What's Working

What's Working
  • 0.0 (0)
  • Marketing
  • Updated Daily

Real strategies. Real results. What's actually working right now. Hosted by Isaac Medeiros and Zain Ali, What's Working Pod is a weekly business podcast dedicated to one question: what's actually working right now? Isaac Medeiros is the founder of Mini Katana and Content Forge. Zain Ali is the co-founder of Zainith Agency and Etta Maison Each episode covers the strategies, tools, and business models that are producing real results for founders and entrepreneurs.

  1. 3d ago

    The GLP-1 Effect: Why The Beauty Industry is Crashing

    Cody Plofker took Jones Road Beauty to $160 million in revenue without a VP of Finance or a VP of Marketing. Now, he’s stepping down as CEO to stop the burnout and build the future of lean, AI-powered e-commerce. In this episode of What's Working, Cody breaks down the reality of running a 9-figure family business, why he stepped down to focus on high-level strategy, and his unapologetic take on why "AI UGC" is a complete oxymoron. He also pulls back the curtain on his exact AI tech stack (including Claude, Codex, and multiplayer AI tools like HQ) and explains how he is building a brand new sleep supplement company in public with near-zero operating expenses. If you want to know what the next era of DTC looks like, this is the episode. Key Takeaways: The Reality of Scaling Too Fast: Cody sped-ran Jones Road Beauty to nine figures but suffered from burnout due to a lack of proper organizational structure and executive support. Cody is extremely bearish on AI-generated creative, noting that true UGC relies on authenticity, while AI should be reserved for data analysis, web design, and administrative workflows. The DTC Twitter Bubble: Performance marketing isn't everything. Cody argues that real-world, larger brands invest heavily in brand health and tracking upper-funnel metrics, contrary to the hyper-performance bias of "DTC Twitter". The 1-Person Brand Era: As part of the new "Operators Build" podcast, Cody is helping launch a sleep supplement brand in public, aiming to use AI to replace entire agency functions for just a few hundred dollars a month in token costs. Retail Leverage: Jones Road Beauty opted to build its own brick-and-mortar stores rather than rely on Sephora, allowing them to control their own product trends and avoid being dictated by massive retailers.Connect with Cody: Follow Cody on X: https://x.com/codyplof Listen to the Marketing Operators: https://www.youtube.com/@Operators9Connect with the hosts: Follow Isaac on X: https://x.com/theisaacmed Follow Zain on X: https://x.com/NotZainAgainProduction & Scaling Partners: This video is fully edited and produced by Content Forge. Need DFY YouTube organic for your brand or full-service editing for your YouTube channel? Get a free consultation here: https://getcontentforge.com/ Need help launching or scaling your brand on TikTok Shop? Book a free consultation with Zain at: https://zainith.agency/Chapters:00:00 - Intro & Why Cody Stepped Down as CEO of Jones Road Beauty02:35 - Running a Brand Without Industry "Passion"04:16 - Transitioning to AI Consulting & CRO Bounties06:06 - Why "AI UGC" is a Complete Oxymoron08:11 - Cody's AI Stack: Claude, Codex, Hermes, and HQ10:19 - How to Actually Implement AI in Creative Teams13:23 - The State of the Beauty Industry & K-Beauty Trends17:23 - Retail Strategy: Why Jones Road Avoids Sephora20:21 - The "DTC Twitter" Bubble & Investing in Brand Health25:30 - The Death of Non-Subscription DTC Brands29:23 - Announcing "Operators Build" & The Sleep Supplement Brand34:11 - Building a Brand Skeleton on a $200/Month Token Budget39:37 - The Power of Building in Public & Networking41:42 - Outro & Where to Find Cody

  2. Aug 10

    Going ALL in on TikTok doubled their Sales (Beauty By Earth CEO interview)

