Customer Centric Marketing for Business with Dan MacInnis

Dan MacInnis - Small Business Customer Centric Marketing
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  • MARKETING
Customer Centric Marketing for Business with Dan MacInnis

Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business. Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.

  1. 06/25/2020

    Webinar 3

    Last session bringing all the information together.

    1h 14m
  2. Webinar 2: How to market your business during this challenging COVID environment

    06/19/2020

    Webinar 2: How to market your business during this challenging COVID environment

    This is the 2nd in our series and explores the following: Step 3. Innovate: Create new income streams from your existing customers - segment, reposition, up-sell  Step 4. Digital connector: How to immediately increase the impact of your digital presence.  Step 5. Double down: Don’t just survive; thrive by applying a growth and investment mindset.  Step 6. What you don’t know about your customers: How to create insights via research and other social media monitoring that can provide great ideas for rapid business growth. To download the slide deck or video of this webinar head here: https://marketing-for-small-business.teachable.com

    1h 35m
  3. Webinar 1. Marketing During the COVID

    06/19/2020

    Webinar 1. Marketing During the COVID

    This is the first in a webinar series I did for AUS Industries around how to market your business in this usual business environment of the COVID shutdown. To find the slides and video please visit:https://marketing-for-small-business.teachable.com/p/marketing-during-the-coronavirus/

    1h 26m
  4. Connect - How to use Data and Experience Marketing to Create Lifetime Customers

    03/18/2015

    Connect - How to use Data and Experience Marketing to Create Lifetime Customers

    Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Customer Experience Maturity Model and how to apply some of the principal's of customer centric marketing practices for business. Lars explains some quick wins you can achieve by aligning your digitial channels, using ppc campaign results and how to personalise and segment your customer journey on your website. He gives some Australian examples of companies creating great customer experiences like QTM Mutal Bank and Australian Super. To learn more about the book and take the Customer Experience Maturity Model Survey visit connecttheexperience.com Follow on Twitter: #connectcx

    28 min
  5. Happy Customers Everywhere with Bernd Schmitt

    03/12/2015

    Happy Customers Everywhere with Bernd Schmitt

    Bernd Schmitt is a professor, speaker, author and thoughtleader in the space of branding and marketing. I wanted to interview him about his book Happy Customers Everywhere: How Your business can profit from the insights of positive psychology, because Customers are central to every business.   To learn more about Bernd visit his website MeetSchmitt To buy the book go to Amazon

    22 min
  6. The Marketing Performance Blueprint with Paul Roetzer

    02/11/2015

    The Marketing Performance Blueprint with Paul Roetzer

    Paul chats with me about his new book The Marketing Performance Blueprint. I really enjoyed discussing the marketing technology, talent and strategy matrix that is creating a complex marketing challenge for marketers and small businesses. His website is pr20/20.com and you will find a link to his book and great resources here.

    26 min
  7. Being Customer Centric

    01/02/2015

    Being Customer Centric

    I was interviewed about building a customer centric marketing approach some time ago and have decided to share with you 10 minutes of key highlights. Today having a customer centric approach to your marketing is not a nice to have, it is a must have. Here is a You Tube Video Webinar about being customer centric Dan did for Axient.

    49 min
  8. Custora customer centric software with Jordan Elkind

    08/18/2014

    Custora customer centric software with Jordan Elkind

    Jordan Elkind has the same passion for customer centricity as me. His love of information and insight has created a career well suited to him at Custora a new sofware company. Custora provides a dashboard of data analytics for retail customers to create more compelling, relevant marketing touchpoints for their customer's journey. The result is more profitable customers and less customers at risk of ending their journey. Jordan's insights are a must listen for any business as we all scramble to create the customer connection that brands like Esty, Threadless or Redballoon enjoy as a client of Custora. Custora website Custora University Jordan's email jordan@custora.com

    43 min
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Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business. Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.

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