Small Business Marketing Mastery Podcast

Small Business Marketing Mastery
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Welcome to Small Business Marketing Mastery, where you can find marketing information and ideas, we offer extremely effective, useful and entertaining marketing tools in the lowest cost you can find in the market. We also feature opinions of the most successful and established businesses in Sydney where they also share their winning marketing strategies.

  1. Using QR Codes to do Joint Ventures with Other Businesses

    01/28/2013

    Using QR Codes to do Joint Ventures with Other Businesses

    There are many ways to use QR codes for your business. In this episode, Liza Choa discussed with Sebastian from Garden Brasserie  on how to make use QR Codes to do Joint Ventures with other Local Businesses. Here are some key highlights: Create a QR code and put it in other local businesses Give something of value that the other business owner can give to their client. This also helps the partnering business to provide value to their clients Find complimenting businesses who share the same clientele Make sure you have simple instructions for their customers to follow Check out a great example of how this can be implemented- Having your own mobile app can make this strategy very easy to implement By the way, who do you think is the best person to borrow money from? Check out this episode and Sebastian will tell you! ;) We would like to thank Sebastian from Garden Brasserie Neutral Bay for participating in this episode.   Here's a detailed information about Using QR Codes to do Joint Ventures with Other Businesses: http://smallbusinessmarketingmastery.com.au/using-qr-codes-to-do-joint-ventures-with-other-local-businesses/   To find out more about Garden Brasserie Neutral Bay, please visit:http://www.gardenbrasserie.com.au/ Looking for someone to help you design your own mobile app? Look no further, Go to http://smallbusinessmarketingmastery.com.au/mobile-app/

    7 min
  2. Build Customer Loyalty through Blogging

    01/28/2013

    Build Customer Loyalty through Blogging

    In this small business marketing episode, Liza Choa shares this great tip on how to build customer loyalty through blogging.   Here's a detailed information about Build Customer Loyalty through Blogging: http://smallbusinessmarketingmastery.com.au/using-qr-code-to-create-customer-incentives/ -   For more marketing information and ideas, visit http://smallbusinessmarketingmastery.com.au/ We would like to thank Mirella of Sanctuary Sanitarium for participating in this episode. To find out more about Sanctuary Sanitarium, please visit:http://sanctuary.sanitarium.com.au/

    6 min
  3. Using QR Code to Create Customer Incentives

    01/28/2013

    Using QR Code to Create Customer Incentives

    In this small business marketing episode, Liza Choa shares with Gabriel from Sydney Sports Car Hire a great tip on how Using QR Codes helps businesses to Create Customer Incentives.  Did you know you can use a QR code to help create customer incentives for your business?  Not sure what it is or how it works...well thats the easy part.  A QR (quick response) code is simply an image that can be scanned using a mobile device and takes your customer to a place of your designation....be it your website, a landing page for a special offer, your Facebook page to drive more fans, or any other site on the internet that has a URL or link. What are the benefits of using QR codes? They're easy to use, you can create them in seconds and they're everywhere....its a growing trend Its convenient as you can attach a QR code almost anywhere you like as long as its visible and able to be scanned using a mobile device (iPhone, Android, tablet, iPad, etc) You can create a QR code once and it can serve you hundreds if not thousands of times in the future, as it does the same job over and over again....and that is to take your customer to where you want them to go - i.e. your website or Facebook Create incentives for your customers to access, i.e. a QR code could represent a free glass of house wine for two with any dinner purchase over $40, if you were in the restaurant business, or buy 9, get 1 FREE if you run a cafe Use your mobile application to create multiple QR codes for different occasions or circumstances and instantly have these go out to your customer base Avoid the need for paper based coupons or pamphlets - imagine the $$$ savings on printing You will laugh when you find out why 5 Germans got arrested on the Italian border - thanks for sharing Gabriel!   Here's a detailed information about Using QR Code to Create Customer Incentives: http://smallbusinessmarketingmastery.com.au/using-qr-code-to-create-customer-incentives/ We would like to thank Gabriel Sydney Sports Car Hire Alexandria for participating in this episode. To find out more about Sydney Sports Car Hire Alexandria, please visit: http://sydneysportscarhire.com.au To learn how you can have a mobile application to help you drive QR codes in your business, go to: http://smallbusinessmarketingmastery.com.au/mobile-app/

    5 min
  4. Expand Your Restaurant with Online and Mobile Food Ordering

    01/28/2013

    Expand Your Restaurant with Online and Mobile Food Ordering

    In this episode, Liza Choa talks about How Online and Mobile Food Ordering help restaurants business expand their services to their customers.  On this video: Liza introduce Julian and Paris of Thai Intra Neutral Bay Share tips on how to increase revenue of a business on using Online and Mobile Food Ordering Discuss how to utilize social media and technology on your business Using photos to attract customers Julian and Paris of Thai Intra Neutral Bay shares their experience on this marketing idea   Here's a detailed information about Expand Your Restaurant with Online and Mobile Food Ordering http://smallbusinessmarketingmastery.com.au/expand-your-restaurant-with-online-and-mobile-food-ordering/ For more marketing information and ideas, visithttp://smallbusinessmarketingmastery.com.au/ We would like to thank Julian and Paris of Thai Intra Neutral Bay for participating in this episode. To find out more about Thai Intra Neutral Bay, please visit:http://www.thaiintra.com.au/

