The Rewrite with Sammy

Sep 23

Book Publicist & Author, Nicole Webb: The Hidden Truths of Book Media that all Authors Should Know

Most authors market their books backwards, and it costs them attention, momentum, and sales. Former Sky News anchor turned book publicist Nicole Webb breaks down the publicity strategy that actually gets authors noticed—and why the best media angle is often not the one writers think will lead. If you're a self-published, hybrid, or traditionally published author wondering how to cut through a crowded media landscape, this conversation gives you the playbook. Nicole shares how she spots the story that will land, why publicity needs to start before your book is finished, and what authors get wrong when they treat marketing like a one-time launch instead of a long game. You'll discover: How book publicity really works when publishers, publicists, and authors all have different jobsWhy media angles, backstory, and timing matter more than simply “having a good book”The real relationship between publicity and book sales, and why one great interview is never the whole strategyHow to use radio, podcasts, websites, and social media together instead of betting everything on one channelThe most common mistakes authors make when pitching journalists or handling their own marketingNicole also shares what it was like to publicise her own memoir, China Blonde, including the brutal editing process, the endless follow-ups, and the unexpected reality of turning a personal story into a media campaign. Along the way, she explains why being a journalist made her a better publicist, how to bridge an interview back to your book without sounding forced, and the media training tips every author should know before they hit record. Nicole Webb is a former Sky News Australia anchor, media trainer, author, and book publicist who has worked with authors including Peter Singer and Don Winslow. Her work focuses on shaping strong media angles, building author awareness, and helping books earn attention in a noisy marketplace. Essential listening if you're an author, publisher, or anyone trying to turn a book into a visible brand. This episode is packed with practical advice, hard truths, and the kind of insider perspective that can save you months of wasted effort.

Sep 9

Where to find your next book idea and how myths can improve your story with author T.A. Morton

Have you ever wanted to write a novel but have no idea where to start? Finding an idea that captivates you can be the hardest part of writing a novel, but in this episode, T.A. Morton has you covered. In addition to sharing where to find novel ideas, Morton shares her unique approach to integrating mythology into crime and thriller writing, her research process, and insights into the publishing world. Discover how myths shape storytelling and learn practical tips for writers interested in cultural storytelling. We also chat about: Myths and folklore are ingrained in our collective consciousness and can be used to remind us of our humanity. Researching archives can reveal hidden stories and patterns that inspire new narratives.Using supernatural elements and myths can add a sinister or eerie undertone to crime fiction.Authors should approach cultural storytelling with sensitivity and respect, drawing on advice and research.Integrating mythology can add depth and richness to literary thrillers, resonating with readers.Persistence and belief in your work are crucial for a successful writing career. Keywords: writing, mythology, crime fiction, thriller, storytelling, archives, cultural research, publishing, author interview Key topics: Using mythology to deepen storytelling in crime fictionResearching archives for authentic cultural detailsBalancing sensitivity and authenticity when writing about different culturesThe influence of myths and folklore on suspense and tensionThe process of integrating mythological elements into plot and characterInsights into the publishing industry and regional storytellingThe importance of perseverance and belief in a writing career

Aug 26

Part 2: Danielle Binks on finding your genre as a writer, literacy and AI in publishing

Danielle Binks shares the secret (and fun!) way to find your genre as a writer, and how it led her to write middle grade contemporary fiction. We also talk about the importance of literacy, and her unfiltered thoughts on AI and the publishing industry. Danielle is an Australian literary agent at Jacinta DeMase Management, the author of award-winning middle grade fiction including The Year the Maps Changed and the newly released Shakespeare in the Orchid, and a fiction and YA writing teacher at RMIT University. In part two of our conversation, Danielle also shares the hard-earned lessons that shaped her own path to publication, from years of fanfiction to finding the voice that finally felt like home. She talks about the role of imposter syndrome, the pressure to be “ready,” and the reality that the publishing industry is both deeply creative and undeniably commercial. If you care about writing, publishing, children’s books, or the future of reading itself, this conversation is for you. Essential listening if you’re querying, revising, teaching, writing for kids, or trying to figure out whether your own voice is really yours yet. Resources: Human & Hope - Chapters for Change Readathon Books Create Australia Australia Reads Students Need School Libraries

