Arrows in Motion Podcast

Scott Heaton
  • 5.0 (1)
  • Marketing

Arrows in MotionMost podcasts about business and marketing tell you what to think. Arrows in Motion asks better questions.Hosted by Scott Heaton, Arrows in Motion is a long-form conversation podcast that goes deep with entrepreneurs, executives, and marketing professionals who've built real things — and learned hard lessons along the way. Each episode explores the gap between how success looks from the outside and what it actually takes to get there: the strategy, the grind, the pivots, the moments nobody posts about.Whether you're a Fortune 500 VP rethinking what career advancement really costs, a small business owner trying to figure out if your marketing agency is actually on your side, or a fitness entrepreneur building something from scratch with nothing but drive — there's a conversation here for you.For early-career marketers and marketing students trying to break into the industry, Arrows in Motion is the mentorship most people never get access to. Real talk on salary negotiation, building professional confidence, navigating agency culture, and what marketing careers actually look like beyond the job description. No gatekeeping. No fluff.For experienced professionals, it's a mirror — and a reminder that the smartest people in the room are still asking questions.New episodes drop on YouTube and all major podcast platforms. Subscribe wherever you listen.marketing strategyentrepreneurshipcareer developmentpersonal brandingagency vs in-house marketingsmall business growthcorporate leadershipwomen in businessfitness entrepreneurshipprofessional developmententry-level marketingmarketing

Episodes

  1. 1d ago

    I'm Going to Behave Recklessly With My Career for Eternity: Jon Brunts on Comic Books, Sandwiches, and the Glue Guy

    Some people have a career. Jon Brunts has a career sandwich. In this episode of Arrows in Motion, Scott sits down with Jon Brunts, owner of Altered State Comics and Matterhorn Stitch Works in St. Louis, for a conversation about what happens when you refuse to pick one thing and commit to it forever. Jon's career has been a deliberate series of pivots that look reckless from the outside. Graphic design student. Screen printer. Art teacher for autistic learners for nearly ten years. Freelance designer. Business owner. His own description: "I'm going to behave recklessly with my profession for eternity." We dig into the modern identity crisis of being asked what you do for a living when the honest answer is a rabbit hole. We talk about the glue guy, the culture hire, the vibes guy, the person who doesn't show up on a spreadsheet but makes every team around them function better. Instagram business gurus say you don't need one. Jon's entire career says otherwise. We also get into what it actually means to build something from scratch. Altered State Comics is approaching its five-year anniversary with a convention planned at the Ball and Golf Club in October, and Matterhorn Stitch Works is the little engine that could, run by two guys who nerd out over Disney parks and turned a shared obsession into a business. This one is for the people who have never had a clean answer to the question. The ones who have always done more than one thing. The ones who've been told to pick a lane and have spent their whole life proving that's the wrong advice. Topics include: marketing strategy, entrepreneurship, career development, personal branding, agency vs in-house marketing, small business growth, corporate leadership, women in business, fitness entrepreneurship, professional development, entry-level marketing, marketing career advice, how to break into marketing, business podcast, career coaching, work-life balance, startup mindset, marketing for beginners, first job in marketing, college to career.

  2. Jul 21

    They Will Step Over However Many Bodies It Takes: Jeremy Anderson on Building an Ethical Home Services Company in a Industry Gone Wrong

