Performance Unlocked

Desmond Aberdeen

Podcast Unlocked is a real-time journal on discipline, integrity, and execution. Each episode breaks down what it actually takes to pursue big goals when life doesn’t cooperate. From financial ambition to physical transformation, this podcast is about removing excuses, staying out of your own way, and building championship habits day by day. In this season, I’m documenting 373 days of focused execution, laying the foundation for a $10M-per-year life and an aesthetic, high-performance body, while balancing real responsibilities and real setbacks. No fluff. No motivation hype. Just clarity

  1. Sep 8

    191: The Fortune Is in the Follow-Up

    Most people don’t lose the deal because their offer wasn’t good enough. They lose it because they stopped following up. In Episode 191 of the Performance Unlocked Podcast, Desmond Aberdeen breaks down why silence doesn’t always mean no—and why consistent, professional follow-up can be the difference between a missed opportunity and a closed deal. Your prospect might be busy. The timing might be wrong. Your email might have gotten buried. Or they simply might not be ready yet. That’s why the fortune is in the follow-up. In this episode, we talk about: 🔥 Why one unanswered message doesn’t mean “no”🔥 The difference between persistence and desperation🔥 Why every prospect needs a clear next action🔥 How to follow up while continuing to provide value🔥 Why old leads could be worth more than constantly chasing new ones🔥 The difference between “no” and “not right now”🔥 How relationships and consistent follow-up create future opportunities TODAY’S CHALLENGE:Find 10 people you’ve already contacted who never gave you a definitive no—and follow up with them today. You might not need more leads. You might need to work the opportunities already sitting in your pipeline. The fortune is in the follow-up. 🎧 Subscribe to the Performance Unlocked Podcast for more conversations on sales, business, money, leadership, discipline, and execution. Performance Unlocked: Inner CircleReady to stop consuming and start executing? Apply to join the Inner Circle:https://forms.gle/xhAejhrv68TnDVdi9 The standard is execution.

  2. Sep 7

    190: Make Every Conversation Count

    It’s the holiday weekend… but we still gotta do this show. 🎙️ Today we’re continuing the Sales, Business & Money series with a lesson that can change the way you approach business: Relationships close deals. You can have the best offer, the best presentation, and the best numbers—but when real money is on the line, people want to know one thing: Can I trust you? In this episode, I break down why relationships are one of your most valuable business assets, why trust shortens the sales process, and why your network should be more than a list of contacts. We talk about: • Why relationships beat transactions• How trust creates business opportunities• Why listening is one of the most powerful sales skills• The difference between having contacts and having a real network• Why you should build relationships before you need them• How relationships can produce opportunities years down the road Here’s the takeaway: Transactions can make you money once. Relationships can make you money for decades. Your challenge: Reach out to three people in your network this week—not to sell them anything, but simply to reconnect. Build the relationship before you need the relationship. 🔥 Performance Unlocked: Inner Circle Ready to stop talking about execution and start operating at a higher level? The Performance Unlocked Inner Circle is focused on accountability, execution, deal flow, and real results. Apply here:https://forms.gle/xhAejhrv68TnDVdi9 If this episode gave you value, like, subscribe, leave a five-star review, and share it with someone building their business. The standard is execution.

  3. Sep 7

    189: Relationships Close Deals

    It’s the holiday weekend… but we still gotta do this show. 🎙️ Today we’re continuing the Sales, Business & Money series with a lesson that can change the way you approach business: Relationships close deals. You can have the best offer, the best presentation, and the best numbers, but when real money is on the line, people want to know one thing: Can I trust you? In this episode, I break down why relationships are one of your most valuable business assets, why trust shortens the sales process, and why your network should be more than a list of contacts. We talk about: • Why relationships beat transactions• How trust creates business opportunities• Why listening is one of the most powerful sales skills• The difference between having contacts and having a real network• Why you should build relationships before you need them• How relationships can produce opportunities years down the road Here’s the takeaway: Transactions can make you money once. Relationships can make you money for decades. Your challenge: Reach out to three people in your network this week, not to sell them anything, but simply to reconnect. Build the relationship before you need the relationship. 🔥 Performance Unlocked: Inner Circle Ready to stop talking about execution and start operating at a higher level? The Performance Unlocked Inner Circle is focused on accountability, execution, deal flow, and real results. Apply here:https://forms.gle/xhAejhrv68TnDVdi9 If this episode gave you value, like, subscribe, leave a five-star review, and share it with someone building their business. The standard is execution.

  4. Sep 5

    187: Stop Talking, Start Listening

    🎙️ Episode 187: Stop Talking, Start Listening Everybody wants to know what to say to close the deal. But what if the real advantage is knowing when to stop talking? In sales, business, leadership, and negotiation, people will often tell you exactly what they need if you give them enough room to talk. In this episode of the Performance Unlocked Podcast, Desmond Aberdeen breaks down why listening may be one of the most profitable skills you can develop. We cover: 🎯 Why talking too much can cost you the sale💰 How listening helps uncover opportunities🧠 How to identify the problem behind the problem❓ Why great questions are more powerful than great pitches🤝 How to discover the outcome your customer actually wants🔑 Why understanding creates value and value creates opportunity The goal isn't to convince everybody to buy. The goal is to understand the problem well enough to determine whether you can create real value. Questions create information.Listening creates understanding.Understanding creates value.Value creates opportunity. Your challenge: In your next sales or business conversation, ask three good questions and spend more time listening than talking. This episode is part of our Sales, Business & Money series. 🔥 Performance Unlocked: Inner Circle Ready to stop consuming and start executing? The Performance Unlocked Inner Circle is focused on accountability, execution, deal flow, and real results. Apply here: https://forms.gle/xhAejhrv68TnDVdi9 🎧 Like, subscribe, and share this episode with someone serious about taking their performance to the next level. Raise your standard. Unlock your performance.

About

Podcast Unlocked is a real-time journal on discipline, integrity, and execution. Each episode breaks down what it actually takes to pursue big goals when life doesn’t cooperate. From financial ambition to physical transformation, this podcast is about removing excuses, staying out of your own way, and building championship habits day by day. In this season, I’m documenting 373 days of focused execution, laying the foundation for a $10M-per-year life and an aesthetic, high-performance body, while balancing real responsibilities and real setbacks. No fluff. No motivation hype. Just clarity