From The Lab

Response Labs
  • 5.0 (1)
  • Marketing

From the Lab is the Response Labs podcast network—a content platform featuring authentic, expert-driven conversations about the people and thinking behind our work. Our weekly flagship show explores the intersection of Salesforce Managed Services, Data-Driven Paid Media, and CRM + Loyalty. The network also hosts unique series like Questioning Loyalty, a semi-controversial look at industry assumptions, and Pizza & Pods, a casual, lunch-table style talk show covering business and culture. Subscribe for deep dives into data, personalization at scale, and the strategies that drive exceptional results.

Episodes

  1. May 26

    Lifecycle of 1st Party Data Through The Media Channel

    This episode of From The Lab reveals how to transform your data into powerful media strategies. Carie Jones and Andy Locke share insights on leveraging first-party data to optimize media campaigns, using the RFM model to target high-value audiences, enhance customer targeting, and drive measurable business results. This episode is perfect for all marketers ready to unlock growth potential. Main Topics Covered: The importance of understanding and utilizing first-party data for marketing successApplying RFM modeling to identify top customers and segment audiencesCreating look-alike audiences for precise targeting across media platformsDeveloping detailed customer profiles to inform creative strategiesTesting and iterating ad campaigns for continuous optimizationReal-world examples demonstrating significant ROAS improvementsThe value of efficient media spend, maximizing ROI, and scaling results over time

    13 min

  2. May 20

    From The Lab: Official Trailer

    Welcome to From the Lab, the flagship podcast network from Response Labs. We’re bringing you behind the scenes for authentic, expert-driven conversations about the people and thinking behind our work. Within this podcast, we’ll explore the intersection of Salesforce Managed Services, Data-Driven Paid Media, and CRM + Loyalty – giving you actionable strategies for data, personalization at scale, and the tactics that drive exceptional marketing results. What's coming up this season? Beyond our main show, you’ll get access to unique series like Questioning Loyalty – our semi-controversial look at industry assumptions – and Pizza & Pods, a casual, lunch-table talk show covering the latest in business and culture. Our official first episode drops soon. Hit the "Follow" or "Subscribe" button right now to get every deep dive delivered straight to your feed the second it goes live! Learn more at responselabs.com.

    2 min

Trailer

About

From the Lab is the Response Labs podcast network—a content platform featuring authentic, expert-driven conversations about the people and thinking behind our work. Our weekly flagship show explores the intersection of Salesforce Managed Services, Data-Driven Paid Media, and CRM + Loyalty. The network also hosts unique series like Questioning Loyalty, a semi-controversial look at industry assumptions, and Pizza & Pods, a casual, lunch-table style talk show covering business and culture. Subscribe for deep dives into data, personalization at scale, and the strategies that drive exceptional results.

Information

  • Creator
    Response Labs
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © 2026 Response Labs
  • Show Website
    From The Lab