The Designer's Guide to Marketing & Pricing

Ilise Benun
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Get a "daily dose" of business advice based on Ilise Benun's book, The Designer's Guide to Marketing & Pricing. If you like what you hear, find more at marketing-mentor.com

  1. 03/29/2010

    Episode 1- Ch 1: Who is My Market?

    Chapter 1: This podcast answers the question, Who is My Market?  Designers will pinpoint the best market for them, learn how to dominate that market, and understand why specialization is so important to the success and profitability of their business.

    23 min

  2. 03/29/2010

    Episode 2- Ch 2, Part 1: How Can I Find Clients and Prospects?

    Chapter 2, How Can I Find Clients and Prospects, is broken down into 2 episodes.  The first episode shows solopreneurs how to find clients and prospects.  It will deal specifically with those who work as a one person design business.  Do you have a larger small business?  Stay tuned for next weeks episode on how small businesses can find clients and prospects!

    14 min

  3. 03/29/2010

    Episode 3- Ch 2, Part 2: How Can I Find Clients and Prospects?

    The second episode of Chapter 2, How Can I Find Clients and Prospects, deals specifically with small design businesses and how they can find profitable new clients and viable prospects.

    19 min

  4. 03/29/2010

    Episode 4- Ch 3: How Should I Present Myself?

    It's not just corporations that need to brand themselves. Individuals and small businesses need to stand out from the crowd too!  Find out how in Chapter 3's podcast, How Do I Present Myself?  This chapter deals with the "I" vs. "we" question, naming your business, finding your own personal brand, how to talk about your services, and so much more... Join us.

    20 min

  5. 03/29/2010

    Episode 5- Ch 4: Which Marketing Tools Should I Use?

    Podcast episode #5 talks about networking, e-mail marketing, online marketing, cold calling and promotional materials, and discusses which of these marketing tools you should use to get the most benefit to your business.

    21 min

  6. 03/29/2010

    Episode 6- Ch 5: What Should I Say?

    One of the biggest obstacles to marketing is not time or money.  It's not knowing what to say.  In Episode 5, you'll learn about what to say to prospects and clients in all sorts of situations: In person, on the phone, and online.

    19 min

  7. 03/29/2010

    Epidode 7- Ch 6: How Should I Follow Up?

    It's important to be in front of your prospects.  If you are, they will be more likely to think of you and send a project your way!  In Episode 7, we will discuss the in's and out's of following up, why it's so important, and the benefits you will see when you do it properly and consistently.

    20 min

  8. 03/29/2010

    Episode 8- Ch 7: How Do I Manage My Money?

    There are two aspects to the pricing side of your business: how you deal with your own issues about money, and how you deal with your clients.  Episode 8 shows you how to deal with your own money issues.  Until your own issues- such as payment terms and policies- are resolved, you can't begin to think about how those issues affect your clients.  Remember, the goal of your business isn’t just fulfillment, it’s PROFIT!  Join us...

    14 min
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Get a "daily dose" of business advice based on Ilise Benun's book, The Designer's Guide to Marketing & Pricing. If you like what you hear, find more at marketing-mentor.com

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