Telecom Reseller / Technology Reseller News

Telecom Reseller
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Communication AI, vCons, CPaaS, CCaaS, UCaaS, Mobility, Security. Reporting on how the world communicates.

  1. 3D AGO · VIDEO

    California Telecom: Modernizing the MSP Stack with NetVerge, Podcast

    At ITEXPO / MSP EXPO, Jim Gurol, CEO of California Telecom, joined Doug Green to discuss NetVerge, a modern software platform designed to address a persistent challenge for MSPs: SaaS sprawl and operational inefficiency. NetVerge was born from Gurol’s own experience running an MSP. Faced with juggling multiple ticketing systems, monitoring tools, and documentation platforms, his team found themselves “swivel chairing” between applications that didn’t integrate cleanly. Rather than accept outdated workflows, they built their own platform from the ground up. “We wanted to build something from scratch, from the ground up, from our pain,” Gurol explained, emphasizing that NetVerge evolved directly from real-world MSP feedback. The platform consolidates core MSP functions into a modern, AI-enabled environment. Its ticketing interface resembles real-time chat, allowing technicians to collaborate through mentions and threaded conversations rather than traditional form-heavy systems. NetVerge also incorporates AI workflow agents that assist with troubleshooting, pen testing, and other operational tasks. MSPs can even design their own AI agents to automate repetitive processes—helping firms scale without proportionally increasing headcount. Gurol believes this practitioner-driven design is a key differentiator. “We live it,” he said, noting that firsthand MSP experience informs how the platform handles alert management, ticket flow, and day-to-day operational realities. For MSPs looking to reduce tool fragmentation, modernize workflows, and deploy AI in practical ways, NetVerge aims to offer a unified alternative. Visit https://californiatelecom.com/

    4 min

  2. 3D AGO · VIDEO

    One Global Business Financing: Structuring the MSP Journey from Growth to Exit, Podcast

    At ITEXPO / MSP EXPO, Ty Richardson, CEO of One Global Business Financing Corporation, joined Doug Green to discuss one of the most consequential realities facing MSP owners: at some point, you will either acquire—or be acquired. Richardson outlined how today’s M&A environment has expanded beyond large “behemoth” firms, enabling even $1–$5 million MSPs to pursue viable exit strategies or strategic acquisitions. One Global Business Financing Corporation operates as a capital advisor and intermediary, working between MSPs and a broad network of lenders, private credit firms, family offices, SBA providers, and private equity sources. “We do the work so that you don’t have to,” Richardson explained. Rather than forcing MSPs to navigate banks and paperwork alone, his firm evaluates financial positioning, collects documentation, surveys more than 6,000 capital providers, and returns with structured options tailored to the owner’s goals—whether that means a line of credit, equipment financing, a term loan, real estate acquisition, or full M&A funding. Richardson emphasized that financing strategy begins years before a sale. MSPs planning an exit in three to five years must structure recurring revenue, strengthen contracts, build leadership teams, and maintain solid financial reporting. “If you are structuring yourself for a sale, the one thing you should be thinking about is how do I make this easy for a buyer to qualify?” he said. That preparation can significantly impact valuation and buyer confidence. The conversation also highlighted alternative deal structures, including partial acquisitions, staged buyouts, and SBA-backed transactions for smaller firms. Richardson noted that many MSPs initially assume they simply “need a loan,” when in reality more tax-efficient or strategically structured financing solutions may exist. The firm often works in consultation with tax professionals and legal advisors to optimize long-term positioning. Finally, Richardson advised MSP owners to begin networking early if a sale is on the horizon. By cultivating relationships over several years, owners may find qualified buyers privately—avoiding the noise and unqualified interest that often comes with broadly marketing a business for sale. Visit https://oneglobalfinancing.com/

    11 min

  3. 3D AGO · VIDEO

    Jon Arnold Reflects on AI, Fraud, and the Evolving Identity of ITEXPO / MSP EXPO, Podcast