    Most home service companies will never tell you what's actually happening in your attic. Jeremy Anderson will. In this episode of Arrows in Motion, Scott sits down with Jeremy Anderson, founder of a multi-branch home services company covering HVAC, plumbing, and electrical, built from the ground up with his wife and business partner Stacy on one foundational principle: honest, ethical home services where the customer is always in the driver's seat. Jeremy pulls back the curtain on what private equity is doing to the home services industry. Blackstone bought Service Champions. Apex is competing. PE firms are spending absurd amounts to acquire home service companies because they're recession-proof, AI can't replace them, and the demand never goes away. But the model they bring with them destroys the thing that made those companies worth buying in the first place. We dig into the unethical behaviors that give the industry a black eye — technicians puncturing coils to manufacture refrigerant leaks, showing customers photos of other people's damaged systems, unscrupulous upsells driven by revenue pressure from the top. Jeremy calls it the rape and pillage model. And he built his entire company as the direct alternative to it. We also talk about his four-branch growth plan, why he wants to cap each branch at $10 million, his vision for an employee ownership model modeled on REI and WinCo, why he puts his personal cell phone on every one-star review, and what it means to build a company you never intend to sell. This one is for the small business owners, the home service professionals, and anyone who has ever wondered if you can actually do things the right way and still win. _________________________________________________________________ Arrows in Motion Most podcasts about business and marketing tell you what to think. Arrows in Motion asks better questions. Hosted by Scott Heaton, Arrows in Motion is a long-form conversation podcast that goes deep with entrepreneurs, executives, and marketing professionals who've built real things — and learned hard lessons along the way. Each episode explores the gap between how success looks from the outside and what it actually takes to get there: the strategy, the grind, the pivots, the moments nobody posts about. Whether you're a Fortune 500 VP rethinking what career advancement really costs, a small business owner trying to figure out if your marketing agency is actually on your side, or a fitness entrepreneur building something from scratch with nothing but drive — there's a conversation here for you. For early-career marketers and marketing students trying to break into the industry, Arrows in Motion is the mentorship most people never get access to. Real talk on salary negotiation, building professional confidence, navigating agency culture, and what marketing careers actually look like beyond the job description. No gatekeeping. No fluff. For experienced professionals, it's a mirror — and a reminder that the smartest people in the room are still asking questions. New episodes drop on YouTube and all major podcast platforms. Subscribe wherever you listen. Topics include: marketing strategy, entrepreneurship, career development, personal branding, agency vs in-house marketing, small business growth, corporate leadership, women in business, fitness entrepreneurship, professional development, entry-level marketing, marketing career advice, how to break into marketing, business podcast, career coaching, work-life balance, startup mindset, marketing for beginners, first job in marketing, college to career.

  3. Jul 14

    In 20 Years of Agency Work He Never Saw This Strategy Fail — Tom Gatti of Black Twig Marketing

    Twenty years is a long time to run an agency. Long enough to watch the industry change completely. Long enough to know what never changes. In this episode of Arrows in Motion, Scott sits down with Tom Gatti, partner at Black Twig Marketing and Communications in St. Louis, for a conversation about what it actually takes to build a marketing business that lasts. Tom started at Black Twig entirely by accident. His previous agency folded six months in. A call from founding partner Bruce Kupper changed everything. Kupper told him he could ring the bell any time he wanted to leave. But if he stuck, Kupper would teach him how to run an agency. Tom stuck. Twenty years later he has a clear point of view on everything that matters. Strategy always comes before tactics. Always. In two decades of client work he has never once seen transformational results from a business that skipped discovery and jumped straight to execution. Not one. We dig into how he handles the AI conversation with clients, why using AI without feeding it unique information produces average output every time, what A/B testing actually looks like when you commit to it the right way, how to build a professional network without ever having a hidden agenda, and what it means to finally be in a position where you can turn away the clients you know are going to be a problem. This one is for the agency owners, the business strategists, and the marketers who know the difference between what a client asks for and what they actually need. __________________________________________________________________________________________________ Arrows in Motion Most podcasts about business and marketing tell you what to think. Arrows in Motion asks better questions. Hosted by Scott Heaton, Arrows in Motion is a long-form conversation podcast that goes deep with entrepreneurs, executives, and marketing professionals who've built real things — and learned hard lessons along the way. Each episode explores the gap between how success looks from the outside and what it actually takes to get there: the strategy, the grind, the pivots, the moments nobody posts about. Whether you're a Fortune 500 VP rethinking what career advancement really costs, a small business owner trying to figure out if your marketing agency is actually on your side, or a fitness entrepreneur building something from scratch with nothing but drive — there's a conversation here for you. For early-career marketers and marketing students trying to break into the industry, Arrows in Motion is the mentorship most people never get access to. Real talk on salary negotiation, building professional confidence, navigating agency culture, and what marketing careers actually look like beyond the job description. No gatekeeping. No fluff. For experienced professionals, it's a mirror — and a reminder that the smartest people in the room are still asking questions. New episodes drop on YouTube and all major podcast platforms. Subscribe wherever you listen. Topics include: marketing strategy, entrepreneurship, career development, personal branding, agency vs in-house marketing, small business growth, corporate leadership, women in business, fitness entrepreneurship, professional development, entry-level marketing, marketing career advice, how to break into marketing, business podcast, career coaching, work-life balance, startup mindset, marketing for beginners, first job in marketing, college to career.

