The Back End Of Business Podcast

Carly Murphy
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  • Management

I’m Carly Murphy, founder of Maebelle Tech Agency, and this podcast is where I talk about what actually happens behind successful online businesses. Each week, I’ll be breaking down the launches, funnels, automations, systems and client journeys behind businesses that scale smoothly and convert properly. Inside the podcast, I’ll also be sharing parts of my Shit Hot Launch Framework and talking through the structure behind launches that feel seamless, convert better and stop relying on manual chaos behind the scenes. Because successful launches are not just about showing up online and posting more. They are built through the systems, strategy and customer journey behind them. I’ll be breaking the backend of business down in a simple, practical way that actually makes sense, whether we are talking lead magnets, nurture emails, sales funnels, onboarding, automations or scaling your business without everything feeling messy. If your launches feel harder than they should, your business feels disconnected behind the scenes, or you know your systems need to work better as you grow, you are in the right place. This is The Backend of Business.

Episodes

  1. 5h ago

    Ep 2 | The Shit Hot Launch Framework Series Part 1: The Lead Set Up

    Welcome back to The Backend of Business. In this episode, I'm diving into the first stage of my Shit Hot Launch Framework: Lead Setup. Because before you start thinking about sales pages, launch content, or conversions, you need people entering your world in the first place. I see so many business owners create a freebie, stick it on a landing page, and then wonder why it's not bringing in clients. The truth is, your lead setup is so much more than just creating a PDF and hoping people download it. In this episode, I'm breaking down: ✨ Why promotion is still the backbone of every successful launch  ✨ The different types of lead magnets you can create  ✨ How to choose the right lead magnet for your audience  ✨ Why branding matters throughout your funnel  ✨ The pages you need to have in place  ✨ How to organise your leads properly  ✨ The nurture emails that help turn subscribers into buyers If you're planning a launch, building a funnel, or trying to grow your audience, this episode will help you put the right foundations in place. Links Mentioned Download the Shit Hot Launch Framework Kartra Affiliate - 14 Days Free Trial Stanstore Affilate Link 14 Days Free Trial   Follow me on Instagram

    15 min

  2. May 26

    Ep 1 | The Truth About Successful Launches Nobody Talks About

    Welcome to the very first episode of The Backend of Business with me… Carly Murphy. In this episode, I'm diving into what actually makes a successful launch and spoiler alert… it’s usually not what people think. Most business owners focus on posting more content, creating more reels, or trying to grow a bigger audience. But behind every smooth, high-converting launch is a backend system that’s doing the heavy lifting. I Break Down • What a funnel actually is (in simple terms) • Why your launch may not be converting • The backend systems most business owners are missing • How nurture sequences and automations work • Why manual processes are slowing your business down • The real reason launches feel stressful and chaotic • The foundations of the Shit Hot Launch Framework This episode is perfect if you’ve ever felt overwhelmed by funnels, tech, automations, or launching online offers. Whether you’re selling a course, masterclass, membership, service, or freebie, this episode will help you understand the backend structure needed to make launches convert properly. In This Episode 00:00 – Welcome to The Backend of Business 01:00 – Why this podcast was created 02:20 – Why launches fail 03:00 – What actually makes a launch successful 03:50 – Funnels explained simply 05:00 – The problem with manual processes 06:00 – What nurture sequences actually do 07:00 – Why backend systems matter 08:00 – Breaking down the Shit Hot Launch Framework 09:00 – Lead setup, sales & delivery explained 10:30 – What’s coming next in the series 🔗 Download the Shit Hot Launch Framework: https://www.maebelletechexpert.com/the-shit-hot-launch-framework 🔗 Follow Maebelle Tech Agency on Instagram: www.instagram.com/maebelletechagency 🔗 Work with Maebelle Tech Agency: https://www.maebelletechexpert.com/ launch strategy, funnels for beginners, online business systems, backend business systems, launch funnels, nurture sequences, email marketing funnels, online course setup, automations for business, successful launches, digital product launch, launch strategy podcast, business automation, customer journey, online business backend, funnel explained simply, female entrepreneur podcast, launch framework, sales funnels, tech setup for launches

    12 min
  • 2 Episodes

About

I’m Carly Murphy, founder of Maebelle Tech Agency, and this podcast is where I talk about what actually happens behind successful online businesses. Each week, I’ll be breaking down the launches, funnels, automations, systems and client journeys behind businesses that scale smoothly and convert properly. Inside the podcast, I’ll also be sharing parts of my Shit Hot Launch Framework and talking through the structure behind launches that feel seamless, convert better and stop relying on manual chaos behind the scenes. Because successful launches are not just about showing up online and posting more. They are built through the systems, strategy and customer journey behind them. I’ll be breaking the backend of business down in a simple, practical way that actually makes sense, whether we are talking lead magnets, nurture emails, sales funnels, onboarding, automations or scaling your business without everything feeling messy. If your launches feel harder than they should, your business feels disconnected behind the scenes, or you know your systems need to work better as you grow, you are in the right place. This is The Backend of Business.

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