Medill IMC's podcast

Medill IMC at Northwestern
  • 5.0 (2)
  • Management

Episodes

  1. 11/20/2007

    Northwestern University's Don Schultz, the "father of Integrated Marketing Communications"

    Don Schultz is Professor Emeritus at Northwestern University's Integrated Marketing Communications program. As innovator and "father of Integrated Marketing Communications," he discusses the history of IMC, current views of marketing, and global perspectives of IMC.

    13 min
  • 1 Episode

Ratings & Reviews

5
out of 5
2 Ratings

Information

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    Medill IMC at Northwestern
  • Episodes
    1
  • Rating
    Clean
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    © Copyright 2025 Medill IMC at Northwestern
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    Medill IMC's podcast