Beyond The Cart

Beyond The Cart

Beyond the Cart is a podcast for eCommerce founders, operators, and marketers building scalable systems for growth. Hosted by Kyle Hamar of OmniRocket, the show covers paid media strategy, customer acquisition, media buying, referral growth, and performance marketing across Shopify, Amazon, and DTC brands. Hear insights from agency partners, SaaS operators, and brand leaders on what’s working, and what’s not, in today’s eCommerce landscape.

  1. Aug 5

    Is AI Actually Improving eCommerce Performance

    Want to learn more about OmniRocket? Book your FREE consult call: https://www.omnirocket.com/coaching In this episode of Beyond the Cart, host Kyle Hamar, CEO of OmniRocket, sits down with Sai Koppala, CMO of CommerceIQ, to explore how artificial intelligence is transforming ecommerce operations beyond the hype. Drawing from his experience helping leading brands leverage AI at scale, Sai shares how agentic AI is reshaping growth strategies, streamlining execution, and enabling businesses to make faster, more informed decisions. He also explains why the true measure of AI isn't the number of automated tasks it performs—it's the business outcomes it delivers. The conversation explores how agentic AI is changing the way ecommerce teams approach growth, how AI-powered execution can improve efficiency while reducing operational costs, and what real-world performance data reveals about the impact AI is having for CommerceIQ clients. Sai shares practical insights into separating AI marketing promises from measurable business results, helping brands understand where AI creates meaningful value and where human oversight remains essential. Whether you're an ecommerce executive, marketer, retailer, or technology leader, this episode offers actionable strategies for using AI to drive sustainable growth and stronger business performance. Main Topics Covered How Agentic AI Is Changing eCommerce Growth Strategy Driving Efficiency and Cost Savings Through AI-Powered Execution What Real Performance Data Shows from Client Results Connect with Sai Koppala Website: https://www.commerceiq.ai LinkedIn: https://www.linkedin.com/in/koppala/ CommerceIQ LinkedIn: https://www.linkedin.com/company/commerceiq/ Follow Omnirocket to stay updated on upcoming episodes Website: ⁠https://www.omnirocket.com⁠ YouTube: ⁠https://www.youtube.com/@omnirocketofficial⁠ LinkedIn: ⁠https://www.linkedin.com/company/omnirocket/⁠

  2. Jul 29

    Are AI Shopping Agents Helping Customers or Driving Them Away?

    Want to learn more about OmniRocket? Book your FREE consult call: https://www.omnirocket.com/coaching In this episode of Beyond the Cart, host Kyle Hamar, CEO of OmniRocket, sits down with Keith Zubchevich, President and CEO of Conviva, to discuss how artificial intelligence is transforming the future of ecommerce. Drawing from his experience leading a customer experience technology company, Keith shares how AI is reshaping the way consumers discover products, interact with brands, and make purchasing decisions. He also explains why delivering exceptional customer experiences will become even more important as AI-powered shopping assistants become more common. The conversation explores how AI is changing the shopping journey, why customer experience is the deciding factor in whether AI agents successfully convert shoppers or create frustration, and what brands should consider before launching AI shopping agents of their own. Keith shares practical insights into preparing data, optimizing customer interactions, and ensuring AI enhances rather than replaces the human experience. Whether you're an ecommerce leader, marketer, retailer, or technology executive, this episode offers valuable strategies for preparing your business for the next evolution of online shopping. Main Topics Covered How AI Is Changing the Way People Shop Why Customer Experience Determines Whether AI Agents Convert or Frustrate What Brands Should Know Before Launching AI Shopping Agents Connect with Keith Zubchevich Website: https://www.conviva.ai LinkedIn: https://www.linkedin.com/in/keithzubchevich/ Conviva LinkedIn: https://www.linkedin.com/company/conviva/ Follow Omnirocket to stay updated on upcoming episodes Website: ⁠https://www.omnirocket.com⁠YouTube: ⁠https://www.youtube.com/@omnirocketofficial⁠LinkedIn: ⁠https://www.linkedin.com/company/omnirocket/⁠

