AHAA: The Voice of Hispanic Marketing

Association of Hispanic Advertising Agencies AHAA
  • 5.0 (4)
  • BUSINESS

AHAA: The Voice of Hispanic Marketing represents the best minds and resources dedicated to Hispanic-specialized marketing. Over the last two decades, AHAA has been a long-standing champion for corporate investment in Hispanic marketing and, since its inception in 1996, has increased Hispanic budget allocations by 12-fold.

  1. 05/31/2012

    Podcast #36--JUVENTUD + MIGRACION + ADAPTACTION = MUSIC, LANGUAGE AND MUCHO LOVE

    How is the ever changing and growing multicultural market in the US, continue to influence their in order to impact the current US Hispanic market.  Each panelist presented what factors have most impacted their brand, how they’ve modified their strategy and how a common trend (i.e. Spanglish) has helped them unite forces in order to reach a new generation of audiences.  Are you leading the “consumidor”? Or is the market  “siguiendote a ti”? Panelists: Gabriela Martinez, VP of Marketing (Latin America) & GM (USA) Sie7e,  Warner Music, Grammy winning artist Robert Isaac, Director of Music Programming, Mun2 Javier Romero, #1 Hispanic DJ in Miami at Amor 107.5

  2. 05/31/2012

    Podcast #35--Top 10 "Truths" from a Retail Client's Perspective

    TOP 10 "TRUTHS" FROM A RETAIL CLIENT'S PERSPECTIVE OF HISPANIC MARKETING David and Lupe revealed the 10 truths of an agency-client relationship. Truth #1: Share the knowledge and identify the implications. They provided examples for each truth to illustrate what works and what doesn't. Both speakers have been on the agency side in the past so they bring a unique perspective to being a retail client. Note: This podcast contains the audio for videos included in the presentation. SPEAKERS: David Cardona, Multi-Cultural Team Leader, The Clorox Company Lupe De Los Santos, Group Manager of Hispanic Marketing Communications, The Clorox Company

  3. 05/31/2012

    Podcast #34--Hispanic Public Relations Panel From AHAA 2012

    HISPANIC PUBLIC RELATIONS: CREATING BRAND EVANGELISTS WITH ENGAGEMENT AND TRUST  This session introduces you to the NEW Hispanic press and the new channels of trust for Hispanic consumers. Learn how to generate advocacy, engagement, trust and sales with public relations. In addition the panelists demonstrated how to supercharge your Hispanic Marketing with breakthrough PR and social media techniques. Panelists: Solomon Romano, Head of Hispanic Marketing, Delta Dental Rosanna Fiske, APR, PRSA Immediate Past Chair GSC Program Director and Associate Professor, Florida International University Natalie Boden, President and Founder of BodenPR Manny Ruiz, Publisher of Hispanic PR Blog and Hispanicize Founder

  4. 05/31/2012

    Podcast #33--Roberto OrcI: Welcome and AHAA Changes

    Roberto Orci, Chair of AHAA and CEO of Acento, welcomes you to the 2012 AHAA Annual Conference. He also updates you on the changes occurring at AHAA, including: New Advisory Board New Board Members 2012 Online University Exciting Research Speaker: Roberto Orci, Chair of AHAA and CEO of Acento

  5. 10/17/2011

    Podcast #32--Andrew Essex: Only Connect: Making Advertising That Matters

    Culturally relevant, idea-driven advertising is no longer just a fanciful idea: it’s a business imperative. Overwhelming content, media fragmentation, and rapidly proliferating new technological platforms are creating an unstable context in which all communication must add value or risk falling on deaf ears. Essex will use Droga5’s award-winning “Decode Jay-Z” campaign as a blueprint for the sort of work that transcends characterization, delivers successful results for clients, and truly rewards consumers. Presenter: Andrew Essex, CEO, Droga5

  6. 10/17/2011

    Podcast #31--Carlos de León de la Riva: Living with Hispanic Families: A Perspective based on Identities

    Get a sneak preview of Kitelab's new syndicated research study focusing on the U.S. Hispanic market: “Living with Hispanic Families: A Perspective based on Identities” The study identifies current trends, facts and figures and will dimensionalize the views of 1st, 2nd and 3rd Generations of Hispanics living in the USA.

  7. 10/17/2011

    Podcast #30--CMO Fireside Chat: Jaime Vasquez, Cricket Communications

    Jaime Vasquez is Vice President, Consumer Marketing at Cricket Communications, a leading telecommunications company with marketing platforms specifically targeted to the ever growing market of U.S. Hispanics. In his role, Vasquez leads consumer marketing strategy, advertising, media, promotions, pricing strategy and merchandising.

  8. 10/17/2011

    Podcast #29--2010 Report on Hispanic Advertising Spending

    Join Carlos Santiago of Santiago ROI and AHAA Chair Roberto Orci, CEO of Acento Advertising as they reveal the results of AHAA's 2010 Report on Hispanic Advertising Spending. Learn about the state of the Hispanic advertising industry and comparisons to pre-recession spending; the optimal investment percentage to achieve largest margin of growth; the best-in-class categories and companies.

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AHAA: The Voice of Hispanic Marketing represents the best minds and resources dedicated to Hispanic-specialized marketing. Over the last two decades, AHAA has been a long-standing champion for corporate investment in Hispanic marketing and, since its inception in 1996, has increased Hispanic budget allocations by 12-fold.

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