  4. Jul 7

    The Art World Said No. The Punk Scene Said Yes. Brian Chankin of Deadly Prey Gallery

    Some businesses start with a business plan. This one started with a book. In this episode of Arrows in Motion, Scott sits down with Brian Chankin, co-founder of Deadly Prey Gallery and former owner of Odd Obsession Movies, for one of the most unexpected entrepreneurship stories the show has told yet. It started when a customer walked into Brian's Chicago video store and handed him a copy of Ghana Vision. Inside were hand-painted movie posters made on flour sacks by Ghanaian artists, created originally to advertise VHS films for mobile cinema video clubs across Ghana. 80s action. Low budget horror. Kung fu. Bollywood. Each one unique. Each one wild. Brian was immediately obsessed. He tracked down Robert Kofi, an artist and gallery owner in Ghana, and what started as a conversation about decorating a video store wall became a trans-continental business partnership built entirely on trust. Robert started shipping paintings across the ocean. Brian started selling them. And Deadly Prey Gallery was born. Today Brian and Robert represent 11 Ghanaian artists, hold the largest collection of hand-painted Ghanaian movie posters in the United States, and run a touring exhibition model that packs out venues from St. Louis to Denver. No paid ads. No agency. Just a van full of paintings and an audience that shows up because the work demands it. We talk about how Brian chooses his venues, why punk rock bars beat white wall galleries every time, what it took to build a business across two continents without ever meeting his partner in person for seven years, and what happened when a John Oliver segment turned a normal week into a year's worth of business overnight. This one is for the collectors, the cinephiles, the entrepreneurs who built something out of pure love for the thing and anyone who has ever found the most important thing in their life completely by accident. __________________________________________________________________________________________________ Arrows in Motion Most podcasts about business and marketing tell you what to think. Arrows in Motion asks better questions. Hosted by Scott Heaton, Arrows in Motion is a long-form conversation podcast that goes deep with entrepreneurs, executives, and marketing professionals who've built real things — and learned hard lessons along the way. Each episode explores the gap between how success looks from the outside and what it actually takes to get there: the strategy, the grind, the pivots, the moments nobody posts about. Whether you're a Fortune 500 VP rethinking what career advancement really costs, a small business owner trying to figure out if your marketing agency is actually on your side, or a fitness entrepreneur building something from scratch with nothing but drive — there's a conversation here for you. For early-career marketers and marketing students trying to break into the industry, Arrows in Motion is the mentorship most people never get access to. Real talk on salary negotiation, building professional confidence, navigating agency culture, and what marketing careers actually look like beyond the job description. No gatekeeping. No fluff. For experienced professionals, it's a mirror — and a reminder that the smartest people in the room are still asking questions. New episodes drop on YouTube and all major podcast platforms. Subscribe wherever you listen. Topics include: marketing strategy, entrepreneurship, career development, personal branding, agency vs in-house marketing, small business growth, corporate leadership, women in business, fitness entrepreneurship, professional development, entry-level marketing, marketing career advice, how to break into marketing, business podcast, career coaching, work-life balance, startup mindset, marketing for beginners, first job in marketing, college to career.

