Unlikely Threads

Andrew Wisdom and Clive Hartley

From the precipitous slopes of a dormant volcano in Central Victoria, intrepid and anally retentive know-nothings Clive Hartley and Andrew Wisdom search out forgotten, unlikely, occasionally ridiculous but always interesting people, events and, well, other stuff. They end up heading down rabbit holes, blaming each other, but how do they get there? By pulling on unlikely threads and seeing where they lead…

  1. Oct 26

    A Diamond Is Forever

    You walk into a jeweller and spend $10,000 on a diamondring. Twenty minutes later, you change your mind and try to sell it back. Suddenly it's worth only a fraction of what you paid. Why? In this fascinating episode of Unlikely Threads, Clive Hartley and Andrew Wisdom pull on one of the world's most glitteringloose threads and discover that the value of diamonds may have far less to do with rarity than we've been led to believe. They take you on a journey from the depths of Earth's mantlebillions of years ago to the dusty diamond fields of South Africa, where Cecil Rhodes and De Beers built one of the most successful monopolies in history. Discover how a handful of mining magnates controlled global supply, how aPhiladelphia advertising agency convinced generations that "A Diamond Is Forever", and how an engagement ring became an essential symbol of love. But that is not the end of the story. The thread keepsunravelling through the discovery of Soviet diamonds and Australia's Argyle mine to blood diamonds and the rise of laboratory-grown gems, the industry has survived crisis after crisis. The value of diamonds is now under threat. If alaboratory can create an identical diamond for a fraction of the price, what exactly are people paying for? A stone? A status symbol? A tradition? Or simply a story? This is the remarkable tale of how one of the greatestmarketing campaigns ever created shaped romance, wealth, and desire for more than a century, and why that story may finally be coming to an end.

About

From the precipitous slopes of a dormant volcano in Central Victoria, intrepid and anally retentive know-nothings Clive Hartley and Andrew Wisdom search out forgotten, unlikely, occasionally ridiculous but always interesting people, events and, well, other stuff. They end up heading down rabbit holes, blaming each other, but how do they get there? By pulling on unlikely threads and seeing where they lead…

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