    In Episode 14 of the What's Working Pod, we sit down with Prudence Millsap, co-founder of Beauty by Earth, to unpack the exact strategies she used to build one of the most successful bootstrapped beauty brands on the internet. Prudence pulls back the curtain on how taking TikTok Shop in-house catapulted them to $700k/month, and how that external traffic miraculously slashed their Amazon ad spend by 34% while increasing top-line revenue. We dive deep into the gritty reality of bootstrapping with just $20,000, why she insists on US manufacturing, and how she maintains a shockingly low 4-7% OpEx using an in-house Texas warehouse and Latin American offshore talent. Beyond the business, Prudence shares her refreshing philosophy on personal branding, how she balances entrepreneurship with family life, and why she recently sold off a brick-and-mortar business to stay hyper-focused on DTC. Key Takeaways: The TikTok Shop "All-In" Strategy: After burning $20k/month on agency retainers with zero growth, Prudence brought TikTok in-house and cracked the algorithm by aggressively seeding 30-40 product units a day. The Amazon Halo Effect is Real: Generating external demand on TikTok allowed Beauty by Earth to lower their Amazon ad spend by 34.2% year-over-year while actually growing their top-line revenue by 33.3%. Ruthless Financial Discipline: Prudence built the brand off an initial $20,000 investment. She took zero distributions in year one, lived exclusively off her husband's income, and ran the business purely on credit cards for the first 6-7 years. US Manufacturing: Manufacturing 100% of their formulas in the US is more expensive upfront, but it is exactly what their consumer wants and protects them from high finished-goods tariffs. Hyper-Lean Operations: Beauty by Earth operates on a 4-7% OpEx. They achieve this by running their own warehouse in Texas and heavily leveraging offshore talent in Latin America for their growth team.Connect with Prudence: Follow Prudence on X: https://x.com/MillPrueConnect with the hosts: Follow Isaac on X: https://x.com/theisaacmed Follow Zain on X: https://x.com/NotZainAgainProduction & Scaling Partners: This video is fully edited and produced by Content Forge. Need DFY YouTube organic for your brand or full-service editing for your YouTube channel? Get a free consultation here: https://getcontentforge.com/ Need help launching or scaling your brand on TikTok Shop? Book a free consultation with Zain at: https://zainith.agency/Chapters: 00:00 - Intro & The TikTok Shop Strategy Hook 00:39 - Cracking TikTok Shop & Seeding Strategy 01:45 - The Amazon Halo Effect 02:35 - Why Expensive TikTok Agencies Failed 06:45 - Dialing in Amazon PPC & Slashing Ad Spend 09:36 - Bootstrapping from $20k 11:41 - Standing Out in the Beauty Market & K-Beauty 17:49 - Navigating Business with a Co-Founder 19:14 - Why They Avoid Retail (Sephora, Ulta) 21:51 - The Anti-Personal Brand Philosophy 26:37 - Quitting the 9-to-5 & Building While Parenting 29:04 - Using AI (Claude) for Market Research 30:53 - US Manufacturing vs. China 33:13 - Running a 4-7% OpEx with Offshore Talent 34:57 - The ROI of Hiring a Fractional CFO 37:58 - Killing Distractions: Selling a Brick & Mortar Business #tiktokshop #AmazonSeller #Ecommerce #BeautyBrand #WhatsWorkingPod

  3. Jul 7

    This 9-Figure Founder Replaced His Whole Creative Team with AI | Nik Sharma

    Nik Sharma sold his agency Sharma Brands for a reason most people miss, and now he's building entire DTC brands using only AI, from ads to assets. In this episode of What's Working Podcast, Nik breaks down the exact move that led him to sell Sharma Brands through a reverse RFP process, why he wanted a blank slate going into January, and how he went from running one of the most recognized DTC agencies to becoming Chief Growth Officer at Lunar Solar while quietly launching an AI first brand holdco on the side. He walks through launching a health and wellness brand using nothing but AI, covering static ads, UGC, copywriting, and design briefs, including what happened when they finally commissioned a real photo shoot. Nik introduces the concept of the creative supply chain, the idea that brands don't fail because of bad products or poor media buying, but because they run out of creative to feed the machine. He explains every format of creative a brand needs, how to build an endless supply behind it, and what most agencies get wrong. The conversation also covers whether services still have a real moat in an AI world, why taste is the only durable advantage left, how he's validating new brands for under $150K before scaling, and what he learned from watching brand incubators raise millions and still fail. Nik also shares his personal brand strategy, why he's most bullish on Twitter and YouTube, and what he'd do differently building a personal brand from scratch today. If you're running an agency, building a DTC brand, or figuring out where AI fits in your business in 2025, this episode is essential. Nik Sharma is a DTC operator and former founder of Sharma Brands, now Chief Growth Officer at Lunar Solar. Key Takeaways: AI is a tool, not a replacement for "taste": While AI is democratizing software and automating lower-level tasks, human taste and strategic direction are becoming the ultimate moats for both brands and agencies. The "Creative Supply Chain" is the biggest growth bottleneck: Brands trying to scale from $50M to $100M usually don't fail because of a bad product or bad media buying—they fail because they haven't built a system to constantly generate a diverse, never-ending supply of ad creatives.Connect with Nik: Follow Nik on X: https://x.com/mrsharmaConnect with the hosts: Follow Isaac on X: https://x.com/theisaacmed Follow Zain on X: https://x.com/NotZainAgainProduction & Scaling Partners: This video is fully edited and produced by Content Forge. Need DFY YouTube organic for your brand or full-service editing for your YouTube channel? Get a free consultation here: https://getcontentforge.com/ Need help launching or scaling your brand on TikTok Shop? Book a free consultation with Zain at: https://zainith.agency/Chapters:00:00 - Intro00:34 - Who Is Nik Sharma?01:31 - Why He Sold His Agency04:17 - His AI Wake-Up Call05:13 - Do Services Still Have a Moat?07:42 - Launching a Brand With Just AI08:39 - What Categories He's Building In12:10 - The 70% Ads Budget Future13:06 - AI Video Ads That Actually Work15:12 - The Creative Supply Chain Explained18:01 - Will AI Kill Jobs?21:29 - How to Build a Personal Brand Today23:47 - Twitter vs YouTube vs LinkedIn27:31 - The Holdco Model32:35 - Where to Follow Nik #NikSharma #Ecommerce #WhatsWorkingPodcast

