Bottom Line BUZZ

Joseph Zahaitis

0.0 (0)
Business

Bottom Line BUZZ is where business, payments, and emerging markets collide. Join Jen and Joe as they explore cannabis, fintech, high-risk industries, entrepreneurship, regulation, and the people building the future of commerce.

Jun 17

Jessica Ferranti - Diverse Experience Helps Business Scale

Jessica Ferranti, CEO of the Mycelia Group, shares her journey from culinary arts to cannabis industry infrastructure. Discover how her diverse experience helps businesses scale, innovate, and create memorable experiences through strategic consulting and exclusive events.
Jun 9

PK Lawton - The Power of Story in Regulated Brand Marketing

Paul (PK) Lawton Discover key strategies for cannabis marketing from PK Lawton. Learn how to effectively engage consumers in the evolving cannabis industry. In today’s dynamic cannabis industry, marketers face a unique set of challenges. With regulations constantly shifting and consumer preferences evolving, it’s crucial to stay ahead of the curve. In this post, we dive into insights from PK Lawton, co-founder of Sister Mercy, who shares his journey from sociology to cannabis marketing. We’ll explore effective strategies for brand development and the importance of understanding consumer behavior in this rapidly growing market. Chapters 00:00 Introduction to PK Lawton and Sister Mercy 03:00 The Evolution of Digital Culture and Advertising 06:02 The Intersection of Music and Cannabis 09:04 Navigating the Cannabis Industry: Challenges and Opportunities 11:51 Cross-Border Cannabis Marketing: Canada vs. US 14:59 The Impact of Regulation on Cannabis Branding 17:53 The Importance of Long-Term Brand Building 21:04 Leadership and Consumer Loyalty in Cannabis Brands 23:21 Navigating the Payment Space 24:31 Challenges in the Canadian Cannabis Market 26:02 The Rise of Unregulated Dispensaries 28:12 The Gray Market Dynamics 30:21 The Role of AI in Cannabis Marketing 35:09 Trust and Authenticity in the Cannabis Industry
Jun 2

Erin O'Donnell and the Association for Cannabis Banking

Summary Join industry experts Erin O'Donnell, Jen Makris, and Joe Zahaitis as they discuss the upcoming Cannabis Banking Conference in New Mexico, industry trends, and the importance of relationship-driven banking in the cannabis sector. Chapters 00:00 Introduction and Connections in Cannabis Banking 03:12 The Birth of Cannabis Banking Symposium 06:15 The Evolution of Cannabis Banking and Events 09:19 Upcoming Cannabis Banking Experience 12:10 The Importance of Relationships in Cannabis Banking 15:07 The Evolution of Payments in Cannabis Banking 17:14 Exploring the Fintech Landscape 18:26 Future Forward: Cannabis Compliance and Standards 21:36 The National Perspective on Cannabis Banking 25:04 The Importance of Operator Voices in Cannabis Banking 28:00 New Mexico: A Unique Conference Destination 28:30 Curated Conversations in Cannabis Banking 30:40 Conference Details and Community Engagement 36:26 BLB Outro WMusic.mp4 Resources The Association for Cannabis Banking (ACB) - https://the-acb.org Cannabis Banking Conference 2023 - https://the-acb.org/conference2023 Erin O'Donnell's LinkedIn - https://www.linkedin.com/in/erinodonnell Jen Makris' LinkedIn - https://www.linkedin.com/in/jenmakris Joe Zahaitis' LinkedIn - https://www.linkedin.com/in/joezahaitis Guest links LinkedIn - https://www.linkedin.com/in/erinodonnell Website - https://the-acb.org And you can always find Jen and I at: Jen – jen@cannabiscashconsultants.com Joe – Joe@Zahaitis.com
Jun 2

