The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

Fexingo

Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a compounding asset — where every bid adjustment and ad copy test either strengthens or erodes your account's long-term efficiency. No generic tips. No 'hacks.' Just the unglamorous, repeatable work of making Google Ads deliver on its promise. What would it take for your last campaign to have been 30% more efficient? #GoogleAds #PPCStrategy #SearchAds #DisplayAds #PayPerClick #PaidSearch #AdWords #CampaignOptimization #BidManagement #QualityScore #ConversionRate #ROAS #DigitalMarketing #SEM #Marketing #FexingoBusiness #BusinessPodcast #Business Keep every episode free: buymeacoffee.com/fexingo

  1. 4h ago

    How Google Ads Conversion Lag Adjusts Bid Strategies in 2026

    Lucas and Luna dig into Google Ads conversion lag — the delay between a click and a conversion that silently wrecks bid strategies. Lucas explains why a 7-day click window can hide up to 30% of true ROAS for long-consideration products like enterprise software or luxury goods. They walk through how to measure lag using the 'Time to Conversion' report in Google Ads, and how to adjust Target CPA and ROAS bidding by setting a longer conversion window (90 days vs 30). Luna shares a case study from a B2B SaaS client whose reported CPA dropped 22% after extending the attribution lookback from 30 to 60 days. They also cover how conversion lag interacts with seasonality and new product launches, and why smart bidding algorithms need enough lag data to avoid underpacing. No jargon, just practical PPC strategy for 2026. #ConversionLag #GoogleAds #PPC #BidStrategy #TargetCPA #TargetROAS #Attribution #TimeToConversion #ClickWindow #B2BSaaS #SmartBidding #Marketing #DigitalAdvertising #PaidSearch #FexingoBusiness #BusinessPodcast #ConversionTracking #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo

    8 min

  2. 16h ago

    How Google Ads Keyword Match Type Migration Works in 2026

    Episode 37 of The Google Ads Podcast tackles Google's 2026 keyword match type consolidation. Lucas and Luna break down why broad match now behaves more like phrase match, how advertisers lose control when exact match broadens automatically, and what this means for account structure. They walk through a concrete example: a mid-market SaaS company that shifted from 85% exact match to a hybrid broad-plus-negative strategy, and how their cost per acquisition changed. They also discuss the impact on Quality Score, impression share, and the role of audience signals in the new match-type landscape. If you're running Google Ads in 2026 and wondering why your previously tight exact match campaigns suddenly show for unrelated queries, this episode explains what happened and how to adapt. The hosts also touch on Google's official documentation, which now frames match types as 'suggestions' rather than strict targeting, and what that shift means for PPC managers who rely on precision. #GoogleAds #PPC #KeywordMatchTypes #BroadMatch #ExactMatch #PhraseMatch #GoogleAds2026 #PaidSearch #AdRank #QualityScore #NegativeKeywords #AudienceSignals #PPCStrategy #SaaSMarketing #CostPerAcquisition #SearchAds #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

    11 min

  3. 1d ago

    How Google Ads Custom Audiences Beat Standard Segments

    In this episode of The Google Ads Podcast, Lucas and Luna dive into a specific 2026 case study: a mid-market DTC brand that boosted its ROAS by 40 percent by switching from Google's default audience segments to fully custom, data-driven audiences. They walk through the technical setup—how to build custom segments from first-party CRM data, pixel events, and on-site behavioral signals—and explain why off-the-shelf in-market and affinity audiences often miss the mark. The hosts dissect the campaign structure, bidding adjustments, and creative alignment that made the custom strategy work, and they warn about the pitfalls of audience overlap and data fragmentation. By the end, listeners will understand exactly how to test a custom audience approach against standard targeting in their own accounts. This episode is packed with actionable benchmarks and setup steps for PPC managers and ecommerce marketers. #GoogleAds #CustomAudiences #PPCManagement #PaidSearch #DigitalMarketing #MarketingStrategy #ROAS #AudienceTargeting #DataDriven #FirstPartyData #CRM #PixelTracking #ConversionOptimization #EcommerceMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #GoogleAdsPodcast Keep every episode free: buymeacoffee.com/fexingo

    8 min

  4. 1d ago

    How Google Ads Landing Page Experience Impacts Quality Score in 2026

    Lucas and Luna dive deep into one of the most misunderstood components of Google Ads Quality Score: landing page experience. They break down what Google actually measures—not just 'relevance' but load time, mobile usability, navigation, and content match. Using real examples from a mid-market SaaS case study, they show how improving landing page experience from 'below average' to 'average' cut cost per conversion by 22% in Q1 2026. They also discuss the recent September 2025 update that made page experience signals more granular, and why many advertisers still ignore this lever. If you're running Google Ads in 2026 and your Quality Score is stuck at 5 or 6, this episode offers a focused action plan. #GoogleAds #QualityScore #LandingPageExperience #PPCStrategy #PaidSearch #ConversionRateOptimization #CRO #PageSpeed #MobileOptimization #UserExperience #AdRank #CostPerConversion #FexingoBusiness #BusinessPodcast #Marketing #DigitalMarketing #SaaSMarketing #GoogleAdsTips Keep every episode free: buymeacoffee.com/fexingo