Aug 13

Part 1: Literary Agent & Author Danielle Binks on how to hook agents when querying your book

Voice is the one thing you cannot fake, and Danielle Binks explains why that matters whether you're querying a manuscript, choosing your next project, or trying to survive the brutal emotional whiplash of being a writer. If you've ever wondered why some books get snatched up instantly while others with great premises stall, this conversation gives you the real answer. Danielle is an Australian literary agent at Jacinta di Mase Management, the author of the award-winning The Year the Maps Changed and the newly released Shakespeare in the Orchid, and a fiction and YA writing teacher at RMIT University. She brings a rare three-way perspective as agent, author, and educator, and she uses it to break down what actually makes a manuscript stand out in today's market. You'll discover why she opens for submissions only in a tightly managed window, why a mediocre pitch can be forgiven but a missing voice cannot, and how agents really decide which projects deserve a full manuscript request. Danielle also shares the red flags she looks for before signing a client, the difference between a book that's simply not ready, and why "kill your darlings" is more than a cliché - it's a survival skill. We also dig into the realities most writers never hear about: how publishing trends shift fast, why self-publishing success now often brings publishers to the door directly, and what it means to build a career instead of betting everything on one manuscript. Danielle talks candidly about imposter syndrome, the pressure of being a woman in publishing, the role of an agent as therapist, translator, and advocate, and the emotional work of knowing when to let go. Essential listening for writers querying agents and authors searching for their voice.

Jul 29

Navigating Self-publishing with author and illustrator Miranda Sheppard

Have you ever thought self-publishing means just upload your book and you're done? Think again! I used to believe that once you hit "publish," it’s smooth sailing. But the truth? Self-publishing is a full-time hustle — author, designer, marketer, customer service, to name a few. But chatting to Miranda Sheppard about her own journey in writing and illustrating children's books based on the experiences of her daughter to help build confidence is incredibly inspiring! Hear about her journey but also how her creative ideas go way beyond the page...from custom mail and stamps, to having her book get picked up by an animation college! Miranda adds unique touches to the reading experience that make her readers feel unique and valued. So, if you're dreaming of self-publishing your own book, then this one's for you! #SelfPublishingJourney #AuthorLife #CreativeFreedom #IndieAuthor #BookTokTools

Jul 15

Author Kathleen Barber on getting adapted by Reese Witherspoon & the pressures of subsequent books

From courtroom to bestseller list to TV screen — Kathleen Barber’s journey is the definition of trusting the process. From a surprise Reese Witherspoon call to adapting Truth Be Told for TV, Kathleen shares what it really takes to build a career as an author, navigate adaptation, and keep creating through every season. We talk about Truth Be Told being adapted by Hello Sunshine and starring Oscar winner, Octavia Spencer, Caro Claire Burke’s Yesteryear and Anne Hathaway’s involvement, and Emily Henry’s Happy Place and Patrick Schwarzenegger’s casting. Kathleen also opens up about what it really means to balance writing, publishing, book coaching, and the pressure that comes with each new release. If you’ve ever wondered what happens when a book breaks out in a big way, this one’s for you. #bookstagram #amwriting #authorlife #writingcommunity #podcastclip #booktoscreen #femaleauthors

Jun 23

How to Build an Audience: Content Strategy & SEO Secrets from a Top Newsroom Leader - Emily Heward

