Drinkable - the water podcast

Drinkable, the water podcast

Most people turn on a tap and never think about where it came from, the treatment system that removed what shouldn't be there, the professional who designed and installed it, the regulation that set the standard, or the two billion people worldwide who turn on a tap and get something they cannot safely drink. That gap...between what most people assume and what is actually true about water...is why Drinkable exists. gregreyneke.substack.com

Episodes

  1. Jun 15

    Their worst day

    About this episode Every service call in the water treatment industry is a trust problem before it is a technical problem. In this episode, Greg draws on behavioral science research from a former FBI special agent to explain why homeowners resist the very professionals who can help them most, what that resistance actually signals, and what skilled technicians can do about it in the first five minutes of a service call. The conversation covers the psychology of threat response, the difference between sympathy and empathy in a customer interaction, why water quality problems create a uniquely high vulnerability gap compared to other home service trades, and how WQA certification gives both technicians and homeowners a concrete bridge across that gap. If you work in home service, manage technicians, or train water treatment professionals, this episode is for you. Reference Schafer, J. R., & Karlins, M. (2015). The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over. Touchstone / Simon & Schuster. ISBN 978-1-4767-5448-2. Available wherever good books are sold. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gregreyneke.substack.com

    25 min
  • 1 Episode

About

Most people turn on a tap and never think about where it came from, the treatment system that removed what shouldn't be there, the professional who designed and installed it, the regulation that set the standard, or the two billion people worldwide who turn on a tap and get something they cannot safely drink. That gap...between what most people assume and what is actually true about water...is why Drinkable exists. gregreyneke.substack.com

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