    At ITEXPO / MSP EXPO, Jon Arnold, Principal of J Arnold & Associates, joined Doug Green to share his perspective on the event’s evolution, the growing dominance of AI in conference programming, and the escalating fraud challenges facing the communications industry. A long-time analyst and contributor, Arnold participated in four sessions during the show, primarily focused on cybersecurity, mobile communications, and fraud mitigation. Arnold noted that while ITEXPO continues to feature its traditional telecom and MSP programming, AI now permeates nearly every track—from agentic AI discussions to vertical-focused sub-events. At the same time, he observed a visible shift on the show floor, with fewer hardware vendors and more companies centered on cybersecurity and risk mitigation. “There’s a steadiness to this show that I kind of like year after year,” Arnold said, while acknowledging that the exhibitor footprint and attendee mix are evolving. Across his moderated sessions, a central theme emerged: fraud is accelerating, and AI is amplifying the challenge. Topics included branded calling, RCS, KYC/Know Your Customer frameworks, and the persistent vulnerabilities within mobile networks. Arnold emphasized that fraud has become a multi-layered ecosystem problem. “Before AI, the bad guys were maybe half a step ahead. With AI, they’re three or four steps ahead,” he observed, highlighting how rapidly attackers are leveraging automation and generative tools. A standout moment for Arnold was a presentation by ethical hacker Jesse “Hackajack” Tuttle, who illustrated the pervasiveness of fraud from a former attacker’s perspective. The session reinforced the need for stronger regulatory frameworks, greater carrier coordination, and increased industry urgency around consumer protection. As the communications industry balances innovation with risk, Arnold’s takeaway was clear: the fraud problem is worse than many assume, and solving it will require deeper collaboration across the ecosystem. Visit https://www.jarnoldassociates.com/

  4. 3D AGO · VIDEO

    Snom Showcases Enterprise-Grade DECT Mobility and Global Manufacturing Strength at MSP Expo, Podcast

    At ITEXPO / MSP EXPO, Simon Bradbrook, Senior Sales Engineer BSG at Snom, joined Doug Green to discuss why hardware reliability, mobility, and voice infrastructure still matter in a cloud-first world. Snom, a member of the Cloud Communications Alliance (CCA), was one of the original IP phone manufacturers, launching one of the first commercially available IP phones in 2001. Today, Snom operates under the global manufacturing strength of VTech, one of the world’s largest electronics manufacturers, with additional portfolio depth through the acquisition of Gigaset. Bradbrook highlighted Snom’s wireless DECT solutions as a major differentiator for MSPs. Unlike Wi-Fi-based voice devices, DECT was purpose-built for voice communication, providing secure, encrypted, and highly reliable connectivity—especially critical in healthcare, assisted living, and large campus environments. “When I need to make an emergency call, I want to rely on a product that’s actually going to complete that call,” Bradbrook noted, underscoring the importance of dependable voice in mission-critical settings. The Snom M900 multi-cell DECT system, which was used live during MSP Expo for staff communications, supports use cases ranging from hospitals and retirement facilities to warehouses. Features such as encrypted voice channels and optional accelerometer-based emergency alerts—capable of detecting a fall and automatically triggering assistance—expand the value proposition for MSPs serving vertical markets with safety and compliance requirements, including HIPAA-sensitive environments. Through VTech’s global manufacturing footprint and distribution network, Snom is able to offer a three-year advanced replacement warranty. If a hardware issue is confirmed, a replacement unit is shipped immediately—without waiting for return processing—providing operational continuity for MSP partners and their customers. For MSPs seeking to expand beyond standard desk phones into scalable mobility and enterprise-grade wireless solutions, Snom and Gigaset offer complementary portfolios designed to fit environments from SMB retail to large enterprise campuses. Visit https://www.snomamericas.com/

