Nicole Noar, RN, IBCLC, the Founder and CEO of Snuggle Shield, an award-winning baby brand created to help families protect infants while traveling and navigating everyday public life joins eHealth Radio and the Infant Health and Health News Channels. Listen to interview with host Eric Michaels & guest Nicole Noar discuss the following:: You’re a registered nurse, IBCLC, inventor, and mom. What inspired you to create Snuggle Shield, and what problem were you trying to solve for families? Babies are too young to wear masks. What are some practical, evidence-based ways parents can help reduce their baby’s exposure to everyday airborne particles and environmental irritants while traveling and in public? What are some of the biggest misconceptions parents have about taking newborns and young infants out in public, and what advice do you give to help them feel more confident? As a maternal-child health nurse and lactation consultant, what are your top recommendations for helping keep babies healthy during everyday outings, doctor visits, shopping trips, airports, and family travel? What has the response been from parents and healthcare professionals since launching Snuggle Shield, and what do you hope families take away from your mission? SUMMARY: As both a nurse and a mom, I’ve learned that protecting our babies isn’t about living in fear—it’s about making informed, practical choices. Simple habits like washing hands, avoiding close contact with people who are sick, staying current with your pediatrician’s recommendations, breastfeeding when possible, and using thoughtful protective tools during higher-risk situations can all help reduce unnecessary exposure while allowing families to confidently enjoy life together. My hope is that parents feel empowered with knowledge, trust their instincts, and remember that small, intentional steps can make a meaningful difference. Nicole Noar, RN, IBCLC, is a registered nurse with more than 16 years of nursing experience in maternal health, certified in inpatient obstetrics, an International Board Certified Lactation Consultant, entrepreneur, patented inventor, and the Founder & CEO of Snuggle Shield. After becoming a mother herself, Nicole recognized an unmet need for helping protect babies who are too young to wear masks while in public settings. Combining her professional healthcare experience with her firsthand perspective as a mom, she invented Snuggle Shield to help families reduce exposure to everyday airborne particles, allergens, and environmental irritants while maintaining comfort, breathability, and visibility. Today, Snuggle Shield has earned multiple national awards, including Parent Tested Parent Approved (PTPA), NAPPA Awards, and Baby Innovation Awards, and has been featured by major media outlets including FOX 5 San Diego, KTLA, LA Living, LA Parent Magazine and Baby Maternity Magazine. Nicole is passionate about educating parents on infant wellness, breastfeeding, safe travel, and practical ways to help protect babies without sacrificing life’s special moments. Her mission is to empower families with evidence-informed education and innovative products that help parents travel with greater confidence and peace of mind. Website: snuggleshield.com Social Media Links: Instagram: instagram.com/snuggleshield Facebook: facebook.com/snuggleshield Linkedin: linkedin.com/company/snuggle-shield People also listened to this: jscreen.org leads the way in showing how Genetic Testing Saves Lives