Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

Fexingo
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Lucas and Luna examine the evolving dynamics of earned media in an era of fragmented attention. Each episode dissects a real-world PR campaign—from a startup's product launch to a multinational's crisis response—using original press releases, media coverage data, and journalist feedback. Lucas, drawing on his background as a former business reporter, interrogates the news value of each pitch, while Luna, with her agency-side experience, challenges assumptions about audience targeting and message discipline. Together they walk through the full arc of a public-relations effort: identifying the right beat reporters, crafting a narrative that survives the first paragraph, managing the asymmetry between what a company wants to say and what a journalist will publish, and measuring outcomes beyond clip counts. They avoid PR platitudes and instead focus on specific tactics like embargo strategies, byline placement, and the signal-to-noise ratio in a crowded inbox. For anyone who has ever wondered why a story lands or dies—whether you are a communications professional, a founder managing your own narrative, or a journalist on the receiving end—this show offers a clear-eyed, unsentimental look at how earned media actually works. What separates a pitch that gets a callback from one that gets deleted without a read? #PublicRelations #MediaOutreach #EarnedMedia #PRStrategy #MediaRelations #PressRelease #CrisisCommunications #Journalism #Storytelling #BrandReputation #Marketing #FexingoBusiness #BusinessPodcast #Podcast #Communications #PRTips #MediaTraining #ContentMarketing Keep every episode free: buymeacoffee.com/fexingo

  1. 1h ago

    How a Journalist's Annual Report Became Your PR Goldmine

    In this episode of Public Relations with Fexingo, Lucas and Luna dive into a surprising PR angle: using a journalist's own annual report — their beat coverage, year-in-review pieces, and even their editor's letter — as the gateway to a tailored pitch. They break down why studying a reporter's annual output reveals hidden patterns: recurring sources, favorite data points, and the kinds of stories they return to. With a concrete example of a fintech founder who landed a feature in a trade magazine by referencing a reporter's own trend story from a year prior, the hosts show how to turn archival research into a pitch that feels less like a cold ask and more like a smart continuation. They also discuss the ethics of using a journalist's past work, how to avoid sounding creepy or stalkerish, and the fine line between being prepared and being presumptuous. Tune in for a fresh take on earned media strategy that goes beyond the usual 'follow them on Twitter' advice. #PublicRelations #PRStrategy #EarnedMedia #MediaOutreach #Journalism #JournalistRelations #PitchingTips #PRPitching #MediaRelations #StoryPitching #ContentStrategy #MarketingPodcast #FexingoBusiness #BusinessPodcast #PRTips #ReporterResearch #AnnualReport #EditorialCalendar Keep every episode free: buymeacoffee.com/fexingo

    How a Journalist's Annual Report Became Your PR Goldmine

  2. 1d ago

    How a Journalist's Own Beat Became Your PR Edge

    In this episode, Lucas and Luna dive into the art of pitching a journalist by tapping into their specific beat. They explore how understanding a reporter's coverage area can transform a generic pitch into a tailored story, using a real-world example of a fintech startup that landed a feature in a major business publication by aligning their narrative with the journalist's beat on digital banking trends. Lucas breaks down the importance of beat research, while Luna shares practical tips on how to identify the right angle. They also discuss common pitfalls, like pitching off-beat stories that get ignored, and how to build long-term relationships with journalists by being a reliable source within their niche. Whether you're a PR pro or a founder doing your own outreach, this episode gives you the tools to craft pitches that resonate. Tune in to learn how to turn a journalist's beat into your winning PR move. #JournalistBeat #PRStrategy #MediaOutreach #EarnedMedia #PublicRelations #Marketing #Pitching #MediaRelations #StartupPR #Fintech #DigitalBanking #Storytelling #Journalism #MediaTraining #FexingoBusiness #BusinessPodcast #PRTips #MediaPitch Keep every episode free: buymeacoffee.com/fexingo