  3. Jul 22

    Scaling Smarter: Mission-Driven Growth, Systems, and Strategy

    Want to learn more about OmniRocket? Book your FREE consult call: https://www.omnirocket.com/coaching In this episode of Beyond the Cart, host Kyle Hamar, CEO of OmniRocket, sits down with Oren Fanok, CEO of Pegasus Ticketing, to discuss what it takes to scale a business in a highly specialized market while modernizing the systems that support long-term growth. Drawing from his experience leading a technology company serving attractions, museums, and entertainment venues, Oren shares lessons on building sustainable growth, overcoming operational challenges, and using data to make smarter business decisions. The conversation explores how businesses can build and scale from the ground up in a niche market, the challenges of optimizing legacy systems that weren't designed for today's growth expectations, and how predictive analytics and dynamic pricing models can improve both revenue and customer outcomes. Oren also explains why data-driven decision-making is becoming a competitive advantage for organizations looking to balance operational efficiency with exceptional customer experiences. Whether you're an ecommerce leader, technology executive, or business owner, this episode offers practical insights into scaling smarter through strategy, systems, and data. Main Topics Covered How to Build and Scale from the Ground Up in a Niche Market What It Takes to Optimize Legacy Systems That Weren't Built for Growth How Predictive Analytics and Pricing Models Can Drive Both Revenue and Impact Connect with Oren Fanok Website: https://pegasusticketing.com LinkedIn: https://www.linkedin.com/in/oren-fanok-1291a3192/ Pegasus Ticketing LinkedIn: https://www.linkedin.com/company/pegasus-ticketing/ Follow Omnirocket to stay updated on upcoming episodes Website: ⁠https://www.omnirocket.com⁠YouTube: ⁠https://www.youtube.com/@omnirocketofficial⁠LinkedIn: ⁠https://www.linkedin.com/company/omnirocket/⁠

  4. Jul 8

    Inside the Playbook of High-Performing Marketing Teams

    Want to learn more about OmniRocket? Book your FREE consult call: https://www.omnirocket.com/coaching In this episode of Beyond the Cart, host Kyle Hamar, CEO of OmniRocket, sits down with Tamika Carlton, VP of Marketing at Bottle Rocket Media, to discuss what it takes to build high-performing marketing organizations in today's competitive landscape. Drawing from her experience leading marketing strategy and brand growth, Tamika shares how successful teams combine creativity, data, and strong leadership to deliver measurable business results. She also offers practical insights into building marketing functions that scale while staying aligned with company goals. The conversation explores how integrated marketing and branding strategies work together to drive sustainable growth, the leadership principles behind building and managing high-performance teams, and why data should be at the center of every marketing decision. Tamika shares real-world lessons on balancing brand building with performance marketing, creating a culture of accountability, and using campaign insights to continuously improve results. Whether you're a marketing leader, business owner, or ecommerce professional, this episode is packed with actionable strategies for building stronger teams and more effective marketing programs. Main Topics Covered Driving Growth with Integrated Marketing and Branding Lessons in Leading High-Performance Teams Using Data to Drive Campaign Performance Connect with Tamika Carlton Website: https://bottlerocketmedia.net LinkedIn: https://www.linkedin.com/in/tamika-carlton-58831216/ Bottle Rocket Media LinkedIn: https://www.linkedin.com/company/bottle-rocket-media/ Follow Omnirocket to stay updated on upcoming episodes Website: ⁠https://www.omnirocket.com⁠YouTube: ⁠https://www.youtube.com/@omnirocketofficial⁠LinkedIn: https://www.linkedin.com/company/omnirocket/⁠

  5. Jun 24

    Why TikTok Shop Is Reshaping Omnichannel Growth

    Want to learn more about OmniRocket? Book your FREE consult call: https://www.omnirocket.com/coaching In this episode of Beyond the Cart, host Kyle Hamar, CEO of OmniRocket, sits down with Vitalii Khyzhniak, Co-Founder and CEO of OMNIsquad, to discuss how modern brands can build stronger omnichannel growth strategies in an increasingly fragmented ecommerce landscape. Drawing on his experience helping brands scale across marketplaces, social commerce, and direct-to-consumer channels, Vitalii shares why success today requires more than simply adding new sales channels—it requires understanding how those channels work together to drive customer acquisition and long-term growth. The conversation explores how brands can design omnichannel growth strategies that align performance across channels, why TikTok Shop has emerged as a powerful top-of-funnel growth engine, and how leaders can use channel-specific insights to improve performance across their entire ecosystem. Vitalii explains why social commerce is changing the customer journey and how brands that understand cross-channel behavior can unlock new opportunities for growth. Whether you're an ecommerce founder, marketer, or operator, this episode offers valuable insights into building a more connected and resilient growth strategy. Main Topics Covered Designing Omnichannel Growth Strategies Across ChannelsLeveraging TikTok Shop for Top-of-Funnel GrowthUsing Channel Insights to Improve Overall PerformanceConnect with Vitalii Khyzhniak Website: https://omnisquad.comLinkedIn: https://www.linkedin.com/in/vitaliikhyzhniak/OMNIsquad LinkedIn: https://www.linkedin.com/company/omnisquad-official/Follow Omnirocket to stay updated on upcoming episodes Website: ⁠https://www.omnirocket.com⁠YouTube: ⁠https://www.youtube.com/@omnirocketofficial⁠LinkedIn: ⁠https://www.linkedin.com/company/omnirocket/⁠Connect with Kyle Hamar LinkedIn: https://www.linkedin.com/in/kyle-hamar/

