Coffee with Carma

Carma Spence

Tips brewed for your success along the Author’s Journey. Early morning insights on writing, publishing, and marketing client-attracting books. carmaspence.substack.com

Episodes

  1. When Your Book Marketing Strategy Is an Episode of Galaxy Quest

    Jun 6

    When Your Book Marketing Strategy Is an Episode of Galaxy Quest

    In this episode of Coffee with Carma, I draw from Galaxy Quest to highlight a common issue I see nonfiction authors face every week. They follow a book marketing strategy that was never designed for them. I walk through three patterns: * building on untested tactics, * playing a role someone handed you, and * confusing perseverance with inertia. I show you exactly how to run any new marketing tactic through a three-part filter before you commit to it. If you’ve been doing “all the right things” and still not getting traction, this video is for you. What You’ll Learn * Recognize when your book marketing is built on advice that was never tested for your specific book, audience, or author type * Use the three-question filter to evaluate any tactic before adding it to your strategy * Understand why consistency without a reality check is inertia, not perseverance * Know when to keep going and when the data is telling you to stop * Identify which parts of your current marketing you’ve never actually confirmed are working Questions This Episode Answers: * How do I know if my book marketing strategy is actually working? * What should I do when the same book marketing tactics that worked for other authors aren’t working for me? * How long should I try a book promotion idea before giving up? * Is it okay to stop a marketing tactic that I’ve been doing consistently? * How do I filter book marketing advice so I only act on what’s right for my situation? Thanks for reading Authority by Design! This post is public so feel free to share it. Authority by Design is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Authority by Design at carmaspence.substack.com/subscribe

    8 min

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Tips brewed for your success along the Author’s Journey. Early morning insights on writing, publishing, and marketing client-attracting books. carmaspence.substack.com