Built, Not Bought

Practical AI for revenue teams. One tactic, one tool, one takeaway. About twenty minutes. Most AI content for revenue leaders is hype with a thumbnail. This show isn't. Each episode covers one practical move you can deploy this week. The kind of thing you'd run on Monday, not the kind of thing you'd write a blog post about. Topics span outbound and prospecting, RevOps automation, sales enablement, the GTM tech stack, and the operator stories nobody else is telling honestly. No interviews. No vendor pitches. No twelve-minute monologues about how AI is going to change everything. The recurring lesson: AI compresses execution after the judgment is in place. It breaks when you try to use it before. The show is about how that plays out across the real workflows revenue teams run. Hosted by Dalton Jensen, Director of GTM at Caliber and founder of ETS Consulting. Runs 130 dials a day. Builds in Salesforce, Zapier, Nooks, and Airtable. Reports back from the operator seat. For CROs, VPs of Sales, RevOps leaders, and GTM operators who can smell a deck from a mile away. New episodes weekly. About twenty minutes each. builtnotbought.io