The Agent Attraction Playbook Podcast with Jon Pugh

Jon Pugh
  • 0.0 (0)
  • Marketing
  • Updated Weekly

Attract agents. Build leaders. Create leverage. The Agent Attraction Playbook Podcast with Jon Pugh gives real estate agents, team leaders, and brokers the strategies, systems, conversations, and leadership principles used to build thriving organizations. Learn agent attraction, recruiting, relationship-based growth, revenue share, leadership development, and scalable business strategies from top industry leaders and real-world success stories.

Episodes

  1. 4d ago

    How Gogo Bethke Attracts Agents She's Never Met

    Gogo Bethke landed in this country at 21 with $200, no English, and not a single person she knew on the continent. Today the Team Gogo organization has closed more than $15 billion in real estate, did $2 billion year to date in what she calls three real selling months, and agents name her as their sponsor before they have ever spoken to her once. On this episode of the Agent Attraction Playbook Podcast, Gogo tells Jon Pugh exactly how that happens, and it starts with a line she refuses to soften: "I don't recruit, I attract." She walks through the mindset reframe she learned from Tony Robbins that dismantled 20 years of self-doubt, the million dollar listing she won by admitting she had never sold one, and the five-word text she wants you to send to ten people tonight. If you have ever told yourself you do not have enough followers, enough production, or enough of a story to attract anyone, this episode removes the excuse. This one is a masterclass in why attraction beats recruiting every single time. Gogo breaks down the trust ladder that turns content into an organization: they see you, they get to know you, they love you, they trust you, and then they buy whatever you are selling. She also gets specific about the money, the real estate roller coaster that pushed her toward revenue share, and why she could never have built this with a 12-agent brokerage in Pinckney, Michigan. Whether you are on your first year or your eleventh, the lesson lands the same: you cannot put the cart before the horse, and you will never outgrow the life you believe you deserve. WANT TO BUILD THIS FOR YOURSELF? Book a call or grab the agent attraction resources here: https://stan.store/AgentAttractionPlaybook CHAPTERS 00:00 Intro 01:34 The "Irrational Belief" That Runs Her Life 04:09 $200, No English, No Silver Spoon 07:52 "When I Hear Limitation, I Hear Excuses" 09:57 The Reframe: The Opposite Can Be True 13:01 The Books and The Room That Rewired Her 20:26 The $1.2M Listing She Had No Business Getting 27:18 The 5-Word Text That Reveals Your Superpower 30:15 "I Don't Recruit, I Attract" 39:37 Why She Left Keller Williams For eXp 43:50 Getting Off The Real Estate Roller Coaster 48:12 $2 Billion In Five Months 54:38 The Multiplier Minute MENTIONED ON THIS EPISODE The Greatest Salesman in the World by Og Mandino Think and Grow Rich by Napoleon Hill Outwitting the Devil by Napoleon Hill Tony Robbins UPW (comment "Tony" on any of Gogo's IG posts to join her group) Go Get Em community, $79/mo (Gogo's Street Smart University) The Circle, Gogo's 20-seat coaching group (application and interview required) The Amy Gregory episode of this podcast CONNECT WITH GOGO BETHKE Instagram: https://www.instagram.com/gogosrealestate/ (Her words: "Everywhere else I have an assistant. If you want to talk to me personally, message me on Gogo's Real Estate on Instagram.") FOLLOW THE AGENT ATTRACTION PLAYBOOK Instagram: https://www.instagram.com/agentattractionplaybook/ YouTube: https://www.youtube.com/@AgentAttractionPlaybook TikTok: https://www.tiktok.com/@agent.attraction

  2. Jul 13

    Veronica Figueroa: Why I Walked Away From the #1 Team in the World

    Veronica Figueroa built the #1 team in the world two years in a row, and the second time it gave her a pit in her stomach. In this episode of the Agent Attraction Playbook Podcast, Jon Pugh sits down with the eXp powerhouse to unpack the season where success on paper left her stripped down and on her knees, how faith and authenticity rebuilt her business, and why she now says being real attracts the right people and repels the wrong ones. Today Veronica leads more than 2,700 partners worldwide with nearly 10,000 transactions in the last 12 months, and she shares exactly how she thinks about growth: events over cold calls, a minimum call standard for every team, hiring hungry over skilled, and the mindset that made her fly to Utah and recruit a 3,000-partner leader everyone called unrecruitable with one disarming question. She also opens up about the moment eXp's model proved its real value, giving her six months to care for her mom through cancer. Stick around for the Multiplier Minute, where Veronica rapid-fires her best source of growth, the most overrated tactic, the one trait that kills culture, and the recipe behind her success. Want help attracting agents to your organization? Book a call or grab our resources: https://stan.store/AgentAttractionPlaybook Guest bio: Veronica Figueroa is an eXp Realty leader, speaker, and founder of the Figueroa Team and the V2 Experience, leading 2,700+ partners worldwide and coaching women leaders across the real estate industry. Listen: Apple Podcasts: https://apple.aaplaybook.com Spotify: https://spotify.aaplaybook.com YouTube: https://youtube.aaplaybook.com

