So, You Think You Want to Be a CEO?

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Everyone wants the title. Almost no one is ready for the truth behind it. This is a News24 podcast series for people who build things – and for those who want to understand what leadership actually costs. Hosted by Bruce Whitfield, each episode is an unfiltered conversation with people who have sat in the chair: founders, executives, disruptors and industry leaders who have faced the pressure, responsibility and personal contradictions that come with running something bigger than themselves. No consultants. No spin. No highlight reel. Just honest conversations about the distance between what l

Episodes

  1. Leading Tashas in a war zone

    19h ago

    Leading Tashas in a war zone

    Natasha Sideris grew up running the till in her dad’s restaurant, and was studying psychology when she started a side hustle she named after herself. Now with 45 stores in five countries, including the United Arab Emirates and Saudi Arabia, she has been fighting for survival on the dangerous fringe of the Iran war. This is a conversation about what you actually find out about yourself when the thing you built gets taken apart by forces you never saw coming.This series is sponsored by Discovery Bank.Editions drop on Tuesdays at 07:00.

    37 min
  2. Letting Go Was Yuppiechef Founder’s Toughest Test

    Jun 8

    Letting Go Was Yuppiechef Founder’s Toughest Test

    Andrew Smith and Shane Dryden built Yuppiechef from a lounge-floor startup into one of South Africa’s most recognisable online brands – then had to confront the hardest truth in founder psychology: the skills that build a business are rarely the ones that scale it. A self-confessed people-pleaser who struggled to delegate control, Smith’s real leadership test wasn’t the funding rounds or the growth – it was learning to get out of his own way. This is a conversation about the gap between building something and running something, and why the exit cheque is sometimes the most honest feedback a founder ever gets. This series is sponsored by Discovery Bank. Editions drop on Tuesdays at 07:00.

    41 min
  • 2 Episodes

About

Everyone wants the title. Almost no one is ready for the truth behind it. This is a News24 podcast series for people who build things – and for those who want to understand what leadership actually costs. Hosted by Bruce Whitfield, each episode is an unfiltered conversation with people who have sat in the chair: founders, executives, disruptors and industry leaders who have faced the pressure, responsibility and personal contradictions that come with running something bigger than themselves. No consultants. No spin. No highlight reel. Just honest conversations about the distance between what l

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