Kings of Content - Podcasts

King Fish Media

The Kings of Content podcast features Cam Brown and Gordon Plutsky of King Fish Media discussing topics of interest for marketing, sales and C-level professionals who are charged with driving measurable returns from their marketing programs. We focus on the use of original custom content to engage both customers and prospects - across all media platforms (print, online, social, mobile and face to face). Join us for a fresh perspective on how companies and individuals can own their own media channel rather than relying on traditional advertising channels.

  1. 09/22/2012

    Facebook Fan Page Strategies

    It seems every business has a fan page, but what is the best way to optimize content on your page for maximum customer engagement. We’ll talk through some strategies for your business.

    4 min

  2. 06/22/2012

    Storytelling: The Key to Content Marketing Pt. 1

    We’ll discuss why storytelling techniques are critical to a successful content marketing strategy. Storytelling builds and emotional connection while letting customers participate in the story to internalize the understanding.

    4 min

  3. 06/22/2012

    Storytelling: The Key to Content Marketing Pt. 2

    There are challenges to adding storytelling to your content marketing plans, we’ll discuss how you can make it work with some helpful tips around content producers, social media and segmentation.

    4 min

  4. 12/22/2011

    Professional Certifications as Content

    KFM’s Brad Ketchum joins to talk about how Bank of America used a professional certification program as content to generate leads and build customer relationships.

    4 min

  5. 11/01/2011

    Hybrid Events: Live + Virtual = ROI

    We’ll talk about best practices for hybrid events, combining the best features of live events with online webcasts. The discussion centers on what type of content works to how to generate a real return from your event budget.

    4 min

  6. 10/18/2011

    What We Learned at Content Marketing World

    We’ll discuss what excited us at the first ever Content Marketing World, and which speakers and sessions inspired the crowd of over 630 content marketers. Speakers included David Meerman Scott and Sally Hogshead.

    5 min

  7. 09/14/2011

    How to Distribute Content on Facebook

    A discussion centered on best practices for using Facebook as a content channel for your company. We’ll talk about specific tactics to optimize your Facebook fan page.

    5 min

  8. 08/31/2011

    How to Maximize Content Length

    We look at the changing consumer attention span and how shorter, more concise content will draw attention, build relationships and drive actions taken.

    4 min
See All (22)

About

The Kings of Content podcast features Cam Brown and Gordon Plutsky of King Fish Media discussing topics of interest for marketing, sales and C-level professionals who are charged with driving measurable returns from their marketing programs. We focus on the use of original custom content to engage both customers and prospects - across all media platforms (print, online, social, mobile and face to face). Join us for a fresh perspective on how companies and individuals can own their own media channel rather than relying on traditional advertising channels.

Information

  • Creator
    King Fish Media
  • Years Active
    2011 - 2012
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    ℗ & © 2011 King Fish Media
  • Show Website
    Kings of Content - Podcasts