In The Pocket with Alisha Esmail

Alisha Esmail
  • 0.0 (0)
  • Entrepreneurship
  • Updated Weekly

In The Pocket is for founders who want to build something meaningful without losing themselves in the process. Hosted by Alisha Esmail, founder of Latch AI and creator of the Five Tanks Framework. From building an award-winning coffee brand to running an AI company, Alisha covers what it actually takes to grow a business while keeping your energy, your relationships, and your sanity intact. Business performance meets personal performance. No fluff. No guru energy. Just real conversations about retention, AI, founder life, and what it looks like to stay in the pocket.

Episodes

  1. 6d ago

    EP 01: The Five Tanks: Why Winning Founders Still Feel Like They're Losing

    You can be winning on every measurable metric and still feel completely empty. That's not a motivation problem. That's a tank problem. In this first episode of In The Pocket, Alisha Esmail introduces the Five Tanks Framework, a system she built after years of burning out while building Road Coffee Co into an award-winning national brand. The Five Tanks are Emotional, Mental, Spiritual, Relational, and Physical. When they're full, you're in the pocket. When they're low, you make decisions you'll regret, relationships quietly fall apart, and you win things you can't feel. This episode covers: What it actually looks like when each tank is empty (real stories, not theory)Why balance is a myth and harmony is the goalThe one-minute tank check that tells you exactly where your next hour should goWhy you cannot separate the founder from the businessBy the end of this episode, you'll have rated your five tanks and know which one needs your attention today. Take a minute right now. Rate each tank 1 to 10. Whichever is lowest, give it one hour today. That's how you stay in the pocket.

    14 min
  • 1 Episode

About

In The Pocket is for founders who want to build something meaningful without losing themselves in the process. Hosted by Alisha Esmail, founder of Latch AI and creator of the Five Tanks Framework. From building an award-winning coffee brand to running an AI company, Alisha covers what it actually takes to grow a business while keeping your energy, your relationships, and your sanity intact. Business performance meets personal performance. No fluff. No guru energy. Just real conversations about retention, AI, founder life, and what it looks like to stay in the pocket.

Information