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What’s currently on my mind, what I’d like to tell you “in between,” and self-read texts.

  1. 5d ago

    Publishers, 30 Years Ago, We Forgive You

    Was giving away digital journalism for free really the original sin of publishers? From the Daily Mail’s successful Deep Dive articles to the AI industry’s free-to-paid business models, this episode challenges one of the media industry’s most persistent myths. It’s time to forgive the publishers of 30 years ago.

    Publishers, 30 Years Ago, We Forgive You

  2. Oct 14

    Turning Annual Subscription Pricing Upside Down

    Discover how DPG Media turns conventional subscription price communication upside down.

    Turning Annual Subscription Pricing Upside Down

  3. Oct 6

    No, subscriptions are not primarily about exploiting subscriber inertia!

    Do subscription companies really make their money from customers who forget to cancel? It's a popular belief, but surprisingly little is known about how significant this effect actually is. An academic paper claims to have cracked the puzzle and calculated the economic value of subscriber inertia. The method is ingenious. The conclusions are not. Link to study: https://www.nber.org/system/files/working_papers/w31547/w31547.pdf

    No, subscriptions are not primarily about exploiting subscriber inertia!

  4. Sep 24

    The Daily Prophet, Not the Junior Woodchucks Guidebook, Should Be the Fantasy Role Model for News

    “Ask me” is becoming a standard feature of news products. That’s fine. But it isn’t, and must not be mistaken for, the product itself.

    The Daily Prophet, Not the Junior Woodchucks Guidebook, Should Be the Fantasy Role Model for News

  5. Sep 18

    Apparently the time has come (for less time consuming news products)

    Just a short glimpse over my shoulder. This summer, I've come across quite a few subscription-based news products in different markets which share a common USP.

    Apparently the time has come (for less time consuming news products)

  6. Sep 9

    Musings on Hypotheses and Hippopotamuses

    Only recently, I stumbled across the incorrect use of the term “hypothesis” for the umpteenth time. Since I think this particular error poses a risk to every test-and-learn approach in the reader revenue business, I try to clarify it. And to build a bridge to help you remember — the bridge between hypotheses and hippopotamuses.

    Musings on Hypotheses and Hippopotamuses

  7. Aug 25

    The Catch-22 of the AI-Generated Personal Newspaper

    What if the perfect AI-generated personal newspaper is a contradiction in itself? The better AI knows what you want, the harder it may become to show you what you didn’t know you needed. A few thoughts on personalisation, serendipity – and why human-curated journalism may matter more than ever.

    The Catch-22 of the AI-Generated Personal Newspaper

  8. Aug 15

    Newspaper Delivery Costs: 50p on Average. $15 in Reality (Sometimes)

    Average delivery costs are misleading. A closer look at what newspaper delivery really costs, why it matters and what can be done about it.

    Newspaper Delivery Costs: 50p on Average. $15 in Reality (Sometimes)
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What’s currently on my mind, what I’d like to tell you “in between,” and self-read texts.

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