junior marketers use this framework? 24:03 — The Age of Authorship 26:17 — Building a personal brand with AI 27:34 — Climbing Cringe Mountain 32:00 — Turning product shots into hundreds of assets 34:29 — AI-generated lifestyle imagery 37:18 — Empowering teams with AI 38:31 — Why companies still need designers 40:31 — AI agents and the future of work 43:02 — The real cost of using AI 45:36 — Taking a day off from AI 46:03 — Why touching grass still matters 49:20 — What AI still gets wrong 50:05 — Why you need to triple-check the work 52:28 — Finding better creative references 53:05 — AI, copyright, and business safety 58:11 — Using AI to understand customer feedback 58:32 — Nate’s word-of-mouth message 59:19 — Where to find Nate

  8. Jun 17

    10 Questions with Robyn Nissim on Influencer Marketing, AI, and Burnout

    Everyone wants influencer marketing to work. But nobody tells you what to do when your CEO wants ROI in 30 days, creators stop responding, and you're running three jobs at once. In this solo episode, our host, Robyn Nissim, answers the questions she gets most often from influencer marketing managers. You'll learn how to measure influencer success, manage burnout, navigate AI, improve creator outreach, and build programs that actually drive business results. Presented by Social Snowball. KEEP IN TOUCH 👋 📲 Follow Robyn (https://www.instagram.com/igobyrobyn/) 📲 Follow Word of Mouth (https://www.instagram.com/wordofmouth.pod/) ☃️ Learn more about Social Snowball (https://www.socialsnowball.io/?utm_source=wom) 💌 Join our community (https://wom.beehiiv.com/) CHAPTERS 0:00 — Preview 1:36 — Proving influencer ROI in 30 days 3:46 — Getting your founder off your content calendar 5:01 — Should marketers be worried about AI? 6:23 — Surviving as a team of one 8:05 — Working with creators on a small budget 9:26 — The metrics leadership actually cares about 10:48 — Why creators keep ghosting you 13:02 — Starting on TikTok 14:22 — Knowing when it's time to leave your job 15:16 — The biggest mistake brands are making right now

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About

The emotional support pod for ambitious founders, marketers, and creators

Information

  • Creator
    Social Snowball
  • Years Active
    2026
  • Episodes
    13
  • Rating
    Explicit
  • Copyright
    © Social Snowball
  • Show Website
    Word of Mouth