The Family Business Podcast

Andy Seeley
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  • Marketing

If you own or manage a gymnastics gym, dance studio, swim school, cheer program, or any kind of kids activity center, this podcast was made for you. The Family Business is where owners come to get unstuck. Each week, host Andy Seeley, CEO of Creatively Disruptive, sits down with successful center owners, industry experts, and growth professionals to talk about what is actually working right now. Enrollment, marketing, staffing, pricing, operations. If you are ready to stop surviving and start thriving, hit subscribe.

Episodes

  1. 4h ago

    “We'd Rather Go Short Staffed Than Poorly Staffed” (Gym Owner Strategy)

    Kids First Sports Center executives Jennifer and Casey reveal how they built a gold-standard team culture that actually works. In this video, you'll learn their proven hiring strategies for teenagers, their 26-point culture framework that eliminates micromanaging, and how they turned COVID's staffing reset into an opportunity. Also find out why you should rather go short-staffed than poorly staffed and their approach to nurturing staff through mistakes instead of policing behavior. Plus their insights on AI's impact and what thriving activity centers will look like in 10 years. Follow us for more insights: Instagram: https://www.instagram.com/creatively.disruptive Facebook: https://www.facebook.com/creativelydisruptive YouTube: https://www.youtube.com/@CreativelyDisruptiveMarketing LinkedIn: https://www.linkedin.com/company/creatively-disruptive Ready to grow your business? Book a FREE Strategy Call: creativelydisruptive.com/book-a-call #GymnasticsMarketing #Cheer #SwimSchoolMarketing #DanceStudioMarketing #KidsFirstSportsCenter #BusinessGrowth #KidsActivityCenter #SmallBusinessScaling

  2. Aug 11

    She Was Ready to Quit Her 29-Year Gymnastics Gym Business Until...

    Tired of your business depending on your presence for everything?😓 Our Client, Robin Joens, ran Somersaults Gymnastics for 25+years but was ready to quit. Her tank was empty from being the hub of everything. Then she decided to book a call with us & everything changed. Robin went from working IN her business to working ON it. She can finally take vacations and rediscover why she loved gymnastics in the first place. Her business now runs without her constant presence, creating the freedom every gym owner deserves. Follow us for more insights: Instagram: https://www.instagram.com/creatively.disruptive Facebook: https://www.facebook.com/creativelydisruptive YouTube: https://www.youtube.com/@CreativelyDisruptiveMarketing LinkedIn: https://www.linkedin.com/company/creatively-disruptive #GymnasticsBusinessTips #SmallBusinessGrowth #GymOwnerSuccess

  3. Aug 5

    How I Grew My Gym While Competing Against 30-Year Rivals

    Patrick Thomas built Rock Gymnastics from nothing while sandwiched between two established competitors who had dominated the market for decades. In this Podcast Interview, he shares the exact strategies that helped him break through, including the single biggest move that changed everything for his business. You'll learn why most gym owners fail at marketing, the real secret to standing out in a crowded market, and how focusing on community communication transformed his entire operation. Ready to grow your business? Get your revenue growth session at: https://creativelydisruptive.com/book-a-call/ Follow us for more insights: Instagram: https://www.instagram.com/creatively.disruptive Facebook: https://www.facebook.com/creativelydisruptive YouTube: https://www.youtube.com/@CreativelyDisruptiveMarketing LinkedIn: https://www.linkedin.com/company/creatively-disruptive #SmallBusinessGrowth #GymnasticsBusinessTips #EntrepreneurSuccess

