From Idea to Asset with Timothy Menasco

Timothy Menasco
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  • Business
  • Updated Biweekly

Most businesses don't realize what ideas they're leaving unprotected until it's too late and the most dangerous questions are the ones you don't even know to ask. This podcast fixes that. Each episode, Timothy Menasco (attorney & partner at Harter Secrest & Emery LLP) breaks down IP and business law in plain English, so you can spot the risks, protect what you've built, and turn your ideas into defensible assets. Watch the full video versions on YouTube: search Timothy Menasco. This podcast is intended for general informational purposes and is not legal advice. Attorney advertising.

  1. Sep 24

    How Privacy Law Is Changing and Why Your Business Is Already at Risk

    Privacy law is changing faster than most businesses realize, and the risks are no longer theoretical. In this conversation, intellectual property attorney Timothy Menasco sits down with F. Paul Greene to break down how the privacy landscape is shifting and what it means for any company that runs a website, collects customer data, or relies on analytics and tracking tools. Email: tmenasco@hselaw.com Website: hselaw.com/people/timothy-w-menasco Linkedin: linkedin.com/in/timothymenasco Instagram: instagram.com/@timothymenasco X: x.com/mrtimmenasco This podcast is intended for general informational purposes only and should not be considered legal advice. Attorney advertising.

  2. Sep 10

    The First 48 Hours After a Cyber Breach: What Every Business Must Do

    When a cyber breach hits, the damage is rarely decided by the hackers. It is decided by what your company does in the first 48 hours. In this episode Timothy Menasco sits down with F. Paul Greene to break down what every business should do in those first two critical days, and why the companies that come through a breach intact almost always share the same habits. This is the plain English playbook most businesses wish they had before the incident instead of during it. If your business handles customer data, payments, or anything you cannot afford to lose, this is the episode to hear before you need it. Follow the show for plain English breakdowns of the legal and business risks most companies find out about too late. If this episode was useful, share it with the person on your team who would have to make the first call. Two questions worth asking your team today. What would we actually do in the first hour of a breach, and does everyone already know their role before the pressure hits? Email: tmenasco@hselaw.com Website: hselaw.com/people/timothy-w-menasco Linkedin: linkedin.com/in/timothymenasco Instagram: instagram.com/@timothymenasco X: x.com/mrtimmenasco This podcast is meant for general informational purposes only and should not be considered legal advice. Attorney advertising.

  3. Aug 27

    AI Governance for Business, With F. Paul Greene

    AI is moving faster than most companies can govern it, and that gap is quietly becoming one of the biggest risks a business can carry. In this episode, I sit down with attorney F. Paul Greene for a practical conversation about what AI governance really means and why it has become a board level priority. ABOUT THE GUESTF. Paul Greene is an privacy and data security attorney who advises businesses on the legal and strategic risks of technology and AI adoption. Follow and subscribe so you never miss an episode on the intellectual property and technology risks every business leader should understand. If this episode was useful, share it with someone on your leadership team and leave a rating, since it helps other business leaders find the show. Have a question you want covered in a future episode? Send it in and we may answer it on the show. This podcast is intended for general informational purposes only and should not be considered legal advice. Attorney advertising.

  4. Aug 13

    The Top 5 IP Mistakes Companies Make With AI

    Most companies are using AI every day, and unknowingly making intellectual property mistakes that could cost them their trade secrets, copyrights, and competitive edge. In this episode, we break down the top 5 IP mistakes companies make when using AI, and exactly how to avoid each one. Whether you're a founder, business owner, or just using AI tools at work, these are the traps you need to understand before they turn into a legal and financial nightmare. If you found this useful, follow the show so you never miss an episode, and share it with someone who needs to hear it. If you'd like to watch the full video version of this episode, please check us out on YouTube at youtube.com/@timothymenasco. Topics: AI and intellectual property, protecting IP with AI, AI copyright risks, AI trade secrets, AI legal risks for business, safe AI use for companies. Email: tmenasco@hselaw.com Website: hselaw.com/people/timothy-w-menasco Linkedin: linkedin.com/in/timothymenasco Instagram: instagram.com/@timothymenasco This podcast is intended for general informational purposes only and should not be considered legal advice. Attorney advertising.

