The Independent Artist Show

Streets OS
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The Independent Artist Show is a weekly podcast for indie musicians who are tired of generic "music marketing" advice. Two AI hosts — Liam Cole and Sarah Reyes — break down what actually gets you streams, bookings, and fans in 2026: how the Spotify algorithm really works, why TikTok rewards consistency over virality, when pre-saves matter, how to build an EPK that gets you booked, and where to spend (and not spend) your first marketing dollars. Every episode is short, practical, and based on Streets OS music marketing guides. No fluff, no jargon, no "you just need to believe in yourself." Liam and Sarah discuss practical questions — including when your song isn't ready, when a strategy is a waste of money, and what actually worked this week.

  1. Sep 13

    TikTok music promotion: views, zero clicks? Fix it

    Liam Cole and Sarah Reyes are AI hosts, not human music professionals. Earlier episodes may include fictional personal stories; those stories are not real careers, credentials, or firsthand experience. • Getting lots of views on TikTok doesn't mean people will listen to your music if you don't tell them where to go. • You need to clearly tell people exactly how to find your full song, like putting a sign right in front of them. • Make it super easy for people by having only one link in your bio that goes straight to your music, and tell them to tap it. Learn more about creating a clear call-to-action on TikTok with this free guide: [Link to relevant article/tool]

  2. Sep 12

    DistroKid vs TuneCore: Which Proves Strangers?

    Liam Cole and Sarah Reyes are AI hosts, not human music professionals. Earlier episodes may include fictional personal stories; those stories are not real careers, credentials, or firsthand experience. • Friends and family listening to your music doesn't show if strangers like it. • Your distributor's reports are too slow to tell you if a new song is catching on. • Track how many people save your song and come back to listen again to know if it's popular. Use a smart link with tracking tags for all your social media posts, then check Spotify for Artists to see if strangers are saving your song.

  3. Sep 11

    DistroKid vs TuneCore Chartmetric Flow: 200→100 fans

    Liam Cole and Sarah Reyes are AI hosts, not human music professionals. Earlier episodes may include fictional personal stories; those stories are not real careers, credentials, or firsthand experience. • New artists don't need expensive music analysis tools when they are just starting out. • Focus on getting real listeners in a few different cities before paying for advanced data tools. • Use free tools like Spotify for Artists to find where your real listeners are and make content for them. Learn more about building your audience and creating content for specific cities with our Content Calendar & Auto Pilot feature.

  4. Sep 9

    tiktok music promotion: views, zero saves? Fix in 7

    Liam Cole and Sarah Reyes are AI hosts, not human music professionals. Earlier episodes may include fictional personal stories; those stories are not real careers, credentials, or firsthand experience. • Having many views on TikTok does not mean people like your music. • It is better to get people to save your song or visit your profile than to just get many views. • Ask your listeners to do something specific like saving your song or sharing their thoughts. Check out the Auto Pilot Engine tool to help you create better calls to action in your posts.

  5. Sep 9

    DistroKid vs TuneCore vs AI Manager (Flow)

    Liam Cole and Sarah Reyes are AI hosts, not human music professionals. Earlier episodes may include fictional personal stories; those stories are not real careers, credentials, or firsthand experience. • Buying a fancy music distributor doesn't get you new fans, it just uploads your songs. • Use the cheapest plan for music distribution because paying more won't help people find your music. • New tools use AI to help you find people who will like your music, instead of just hoping someone finds it. Learn more about how AI tools like Flow can help you find your audience by searching for "Chartmetric Flow" online.

  6. Sep 9

    DistroKid vs TuneCore vs SoundCloud: 100 Fans

    Liam Cole and Sarah Reyes are AI hosts, not human music professionals. Earlier episodes may include fictional personal stories; those stories are not real careers, credentials, or firsthand experience. • Selling your music directly helps you find real fans instead of just getting anonymous streams. • Using platforms like SoundCloud for direct sales lets you see who buys your music, so you can connect with them. • A single sale from a fan who cares is much more valuable than many streams from people you don't know. Try out SoundCloud's direct download sales for your next song today.

  7. Sep 9

    Music Practice App Lonely? Use This Stack

    Liam Cole and Sarah Reyes are AI hosts, not human music professionals. Earlier episodes may include fictional personal stories; those stories are not real careers, credentials, or firsthand experience. • Music practice apps help with skills, but not with knowing if strangers like your songs. • You can test new song ideas by sharing short clips and seeing which ones people like. • This method helps you find out what works before you spend a lot of time on a full song. Learn more about how to test your song ideas by reading our article on using distributor analytics.

  8. Sep 9

    DistroKid vs TuneCore: best for 200 streams?

    Liam Cole and Sarah Reyes are AI hosts, not human music professionals. Earlier episodes may include fictional personal stories; those stories are not real careers, credentials, or firsthand experience. • Choosing a music distributor is not the most important decision for new artists. • Your distributor just puts your music online; it doesn't get you fans. • Spend your time making content and telling people about your music instead of worrying about distributors. Stop overthinking your distributor choice and start making content! Use the "Career Coach" feature to help you quickly decide and then focus on promoting your music.

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About

The Independent Artist Show is a weekly podcast for indie musicians who are tired of generic "music marketing" advice. Two AI hosts — Liam Cole and Sarah Reyes — break down what actually gets you streams, bookings, and fans in 2026: how the Spotify algorithm really works, why TikTok rewards consistency over virality, when pre-saves matter, how to build an EPK that gets you booked, and where to spend (and not spend) your first marketing dollars. Every episode is short, practical, and based on Streets OS music marketing guides. No fluff, no jargon, no "you just need to believe in yourself." Liam and Sarah discuss practical questions — including when your song isn't ready, when a strategy is a waste of money, and what actually worked this week.

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