“Think of it as the easy button—if you don’t want to deal with the complexity, we can take care of it for you,” says Jake Jacoby, CEO of TELCLOUD. In the latest episode of the TELCLOUD POTS and Shots Podcast Series, Doug Green, Publisher of Technology Reseller News, speaks with Jacoby about a critical but often overlooked element of POTS replacement: billing, compliance, and selling the service—not just the infrastructure. As legacy copper lines are phased out globally, businesses must replace POTS lines that support life-safety and mission-critical systems such as fire alarms, elevators, security panels, and emergency phones. While much of the conversation has focused on technology and deployment, Jacoby explains that billing and regulatory compliance can be just as important—and just as complex. Because POTS replacement services fall under telecommunications regulations, partners who wish to bill customers directly must meet strict requirements, including registering as a 499 filer with the FCC and implementing sophisticated tax and billing engines capable of calculating and remitting federal, state, and local telecom taxes correctly. Jacoby notes that many partners initially underestimate this complexity. “You can’t just mark it up and bill it,” he explains. “You have to be a registered telco, and you have to get the taxes right.” For organizations not prepared to take on this responsibility, TELCLOUD offers a streamlined alternative. Through its full-service, white-label model, TELCLOUD acts as the registered telecom provider, handling billing, tax compliance, and reporting on behalf of the partner. This allows MSPs and trusted advisors to focus on customer relationships while remaining fully compliant. For partners already operating as telecom providers, TELCLOUD also supports a wholesale model that allows them to manage billing independently. The approach reinforces TELCLOUD’s core strategy: enabling partners to sell a fully managed service, rather than navigating the complexities of infrastructure, regulation, and billing on their own. At the same time, the partner retains full ownership of the customer relationship, ensuring continuity and long-term account growth. As copper shutdowns accelerate, Jacoby emphasizes that the opportunity extends across the entire channel—from experienced telecom providers to MSPs entering the space for the first time. With flexible engagement models and built-in compliance support, TELCLOUD is helping partners quickly bring reliable POTS replacement solutions to market. The episode concludes with the series’ signature Shots segment, where Jacoby highlights Cenote Reposado, a traditionally crafted sipping tequila praised for its quality and accessibility—continuing the series’ blend of telecom insight and tequila appreciation. For more information, visit telcloud.com or call 844-900-2270.