  4. Jun 24

    How Apple made him $100m | Roman Khan

    Roman Khan has spent the last decade building, scaling, and acquiring e-commerce brands, taking his portfolio to nine figures in revenue. From nearly going bankrupt to achieving a 3% OpEx and netting eight figures in EBITDA, Roman has mastered the mechanics of highly profitable DTC businesses. Now, he’s shifting his focus from private equity to the highly inefficient public markets. In Episode 12 of What's Working, Roman breaks down his tactical playbooks for scaling massive e-commerce brands. He explains how to spot a winning product category using Google Trends, why the "Bryan Johnson" strategy is crucial for brand awareness, and how to use his PC1, PC2, and PC3 framework to maximize cash distributions. Plus, discover why he believes TikTok fundamentally changed the influencer game and why he thinks Hong Kong is the ultimate home base for any serious e-commerce entrepreneur. Key Takeaways: Spotting the Mega-Trend: A successful brand requires the right category at the right time. Roman explains how to use search volume data and find the "whale" in a market to guarantee your product has massive tailwinds. Public vs. Private M&A: Roman is shifting his focus to public micro-cap companies, explaining that public markets are often mispriced. You can sometimes buy companies for less than their cash on hand or cut excess bloat to massively multiply your returns. The TikTok Shift: TikTok completely removed the "S-curve" of follower dependency, bringing a true merit-based culture to influencer marketing and top-of-funnel brand awareness. The Profit Contribution (PC) Framework: Roman breaks down how he achieves eight figures in EBITDA by meticulously tracking three levels of profit contribution (PC1, PC2, PC3) and driving revenue per employee to over $3 million. Cash Flow & Float: Why negotiating net-90 payment terms and shrinking production lead times is the ultimate secret to taking actual cash distributions off the table every single month.Connect with Roman: Follow Roman on X: https://x.com/RomanEcomConnect with the hosts: Follow Isaac on X: https://x.com/theisaacmed Follow Zain on X: https://x.com/NotZainAgainProduction & Scaling Partners: This video is fully edited and produced by Content Forge. Need DFY YouTube organic for your brand or full-service editing for your YouTube channel? Get a free consultation here: https://getcontentforge.com/ Need help launching or scaling your brand on TikTok Shop? Book a free consultation with Zain at: https://zainith.agency/Chapters: 00:00 - Intro & Roman's 9-Figure E-com Journey 03:32 - First Principles: What Makes a Good E-commerce Brand? 08:12 - The "Whale" Strategy & Scaling Raycon 09:51 - Tracking Google Keyword Trends for Product Validation 15:26 - Why Public E-com Markets Are Undervalued Right Now 24:26 - TikTok Shop vs. Meta Ads: Margins & Conversions 27:48 - Hitting a 3% OpEx & $3M Revenue per Employee 31:30 - Slashing Logistics & Packaging Costs by 20% 35:00 - The PC1, PC2, PC3 Profit Framework Explained 37:46 - Maximizing Cash Flow & Managing Payment Terms 44:25 - Why Hong Kong is Still the Best Base for E-commerce 46:13 - Outro & Where to Find Roman #BusinessStrategy #EcommerceTips #WealthBuilding