  3. Jul 6

    How Noelle Nielsen Doubled Her Organization After Leaving eXp

    In this episode of the Agent Attraction Podcast, Jon Pugh sits down with his close friend Noelle Nielsen, who built a 600 agent organization at eXp before making the difficult decision to leave and start over at Real, where she has since grown her org to over 1,300 agents. Noelle shares her unusual path from attorney to wedding photographer to realtor to cloud brokerage leader, opening up about the vulnerability of asking agents to trust her again after a brokerage change, the hidden work behind rebuilding from scratch, and why she stepped back from flashy social content to focus on relationships, empathy, and showing up for people. The conversation covers what makes a strong invitation versus a cheesy pitch, the importance of leading by example, a tearjerker story about an agent whose revenue share income became a lifeline during a cancer diagnosis, and closes with a rapid fire round covering the best and worst growth tactics in the business today. Chapters 00:00 Intro and Noelle Nielsen's move from eXp to Real 01:57 Growing to 1,300 agents and building trust as a leader 08:09 From attorney to wedding photographer to real estate agent 17:16 What eXp taught her and the leap of faith to join Real 25:33 Becoming the chief marketer of your business 30:54 What was actually hard about rebuilding from scratch 40:07 Speed of the leader and finding value add events 44:18 Giving credit to Kim Dean and building leaders in your org 51:09 A feel good story about Courtney Benson and revenue share 56:09 Multiplier Minute rapid fire round and where to find Noelle

  4. Jun 29

    How Hank Avink Built $3M in Rev Share on 5 Hours a Week

    What if you could build a multi-million-dollar income on just five hours a week - and then choose to do less? In this episode, Jon Pugh sits down with Hank Avink, one of the most respected coaches in real estate and the man who sat one seat ahead of Jon in the global agent-attraction rankings at eXp. Hank breaks down the "Math vs. Drama" philosophy that's made him over $3 million in revenue share since 2016, why most big teams quietly net less than a solo agent, and the "36-to-Life" model he uses to give agents leverage without the chaos of scale. It's a candid, tactical, occasionally blunt conversation about money, ego, integrity, and building a business that actually buys back your life. 👉 Want to see if the math works for YOU? Book a call or grab the resources here: https://stan.store/AgentAttractionPlaybook ⏱️ CHAPTERS 00:00 Intro: $3M on Just 5 Hours a Week 01:39 Meet Hank Avink & the "One Seat Ahead" Story 03:16 Behind the Curtain + "Choose Your Hard" 08:34 The 36-to-Life Model & the Big-Team Trap 11:14 Escaping the Messy Middle: Rev Share as the Real Exit 15:47 Road to 996: Belief, Branding & Subtracting for Freedom 18:38 Wednesday Office Hours & the Three-Strike Rule 22:56 The 67% Whistleblower Story & the Legacy 500 29:04 From 1 to 96 Agents: The Only Sprint He Ever Ran 33:05 Ground-Floor Reality & the Math Nobody Teaches 38:50 The $267/Hour Lesson (Henry & the Ice Cream Store) 42:05 Bragging on Leaders & Life-Changing Stock Stories 46:50 Stock Discipline: "Run the Bases" on a Home Run 50:45 The "I Love My Broker" Objection 52:19 The Multiplier Minute: Rapid-Fire Wisdom 1:00:37 The Recipe for Growth & Where to Find Hank 🔗 CONNECT WITH HANK AVINK Book a call: https://connectwithhank.com Facebook: https://www.facebook.com/IGotHanked Instagram: https://www.instagram.com/igothanked/ 📲 FOLLOW THE AGENT ATTRACTION PLAYBOOK Instagram: https://www.instagram.com/agentattractionplaybook/ YouTube: https://www.youtube.com/@AgentAttractionPlaybook TikTok: https://www.tiktok.com/@agent.attraction ⚠️ Income and stock figures discussed reflect this guest's personal experience and are not typical or guaranteed. This is not financial or investment advice. For eXp Realty average agent earnings, see exprealty.com/income.