  5. Jun 30

    The Honest Truth About Why Marketing Agencies Let You Down

    Episode: Jack Nations | Marketing Director Most small business owners sign a contract with a marketing agency expecting results — and end up frustrated. In this episode of Arrows in Motion, we sit down with Jack Nations, a longtime marketing professional who made the transition from the agency world to in-house marketing leadership, and he has a lot to say about why so many agency-client relationships fail. Jack breaks down the core problem at the heart of most bad agency engagements: misaligned incentives. When an agency's success is measured by whether the client thinks they're doing a good job — rather than whether the client's business is actually growing — the strategy suffers. We explore what small business owners should look for in a strategic marketing partner, how to vet a marketing agency before signing, why brand strategy and planning should come before tactics, and what separates transactional agencies from true long-term partners. If you're a business owner trying to figure out how to choose a marketing agency, or a marketer navigating the agency vs. in-house career question, this conversation will sharpen how you think about the whole relationship. Arrows in Motion Most podcasts about business and marketing tell you what to think. Arrows in Motion asks better questions. Hosted by Scott Heaton, Arrows in Motion is a long-form conversation podcast that goes deep with entrepreneurs, executives, and marketing professionals who've built real things — and learned hard lessons along the way. Each episode explores the gap between how success looks from the outside and what it actually takes to get there: the strategy, the grind, the pivots, the moments nobody posts about. Whether you're a Fortune 500 VP rethinking what career advancement really costs, a small business owner trying to figure out if your marketing agency is actually on your side, or a fitness entrepreneur building something from scratch with nothing but drive — there's a conversation here for you. For early-career marketers and marketing students trying to break into the industry, Arrows in Motion is the mentorship most people never get access to. Real talk on salary negotiation, building professional confidence, navigating agency culture, and what marketing careers actually look like beyond the job description. No gatekeeping. No fluff. For experienced professionals, it's a mirror — and a reminder that the smartest people in the room are still asking questions. New episodes drop on YouTube and all major podcast platforms. Subscribe wherever you listen. Topics include: marketing strategy, entrepreneurship, career development, personal branding, agency vs in-house marketing, small business growth, corporate leadership, women in business, fitness entrepreneurship, professional development, entry-level marketing, marketing career advice, how to break into marketing, business podcast, career coaching, work-life balance, startup mindset, marketing for beginners, first job in marketing, college to career.

  6. Jun 23

    From Hydroponic Lettuce to Hemp Homes: James Forbes on Building at the Edge of What's Legal

    Most people hear hemp and think one thing. James Forbes has built two businesses around everything else. James is the founder of Good Life Growing — a hydroponic urban farm supplying local restaurants across St. Louis — and Tiger Fiber Hemp, a hemp manufacturing company turning one of the most versatile plants on earth into products most people have never considered. In this episode of Arrows in Motion, we get into the backyard chicken boom that quietly created a $7 billion market, why hemp outperforms plastic, fiberglass, timber, and cement, what it's like to build a business in an industry that was a Class A felony until recently, and what's coming next — acoustic panels, hemp insulation, EV battery casings, and hemp homes built at an affordable price point. This is an entrepreneurship story about betting on something before the world caught up. And having the patience to let it play out. 🎙️ Arrows in Motion with Scott Heaton  New episode out now. Subscribe wherever you listen. Topics include: marketing strategy, entrepreneurship, career development, personal branding, agency vs in-house marketing, small business growth, corporate leadership, women in business, fitness entrepreneurship, professional development, entry-level marketing, marketing career advice, how to break into marketing, business podcast, career coaching, work-life balance, startup mindset, marketing for beginners, first job in marketing, college to career.

  7. Jun 16

    No Gym, No Plan, No Problem: How Ben Smith Built a Personal Training Empire From Zero