  5. Jul 29

    Patents vs Trade Secrets: 5 Questions That Can Save Your Business Millions

    Coca Cola has protected its formula for over 130 years without ever filing a patent. That single decision has been worth billions, and it comes down to a choice every business with valuable IP eventually faces: patent it or protect it as a trade secret. Get that choice wrong and you can hand your competitive advantage to the entire market, or pour years and serious money into the wrong kind of protection. Get it right and you build a moat that can last as long as the business does. In this episode I walk through the top five questions that decide whether a patent or a trade secret is the smarter move for your intellectual property, the same questions I would ask a founder or executive team before they file anything. These are the questions that can save a business millions. If you build, license, or protect valuable intellectual property, follow the show for plain English breakdowns of the IP risks most businesses miss until it is too late. New episodes help founders, executives, and in house teams make smarter decisions before the expensive mistakes happen. Before you protect your next big idea, ask yourself: could a competitor legally reverse engineer this, and what happens to my business if they do? Email: tmenasco@hselaw.com Website: hselaw.com/people/timothy-w-menasco Linkedin: linkedin.com/in/timothymenasco Instagram: instagram.com/@timothymenasco X: x.com/mrtimmenasco Enjoyed this one? Follow, leave a rating, and share it with a founder who is about to protect something valuable. This podcast is intended for general informational purposes only and should not be considered legal advice. Attorney advertising.

  6. Jul 15

    5 License Agreement Mistakes (And the One That Sinks Deals)

    Most companies make at least one of these five mistakes when negotiating a license agreement, and one of them quietly sinks more deals than the other four combined. In this episode, I break down the 5 biggest mistakes companies make in license negotiations, why each one is so expensive, and exactly what to do differently before you sign. Whether you're a founder, business owner, or in-house counsel, these are the traps I see over and over including one "boring" contract section that can turn into a million-dollar problem years after the deal closes. 📺 Prefer video? Watch this episode on YouTube: youtube.com/@timothymenasco 🔔 Follow the show so you never miss an episode: new episodes every two weeks. 📩 Questions about your own agreements? Reach me at tmenasco@hselaw.com Website: hselaw.com/people/timothy-w-menasco Linkedin: linkedin.com/in/timothymenasco Instagram: instagram.com/@timothymenasco X: x.com/mrtimmenasco This podcast is intended for general informational purposes only and should not be considered legal advice. Attorney advertising.

  7. Jul 8

    An IP Lawyer Debunks 5 Myths Everyone Believes

    Think you own your logo because you paid a designer for it? Think mailing yourself a copy of your work protects your copyright? Wrong, and these mistakes could cost you your business. In this episode, we break down the 5 most dangerous intellectual property myths that founders, creators, and small business owners fall for every day. These aren't obscure legal technicalities, they're misunderstandings that lead to lost trademarks, stolen ideas, and lawsuits you can't win. 🎧 New episodes every week. Subscribe so you never miss one, because the next myth we bust might be one you believe. 💬 Which myth surprised you most? Leave a review or comment and tell us. 📺 Prefer video? Watch this episode on YouTube: https://youtu.be/SzInpqAu5NA?si=5mdYindwYpYI96Tt Email: tmenasco@hselaw.com Website: hselaw.com/people/timothy-w-menasco YouTube: youtube.com/@timothymenasco Linkedin: linkedin.com/in/timothymenasco Instagram: instagram.com/@timothymenasco X: x.com/mrtimmenasco This video is intended for general informational purposes only and should not be considered legal advice. Attorney advertising.

  8. Jul 1

    How to Turn Your Ideas Into Licensing Deals: 5 Proven Strategies

    Most intellectual property never earns a dime not because the idea is bad, but because it was never developed to be licensed. In this episode, I break down the top 5 strategies for building IP that companies actually want to license and pay for. Whether you're an inventor, founder, or business owner sitting on an idea, these are the strategies that separate worthless IP from real licensing deals and recurring royalty revenue. If you got value from this episode, follow the show and leave a review, it helps more inventors and founders find it. Email: tmenasco@hselaw.com Website: hselaw.com/people/timothy-w-menasco Instagram: instagram.com/@timothymenasco Linkedin: linkedin.com/in/timothymenasco X: x.com/mrtimmenasco This podcast is intended for general informational purposes only and should not be considered legal advice. Attorney advertising.

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Most businesses don't realize what ideas they're leaving unprotected until it's too late and the most dangerous questions are the ones you don't even know to ask. This podcast fixes that. Each episode, Timothy Menasco (attorney & partner at Harter Secrest & Emery LLP) breaks down IP and business law in plain English, so you can spot the risks, protect what you've built, and turn your ideas into defensible assets. Watch the full video versions on YouTube: search Timothy Menasco. This podcast is intended for general informational purposes and is not legal advice. Attorney advertising.

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