  5. Jun 26

    How Amy Gregory Retired Her Husband Through Agent Attraction

    In this episode of The Agent Attraction Podcast, Jon Pugh sits down with Amy Gregory to unpack how she built one of the most influential agent attraction organizations in real estate while prioritizing family, freedom, and leverage. Amy shares the mindset shifts that led her from selling real estate part-time as a mom of four to building an organization of hundreds of agents across the country. She reveals why social media became her greatest growth tool, the importance of paying the "visibility tax," how she identifies future leaders, why most agents overcomplicate attraction, and the leadership principles that have helped her create massive duplication. This conversation is packed with practical wisdom for agents who want to grow without sacrificing their lifestyle. Chapters 00:00 Introduction to Amy Gregory 01:52 Building a Business Around Family and Freedom 06:09 The Biggest Misconception About Amy's Success 07:13 Discovering eXp and Agent Attraction 12:03 Running the Revenue Share Numbers 18:30 The Reality of Building Agent Attraction 21:26 The Chip on Her Shoulder That Fueled Growth 26:19 Why Solo Agents Became Her Niche 31:22 Leveraging Communities Instead of Managing People 41:35 The Stories That Make Agent Attraction Worth It 43:01 The Visibility Tax and Social Media Growth 52:23 Rapid Fire Leadership and Attraction Advice

  6. Jun 8

    From 400 Agents to 90,000: The eXp Growth Story with Dave Conord

    In this episode of The Agent Attraction Podcast, Jon Pugh sits down with former eXp Realty President Dave Conord to unpack the incredible growth story behind one of the fastest-growing brokerages in real estate history. Dave shares what initially caught his attention about eXp when the company had only 400 agents, why he believed the model could change the industry, and how leadership, community, culture, and long-term thinking fueled massive expansion. The conversation dives deep into agent attraction, creating value for people, building authentic relationships, leadership development, overcoming industry skepticism, and why the future belongs to agents who focus on contribution instead of competition. Chapters 00:00 Introduction to Dave Conord and eXp Growth 02:30 Discovering eXp at Just 400 Agents 07:07 Why Community Matters in Agent Attraction 13:21 The Power of Authentic Leadership 19:34 How to Attract the Right Agents 26:11 Long-Term Thinking and Legacy Building 33:23 Serving Agents at a Higher Level 39:52 Revenue Share, Stability, and Opportunity 46:58 Leadership Lessons and Collaboration 52:46 Navigating Challenges and Industry Headwinds 58:45 The Future of Agent Attraction and Real Estate

  7. Jun 1

    Joshua Smith's Blueprint for Building a 40,000 Agent Organization

    Joshua Smith joins Jon Pugh for an in-depth conversation about building a massive agent attraction organization, creating residual income, and why he believes most agents are focused on the wrong things. Joshua shares how selling over 7,000 homes led him to realize he was constantly starting over every year, why he ignored eXp for nearly a decade, the costly mindset mistakes that delayed his growth, and the systems he used to grow one of the fastest-expanding organizations in the industry. The episode dives into leadership, mentorship, recruiting, long-term wealth creation, motivation, and the mindset required to build a business that creates true freedom. Connect with Joshua Smith: Instagram: https://www.instagram.com/joshuasmithgsd/ Partner with Joshua Smith: https://go.oncehub.com/PartnerwithJoshuaSmithGSD GSD YouTube Channel: https://www.youtube.com/c/JoshuaSmithGSDMode Chapters: 00:00 Introduction To Joshua Smith 01:08 Building A Top Real Estate Career 03:35 Why Teams Weren't The Answer 04:44 The Vision For 40,000 Agents 06:10 Work Ethic, Freedom, And Obsession 11:46 The Truth About Fast Growth 14:14 Mentors, Models, And Success Frameworks 17:47 Why Joshua Said No To eXp For Years 21:42 The Future Of Real Estate And Industry Threats 28:18 eXp vs Real And Choosing A Platform 35:19 Why Agent Attraction Creates More Leverage 37:09 The Most Rewarding Part Of Leadership 40:06 Real Success Stories From Agent Attraction 47:25 The Power Of Residual Income 48:24 Why Motivation Is Useless 57:24 Leadership, Clarity, And Long-Term Success 59:15 The Joshua Smith Success Formula

  • 7 Episodes

About

Attract agents. Build leaders. Create leverage. The Agent Attraction Playbook Podcast with Jon Pugh gives real estate agents, team leaders, and brokers the strategies, systems, conversations, and leadership principles used to build thriving organizations. Learn agent attraction, recruiting, relationship-based growth, revenue share, leadership development, and scalable business strategies from top industry leaders and real-world success stories.

Information