    Episode: Ben Smith | Fitness Friend What does it take to build a successful personal training business from scratch? In this episode of Arrows in Motion, we sit down with Ben Smith, founder of Fitness Friend, who walked away from the restaurant industry to pursue his passion for fitness — and never looked back. Ben shares how he built a thriving in-home personal training business with no outside funding, growing it from a solo operation into a team of independent contractor trainers serving clients across the St. Louis area. We dig into what it actually means to go full-time as a personal trainer, how to get personal training clients organically through relationships and referrals, and why the mobile personal training model offers a level of personalization that traditional gyms simply can't match. Ben also opens up about his niche in senior fitness and in-home training for older adults — a growing and underserved market. If you're a fitness entrepreneur thinking about starting a personal training business or scaling beyond yourself, this episode is packed with real-world lessons from someone who built it the hard way. Arrows in Motion Most podcasts about business and marketing tell you what to think. Arrows in Motion asks better questions. Hosted by Scott Heaton, Arrows in Motion is a long-form conversation podcast that goes deep with entrepreneurs, executives, and marketing professionals who've built real things — and learned hard lessons along the way. Each episode explores the gap between how success looks from the outside and what it actually takes to get there: the strategy, the grind, the pivots, the moments nobody posts about. Whether you're a Fortune 500 VP rethinking what career advancement really costs, a small business owner trying to figure out if your marketing agency is actually on your side, or a fitness entrepreneur building something from scratch with nothing but drive — there's a conversation here for you. For early-career marketers and marketing students trying to break into the industry, Arrows in Motion is the mentorship most people never get access to. Real talk on salary negotiation, building professional confidence, navigating agency culture, and what marketing careers actually look like beyond the job description. No gatekeeping. No fluff. For experienced professionals, it's a mirror — and a reminder that the smartest people in the room are still asking questions. New episodes drop on YouTube and all major podcast platforms. Subscribe wherever you listen. Topics include: marketing strategy, entrepreneurship, career development, personal branding, agency vs in-house marketing, small business growth, corporate leadership, women in business, fitness entrepreneurship, professional development, entry-level marketing, marketing career advice, how to break into marketing, business podcast, career coaching, work-life balance, startup mindset, marketing for beginners, first job in marketing, college to career.

  8. Jun 9

    Nobody Gets Fired for Being Too Creative — Dan Graney on Copywriting, AI, and Decades of Big Swings

    Episoe: Dan Graney | What does it actually mean to stay creative for decades in an industry that keeps changing the tools? In this episode of Arrows in Motion, Scott sits down with Dan Graney — veteran creative copywriter, pop culture enthusiast, and advertising lifer — for a wide-ranging conversation about the craft of copywriting, the reality of agency burnout, and what AI actually means for creative professionals who've been doing this long before the algorithms showed up. Dan brings a rare perspective: a career spanning the early internet, major brand accounts including PepsiCo, Taco Bell, and Frito-Lay, and now the AI era — and his take is that the tools change but the principles never do. Curiosity, discovery, and the willingness to push past the safe idea are as valuable today as they were when he was pitching concepts on paper. We dig into his creative brief presentation framework — Iteration, Evolution, Revolution — and why presenting three concepts at different levels of boldness isn't just a client management strategy, it's how you protect the work. Dan also shares why nobody in advertising history has ever fired a creative for being too creative, why clients actually want to feel like they're reining you in, and what happens when you strip clinical language out of a product category no one understands and just speak plainly to the consumer. For early-career copywriters and marketing students trying to break into advertising, this episode is a masterclass in creative thinking, how to use AI as a collaborative tool without losing your voice, and what a long, honest career in the creative industry actually looks like. No shortcuts. No hacks. Just craft. Arrows in Motion Most podcasts about business and marketing tell you what to think. Arrows in Motion asks better questions. Hosted by Scott Heaton, Arrows in Motion is a long-form conversation podcast that goes deep with entrepreneurs, executives, and marketing professionals who've built real things — and learned hard lessons along the way. Each episode explores the gap between how success looks from the outside and what it actually takes to get there: the strategy, the grind, the pivots, the moments nobody posts about. Whether you're a Fortune 500 VP rethinking what career advancement really costs, a small business owner trying to figure out if your marketing agency is actually on your side, or a fitness entrepreneur building something from scratch with nothing but drive — there's a conversation here for you. For early-career marketers and marketing students trying to break into the industry, Arrows in Motion is the mentorship most people never get access to. Real talk on salary negotiation, building professional confidence, navigating agency culture, and what marketing careers actually look like beyond the job description. No gatekeeping. No fluff. For experienced professionals, it's a mirror — and a reminder that the smartest people in the room are still asking questions. New episodes drop on YouTube and all major podcast platforms. Subscribe wherever you listen. Topics include: marketing strategy, entrepreneurship, career development, personal branding, agency vs in-house marketing, small business growth, corporate leadership, women in business, fitness entrepreneurship, professional development, entry-level marketing, marketing career advice, how to break into marketing, business podcast, career coaching, work-life balance, startup mindset, marketing for beginners, first job in marketing, college to career.

