Tapped In | Craft Beer Marketing + Social Media Strategy for Brewery Teams

Stephanie Grant
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Tapped In is the craft beer marketing podcast for brewery owners and teams who want to build a loyal following, show up consistently on social media, and turn their Instagram followers into fans. Hosted by Stephanie Grant—James Beard-nominated writer, award-winning storyteller, and former brewery social media manager—Tapped In delivers short, actionable episodes (under 20 minutes) that respect your time and meet you where you are. Stephanie brings over a decade of social media experience and has worked with some of the most beloved brands in craft beer, including Monday Night Brewing, Allagash, Crowns & Hops, Brick Store Pub, the Brewers Association, and The New Brewer. Each episode breaks down brewery marketing strategy, social media content, and community-building tactics your team can actually use. Whether you're a solo owner posting from your phone or an in-house social media manager trying to build a content system that works, this show was made for you.

  1. 16h ago

    14: How to Use Customer Complaints, Questions, and Reviews to Create Better Content

    Send us Fan Mail Customer complaints aren't always just problems to fix. They can also be opportunities to create better content. In this episode, I talk about how breweries can use social media to address common customer questions, frustrations, and complaints while extending their hospitality online. In this episode: How to use social media to answer frequently asked questions before guests even arriveCreating helpful content around common problems like parking, finding your brewery, and knowing what to expectHow to address negative experiences or recurring complaints authentically and show customers that you're listeningTurning customer problems into content ideas, from helping guests navigate your beer menu to highlighting non-alcoholic optionsHow to look at reviews and talk to your taproom staff to uncover content opportunitiesReal examples from Allagash Brewing, Little Joy Coffee, and Go BrewingContent Mentioned: https://www.instagram.com/littlejoycoffee/p/DcBnxQ8FdvQ/?img_index=9 https://www.instagram.com/allagashbrewing/reel/Db6OVD8x_TU/ https://www.instagram.com/p/Db59W0hpWsb/

  2. Sep 9

    13: The No-Experience Guide to Running Your Brewery's Instagram

    Send us Fan Mail Nobody hands you a manual when you inherit your brewery’s social media, so consider this the one you should have received on day one. Whether you volunteered for the job or it was suddenly handed to you, it’s completely normal to feel a little overwhelmed if you don't have a marketing background. Don't worry, everyone starts from zero. By the end of this episode, you'll know exactly what to focus on so you can stop guessing and start posting with confidence. In this episode: The Essentials First: How to identify what truly makes your brewery unique and pinpoint exactly who your audience isInternal Research: Why talking to your leadership team and frontline beertenders is the secret to uncovering your best storiesContent Systems: Smart strategies for collecting ideas, shadowing staff, and creating reusable templatesBuilding Assets: How to establish a content library so you never stare at a blank screen wondering what to postMaximizing Your Effort: Simple ways to reuse and repurpose your content to save timeCorrection Note: In the audio, I mention Episode 10 when talking about hooks. I'm actually referring to Episode 11! Links & Resources Mentioned: Listen Next: Catch up on the FUEL Framework in Episode 11 to master the hooks discusses today.  https://www.buzzsprout.com/2622412/episodes/19693923 Content Mentioned: 1. https://www.instagram.com/p/DW2HhODlKH_/?img_index=1 2. https://www.instagram.com/hamiltonfamilybrewery/reel/Dceq2KpPsO_/ 3. https://www.instagram.com/lizannelately/reel/Db4YG71SlKQ/ 4. https://www.instagram.com/cls_farms/reel/Dcj9cVkt2Af/

  3. Sep 2

    12: Create for Your Audience, Not the Algorithm

    Send us Fan Mail Ever wonder why content that used to perform suddenly goes quiet? It's probably not a glitch, it's the algorithm reflecting what your audience actually wants right now. In this episode, I break down how the Instagram algorithm really works and answer the questions I hear most from brewery teams. In this episode: Why Instagram now has separate algorithms for feed, reels, and more, and why that mattersThe shift from follower-based to interest-based content, and what that means for your postsWhy content that used to get engagement can suddenly stop showing upWhether posting every day actually helps you get discoveredHow hashtags, location tags, and hooks factor into what the algorithm shows peopleVideos mentioned: https://www.instagram.com/p/DNg5GjXOaSC/https://www.instagram.com/p/DbJtPmgx_pK/https://www.instagram.com/p/Da-zL1mDOS5/

