The Real Calling

Jimena Real de Azua de Kuhn
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

You love what you do. But there's a gap between the vision in your head and where your business is right now. The Real Calling is a weekly podcast for anyone building a business they believe in, exploring the mindset and the selling behind growing it. Because sales training tells you what to do; mindset work removes what stops you from doing it. Hosted by Mindset and Sales Coach Jimena Real de Azúa de Kuhn. If you're done waiting to be found, ready to grow with intention, not luck, you're in the right place. New episodes weekly on Tuesdays.

Episodes

  1. 4d ago

    #7: The Battle within

    There's a battle happening every time you sit down to create; between what you consciously want and what your subconscious thinks is safer. I almost built the wrong version of my group programme because of it...

  2. Jul 13

    #6: Far from perfect — and doing it anyway

    This one's more vulnerable than usual... it came straight from my chest. I'm letting you into the emotional roller coaster of actually building a business: the ups and downs, the excitement and the low-energy days, the perfectionist wound that's still open, and what it really feels like to learn in public before you're "ready", or before it comes out naturally. If you've been putting something off until it's perfect... this is for you. You're not alone! Take imperfect action with me 🎧

  3. Jul 6

    #5: The cringe and why it was never about them

    You go to post something... and voice says "are you sure this is good enough?" For years, that feeling ran my life. Here's what I got wrong: the cringe was never about them. It never was! In this episode: where that feeling actually comes from, why it gets loudest the moment you try to sell something you believe in, and the three things I do when it knocks on my door. 🎧 If you're not being visible, or playing it safe on social media just to avoid certain people feeling the cringe... this one's for you.

  4. Jun 29

    #4: The emotional rollercoaster of building a business - Which phase are you in?

    Building a business is one of the most emotionally demanding journeys you'll ever take. And yet, no one really talks about the phases you go through... the highs, the crushing lows, and everything in between. In this episode, I walk you through the full emotional rollercoaster of entrepreneurship, phase by phase, so you can finally name where you are. Because once you can name it, it stops feeling like failure and starts feeling like a stage you can move through. Whether you're in the honeymoon phase, deep in the valley, or climbing back out — this episode will help you see exactly where you are and what to do next. I'd love to know: which phase are you in right now? Leave a comment and tell me. 👉 Feeling stuck in the valley because selling feels hard? Grab my free guide: The 5 Inner Blocks

  5. Jun 22

    #3: What Is Your Real Calling? I'll tell you mine

    This one's very personal. I'm sharing my own story behind why I started, the times I tried before and didn't quite succeed, the self-doubt, and the moment everything finally clicked and I found my calling. Now I see it as a red thread… each attempt needed to happen for me to be where I am today. In this episode, I want to remind you why reconnecting with your why matters more than any strategy, the deeper purpose that carries you through the moments when motivation disappears. If you've been doubting yourself lately, or wondering whether this path is really for you, I hope this is the reminder you needed. Come back to your real calling with me. 💛

  6. Jun 15

    #2: Why Selling Feels So Draining

    You didn't start your business to become a salesperson. You started because you cared about something. So why does selling (the one thing that actually brings clients) so often feel like the heaviest thing on your to-do list? In this episode, I share something I found VERY frustrating about myself: over twelve years in sales, six-figure deals, trained teams… and yet, when it came to selling my own work, I froze. We unpack why that happens: the heavy "backpack" of self-doubt you carry into every conversation, the most dangerous sales objection (the one you make before your prospect says a word), and why selling a service feels so personal. Here's the heart of it: if selling drains you, it's probably not a skills problem. It's an inner resistance problem. And that changes everything about how you fix it. ⚡ Sales training tells you what to do. Mindset work removes what's stopping you from doing it. Free guide: You didn't start your business to become a salesperson. You started because you cared about something. So why does selling — the one thing that actually brings clients — so often feel like the heaviest thing on your to-do list? Free guide: The 5 Hidden Blocks Between You and Selling with EaseWant to know which inner block is quietly holding you back? I've created a free guide walking you through the five most common blocks that stop founders from growing their business, with a short self-check to help you pinpoint exactly which one is showing up for you. Download it and then email me at hello@jimenareal.com and tell me which block is getting in your way, I'll send you a short exercise to start working through it.

  7. Season 1, Episode 1 Trailer

    Welcome to The Real Calling! Who I am & What Is This About

    What if the thing stopping you from selling your business isn't a lack of skills, but something far deeper? In this first episode of the Real Calling Podcast, Mindset and Sales Coach, Jimena Real de Azua de Kuhn introduces herself, shares her journey from 12 years in B2B SaaS sales to entrepreneurship, and unpacks the invisible force that keeps talented women small in their businesses. She reveals why sales training alone will never fix what's really going on, and what does.

    Welcome to The Real Calling! Who I am & What Is This About

Trailer

About

You love what you do. But there's a gap between the vision in your head and where your business is right now. The Real Calling is a weekly podcast for anyone building a business they believe in, exploring the mindset and the selling behind growing it. Because sales training tells you what to do; mindset work removes what stops you from doing it. Hosted by Mindset and Sales Coach Jimena Real de Azúa de Kuhn. If you're done waiting to be found, ready to grow with intention, not luck, you're in the right place. New episodes weekly on Tuesdays.

Information

  • Creator
    Jimena Real de Azua de Kuhn
  • Years Active
    2026
  • Episodes
    7
  • Rating
    Explicit
  • Copyright
    © Jimena Real de Azua de Kuhn
  • Show Website
    The Real Calling