How do you turn newsroom instincts into actionable audience insights? In this episode, we sit down with the Head of What’s On at Reach PLC (the UK’s largest news publisher) to uncover the editorial secrets behind growing massive, highly engaged audiences. With 16 years of journalism experience, managing a team of 30 across 37 regional news brands, Emily reveals what it takes to build content that truly connects. Whether you are an author, creator, or media professional, you will learn how to blend a sharp nose for storytelling with data-driven SEO and analytics expertise to scale your reach. Main topics include: The role of books in fostering empathy and mental well-being in today's digital-heavy worldHow authors can develop their unique voice and build a genuine platformThe importance of trust and relationship-building in the attention economyStrategies for shifting readers to subscription models and cultivating engaged communitiesThe impact of evolving media formats, including TikTok and newsletters, on book promotionChallenges and opportunities in book coverage and publishing trendsPersonal insights on success, diversity, and boldness in media leadership Timestamps: 00:01 - Introduction to Emily Heward's background and expertise 00:23 - The significance of books in today’s crowded attention economy 01:04 - The value of storytelling and empathy through reading 01:38 - Advice for authors on building their authentic voice 02:20 - How to connect with readers through genuine content 03:16 - Finding your voice: the importance of authenticity vs. emulation 04:12 - Using data and instincts to refine content strategies 05:06 - When to pivot in content creation based on engagement 06:18 - Building a public persona versus letting the work speak 07:43 - The importance of trust and human connection in media 08:38 - The challenge of short attention spans and building engaged communities 09:42 - Moving from platform renting to building a loyal following 10:10 - How strong opinions and newsletters can support subscription growth 1 2:11 - The current state and evolution of book coverage in media 13:49 - Innovative formats like serialized stories and niche newsletters 15:16 - The impact of media restructuring and the rise of niche publishing 17:23 - Rapid fire questions - personal reading preferences 20:42 - Reflection on rewriting assumptions about publishing success 21:34 - Emily's experiences with women in leadership roles 23:07 - The importance of diversity in storytelling and media 24:08 - Notable book coverage: investigative journalism 26:02 - Trend ideas for future books based on current social media debates 27:18 - Emily’s advice for aspiring authors: be bold and proactive 28:41 - Final words and encouragement to take opportunities boldly If you found this episode valuable, please like, subscribe, and leave a 5-star review! #ContentStrategy #AudienceGrowth #EditorialLeadership #Journalism #SEO #DigitalMedia #Storytelling #ReachPLC #MediaTrends #AuthorTips

Jun 10

Writer & Editor Abbie Gatherum on building a social media platform & going viral

Building a social media platform as a writer? Writer & editor, Abbie Gatherum, has you covered! Ever wondered what it really takes to grow a loyal community of readers and writers? Abbie explains that authenticity is the secret sauce — showing up as yourself, sharing your experience, even your struggles, creates genuine connections. It’s not about perfection; it’s about being real and relatable. That’s what draws people in and keeps them coming back. Abbie shares her process, failures and wins, and helps others see they’re not alone in this journey. When you just show up like a best friend — no hype, just honesty — you build a community that feels like home. We also talk the Sad Romance genre - what is it, and why you'll be obsessed! Would you start sharing more of your real writer life? Drop your thoughts below! #AuthorLife #WritingCommunity #BuildYourBrand #SadRomanceVibes #AuthenticContent

May 26

Author Turner Gable Kahn on her Debut Novel & Publishing Experience

Turner Gable Kahn discusses her debut novel, 'The Dirty Version,' and shares insights into the literary romance genre, querying experience, traditional publishing, book marketing, and post-publication experiences. We chat about unexpected experiences, Turner's next novel, and her nomination for the Romance Novel of the Year award, as well as advice for aspiring authors. Takeaways Insights into the literary romance genreChallenges and experiences in traditional publishing Chapters 00:00 Introduction and Book Nominations05:57 Writing Process and Marketing Challenges11:53 Publishing Journey and NetGalley Experience18:03 Unexpected Experiences and Reading Recommendations23:53 Highs and Lows of Being Published30:01 Reflections and Parting Advice

The Rewrite with Sammy

Episodes

Book Publicist & Author, Nicole Webb: The Hidden Truths of Book Media that all Authors Should Know

Where to find your next book idea and how myths can improve your story with author T.A. Morton

Part 2: Danielle Binks on finding your genre as a writer, literacy and AI in publishing

Part 1: Literary Agent & Author Danielle Binks on how to hook agents when querying your book

Navigating Self-publishing with author and illustrator Miranda Sheppard

Author Kathleen Barber on getting adapted by Reese Witherspoon & the pressures of subsequent books

How to Build an Audience: Content Strategy & SEO Secrets from a Top Newsroom Leader - Emily Heward

Writer & Editor Abbie Gatherum on building a social media platform & going viral

Author Turner Gable Kahn on her Debut Novel & Publishing Experience

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