App Worthy

The World Of Allan

Authors join a digital expert to evaluate turning their book or coaching program into an App, live.

Episodes

  1. May 20

    Building the Better Share App: A Deep Dive with Dr. Morgan Cutlip

    Join us as Dr. Morgan Cutlip shares her journey from psychology to app development, collaborating on the innovative Better Share app designed to promote fairness in modern relationships. Discover how user-centric features, rapid development cycles, and strategic launches can transform relationship education into engaging digital experiences. In this episode: Dr. Morgan's background in psychology and her shift to app creationThe origins and evolution of the BetterShare app —merging relationship insights with techKey features like the Care Load Assessment, Same Page, and Touch Bases that keep couples engagedHow experiments within the app facilitate relationship growth and awarenessThe importance of prioritizing a focused MVP rather than feature bloatStrategies for rapid development, incorporating user feedback, and scaling featuresTips for leveraging free assessments as a lead funnel in app marketingReflection on the process, surprises, and the power of quick iterationPractical advice for creators building relationship tools and apps Chapters 00:00 - Introducing the journey from psychology to app development 01:15 - The origin story of the Better Share app and its purpose 03:05 - Key features designed to foster couple communication and fairness 07:30 - The collaborative process: rapid development, strategic focus, and feedback loops 11:15 - The impact of experiments and insights on relationship growth 13:35 - Launch strategies: free assessments, user onboarding, and scaling 24:40 - Reflecting on the process: surprises, lessons learned, and future ideas 31:55 - Final thoughts on creating impactful relationship apps Check out: BetterShare App WebsiteFree Care Load Assessment Connect with Dr. Morgan on: InstagramHer Website

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Authors join a digital expert to evaluate turning their book or coaching program into an App, live.