Elephant in the Boardroom - Presented by Supo.

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ELEPHANT IN THE BOARDROOM - the podcast where agency leaders say the quiet part out loud. Presented by Supo, this is where founders and senior leaders from across the agency world name the issues everyone sees but nobody mentions - the dependencies, the pretences, the decisions being dodged. Each episode brings leaders to the table to confront the elephant head-on, from invisible power structures to growth questions agencies would rather avoid. No polish, no PR lines - just honest conversation about the things that actually keep agency leaders up at night.

Episodes

  1. THE SAMENESS TRAP - Jeremy Stern, Scott-Ashley Whiteley, Alona Malinovska

    4d ago

    THE SAMENESS TRAP - Jeremy Stern, Scott-Ashley Whiteley, Alona Malinovska

    Most agencies look the same, pitch the same, and end up competing on price. This episode is about what you do instead. Jim Johnson is joined by Jeremy Stern, Scott Ashley Whiteley and Elena Malinowski for a conversation about standing out in a crowded market. Jeremy explains why he narrowed his niche while everyone else diversified - and how 20 years of sticking to it means over 60% of his income now comes from clients who've stayed more than a decade. Elena breaks down the affiliate model, where brands only pay when a sale actually happens. And Scott makes the case that "sexy is dead" - audiences see through celebrity endorsements, and relevance beats glamour every time. Along the way: why storytelling is really about emotion, whether the author of an advert even matters in the age of AI, treating AI as a sparring partner rather than a search engine, and why genuine curiosity might be the rarest skill in marketing. Because it turns out a tight niche is a better moat than a broad deck. Elephant in the Boardroom is presented by Supo - replace gut feel with true intelligence. About Supo: Supo provides people-first intelligence software for professional services firms, helping businesses maximize profit and motivate their people through powerful, AI-enabled business intelligence dashboards. By connecting over 500+ platforms and providing real-time data analysis, Supo helps firms make better data-driven decisions about their profit, projects, and people. For more information about Supo: ⁠www.supo.co.uk About PromoVeritas: Jeremy Stern founded PromoVeritas 25 years ago to become the specialist in international promotions, prize draws, and promotional compliance that the industry had abandoned. Working across 90 countries with 250 clients, he's built a business where retention drives growth and authority replaces pitching. Over 60% of PromoVeritas revenue comes from clients who've been with the agency for more than a decade. His philosophy is built on deep curiosity, genuine expertise, and the commercial clarity that comes from refusing to diversify. For more information about PromoVeritas: www.promoveritas.com About Blott: Scott-Ashley Whiteley founded Blott on the conviction that storytelling - the ability to take something complicated and make it felt - is the last truly differentiating skill agencies have. Working across GTM, digital experience, and innovation, Blott works with ambitious businesses in music, fintech, FMCG, and private equity. Scott is building an agentic operating system for his own agency - using Blott as the proof point that the capabilities he sells to clients actually work. His philosophy: 50 passionate specialists beat 200 indifferent ones every time. For more information about Blott: www.blott.com About Webgains Global: Alona Malinovska leads Webgains Global, a performance-based platform that connects brands with publishers across 80+ countries. Rather than operating as a traditional agency, Webgains charges brands on commission - they pay only when results happen. Alona watches consumer discovery shift in real time: from Google to social and influencers to AI tools. Her philosophy: accountability through measurement, and the belief that the commercial model should reflect reality rather than obscure it. For more information about Webgains Global: www.webgains.com

    30 min
  • 1 Episode

About

ELEPHANT IN THE BOARDROOM - the podcast where agency leaders say the quiet part out loud. Presented by Supo, this is where founders and senior leaders from across the agency world name the issues everyone sees but nobody mentions - the dependencies, the pretences, the decisions being dodged. Each episode brings leaders to the table to confront the elephant head-on, from invisible power structures to growth questions agencies would rather avoid. No polish, no PR lines - just honest conversation about the things that actually keep agency leaders up at night.

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