    How a Journalist's Own Beat Became Your PR Edge

  3. 2d ago

    How to Pitch a Journalist Using Their Own Beat

    In this episode of Public Relations with Fexingo, hosts Lucas and Luna explore a counterintuitive PR strategy: using a journalist's own beat as the foundation for your pitch. Instead of pitching your product or angle, you craft a story that aligns perfectly with the reporter's established coverage territory. Lucas breaks down the anatomy of a beat-based pitch, from the initial research phase to the final email, and shares a real-world example where a small fintech startup got coverage in a major business publication by positioning their funding news as a natural extension of the reporter's existing series on small business lending trends. Luna challenges the approach, asking how to avoid being too generic when many PR pros are already targeting the same beat. They discuss the difference between a beat and a niche, how to find the sweet spot of relevance, and what to do when your story doesn't fit neatly into any beat. Tune in for a practical field guide to pitching with precision and respect. #PRStrategy #EarnedMedia #MediaOutreach #JournalistBeat #PitchingTips #PublicRelations #Marketing #BusinessPodcast #FexingoBusiness #MediaRelations #Journalism #PRTips #Storytelling #ContentMarketing #FintechPR #SmallBusinessLending #BusinessJournalism #PitchPerfect Keep every episode free: buymeacoffee.com/fexingo

    How to Pitch a Journalist Using Their Own Beat

  4. 3d ago

    How a Journalist's Beat Becomes Your PR Edge

    In this episode of Public Relations with Fexingo, Lucas and Luna explore the power of understanding a journalist's beat—their regular coverage area—as a strategic PR lever. They discuss why generic pitching fails and how deep knowledge of a reporter's past stories, sources, and style can transform outreach. Using the example of a tech reporter covering AI regulation, they show how to craft a pitch that speaks directly to the journalist's ongoing narrative, not just their latest article. The conversation covers practical steps: researching a beat, identifying gaps in coverage, positioning your story as a natural fit, and building long-term relationships. Lucas and Luna also touch on the ethics of beat-based pitching—avoiding manipulation while adding genuine value. Tune in to learn how to move beyond one-off pitches and become a trusted resource for the journalists who matter most. #PRStrategy #JournalistBeat #MediaPitching #EarnedMedia #PRTips #Journalism #MediaRelations #Storytelling #Marketing #BusinessPodcast #FexingoBusiness #PRInsights #ReporterRelationships #ContentStrategy #MediaOutreach #PressCoverage #PublicRelations #PRCommunity Keep every episode free: buymeacoffee.com/fexingo

    How a Journalist's Beat Becomes Your PR Edge

  5. 4d ago

    How to Turn a Journalist's Own Archive Into Your Pitch

    In this episode of Public Relations with Fexingo, Lucas and Luna explore a powerful PR technique: pitching a journalist by tapping into their own archive of past work. They walk through a real-world example where a small tech startup landed a feature in a major tech outlet by referencing a reporter's three-year-old piece on supply chain resilience. The hosts break down how to find the right archival article, how to frame your pitch around it without being sycophantic, and the exact language that makes the connection feel valuable to the journalist. They also discuss common pitfalls, like over-referencing or pitching a story that's too tangential. By the end, you'll have a practical strategy for building genuine rapport with journalists and making your pitches stand out. If you've been looking for a way to move beyond generic press releases and into meaningful media relationships, this episode gives you a concrete next step. #Journalism #PRStrategy #MediaOutreach #EarnedMedia #StoryPitching #ReporterRelations #ContentMarketing #BusinessJournalism #TechPR #StartupPR #PublicRelations #MediaRelations #PitchingTips #JournalistTips #PRHacks #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

    How to Turn a Journalist's Own Archive Into Your Pitch

  6. 5d ago

    How a Journalist's Old Pitch Became Your Winning PR Move

    In this episode of Public Relations with Fexingo, Lucas and Luna dig into a clever twist on PR strategy: using a journalist's own rejected pitch as the key to landing coverage. They walk through a real-world example where a startup noticed a reporter had pitched a story to their own editor, got turned down, and then used that very idea to craft a pitch that got published. The hosts break down why this works—it's about showing you've done your homework and understanding the reporter's perspective—and share practical tips on how to find these golden opportunities without being creepy. They also discuss the fine line between smart research and stalking, and how to frame your pitch so it feels like a collaboration, not a scavenger hunt. If you've ever struggled to get a journalist's attention, this episode offers a fresh angle that might just be the key to unlocking your next big feature. #PublicRelations #PRStrategy #MediaOutreach #EarnedMedia #JournalistRelations #Pitching #StoryIdeas #ReporterResearch #ContentMarketing #BusinessPodcast #MarketingPodcast #FexingoBusiness #PRTips #MediaRelations #Journalism #FeatureStory #StartupPR #PRHacks Keep every episode free: buymeacoffee.com/fexingo