    12 min

  5. 2d ago

    Why Google Ads Enhanced Conversions Prevent Data Loss in 2026

    Episode 34 of The Google Ads Podcast with Fexingo dives into Google Ads Enhanced Conversions — a first-party data tool that became essential after 2024's cookie deprecation. Lucas and Luna explain how a simple hashing layer on purchase and lead data can recover up to 18% of lost conversions, improve Smart Bidding accuracy, and protect advertisers from signal decay. They walk through a real example from a mid-size e-commerce brand that saw a 12% ROAS lift after implementation. The hosts also cover common setup mistakes — like missing the global site tag or incorrect parameter mapping — that can break the feature. If you're running conversion-based bidding in 2026 and haven't turned on Enhanced Conversions, this episode is your wake-up call. #GoogleAds #EnhancedConversions #PPC #PaidSearch #ConversionTracking #FirstPartyData #SmartBidding #DigitalMarketing #AdTech #MarketingPodcast #FexingoBusiness #BusinessPodcast #DataPrivacy #CookieDeprecation #SEM #SearchAds #GoogleAdsPodcast #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo

    9 min

  6. 2d ago

    How Google Ads Auction-Time Signals Maximize ROAS

    Lucas and Luna explain how Google Ads uses real-time auction-time signals — device, location, time of day, browser, and more — to adjust bids dynamically. They dig into a case study: a mid-sized ecommerce brand that improved ROAS by 32 percent simply by enabling auction-time bidding signals in Smart Bidding, without changing keywords or creatives. The hosts walk through exactly which signals matter, how to set up custom bid adjustments that don't conflict, and why most advertisers leave money on the table by ignoring these signals. They also caution against common mistakes like double-adjusting for device and location. By the end, listeners will know how to audit their own accounts for missed auction-time opportunities. Perfect for PPC managers and marketers who want to squeeze more efficiency from existing campaigns without increasing spend. #GoogleAds #AuctionTimeSignals #SmartBidding #PPCStrategy #ROAS #BidAdjustments #PaidSearch #Marketing #DigitalAdvertising #Ecommerce #ConversionOptimization #AdWords #SEM #FexingoBusiness #BusinessPodcast #PPCManagement #CampaignOptimization #AuctionInsights Keep every episode free: buymeacoffee.com/fexingo

    8 min

  7. 3d ago

    How Google Ads Smart Bidding Fails Without Conversion History

    Episode 32 of The Google Ads Podcast dives into a hidden flaw in Smart Bidding — it needs conversion data to optimize, and without it, your bids can go haywire. Lucas and Luna break down the real numbers: why Google's automated bidding can increase cost per acquisition by 30-50% in the first week of a new campaign, and how to protect your budget. They cover the minimum conversion threshold (15 conversions in 30 days), the 'cold start' problem, and a practical workaround using seasonality adjustments and target CPA early-ramp strategies. Lucas shares a case study from a retail client who lost 40% of their daily budget in three hours to a Smart Bidding 'exploration' phase. No fluff — just a specific, actionable angle for PPC managers running Google Ads in June 2026. #GoogleAds #SmartBidding #PPC #PaidSearch #ConversionTracking #BidStrategy #GoogleAdsPodcast #Marketing #DigitalMarketing #LucasAndLuna #FexingoBusiness #BusinessPodcast #TargetCPA #SeasonalityAdjustment #AdSpend #CostPerAcquisition #CampaignOptimization #ColdStart Keep every episode free: buymeacoffee.com/fexingo

    6 min

  8. 3d ago

    How Google Ads Broad Match Keywords Destroy Your Budget in 2026

    In this episode, Lucas and Luna dive deep into why broad match keywords are silently draining your Google Ads budget in 2026. Lucas explains how Google's automated bidding and broad match have evolved to prioritize ad spend over relevance, citing a specific case where a home services company saw 40% of clicks from irrelevant searches like 'how to fix a leaky faucet' and 'plumber near me' for a keyword intended for emergency services. They break down the shift from exact and phrase match to broad match as the default, the impact on cost per acquisition, and practical strategies to reclaim control. Luna shares a counterpoint about testing broad match for brand-new campaigns with tight budgets. The episode offers concrete steps: using negative keywords, leveraging phrase match as a primary strategy, and setting strict CPA caps. A must-listen for any PPC manager wondering why their ROAS is slipping despite higher traffic. #GoogleAds #PPC #BroadMatchKeywords #SearchAds #PaidSearch #DigitalMarketing #AdBudget #ROAS #KeywordStrategy #SEM #MarketingTips #AdWords #BidStrategy #NegativeKeywords #PhraseMatch #ExactMatch #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

    7 min
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About

Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a compounding asset — where every bid adjustment and ad copy test either strengthens or erodes your account's long-term efficiency. No generic tips. No 'hacks.' Just the unglamorous, repeatable work of making Google Ads deliver on its promise. What would it take for your last campaign to have been 30% more efficient? #GoogleAds #PPCStrategy #SearchAds #DisplayAds #PayPerClick #PaidSearch #AdWords #CampaignOptimization #BidManagement #QualityScore #ConversionRate #ROAS #DigitalMarketing #SEM #Marketing #FexingoBusiness #BusinessPodcast #Business Keep every episode free: buymeacoffee.com/fexingo

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