  5. Jun 3

    Chris Meade | Why I Quit a 8-Fig D2C Brand for Brick & Mortar | What's Working Podcast

    Chris Meade took the ultimate leap of faith, pulling his $7,000 life savings from a 401k to build Crossnet. By age 27, he had grown the invented sport into a massive $10 million business netting $2 million in EBITDA. Today, he has moved away from the brutal grind of physical products to focus on high-cash-flow brick-and-mortar Pilates studios and the ultra-exclusive Founders Club. In Episode 11 of What's Working, Chris breaks down his incredibly diverse entrepreneurial journey. He reveals the harsh realities of seasonal, heavy-product e-commerce businesses, how he made $60k a month writing a newsletter, and why he eventually walked away from lucrative sponsorships to protect the integrity of his community. Plus, discover how he's scaling his Pilates studios to a 4-month payback period with zero paid marketing, and exactly how Founders Club uses Claude AI to run customer service and match members. Key Takeaways: Brick & Mortar vs. E-com: Physical businesses with great margin profiles generate real cash every single day without the inventory tax traps of DTC. Chris's Pilates studios are seeing a 4-month payback period with $0 in paid marketing, smashing the industry standard of 18 months. The Problem with Sponsors: Chris built a newsletter that generated up to $60,000 a month in sponsorships. However, he realized that relying on sponsor money compromises your integrity when making recommendations and eventually "sucks the soul out of everything". AI for Unified Brand Voice: To keep customer interactions consistent across 40 employees, Chris exported five years of newsletters and customer service data into Claude to create a master "brand voice". AI-Curated Community Matching: Founders Club uses proprietary AI tools to analyze 200 minutes of entry interviews alongside Slack data, perfectly matching founders based on shared experiences and interests.Connect with Chris: Follow Chris on X: https://x.com/thechrismeadeConnect with the hosts: Follow Isaac on X: https://x.com/theisaacmed Follow Zain on X: https://x.com/NotZainAgainProduction & Scaling Partners: This video is fully edited and produced by Content Forge. Need DFY YouTube organic for your brand or full-service editing for your YouTube channel? Get a free consultation here: https://getcontentforge.com/ Need help launching or scaling your brand on TikTok Shop? Book a free consultation with Zain at: https://zainith.agency/Chapters:00:00 - Intro & The Crossnet Origin Story01:31 - The Brutal Reality of Seasonal E-com Businesses04:48 - Writing a Newsletter & Making $60k/Month from Sponsors06:38 - Hosting Dinners for 4,000 Founders Around the World08:03 - Why Sponsorships Destroy Community Integrity09:15 - Pivoting to Brick & Mortar: The Pilates Studio Empire12:29 - Achieving a 4-Month Payback Period with $0 Paid Ads15:48 - The Launch & Explosive Growth of Founders Club21:48 - Rejecting E-com Grifters & Fake "Gurus"23:31 - Taking the Leap: Funding a Startup with a $7k 401k27:46 - AI-Powered "Curated Connections" for Founders30:05 - Using Claude to Build a Unified Brand Voice for 40 Employees32:50 - Why the Average Age of Founders Club is 4034:59 - Outro & Where to Find Chris

