Built To Win: Marketing, Sales, Faith, and Building a Life That Matters

Jonathan Watkins

Built to Win: Marketing, Sales, Faith, and Building a Life That Matters Hosted by Jonathan Watkins and Brent Killen, founders of JBX Strategies, Built to Win is the podcast for business owners and leaders who are serious about winning in both business and life. While we work primarily with home service companies—especially landscaping and outdoor service companies—this podcast is for anyone looking to grow a business with purpose, discipline, and faith. Each week, we bring a mix of: Practical, no-nonsense teaching episodes on marketing, sales, and business growthReal conversations with successful entrepreneurs, operators, and faith-driven leaders You’ll learn how to generate more leads, close more deals, build systems that scale, and lead with integrity—without sacrificing what matters most. Whether you’re a contractor, home service business owner, or sales professional, this show will challenge you, equip you, and help you build something that lasts. New episodes drop weekly. 👉 Want help growing your business? Schedule a strategy session: https://go.jbxstrategies.com/

Episodes

  1. Why We Started Built to Win

    May 19

    Why We Started Built to Win

    Welcome to the very first episode of Built to Win — the podcast where we talk marketing, sales, faith, and what it really takes to build a life and business that matters. In this inaugural episode, hosts Jonathan Watkins and Brent Killen, co-founders of JBX Strategies, share the story behind the podcast, their nearly 30-year business partnership, and the lessons they learned from building, scaling, and eventually exiting their first company, Digital Planet. Jonathan and Brent talk about how they met in the telecommunications industry, the leap of faith that pushed them to leave corporate sales and start their own company, and the real struggles that come with entrepreneurship — including starting from zero, fighting through hard seasons, ignoring the naysayers, and learning not to quit too early. They also explain why they launched Built to Win: to give back to business owners by sharing practical lessons on sales, marketing, leadership, faith, discipline, and growth. Whether you’re a home service business owner, entrepreneur, sales professional, or someone thinking about taking the next step in life or business, this episode sets the foundation for what Built to Win is all about. In this episode, you’ll hear: ● How Jonathan and Brent met and became business partners ● The “get out of the boat” moment that changed everything ● Lessons learned from starting Digital Planet ● Why sales, process, and activity solve a lot of business problems ● Why they started JBX Strategies after selling their first company ● What listeners can expect from future Built to Win episodes ● How faith, business, and giving back all fit together Built to Win is for business owners and leaders who want to grow with purpose, discipline, and faith. We don’t just talk about winning. We build it.

    24 min

About

Built to Win: Marketing, Sales, Faith, and Building a Life That Matters Hosted by Jonathan Watkins and Brent Killen, founders of JBX Strategies, Built to Win is the podcast for business owners and leaders who are serious about winning in both business and life. While we work primarily with home service companies—especially landscaping and outdoor service companies—this podcast is for anyone looking to grow a business with purpose, discipline, and faith. Each week, we bring a mix of: Practical, no-nonsense teaching episodes on marketing, sales, and business growthReal conversations with successful entrepreneurs, operators, and faith-driven leaders You’ll learn how to generate more leads, close more deals, build systems that scale, and lead with integrity—without sacrificing what matters most. Whether you’re a contractor, home service business owner, or sales professional, this show will challenge you, equip you, and help you build something that lasts. New episodes drop weekly. 👉 Want help growing your business? Schedule a strategy session: https://go.jbxstrategies.com/