  4. Aug 26

    11: FUEL Framework

    Send us Fan Mail Every great hook needs fuel, literally. In this episode, I break down the FUEL framework, my go-to method for writing hooks that actually stop the scroll, and walk through real examples from breweries doing it well. In this episode: The three types of hooks (visual, audio, written) and how each one worksThe FUEL framework: Find your purpose, Understand your audience, Echo their experience, Lure them inWhy understanding your audience is the piece everything else depends onReal hook examples from Allagash, Highland Brewing, and moreHow to find creators outside the beer industry who already reach your ideal audienceContent Mentioned https://www.instagram.com/p/DbojwWNlLm_/?img_index=1

  5. Aug 5

    10: What Working With Me Actually Looks Like

    Send us Fan Mail Ever wonder what actually happens after you book a sales call with me? In this episode, I walk you through exactly what it's like to work together inside Tapped In, from that first conversation to what the 90 days actually look like month by month. In this episode, I cover: How my sales calls work (the triage, then the treatment plan)What the first month looks like: onboarding, audit, strategy, and reviewHow the last two months of implementation support actually workWhat communication looks like week to week (email, Slack, whatever works for your team)Answers to the questions I get asked most about working with me Book a sales call: https://app.shelovescraft.com/public/appointment-scheduler/69f40fb07eddcb2ab3b95446/schedule Examples: https://www.instagram.com/p/DadY3Rexrtn/?hl=en https://www.instagram.com/p/DbEPma7B5O-/?hl=en https://www.instagram.com/p/Da77PNtRkpe/?hl=en app.shelovescraft.com Dubsado CRM For Creatives Dubsado, client management refined for the creative entrepreneur.

  6. Jul 29

    9: 4 New Instagram Features Brewery Teams Should Know About

    Send us Fan Mail Instagram had a busy summer of updates, and not all of them are worth your time as a brewery social media manager. In this episode, I break down four recent Instagram updates and which ones are actually worth working into your flow. Content mentioned: https://www.instagram.com/p/DbTNsUfFjhd/?img_index=1

  7. Jul 22

    8: How to Turn Your Brewery's Strength Into Content That Converts

    Send us Fan Mail Not every brewery can have it all, and honestly, you don't need to. In this episode, I break down a framework my husband gave me for what actually makes a brewery memorable: location, beer, and culture. You only need to be strong in two of the three. I share real examples from Outer Range, Argenta Brewing, and Allagash to show what it looks like when a brewery leans hard into one of these strengths on social, and how you can figure out which lane is yours. In this episode: The 3-part framework for what makes a brewery stand out (and why you only need 2 of the 3)How to lean into location, even if you're not in a touristy spotWhat it means to get "nerdy" about your beer, with examples from Argenta's sharp pourWhy "good beer" alone isn't a strong enough hook for socialHow culture, hospitality, and knowing your specific customer ties it all togetherResources mentioned: Brewers Association article featuring Allagash's Liz Wilsonhttps://www.instagram.com/p/DTYS0lxkaEW/?hl=ehttps://www.instagram.com/p/DZ2oSS4Rkwc/?hl=ehttps://www.instagram.com/p/DaOEqA6RE0G/?hl=en

  8. Jul 16

    7: Creating a Consistent Aesthetic Without a Designer

    Send us Fan Mail Your grid is one of the first things someone sees when they land on your profile and it's communicating something about your brand whether you've thought about it or not. In this episode, I share how to build a cohesive, on-brand grid even if you're not a designer, using templates, consistent colors and fonts, and a few tools that make it easy for you. In this episode: Why a cohesive grid isn't about being "match-y"—it's about communicating your brandHow templates and consistent colors fight decision fatigue and save you timeHow to set up your brand in Canva so everything stays on trackWhat to do when you're working with mixed content (phone shots, photographer photos, old videos)Why you should archive those flyers after the event is donehttps://www.instagram.com/p/DayFbWFktAy/ https://www.instagram.com/p/DalZicbDyor/  https://www.instagram.com/p/DZVWXVXOSVZ/  Have a question or suggestion for the podcast, shoot me an email: stephanie@shelovescraft.com

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About

Tapped In is the craft beer marketing podcast for brewery owners and teams who want to build a loyal following, show up consistently on social media, and turn their Instagram followers into fans. Hosted by Stephanie Grant—James Beard-nominated writer, award-winning storyteller, and former brewery social media manager—Tapped In delivers short, actionable episodes (under 20 minutes) that respect your time and meet you where you are. Stephanie brings over a decade of social media experience and has worked with some of the most beloved brands in craft beer, including Monday Night Brewing, Allagash, Crowns & Hops, Brick Store Pub, the Brewers Association, and The New Brewer. Each episode breaks down brewery marketing strategy, social media content, and community-building tactics your team can actually use. Whether you're a solo owner posting from your phone or an in-house social media manager trying to build a content system that works, this show was made for you.

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