The Water Cooler Hangout with Bob Poole

Bob Poole
  • 5.0 (3)
  • MARKETING

Bob Poole conducts interviews with some of the world's best selling business and self-development authors. Additionally, stories and tips about sales and marketing make this a must lesson for business owners, managers, sales and marketing pros.

  1. Authentic Brand Messaging with Loren Weisman

    08/11/2021

    Authentic Brand Messaging with Loren Weisman

    With the surplus of hype and sales-focused messaging, the need for authenticity has never been more real. Today we speak to Loren Weisman about authentic brand messaging and hear his perspectives on the meaning of this term. Loren is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology, and perceptions of a brand, persona, or product for FSG Messaging and Optics. He is also the host of a brand messaging podcast called Wait What Really OK. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision, igniting the investor's confidence, and brand protection and amplification approaches for sales, marketing, and retention, Loren helps across the array of the messaging experience. In our conversation with Loren, we talk about what a brand messaging strategist is and the lessons our guest learned in this regard from the years he spent in the music industry. We take a deep dive into the need for authenticity in brand messaging and Loren shares a wealth of valuable lessons, such as how to set up social media in a way that provides value rather than sales, how to find success by getting clear on our unique stories, and a whole lot more! Tune in and hear more about how Loren's approach to messaging revolves around authenticity, authority, transparency, and humility.

    41 min
  2. Marketing Investment Intelligence with Len Ward

    08/06/2021

    Marketing Investment Intelligence with Len Ward

    In today's episode of The Water Cooler Hangout, we get together with Len Ward to discuss the intricacies of marketing investment and how he helps his clients get an optimal return on investment. We talk with Len about how he departed from a successful career in finance to embark on an entrepreneurial journey, taking on a partnership role with an e-commerce startup in 2004. Len shares how he discovered his passion for marketing and founded the online marketing agency Rank Me SEO. Today he is the CEO and founder of Commexis, a marketing consulting firm that specializes in financial auditing, investment allocation, and reporting digital marketing campaigns. Len founded Commexis through his dedication to marketing investment and upon identifying a need for a company that solves digital marketing ROI challenges. Commexis teaches companies how to optimize their marketing investment in order to improve their return on investment. Tuning in you'll hear Len break down his process with new clients and how his company helps to bridge the knowledge gaps within a company, especially between CEOs and CFOs. For all this and much more, join us today as we unpack marketing investment intelligence!

    39 min
  3. Where Did Everyone Go?

    07/19/2021

    Where Did Everyone Go?

    You might have noticed that people are missing. Over the last couple of weeks, we have seen a dramatic drop in traffic on the podcast, website, and our social media. Even the phone has been dead! We were beginning to think it was something we said, but it turns out that Americans are hitting the roads, skies, trains, and bike paths like a swarm of sailors on their first liberty after being at sea for a month. It has been dubbed 'revenge travel', and, according to Forbes and travel agents across the country, people are eager to travel and much less willing to give up their vacation this year after a year of shutdowns thanks to COVID-19. With this in mind, your host, Bob Poole, is taking a short respite from the Water Cooler Hangout in favor of a Beach and Mai Tai Hangout. To find out how to catch up on episodes of the podcast while you are traveling or relaxing on the beach, tune in today!

    4 min
  4. The Listen First Project

    07/08/2021

    The Listen First Project

    In today's episode of The Water Cooler Hangout, we reconnect with Graham Bodie to talk about his work at the Listen First Project, a nonprofit dedicated to bringing people into conversation despite their differences, where he currently serves as the chief listening officer. Graham is recognized as a highly accomplished international expert on listening, and the social cognitive underpinnings of human communicative behavior, having authored over 90 published papers. His immense productivity has placed him in the top one percent of published Communication Studies scholars. In our conversation, we talk with Graham about the project's mission, how it was founded, and what its impact has been. The Listen First Project has had a broad impact, especially in its partnership with the Weave The Social Fabric Project, with whom they have created America Talks, an initiative that hosts events geared towards repairing America's divides, one conversation at a time. We hear from Graham about how the America Talks events have helped empower individuals to combat toxic polarization in their everyday lives and what his hopes are for the future. Join us today for a powerful conversation on the power of connection, stories, and much more!