  4. Jul 23

    Why Most Gym Owners Retire Broke and How to Avoid It

    Running a gymnastics gym or kids' activity center is about more than just teaching, it's about building a sustainable business. CPA Sean Dever, who specializes in working with over 1,500 kids' activity centers, shares the financial realities that most owners miss. From understanding why retention matters more than constantly chasing new enrollments to why underpricing actually hurts your ability to serve families, this conversation breaks down the numbers that make or break your business. You'll hear straight talk about the discount trap that costs owners tens of thousands annually, why many gym owners retire with nothing despite decades of hard work, and the surprising truth about business valuations. Plus, real strategies for building financial cushions, planning for retirement, and creating the advisory team you need to make smarter decisions. If you've ever stared at the ceiling at 3 AM worrying about your gym's finances, this one's for you. Want to transform your kids' activity center into a profitable business while serving your community better? Book a Free Strategy Call with us today at: creativelydisruptive.com/book-a-call Follow us for more insights: Instagram: https://www.instagram.com/creatively.disruptive Facebook: https://www.facebook.com/creativelydisruptive YouTube: https://www.youtube.com/@CreativelyDisruptiveMarketing LinkedIn: https://www.linkedin.com/company/creatively-disruptive #GymnasticsMarketing #Cheer #KidsActivityCenter #SwimSchoolMarketing #DanceStudioMarketing #BusinessGrowth #SmallBusinessScaling #BusinessFinance #GymnasticsforKids #IncreaseGymnasticsEnrollments 00:38 – Intro 03:40 – Why Gym Owners Should Stop Chasing More Kids 04:28 – The Power of Raising Prices in Gymnastics Businesses 04:48 – Understanding Profitability in Kids’ Activity Centers 09:44 – How Raising Prices Improves Your Gym’s Quality 10:38 – The Hidden Cost of Discounts for Gym Owners 13:21 – Why Gym Owners Need Financial Advisors for Pricing Decisions 15:38 – Marketing vs. Communicating with your Community for Gyms 16:38 – Why People Don’t Know Your Gym Exists (and How to Fix It) 21:12 – Budgeting Tips for Gym Owners 24:09 – Retirement Planning for Gym and Activity Center Owners 29:52 – Planning a Successful Gym Exit or Business Sale 34:17 – How to Value Your Gym Business Accurately 36:17 – Building Financial Cushion and Reinvestment Strategies 39:48 – Why Building Wealth in Gym Ownership Takes Time 40:38 – Closing Thoughts

  5. Jun 30

    The One Change That Doubled Her Gymnastics Business

    Want to fill your classes AND actually make money? Book a FREE Strategy Call: creativelydisruptive.com/book-a-call/ Download our FREE Ultimate Marketing Guide: https://creativelydisruptive.com/tired-of-enrollment-guesses-get-a-predictable-growth-system/ From charging $90/month to nearly double that while maintaining full enrollment - Chris Campbell shares the exact moment that transformed Gemini Gymnastics from a "very expensive hobby" to a thriving business. Follow us for more insights: Instagram: https://www.instagram.com/creatively.disruptive Facebook: https://www.facebook.com/creativelydisruptive YouTube: https://www.youtube.com/@CreativelyDisruptiveMarketing LinkedIn: https://www.linkedin.com/company/creatively-disruptive #SmallBusinessGrowth #GymnasticsBusinessTips #EntrepreneurSuccess

  6. Jun 24

    Stop Running Every Class and Start Running Your Business

    Want to fill your classes AND actually make money? Book a FREE Strategy Call: creativelydisruptive.com/book-a-call/ Download our FREE Ultimate Marketing Guide: https://creativelydisruptive.com/tired-of-enrollment-guesses-get-a-predictable-growth-system/ If you're a dance studio, gymnastics gym, or kids' activity center owner who feels like the business runs you instead of the other way around, this one is for you. Andy Seeley sits down with Audra Queen, CEO and founder of Audra Queen Coaching, to talk about why so many kids' activity center owners burn out, and what it actually takes to shift from overwhelmed technician to true business owner. Podcast Guest: Audra Queen Website: https://thedanceceocoach.com/ Audra Queen’s Apple Podcast: https://podcasts.apple.com/us/podcast/the-dance-ceo-podcast/id1659947554 Audra Queen’s Spotify Podcast: https://open.spotify.com/show/2uWnySsVisb2OjYgU5Je81 Instagram: https://www.instagram.com/thedanceceocoach/ Follow us for more insights: Instagram: https://www.instagram.com/creatively.disruptive Facebook: https://www.facebook.com/creativelydisruptive YouTube: https://www.youtube.com/@CreativelyDisruptiveMarketing LinkedIn: https://www.linkedin.com/company/creatively-disruptive

