187 episodes

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Under the Influence from CBC Radio CBC

    • Business

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

    S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing

    S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing

    This week, we explore the quiet world of ASMR marketing. ASMR stands for Autonomous Sensory Meridian Response. It’s a new form of marketing that creates a calming feeling often accompanied by a tingling sensation. Marketers create that experience using sound effects and whispers. Everything from beer brands to fast food restaurants are using it - hoping that tingling sensation leads to a cash register.

    • 27 min
    S9E11 - For Better or For Worse: Wedding Marketing

    S9E11 - For Better or For Worse: Wedding Marketing

    Dum dum da dum. This week, we explore the lucrative world of Wedding Marketing. Weddings are big, big business. And as a result, the wedding industry is a big, big marketing category. From invitations and flowers to dresses and cakes, today's weddings are an $80 billion industry. And planning the perfect day is a lot of pressure.

    • 26 min
    S9E10 - Come Fly With Me: Airports Are Now Brands

    S9E10 - Come Fly With Me: Airports Are Now Brands

    This week, we explore how airports are now becoming brands. You may not know it, but airports compete against each other for business. That intense rivalry has led to the complete transformation of airports - they now have movie theatres, skating rinks, rooftop pools and top retail stores. These days, airports are destinations unto themselves.

    • 27 min
    S9E09 - Search Parties: The Relentless Hunt For New Customers

    S9E09 - Search Parties: The Relentless Hunt For New Customers

    This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or NASCAR’s partnership with Harlequin romance novels. The search for new customers is endless. And the resulting marketing is endlessly fascinating.

    • 27 min
    S9E08 - The Name Game: Brand Names In Different Countries

    S9E08 - The Name Game: Brand Names In Different Countries

    This week, we explore why companies change valuable brand names when expanding to other countries. Sometimes the reason is a language issue. But other times, the reasons are far more interesting. For example, Mr. Clean is called Meister Proper in Germany and Maestro Lindo in Italy. And the reason it’s hard to find a Burger King in Australia is the most curious story of all.

    • 27 min
    S9E06 - Set Jetting: Film Locations As Tourism Marketing

    S9E06 - Set Jetting: Film Locations As Tourism Marketing

    This week, we look at the phenomenon of Set Jetting. That’s when tourists flock to a city to see the sets and locations where their favourite TV shows and movies are filmed. Some towns have embraced set jetting as new-found tourism marketing. Other towns absolutely resent it. It’s a fascinating love/hate relationship.

    • 27 min

Customer Reviews

Maurice Frank ,

Totally Fascinating!

I listen to many different podcasts and very few work so well with only a single voice, yet Terry O'Reilly, the host of CBC's Under the Influence pulls it off as well as anyone can. The stories make so many products and companies I encounter or have heard of interesting in ways I never would have imagined. The writing is superb, and often quite witty and humorous. This is a fave! Highly recommended.

Yishbania ,

A must for curious people

I’ve been listening for several seasons now and I tend to repeat some of the stories I learned on here in real life. It’s a really informative pod.

sallypants77 ,

Interesting!

We’ll researches, and very fun! I’ve learned a lot. Thanks!

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