Find Your Frequency

un:hurd music

The podcast about building an audience from zero. Artists. Founders. Investors. One shared obsession. We dive deep into how you go from zero to being a success, that anyone in the music industry can learn from. Episodes released every Monday.

Episodes

  1. Tomorrowland DJ | "My Dream Still Isn't Enough to Sustain Me" | ANNABEL STOP IT

    6d ago

    Tomorrowland DJ | "My Dream Still Isn't Enough to Sustain Me" | ANNABEL STOP IT

    ANNABEL STOP IT had already tried to make it in music once. Community radio in Brixton. A show on Radar Radio. She gave it everything, couldn't pay her rent, and walked away. Took a 9-to-5. Put the DJ dream in a drawer. Then during lockdown, she set up a Twitch stream in the corner of a shop with no plan and started playing for whoever would listen. Six-hour sets. Chat room regulars. No strategy. Four years later: 6.5 million views on a single house party set, Leeds Festival to a crowd of 20,000, a Tomorrowland debut, an Adidas partnership, and a Twitch community that shows up every two weeks like clockwork. In this episode, Annabel talks to Alex Brees (un:hurd music) about why you have to be bad to start with, the house party set she almost didn't go to that changed everything, what it felt like to come off stage at Leeds and cry with her sister, why her dream still isn't enough to sustain her financially even while playing Tomorrowland, and how she manages a community of thousands by remembering their names and staying in the DMs. She also answers questions from the find your frequency community, including how to maintain your underground identity as you grow, how to navigate putting yourself out there with no luck, and what made her try again after giving up. If you're an independent artist wondering whether it's too late, whether there's a way back in, or whether the grind is actually going somewhere, this is the episode. New episodes every Monday. Subscribe so you don't miss the next one.

    56 min

About

The podcast about building an audience from zero. Artists. Founders. Investors. One shared obsession. We dive deep into how you go from zero to being a success, that anyone in the music industry can learn from. Episodes released every Monday.