  6. May 20

    How Memes Made Him a Multi Million Founder

    Jason Levin went from ghostwriting for tech founders to going undercover in the meme world, ultimately raising a $3 million seed round from industry giants like Balaji Srinivasan to build Meme Lord an AI-powered SaaS platform combining Google Trends and Canva for marketers. In Episode 10 of What's Working, Jason breaks down why "Memes Make Millions" isn't just a catchy book title, but a billion-dollar reality. He pulls back the curtain on "memetic warfare," explaining how everyone from massive crypto exchanges to the Ukrainian government relies on memes to control the narrative. Jason also rips into the current state of "AI slop," explains why e-commerce founders need to stop hosting lazy networking dinners, and reveals why LinkedIn is currently the greatest humor arbitrage opportunity on the internet. Key Takeaways: The LinkedIn Humor Arbitrage: LinkedIn is starved for entertainment because users are terrified of getting fired. Posting unhinged, humorous content on a hyper-professional platform creates a massive opportunity to stand out and go viral. Stop Hosting Lazy Networking Dinners: Founder dinners are overplayed and lazy, especially for bootstrapped DTC brands trying to copy cash-rich SaaS companies. To actually generate ROI, create bizarre, non-eating experiences or public stunts (like renting a movie theater to watch Instagram Reels). The "AI Founder" Fallacy: While automated, faceless AI marketing sounds genius to introverted software engineers, it entirely misses the human element required to build trust, ultimately resulting in massive customer churn. Memes Are the Oldest Marketing Form: Humor isn't a new internet trend; it's the oldest form of marketing. Memes (image + text) are simply the most information-dense, modern evolution of classic advertising.Connect with Jason & Meme Lord: Follow Jason on X: https://x.com/iamjasonlevin Check out the software: https://memelord.com/Connect with the hosts: Follow Isaac on X: https://x.com/theisaacmed Follow Zain on X: https://x.com/NotZainAgainProduction & Scaling Partners: This video is fully edited and produced by Content Forge. Need DFY YouTube organic for your brand or full-service editing for your YouTube channel? Get a free consultation here: https://getcontentforge.com/ Need help launching or scaling your brand on TikTok Shop? Book a free consultation with Zain at: https://zainith.agency/Chapters:00:00 - Intro & The Power of Memes00:55 - What is Meme Lord?02:43 - "Memetic Warfare" & Government Memes04:00 - Raising $3M from Balaji & Sam Lessin04:26 - Why Boring Enterprise Companies Need Humor07:44 - Will Social Platforms Ban Memes?09:37 - The Problem with Introverted "AI Founders"11:27 - Renting a Movie Theater for Instagram Reels13:14 - Why E-com Founders Need to Stop Hosting Dinners18:34 - Should Luxury Brands Use Memes?20:41 - The LinkedIn Humor Arbitrage21:56 - Why Reddit is the Worst Platform on the Internet23:54 - Becoming Un-Cancelable25:03 - The NY Governor Race Hit Pieces26:34 - How Record Labels Use Memes to Break Indie Music27:22 - Outro & Where to Find Jason #WhatsWorkingPodcast #JasonLevin #MemeLord #MemeMarketing #B2BMarketing #EcommerceGrowth #AI

  7. May 14

    How Clean Girl Took Over the Entire Internet

    Maxwell Maher went from owning a failing moving company to building "Clean Girl" a media juggernaut that racked up 18 billion views and 27 million followers in under two years. Now, his products are sitting on the shelves of 5,000 stores across the country, including Target and Walmart. In this episode of What's Working, Maxwell breaks down his insane entrepreneurial journey: from knocking on doors at age 13 for landscaping gigs to scaling a massive blue-collar moving company. He reveals why he eventually pivoted to content creation, how he engineered viral success for the Clean Girl brand, and the exact AI-powered feedback loop his team uses to optimize every single upload. Plus, Maxwell drops contrarian advice on why you should strictly use an iPhone to shoot videos and why high-production value might actually be hurting your brand's reach. Key Takeaways: The "Cost Per Million Watch Hours" Metric: Views are a vanity metric. To build a sustainable media empire, you must optimize for watch time efficiency and track exactly what it costs your business to acquire a million hours of human attention. Expensive Cameras Hurt Virality: Data analysis across billions of views shows that craft elements (perfect lighting, 4K cameras, color grading) account for less than 1% of a video's success. An iPhone workflow feels more native to the feed and significantly reduces production bottlenecks. Don't Enter "Broke" Industries: Maxwell built a moving company netting $170k/year in pure profit but struggled to exit because his competitors couldn't afford to buy him out. Ensure your industry has well-capitalized strategic buyers before diving in.Connect with Maxwell & Clean Girl: Follow Maxwell on X: https://x.com/Maxwell_Maher Check out the Clean Girl YouTube channel: https://www.youtube.com/@_The_Clean_GirlConnect with the hosts: Follow Isaac on X: https://x.com/theisaacmed Follow Zain on X: https://x.com/NotZainAgainProduction & Scaling Partners: This video is fully edited and produced by Content Forge. Need DFY YouTube organic for your brand or full-service editing for your YouTube channel? Get a free consultation here: https://getcontentforge.com/ Need help launching or scaling your brand on TikTok Shop? Book a free consultation with Zain at: https://zainith.agency/Chapters:00:00 - Intro & The 18 Billion View Empire01:59 - The Secret to 20 Million YouTube Subscribers04:31 - Quality vs. Quantity in Content Creation06:02 - Building an AI Feedback Loop for Viral Videos08:05 - The Ultimate Metric: Cost Per Million Watch Hours10:40 - Why YouTube Shorts Don't Convert (And What Does)12:00 - The Red Bull Strategy for Target & Walmart Retail18:23 - From $15/hr Landscaping to Scaling a Moving Company23:09 - The Danger of Building Businesses in "Broke" Industries27:23 - The Future of Crypto & Meme Coins31:06 - How to Start a Viral Brand from Scratch Today34:32 - Will AI Content Replace Real Creators?37:25 - Why iPhone Workflows Destroy Expensive Cameras42:53 - Outro & Where to Find Maxwell #WhatsWorkingPodcast #MaxwellMaher #CleanGirl #YouTubeShorts #ViralContent #EcommerceGrowth #RetailStrategy #CreatorEconomy