    35 min
  5. Inspiration and Motivation with Eli Marcus

    06/30/2021

    Inspiration and Motivation with Eli Marcus

    Today's guest is Eli Marcus, who is the Executive Director of Davler Media Group, the publisher of New York City's largest circulation visitor magazine, City Guide, and has spent five decades working with businesses in the hospitality industry. He is the host of the Motivation Show Podcast, where he interviews the world's best motivational speakers, New York Times bestselling authors, alternative health experts, mega-successful entrepreneurs, celebrities, and more. As the former CEO of The Seminar Center, the premiere seminar company in the United States, Eli hosted numerous notable celebs and experts in all fields and, as a motivational speaker, he has spoken to tens of thousands of people on everything from essential secrets for success to how to be the number one salesperson in your industry. He has also likely sold more advertising at a local level than anyone in the world, which makes him uniquely qualified to discuss the art of salesmanship, which he does in today's episode.

    36 min
  6. Improving Sales Productivity with Jeff Grice

    06/24/2021

    Improving Sales Productivity with Jeff Grice

    The question of which pieces of sales software to include in your company's tech stack can be a tricky one to answer. With so many options and different connections between emergent technologies, there can be a degree of overwhelm and concerns about compatibility, integration, and efficacy. One of the most exciting new names in the space, and one that is aiming to bring more integration and unification to the technology is Veloxy, an AI solution to sales that has simple and intuitive workability with Salesforce, Gmail, Outlook, iOS, and Android! Joining us on today's episode of The Water Cooler Hangout Podcast, is Senior Account Executive at Veloxy, Jeff Grice! Jeff works remotely in Buffalo, while the company's headquarters are in the tech hub of Silicon Valley, and he explains a bit about current operations at Veloxy before diving into some illuminating information on what they offer. We get into sales AI, sales enablement, sales engagement, and more! This is the conversation you want to hear if you need some guidance on how AI relates to sales in the current climate and the powerful ways that Veloxy is addressing real concerns in the space today!

    29 min
  7. Getting More Out of Your Life and Career with Lynn Whitbeck

    06/17/2021

    Getting More Out of Your Life and Career with Lynn Whitbeck

    Getting More Out of Your Life and Career with Lynn Whitbeck Episode 16: Show Notes It is not always apparent that a career in sales can be a rewarding pursuit, but it truly can be, especially when you form meaningful relationships with your clients and can help people fix problems they never knew they had! In today's episode of The Water Cooler Hangout, we speak with Lynn Whitbeck, Founder, and CEO of Petite2Queen and Future Forward Sales. In our conversation, Lynn shares the story of her first experience with sales when she became obsessed with earning a girl scout badge for selling cookies and why she believes sales is such a rewarding and fulfilling career. We talk with Lynn about the origin story of her two companies Petite2Queen and Future Forward Sales, and how she helps companies take their sales strategy to the next level. We discuss how her company challenges imposter syndrome in their courses and why she is such a big proponent of daily affirmations. Join us today for an inspiring conversation on sales, relationships, and much more! Key Points From This Episode: Introducing today's guest Lynn Whitbeck. Why working in sales is so valuable for learning leadership skills. How the skills involved in sales are necessary for other parts of life, such as navigating relationships or negotiating at work. The sales courses that Lynn offers for salespeople with various levels of experience. How the COVID 19 pandemic has affected the courses her company offers. How Lynn deals with the negative connotations tied to a career in sales. Why a career in sales often leads to leadership positions. The large range of company sizes that Lynn's company Future Forward Sales has worked with. How Lynn's training program combats imposter syndrome in men and women. Why Lynn is enthusiastic about affirmations. Examples of the exercises that Lynn uses in her course to combat imposter syndrome. Lynn shares how she first became interested in sales when she sold cookies for the girl scouts. Why a career in sales can be so rewarding when you help clients improve their business. Tweetables: "If you don't have a growth mindset in today's business environment, you're gonna get left in the dust. So that is so important for business leaders to embrace and to really foster among their team members to push the whole organization forward." — @LynnMWhitbeck [0:04:50] "It's a career boost. If you have sales training, whether you work a day in sales or not, you are actually selling every day, at home, with your friends or family, at work. You're selling your idea to the different team members or your boss." — @LynnMWhitbeck [0:05:37] "And by the next year, I was the top salesperson. And I never looked back. It was because it answered my own core value of being of service and helping others." — @LynnMWhitbeck [0:26:09] "Working with someone who's very different is really good for you because it pushes you out of your comfort zone. It forces you to flex your style, and really reconsider someone else's approach or how they're tackling something." — @LynnMWhitbeck [0:30:34] Links Mentioned in Today's Episode: Lynn Whitbeck on LinkedIn Lynn Whitbeck on Twitter Petite2Queen Future Forward Sales