  6. Jun 10

    The New eCommerce Growth Playbook

    Want to learn more about OmniRocket? Book your FREE consult call: https://www.omnirocket.com/coaching Customer acquisition costs keep climbing.Attention keeps getting harder to earn.And the brands that keep growing are the ones finding smarter ways to expand reach, simplify the buying journey, and make every marketing touchpoint work harder. On this episode of Beyond the Cart, I’m joined by Lynn Power to break down some of the growth levers modern eCommerce teams are leaning on right now.Lynn brings deep experience in brand strategy and marketing leadership, helping companies scale through clearer positioning, smarter partnerships, and more effective digital execution. In this conversation we’ll dig into: How Strategic Partnerships Drive eCommerce GrowthOptimizing Conversion by Reducing Customer TouchpointsUsing AI Tools to Increase Marketing Reach and FrequencyWe’ll talk through how partnerships can unlock new customer channels, why simplifying the path to purchase often leads to stronger conversion, and how AI tools are helping marketing teams expand reach while keeping campaigns efficient and scalable. If you're responsible for marketing, growth, or revenue inside an eCommerce brand, this episode will give you practical frameworks you can apply right away. Follow Omnirocket to stay updated on upcoming episodes Website: https://www.omnirocket.comYouTube: https://www.youtube.com/@omnirocketofficialLinkedIn: https://www.linkedin.com/company/omnirocket/

  7. Jun 9

    Scaling eCommerce with Conversion, Community, and B2B Growth

    Want to learn more about OmniRocket? Book your FREE consult call: https://www.omnirocket.com/coaching Most ecommerce brands treat price like a number they can change when margin gets tight. Nabeel Siddiqi sees it differently. As Founder & CEO of Moksha AI and creator of PricePerfect.ai, Nabeel brings a pricing, AI, and retail strategy lens to one of the hardest questions in ecommerce: how do you price smarter without damaging trust? In this episode of Beyond The Cart, we will talk about why pricing fairness matters, how discounts can quietly steal future demand, and what DTC brands can learn from enterprise pricing systems. Topics we'll cover: The customer who paid full price last week is now angry at you: pricing's fairness problemPull-forward demand: the discount cost nobody puts on the spreadsheetPrice is a system, not a number: what enterprise pricing knows that SMB/DTC doesn'tFollow Omnirocket to stay updated on upcoming episodes Website: ⁠https://www.omnirocket.com⁠YouTube: ⁠https://www.youtube.com/@omnirocketofficial⁠LinkedIn: ⁠https://www.linkedin.com/company/omnirocket/⁠

  8. May 13

    The Organic Growth Playbook for Modern eCommerce

    Want to learn more about OmniRocket? Book your FREE consult call: https://www.omnirocket.com/coaching Scaling without paid ads sounds unrealistic.Yet some brands are doing exactly that, building revenue through organic channels, disciplined execution, and community-driven growth. On the next episode of Beyond the Cart, I’m joined by Dylan Jahraus, an eCommerce strategist who has helped more than 2,000 Etsy sellers scale to multi-six figures using structured organic systems. She built her own Etsy shop to seven figures and grew her coaching company to eight figures in just 14 months.This conversation focuses on what sustainable growth looks like when acquisition is not the only lever. We’re covering: Scaling Without AdsFrom Customers to CommunityMetrics That MatterOrganic growth requires clarity. Community requires intention.And the right metrics determine whether a brand compounds over time. If you’re responsible for revenue inside an eCommerce business, this episode will sharpen how you think about long-term scale.. Follow Omnirocket to stay updated on upcoming episodes Website: ⁠https://www.omnirocket.com⁠YouTube: ⁠https://www.youtube.com/@omnirocketofficial⁠LinkedIn: ⁠https://www.linkedin.com/company/omnirocket/⁠

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About

Beyond the Cart is a podcast for eCommerce founders, operators, and marketers building scalable systems for growth. Hosted by Kyle Hamar of OmniRocket, the show covers paid media strategy, customer acquisition, media buying, referral growth, and performance marketing across Shopify, Amazon, and DTC brands. Hear insights from agency partners, SaaS operators, and brand leaders on what’s working, and what’s not, in today’s eCommerce landscape.

Information

  • Creator
    Beyond The Cart
  • Years Active
    2026
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © Beyond The Cart
  • Show Website
    Beyond The Cart