  8. May 11

    Launching Nationwide in Target Destroyed then Saved His Business

    Colin McGuire acquired a dormant Australian hair care brand and scaled it to $7 million in just 18 months. His DTC growth was so explosive that Target's lead retail buyer actually filled out a customer service form on his website begging to stock the product. In this episode of What's Working, Colin breaks down his incredible e-commerce journey, starting from running Facebook's earliest "Dark Post" ads in 2010 to building an agency that acquired a brand portfolio doing $84 million in top-line revenue. He reveals the exact playbook he used to revive Glimmr, how to successfully finance a mass retail launch, and the shocking data behind the "Retail Halo" effect. Key Takeaways: The Retail Halo Effect: A 37-week tracking study proved that $0.32 of every single dollar spent on Meta ads flowed directly through to Target in-store sales. Mass Retail Cash Flow: Launching into mass retail requires serious financial engineering; Colin utilized a $350,000 line of credit from HighBeam and leveraged JP Morgan's Target program to secure 72-hour payment terms. Go DTC First to Win Retail: Retailers like Target aren't trying to compete with Walmart on value, they want digitally native brands that already have engineered cultural relevance on TikTok and Instagram. Track Your Numbers Manually: Instead of over-automating dashboards early on, manually updating blended retail metrics in a spreadsheet forces you to "feel" your numbers, allowing for highly confident ad scaling decisions. The 3-Pronged Social Affiliate Playbook: Glimmr engineered virality by coordinating massive volumes of micro-affiliates, B-tier creators, and A-list influencers to post in waves, forcing the algorithm to recognize their relevance.Connect with Colin & Glimmr: Follow Colin on X: https://x.com/colinvmcguireConnect with the hosts: Follow Isaac on X: https://x.com/theisaacmedProduction & Scaling Partners: This video is fully edited and produced by Content Forge. Need DFY YouTube organic for your brand or full-service editing for your YouTube channel? Get a free consultation here: https://getcontentforge.com/ Need help launching or scaling your brand on TikTok Shop? Book a free consultation with Zain at: https://zainith.agency/Chapters:00:00 - Intro & The Glimmr Target Story00:54 - Accidentally Becoming an Early Facebook Advertiser in 201004:00 - From Agency Owner to Acquiring an $84M Brand Portfolio05:52 - Acquiring a Dormant Australian Brand (Glimmr)08:18 - Scaling to $7 Million in 18 Months via Meta & TikTok Shop09:09 - The 3-Pronged Social Affiliate Strategy13:30 - How Target's Lead Buyer Begged to Stock Glimmr18:43 - Financing Mass Retail (HighBeam & JP Morgan)20:04 - The "Retail Halo" Study: $0.32 of Every Meta Dollar Goes to Target23:44 - Why You Should Track Retail Metrics Manually24:49 - Expanding Full-Chain & Raising a Seed Round28:27 - Outro & Where to Find Colin #WhatsWorkingPodcast #ColinMcGuire #EcommerceGrowth #RetailStrategy #MetaAds #TikTokShop #DTCBrands

See All (15)

About

Real strategies. Real results. What's actually working right now. Hosted by Isaac Medeiros and Zain Ali, What's Working Pod is a weekly business podcast dedicated to one question: what's actually working right now? Isaac Medeiros is the founder of Mini Katana and Content Forge. Zain Ali is the co-founder of Zainith Agency and Etta Maison Each episode covers the strategies, tools, and business models that are producing real results for founders and entrepreneurs.

Information

  • Creator
    What's Working
  • Years Active
    2026
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © What's Working
  • Show Website
    What's Working

You Might Also Like