    32 min
  8. Sales Development with David Dulany

    06/11/2021

    Sales Development with David Dulany

    Season 4 - Episode 14: Show Notes. The term sales development might be relatively new to some but this linking of the work of sales and marketing teams has been gaining large amounts of traction recently. Today we are joined by an expert on the subject, the founder and CEO of Tenbound, David Dulany! Tenbound is a research and advisory firm, based in the Bay Area, and they are solely focused on helping companies set up and run an effective sales development strategy and team. David is also the author of the recently published, The Sales Development Framework, in which he lays out all the important parts of the process for his readers. In today's episode, we look at the rise of sales development, Salesforce's critical role in this, how companies can approach the task of installing a team, and the strong ties between sales development and tech companies. David also shares some thoughts on the next few years for Tenbound and the service of sales development in general, so tune in to hear all this and more! Key Points From This Episode: David's explanation of the term 'sales development' and its history! The companies that are currently using and finding value in sales development. Looking at the example of HubSpot and its evolution from a strict inbound focus. The first and most important steps in the building of a sales development team. How Tenbound approach helping their customers; providing content for independence. The role of the sales development team manager and the constant education that is needed. Common mistakes that David has witnessed when companies are building a sales development team. The strategic adding of new members to a team that is already up and running. Why this model for sales fits so well with newer, technology businesses. How small businesses can set up and run a sales development program; some helpful resources. Looking to the future with David; where are Tenbound and sales development headed? Applying the sales development framework to part-time and freelance work. The process of writing a book and David's reflections on The Sales Development Framework. AI in the sales space and balancing the powers of automation and human skill. Tweetables: "You've got to think about the concept of reverse engineering. You start with the revenue that you expect from putting the investment in this program. So start with the end in mind." — @DKDINSF [0:09:45] "We provide content and information on doing it yourself. And then advisory services if you want some help." — @DKDINSF [0:12:28]  "What we see a lot is that people skip right over the data component." — @DKDINSF [0:15:36]  Links Mentioned in Today's Episode: David Dulany Tenbound The Sales Development Framework The Sales Development Podcast David Dulany on Twitter Salesforce InsideSales HubSpot Predictable Revenue Upwork Fiverr Connect With Bob Poole's Water Cooler Hangout Community! Visit Bob on the web Connect with Bob on LinkedIn Join Listen First - Sell Later® on Facebook Get Your Free Copy of "Listen First – Sell Later®" and Insider discounts  Get a Copy of "NOW, Not Later:  Make More Money IMMEDIATELY"

    35 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Bob Poole conducts interviews with some of the world's best selling business and self-development authors. Additionally, stories and tips about sales and marketing make this a must lesson for business owners, managers, sales and marketing pros.

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