  9. May 26

    The Corner Office Has a Cost: Kate DeWulf on Burnout, Boundaries, and What Nobody Tells You About the Top

    Kate DeWulf | Fortune 500 VP & Founder of The Big Apple Red She has the title, the salary, and the corner office — and she'll be the first to tell you the cost. Fortune 500 VP Kate DeWulf gets honest about burnout, salary negotiation, career confidence, and what it really takes to advance in corporate without losing yourself along the way. Arrows in Motion Most podcasts about business and marketing tell you what to think. Arrows in Motion asks better questions. Hosted by Scott Heaton, Arrows in Motion is a long-form conversation podcast that goes deep with entrepreneurs, executives, and marketing professionals who've built real things — and learned hard lessons along the way. Each episode explores the gap between how success looks from the outside and what it actually takes to get there: the strategy, the grind, the pivots, the moments nobody posts about. Whether you're a Fortune 500 VP rethinking what career advancement really costs, a small business owner trying to figure out if your marketing agency is actually on your side, or a fitness entrepreneur building something from scratch with nothing but drive — there's a conversation here for you. For early-career marketers and marketing students trying to break into the industry, Arrows in Motion is the mentorship most people never get access to. Real talk on salary negotiation, building professional confidence, navigating agency culture, and what marketing careers actually look like beyond the job description. No gatekeeping. No fluff. For experienced professionals, it's a mirror — and a reminder that the smartest people in the room are still asking questions. New episodes drop on YouTube and all major podcast platforms. Subscribe wherever you listen. Topics include: marketing strategy, entrepreneurship, career development, personal branding, agency vs in-house marketing, small business growth, corporate leadership, women in business, fitness entrepreneurship, professional development, entry-level marketing, marketing career advice, how to break into marketing, business podcast, career coaching, work-life balance, startup mindset, marketing for beginners, first job in marketing, college to career.

  • 9 Episodes

About

Arrows in MotionMost podcasts about business and marketing tell you what to think. Arrows in Motion asks better questions.Hosted by Scott Heaton, Arrows in Motion is a long-form conversation podcast that goes deep with entrepreneurs, executives, and marketing professionals who've built real things — and learned hard lessons along the way. Each episode explores the gap between how success looks from the outside and what it actually takes to get there: the strategy, the grind, the pivots, the moments nobody posts about.Whether you're a Fortune 500 VP rethinking what career advancement really costs, a small business owner trying to figure out if your marketing agency is actually on your side, or a fitness entrepreneur building something from scratch with nothing but drive — there's a conversation here for you.For early-career marketers and marketing students trying to break into the industry, Arrows in Motion is the mentorship most people never get access to. Real talk on salary negotiation, building professional confidence, navigating agency culture, and what marketing careers actually look like beyond the job description. No gatekeeping. No fluff.For experienced professionals, it's a mirror — and a reminder that the smartest people in the room are still asking questions.New episodes drop on YouTube and all major podcast platforms. Subscribe wherever you listen.marketing strategyentrepreneurshipcareer developmentpersonal brandingagency vs in-house marketingsmall business growthcorporate leadershipwomen in businessfitness entrepreneurshipprofessional developmententry-level marketingmarketing

Information

  • Creator
    Scott Heaton
  • Years Active
    2026
  • Episodes
    9
  • Rating
    Explicit
  • Copyright
    © 2026 Arrows in Motion Podcast
  • Show Website
    Arrows in Motion Podcast