  5. 3D AGO · VIDEO

    Trustifi Strengthens Email Security Against AI-Driven Phishing Threats, Podcast

    At ITEXPO / MSP EXPO, Zack Schwartz, Vice President of Strategic Partnerships at Trustifi, joined Doug Green to discuss a critical but often overlooked reality: while AI dominates headlines, email remains the primary attack vector for cybercrime. Trustifi delivers a full-suite email security platform purpose-built for MSPs, enabling easy deployment, centralized management, and advanced protection against next-generation AI-driven phishing attacks. Schwartz emphasized that over 91% of cyberattacks still originate from inbound email—and the sophistication of those attacks has grown dramatically with AI tools. “Cyber criminals are leveraging AI to create extremely nuanced attacks,” he explained. Trustifi addresses this by combining high-efficacy inbound phishing detection with innovative AI-driven training tools. One standout feature allows MSPs to convert a real phishing attack into customized security awareness training, generating targeted video content based on an incident that actually occurred within a customer’s environment. A key differentiator is Trustifi’s “journal-only mode,” which allows MSPs to deploy the platform without interrupting live email flow. The system produces a full report showing how Trustifi would have responded to threats, creating what Schwartz described as a powerful “aha moment” for customers. According to Trustifi, this approach converts over 80% of opportunities and requires only minutes to set up—at no cost to the partner or end client. Beyond inbound threats, Trustifi also addresses outbound risk and compliance requirements, including HIPAA, PCI, GDPR, and broader data loss prevention (DLP) concerns. Many organizations underestimate how much sensitive information leaves their network via email. “It’s a big issue of not knowing what you don’t know,” Schwartz said, highlighting how classification and encryption tools expose hidden vulnerabilities. With no minimum requirements, free NFR licenses for MSPs, and strong momentum away from legacy email gateways, Trustifi is positioning itself as a high-margin opportunity within the channel. The message to MSPs: start internally, see the exposure firsthand, and then extend protection across your customer base. Visit https://trustifi.com/

  6. 3D AGO · VIDEO

    BizAdvisoryBoard Launches MSP Business Growth Marketplace to Redefine MSP Scaling, Podcast

    At ITEXPO / MSP EXPO, Paul Daigle, Senior Managing Partner and Founder of BizAdvisoryBoard, introduced a new free resource designed to help MSPs grow more strategically: the MSP Business Growth Marketplace. In his conversation with Doug Green, Publisher of Technology Reseller News, Daigle positioned the platform as a response to a common challenge in the channel—MSPs working in their business rather than on it. Unlike vendor-led marketplaces that focus on extending product reach, this marketplace takes what Daigle calls a holistic approach across eight operational focus areas: sales, marketing, legal, CPA, HR, coaching, services, and support. “We’re the only marketplace in the world that specializes in the holistic approach within the eight operational focus areas of an MSP,” Daigle said. “It’s like an eight-cylinder engine—you need all those pistons working together.” The platform is vendor-agnostic and designed to match MSPs with vetted resources aligned to their size and growth stage. Whether an MSP needs specialized legal counsel, HR guidance, financial expertise, or operational coaching, the marketplace aims to connect them with providers who understand the MSP model. The goal is to streamline access to trusted partners at the precise moment MSP executives are actively seeking solutions. The concept emerged from BizAdvisoryBoard’s executive coaching and M&A advisory work, where Daigle’s team consistently fielded requests for qualified referrals. With strong interest from vendors and service providers at MSP Expo, the MSP Business Growth Marketplace is positioned as a centralized growth engine for MSP leaders focused on scaling with structure, discipline, and long-term value creation. Visit https://bizadvisoryboard.com/