    How a Journalist's Old Pitch Became Your Winning PR Move

  7. 6d ago

    How to Pitch a Journalist Using Their Own Podcast

    In this episode, Lucas and Luna explore a surprisingly effective PR tactic: using a journalist's own podcast as a research tool to craft pitches that land. They break down how to mine podcast episodes for a reporter's genuine interests, recurring questions, and even pet peeves, then use those insights to pitch stories that feel tailor-made. The conversation centers on a real case: a fintech PR team that landed coverage in a major business publication by referencing a specific episode where the journalist expressed frustration with jargon-heavy pitches. Lucas and Luna discuss the practical steps—from transcribing key moments to identifying the reporter's 'north star' topics—and warn against overstepping into stalker territory. They also touch on the importance of timing, referencing recent episodes versus old ones. By the end, listeners will have a clear framework for turning a podcast into a PR goldmine, with a specific example to illustrate the approach. This is a must-listen for PR pros and marketers looking to cut through the noise with genuinely personalized outreach. #PR #MediaOutreach #EarnedMedia #JournalistPitching #PodcastResearch #PRStrategy #MediaRelations #StoryPitching #JournalistRelations #ContentMarketing #DigitalPR #BusinessJournalism #FintechPR #PodcastPitching #MediaPitching #JournalismTips #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

    How to Pitch a Journalist Using Their Own Podcast

  8. Aug 13

    How a Journalist's Own Mistake Became a PR Opportunity

    In this episode, Lucas and Luna dig into the surprisingly effective PR tactic of using a journalist's own past mistake as the hook for a pitch. They explore a real case where a tech reporter's incorrect prediction about a product's failure became the opening for a founder to offer a fresh angle — turning an awkward moment into a mutually beneficial story. The conversation covers the ethics of this approach, the fine line between opportunistic and respectful, and how to frame a pitch that acknowledges the mistake without rubbing it in. Lucas shares a practical framework for when this works (and when it backfires), while Luna challenges the idea that journalists ever appreciate being reminded of their errors. The episode closes with a reflective take on how humility — both the journalist's and the pitch-er's — can transform a potential confrontation into a collaboration. #PRStrategy #EarnedMedia #MediaOutreach #JournalismEthics #PitchPerfect #PRHacks #ReporterRelations #Storytelling #CorrectionCulture #PRTips #MediaRelations #Marketing #BusinessPodcast #FexingoBusiness #FexingoPodcast #PublicRelations #PitchingJournalists #HumilityInPR Keep every episode free: buymeacoffee.com/fexingo

    How a Journalist's Own Mistake Became a PR Opportunity
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About

Lucas and Luna examine the evolving dynamics of earned media in an era of fragmented attention. Each episode dissects a real-world PR campaign—from a startup's product launch to a multinational's crisis response—using original press releases, media coverage data, and journalist feedback. Lucas, drawing on his background as a former business reporter, interrogates the news value of each pitch, while Luna, with her agency-side experience, challenges assumptions about audience targeting and message discipline. Together they walk through the full arc of a public-relations effort: identifying the right beat reporters, crafting a narrative that survives the first paragraph, managing the asymmetry between what a company wants to say and what a journalist will publish, and measuring outcomes beyond clip counts. They avoid PR platitudes and instead focus on specific tactics like embargo strategies, byline placement, and the signal-to-noise ratio in a crowded inbox. For anyone who has ever wondered why a story lands or dies—whether you are a communications professional, a founder managing your own narrative, or a journalist on the receiving end—this show offers a clear-eyed, unsentimental look at how earned media actually works. What separates a pitch that gets a callback from one that gets deleted without a read? #PublicRelations #MediaOutreach #EarnedMedia #PRStrategy #MediaRelations #PressRelease #CrisisCommunications #Journalism #Storytelling #BrandReputation #Marketing #FexingoBusiness #BusinessPodcast #Podcast #Communications #PRTips #MediaTraining #ContentMarketing Keep every episode free: buymeacoffee.com/fexingo

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