The Cannabis industry and IgniteIt with Patrick Lane

Summary Join industry leaders Joe Zahaitis, Jen Makris, and Patrick Lane as they discuss the evolution of cannabis events, the importance of networking, and upcoming Ignite It conferences. Discover insights on industry trends, policy impacts, and empowering women in cannabis. Key topics Ignite It conference strategy Industry networking and deal-making Empowering women in cannabis Upcoming cannabis events and markets Policy and M&A trends in cannabis Chapters 00:00 Introduction to the Cannabis Industry Evolution 03:13 The Ignite It Journey and Event Strategy 06:15 Spotlight Events: A New Approach to Networking 09:14 The Future of Cannabis Events and Market Trends 12:14 Empowering Women in Cannabis 15:06 Innovative Networking Tools and Strategies 18:26 The Importance of Legislative Engagement 21:16 Creating Value for Cannabis Operators 24:12 Emerging Markets and Future Opportunities 39:56 BLB Outro.mp4 Resources Ignite It Conference Schedule - https://events.igniteit.com Ignite It Media Platform - https://igniteit.com Ignite It Connect App - https://igniteit.com/connect Jessica Fronte and Mycelia Group - https://www.linkedin.com/in/jessicafronte/ Last Prisoner Project - https://www.lastprisonerproject.org Weldon Project - https://weldonproject.org Guest links LinkedIn - https://www.linkedin.com/in/patrick-lane-ignite/ And you can always find Jen and I at: Jen – jen@cannabiscashconsultants.com Joe – Joe@Zahaitis.com
Jun 2

2026 Upcoming Cannabis industry events with Ian Rassman

Description: Ian Rassman is the global steward of Cannabis. His years in the industry and knowledge of the nature of cannabis across the globe is substantial. He’s a strong advocate for the industry and a voice for all things industry related. This episode dives into the upcoming and critical shows in 2026 around the industry. Guest Links: Website - https://rassman.com LinkedIn - https://linkedin.com/in/ianrassman Twitter - https://twitter.com/ianrassman Email Ian at: ian@rassman.com And, you can always find Jen and I at: Jen – jen@cannabiscashconsultants.com Joe – Joe@Zahaitis.com Chapters: 00:00 Introduction to the Cannabis Industry and Personal Journeys 03:19 Cultural Perspectives on Cannabis: Amsterdam vs. the U.S. 06:06 International Cannabis Events and Networking Opportunities 09:14 Upcoming Cannabis Conferences and Their Importance 12:13 Advocacy and Lobbying in the Cannabis Industry 18:23 Exploring Medical Cannabis in Florida 20:01 Regulatory Challenges in the Cannabis Industry 20:48 Upcoming Cannabis Events and Networking Opportunities 21:42 The Importance of Cannabis Events 25:24 Celebrating Milestones in Cannabis Networking 30:37 The Role of Local Cannabis Chambers 34:36 Closing Thoughts and Future Connections 36:17 BLB Outro.mp4 Show Notes: Global cannabis markets and international trade Upcoming cannabis industry events and conferences The importance of networking and advocacy in cannabis
May 30

Our Coming Out Party

Summary Join Jen Makris and Joe Zahaitis as they explore the evolving landscape of payments, cannabis industry challenges, and buzz-worthy topics shaping the future of high-risk, highly regulated industries. Keywords payments, cannabis, high risk, regulation, industry trends, crypto, CBD, alcohol alternatives, networking, industry events Key topics Payments industry evolutionCannabis and high-risk regulationCrypto and digital paymentsIndustry networking and eventsTitles The Future of Payments in Cannabis and High-Risk IndustriesNavigating Regulation and Innovation in PaymentsSound Bites "Cannabis is a movement that is out there""People are looking for healthier alternatives""Regulation in each state is ever-changing"Chapters 00:00 - Introduction to Bottom Line Buzz Podcast 02:52 - The Genesis of the Podcast 05:58 - Exploring the Payments Industry 08:53 - Personal Stories and Experiences 12:00 - Backgrounds of the Hosts 17:57 - The Cannabis Movement and Its Impact 20:59 - Consumer Trends in Cannabis and Alcohol 23:55 - Networking and Industry Events 26:56 - Future Topics and Closing Remarks

6 Episodes

Creator

Joseph Zahaitis
Years Active

2026
Episodes

6
Rating

Explicit
Show Website

Bottom Line BUZZ

Bottom Line BUZZ

Episodes

Jessica Ferranti - Diverse Experience Helps Business Scale

PK Lawton - The Power of Story in Regulated Brand Marketing

Erin O'Donnell and the Association for Cannabis Banking

The Cannabis industry and IgniteIt with Patrick Lane

2026 Upcoming Cannabis industry events with Ian Rassman

Our Coming Out Party

About

Information