  7. 3D AGO · VIDEO

    TNS on Why RCS Is Critical to Trusted Communications, Podcast

    At ITEXPO / MSP EXPO in Fort Lauderdale, Doug Green, Publisher of Technology Reseller News, spoke with Lloyd Tjom, Director of Sales at Transaction Network Services (TNS), about the growing importance of RCS and the future of trusted messaging. TNS is also a member of the Cloud Communications Alliance (CCA). TNS operates at the center of the communications ecosystem, providing numbering, routing, authentication, and identity services to carriers and communication service providers (CSPs) worldwide. As messaging evolves beyond SMS and MMS, TNS is focused on helping the industry deliver secure, reliable, and commercially viable Rich Communication Services (RCS). “RCS is the evolution,” Tjom explained. Originally introduced by the GSM Association in 2007, RCS has gained new momentum with broad device support—including adoption by Apple—bringing both Android and iOS into alignment. With that shift, RCS is positioned to become a mainstream messaging channel capable of supporting richer interactions and higher trust. Unlike traditional SMS, RCS enables branded messaging, verified sender badges, logos, read receipts, and interactive features such as carousels and embedded actions. “If they’re a vetted partner that has got the branding as well as the verified mark, then you know you’re dealing with the right party on the other end,” Tjom said. In an era of phishing and spoofing, verified identity and “know your business” (KYB) vetting are essential components of restoring trust in messaging channels. Tjom emphasized that the phone number remains central to digital identity. For many consumers, a single mobile number has followed them for decades, becoming a stable anchor of trust across carriers and geographies. As RCS scales, however, CSPs must address fragmentation, infrastructure inconsistencies, and bad actors within the ecosystem. Broader adherence to standards, stronger onboarding controls, and rapid mitigation of vulnerabilities will be critical for unlocking RCS’s full commercial potential. Looking ahead, Tjom sees RCS becoming the default channel for trusted business communications—enabling full conversational commerce, customer service workflows, flight changes, purchases, and more within a verified, branded environment. “It really has got so many different potentials out there,” he noted, “but it all comes back to trusted communications.” Visit https://tnsi.com/

  8. 3D AGO · VIDEO

    Crexendo Launches Marketplace to Accelerate Partner Innovation and Revenue, Podcast

    At ITEXPO / MSP EXPO in Fort Lauderdale, Doug Green, Publisher of Technology Reseller News, spoke with Jon Brinton, Chief Revenue Officer at Crexendo, about the company’s latest announcement: the launch of the Crexendo Marketplace. Crexendo is also a member of the Cloud Communications Alliance (CCA). Crexendo, a unified communications service provider, merged with NetSapiens five years ago, bringing together a robust UCaaS platform now powering approximately 240 service providers globally. That ecosystem supports nearly 7.5 million users—a number that has grown more than fourfold since the acquisition. The new Crexendo Marketplace builds on that momentum by delivering a centralized, frictionless application store for certified integrations and third-party solutions. “What we’ve now released is a Crexendo Marketplace,” Brinton explained. “If you think about it like the Google Play Store or the Apple Store, it’s an application store that somebody can go to download, activate or integrate with applications that are certified for our platform.” Through one-touch provisioning, service providers can enable integrations such as mobile dialer support, analytics, Microsoft Teams connectivity, and Crexendo’s AI-powered receptionist and orchestrator, Cairo—all without complex implementation paths. The Marketplace reinforces Crexendo’s sessions-not-seats licensing model, which allows MSPs and service providers to own their customer relationships while building equity in their businesses. Brinton noted that AI-driven add-on applications are driving significant incremental revenue, often far exceeding traditional per-user UCaaS pricing. “Some of these AI applications… may be worth four to five to ten times that in monthly revenue to our partners,” he said, underscoring the opportunity for higher-margin growth. As innovation accelerates across the cloud communications landscape, Crexendo continues to invest heavily in platform development and ecosystem expansion. With its annual NetSapiens user group meeting scheduled for Austin later this year, the company remains focused on empowering partners with tools, integrations, and community support to compete—and win—in an evolving market. Visit https://www.crexendo.com/

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Communication AI, vCons, CPaaS, CCaaS, UCaaS, Mobility, Security. Reporting on how the world communicates.

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