KCIABC Today

KCIABC

The Kansas City chapter of IABC, 2012 International Chapter of the Year, includes approximately 200 members, in and around Kansas City, who are employed as communications professionals for major corporations, agencies and non-profit organizations. Many KC/IABC members are self-employed as freelancers or run their own companies. IABC Kansas City also welcomes student members and works with local IABC student chapters serving as a resource for young communicators entering the industry. Learn more at www.kc.iabc.com.

  1. Guerrilla Marketing with Mobile Live Streaming: Jonathan Mast

    09/28/2015

    Guerrilla Marketing with Mobile Live Streaming: Jonathan Mast

    Hosted by Roy Harryman Register now for the Oct. 15 luncheon at http://kciabc.com/events. What's the business case for mobile live streaming apps such as Parascope and Blab? Jonathan Mast, director of social media at Sedgwick, is actively using these tools to promote and engage his company's brand. Join us Oct. 15 to learn how to: *Incorporate live streaming into your digital communications strategy. *Get leadership buy-in to start a live-streaming program. *Develop a content map for live-streaming success. *Overcome and manage the risks associated with live streaming. Mast is the director of social media at Sedgwick, the leading global provider of innovative, technology-enabled claims and productivity management solutions. Sedgwick delivers a world of expert resources to a diverse client base with nearly 12,000 colleagues in 275 offices located in the U.S., Canada, Puerto Rico and the U.K. He is responsible for overseeing the company’s digital content strategy. Prior to joining Sedgwick, he was the senior manager of emerging media for Black & Veatch, a global engineering firm. In his spare time, Mast is a stage dad for his teen daughter and runs ultramarathons for fun. KC/IABC and our approximately 200 members are a part of a global network of 15,000 business communication professionals in more than 80 countries, who are dedicated to improving professional growth and strategic communications. Our focus is providing our members with professional development, networking, career opportunities, student chapters, special interest groups and professional accreditation. With members in marketing, public relations and communication professionals from Fortune 500 companies, small businesses, agencies, nonprofits, governments as well as freelancers and consultants, KC/IABC offers ideas, training and support for every communicator. Intro music courtesy www.pacdv.com/sounds

    12 min
  2. Join us Aug. 20 to Ask an Expert (Master) at KC/IABC

    08/14/2015

    Join us Aug. 20 to Ask an Expert (Master) at KC/IABC

    Register now: http://www.cvent.com/d/trqcmh/4W Learn more: http://kciabc.com/events/ We have an all-star cast of KC communications pros to answer your targeted questions in an extended session following our 8 a.m. breakfast on Thursday, Aug. 20. In this podcast, Roy Harryman interviews Eric Morgenstern, CEO of Morningstar Communications, about the upcoming event. Masters forum panelists are: Eric Morgenstern, APR Fellow PRSA, CEO Morningstar Communications Matt Tidwell, APR, Consultant and Professor at KU Jeannie Wilcox, Assistant Vice President, Director of Communications for Lockton Companies Lori Wiles, ABC, Director of Marketing and Communications, Blue Cross and Blue Shield of Kansas City Randy Williams, ABC, Senior Director, Corporate Development, Kansas City Art Institute KC/IABC and our approximately 200 members are a part of a global network of 15,000 business communication professionals in more than 80 countries, who are dedicated to improving professional growth and strategic communications. Our focus is providing our members with professional development, networking, career opportunities, student chapters, special interest groups and professional accreditation. With members in marketing, public relations and communication professionals from Fortune 500 companies, small businesses, agencies, nonprofits, governments as well as freelancers and consultants, KC/IABC offers ideas, training and support for every communicator. As a member, you gain access to the highest quality communications resources and education and an active networking community of people just like you. Don’t miss out: join KC/IABC.

    8 min
  3. Mandy Stark: Digital Storydoing

    09/10/2014

    Mandy Stark: Digital Storydoing

    DETAILS Thursday, September 18 Registration: 11:30 a.m. | Lunch & Presentation: 11:55 a.m. – 1 p.m. Member: $25 | Guest: $40 | Student: $20 Brio on the Plaza | 502 Nichols Road, Kansas City, MO 64112 Register: http://tinyurl.com/owq5unu Southwest Airlines. Apple. Dyson. Great brands have something in common: they’ve stopped trying to emulate the competition and instead, have become the competition. How? These companies know exactly who they are, and they know the most effective way to be different is to be exactly who you are. Storytelling may be the new marketing buzzword, but storydoing – living out your company purpose through your writing, marketing and culture – is how you create value, develop products and services that people actually want, and ultimately, matter to your audience. Discover the tactical methods to implement digital storydoing in your organization from marketing and brand expert Mandy Stark, Brand Director at Shield Casework, at our September 18 professional development luncheon. Participants will: *Discover the key to real competitive advantage *Examine successful B2B and B2C case studies *Craft a story framework from a few facts and figures in an interactive exercise ABOUT OUR SPEAKER Mandy Stark heads up brand strategy for Shield Casework through fresh and relevant Smarketing planning, creative execution and social media-savvy. She’s a formidable strategist, a tenacious defender of smart, efficient thinking and a true ambassador for the Shield brand. Mandy led marketing at the design-build firm Dimensional Innovations (DI) until she was tapped for Shield, which was developed by DI’s research and product development-oriented Innovation Lab. Her work has been published in more than 40 local, national and trade newspapers, magazines and websites, as well as in Fast Company, the Associated Press and the Food Network. She has also helped Shield and DI receive awards from SXSW Interactive, the International Design Awards, the International Design Excellence Awards, and the local, regional and national Addys. She serves on the board for the Kansas City chapter of the International Association of Business Communicators, where she was recognized as the 2014 Rising Star. Intro and outro music courtesy of www.pacdv.com/sounds

    11 min

About

The Kansas City chapter of IABC, 2012 International Chapter of the Year, includes approximately 200 members, in and around Kansas City, who are employed as communications professionals for major corporations, agencies and non-profit organizations. Many KC/IABC members are self-employed as freelancers or run their own companies. IABC Kansas City also welcomes student members and works with local IABC student chapters serving as a resource for young communicators entering the industry. Learn more at www.kc.iabc.com.