  7. Jun 15

    Gymnastics Gym Systems That Solve Your Biggest Problems

    Running a gymnastics gym means having to deal with constant staff turnover, inconsistent coaching, and parents questioning your program's value. Lena Urusova, CEO of PlanSport Pro and former executive director of a 1,500-student gymnastics facility, shares how systemizing your programs can solve these challenges while increasing revenue. From managing coach burnout to creating consistent curriculum across all levels, this episode on “A Family Business” covers practical solutions for scaling your gym without sacrificing quality. Whether you're struggling with staff training, summer enrollment drops, or justifying your pricing, you'll get actionable insights from someone who built and sold a multi-location gymnastics business. Key topics include streamlining operations with digital tools, implementing effective HR systems, creating comprehensive camp programs that generate six-figure summers, and building real business value that makes your gym attractive to future buyers. Want to transform your kids' activity center into a profitable business while serving your community better? Book a Free Strategy Call with us today at: https://creativelydisruptive.com/book-a-call Follow us for more insights: Instagram: https://www.instagram.com/creatively.disruptive Facebook: https://www.facebook.com/creativelydisruptive YouTube: https://www.youtube.com/@CreativelyDisruptiveMarketing LinkedIn: https://www.linkedin.com/company/creatively-disruptive #GymnasticsMarketing #Cheer #KidsActivityCenter #SwimSchoolMarketing #DanceStudioMarketing #BusinessGrowth #SmallBusinessScaling #BusinessFinance #GymnasticsforKids #IncreaseGymnasticsEnrollments 00:33 – Meet Lena Urusova & PlanSport Pro 04:53 – The Biggest Challenge Gym Owners Face: Coach Turnover 10:33 – Why Clear Direction Keeps Coaches Longer 29:13 – When Coaches Hold Your Gym Hostage 31:58 – The Hidden Habits Holding Gym Owners Back 37:23 – The $300K Camp Program That Changes Everything 47:44 – Future-Proofing Your Gym: Evaluate Your Staff 50:43 – Profitability: The Real Key to Survival 53:33 – Parents Don’t Choose Gyms for Price 54:15 – Final Thoughts & How to Connect with Lena

  8. Jun 11

    How Jeff Metzger Built a $15M Worth Kids’ Activity Center

    Jeff Metzger, founder of Cincinnati's Kids First Sports Center, shares the truth about hitting burnout when your business outgrows your ability to manage it. In this video, he reveals his "503 rule", why most gymnastics schools crash when they reach 500 students with 3 programs, and how to break free from the hub-and-spoke trap that destroys so many gym owners. From dropping out of engineering for three part-time coaching jobs to building a $15 million Kids’ Activity Center, Jeff breaks down the mindset shift that changed everything. He explains: 1️⃣ Why being the star coach can hurt your business 2️⃣ His seven hiring mantras that transformed his team 3️⃣ The strategic framework that created 53 consecutive years of revenue growth. 4️⃣ The real reason most gym owners burn out 5️⃣ How to delegate without losing control 6️⃣ Why character beats competency every time when building your management team. Ready to grow your kids activity center? Book a Free Strategy Call with us today at: creativelydisruptive.com/book-a-call

  • 8 Episodes

About

If you own or manage a gymnastics gym, dance studio, swim school, cheer program, or any kind of kids activity center, this podcast was made for you. The Family Business is where owners come to get unstuck. Each week, host Andy Seeley, CEO of Creatively Disruptive, sits down with successful center owners, industry experts, and growth professionals to talk about what is actually working right now. Enrollment, marketing, staffing, pricing, operations. If you are ready to stop surviving and start thriving, hit subscribe.

Information

  • Creator
    Andy Seeley
  • Years Active
    2026
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © 2026 Andy Seeley