    5 min
  5. Get Customer Feedback to Build Customer Loyalty

    01/28/2013

    Get Customer Feedback to Build Customer Loyalty

    In this video, Liza Choa talks about the marketing idea of Getting Customer Feedback to Build Customer Loyalty. Episodes Highlight Liza introduce Con of Hair Solutions Grace Hotel Sydney She shares the marketing idea of getting feedback from your customers Discuss some examples on how to apply it on your business Liza talk about of using of mobile apps to get customer feedback The client share their experience and suggestions  about this marketing idea.   Here's a detailed information about Get Customer Feedback to Build Customer Loyalty: http://smallbusinessmarketingmastery.com.au/get-customer-feedback-to-build-customer-loyalty/ For more marketing information and ideas, visithttp://smallbusinessmarketingmastery.com.au/ We would like to thank Con of Hair Solutions Grace Hotel Sydney for participating in this episode. To find out more about Hair Solutions Grace Hotel Sydney, please visit:http://www.sydneyhairsolutions.com.au/

    3 min
  6. Makeover Competitions for Repeat Business

    01/28/2013

    Makeover Competitions for Repeat Business

    In this Small Business Marketing Mastery Tips update, Liza Choa discusses the importance of makeover competitions to drive Repeat Business. Make your customer experiences really special so they keep coming back for more! In this episode Liza shares a powerful concept with Serena, the owner of Via Spiga Hair Salon Neutral Bay.  Its something thats simple and can be used to not only generate a lot excitement and buzz, it will be a major factor in helping drive repeat business through very satisfied and loyal customers. If you are in the business where looks and image are important to your customers - i.e. beauty salons, skincare, makeup artists, image consultants, weight loss, hair and nail salons, fashion consultants, etc, then one way you can do this is by introducing a 'makeover competition' and getting your whole team, staff and more importantly your customers to embrace it. The benefits of introducing a 'makeover competition' in your business include: Creating a lot of excitement and buzz in your business Helping your customers visualise their transformation in a special way that they will want to share with their family and friends Generating lots of user generated content - i.e. customers taking lots of before and after images, creating testimonials and stories that they can share and you can use to promote your business further Help you introduce your mobile application on your customers smart phone (iPhone or Android) so that they have a medium to promote their new image right there and then Most importantly it will be a major reason for customers wanting to come back to you and therefore you will increase your customer loyalty and increase repeat business Find out what Serena offers all her clients to make them feel special when they come and have their hair done....even at 9am!   Here's a detailed information about Makeover Competitions for Repeat Business http://smallbusinessmarketingmastery.com.au/makeover-competitions-for-repeat-businesses/ We would like to thank Serena of Via Spiga for participating in this episode. To find out more about Via Spiga, please visit:http://www.via-spiga.com.au/ To find our how you can use mobile app to help you with your Make Over Competition, go to   http://smallbusinessmarketingmastery.com.au/mobile-app/

    6 min
  7. Using QR Code to Direct Customers to Your Shopping Cart

    01/28/2013

    Using QR Code to Direct Customers to Your Shopping Cart

    Today, we shared a QR Codes for Business Marketing idea of how to use QR Code to drive traffic to your shopping cart Using QR Code to Direct Customers to Your Shopping Cart Liza: Hello this is Liza bringing to you 52 marketing and promotional ideas for your business.  Today I am in a beautiful day spa in Neutral Bay and sitting next to me I have Chanyar who is the manager here and we are at Mum Sa Bai Thai Massage here in Neutral Bay so thank you for joining us.  So you guys have got a few different day spas don’t you? Chanyar: Yes. Liza: How many do you have? Chanyar: We have two. Liza: So other than Neutral Bay, where is your other one? Chanyar: The other one is in Coogee. Liza: So how long have you guys been around? Chanyar: Coogee is five years and Neutral Bay is three years now. Liza: Wow okay so you have been around for quite a while now.  Fantastic, well done.  So Chanyar what we do on our episode is that we share different marketing ideas for business owners like yourself so it gives you more ideas to use for your business.  So for this episode we want to talk about QR codes for business marketing.  So the last three episodes we have been doing we have been giving business owners different ideas on how to use this.  So this is the fourth idea on how to use a QR code.  So what a QR code is really great for is when people scan this you can take them to a website or a booking page.  So I’ve got an example here.  This is our lifestyle online mobile app so for those of you who can see, it’s right here.  So there is a button here called ‘QR scanner’, can you press that for me?  So now you can see it’s going into a scanner so now you just click on ‘Scan QR code.’  So you can see that this becomes a scanner.  So I’ll get you to hold this for me (passes phone) and if you can scan this for me (holding QR code).  So you can see the example I’ve given here has taken you to the order page for your salon here, so you can have a look (shows order page on phone).  So I noticed with your shop you have got posters out there that say book online for a special price.  So what you can do is put this code on the poster as well.  So when people are out there and see it and think, that’s a good idea I want to book now, it goes straight to the booking page not just to your website and then people can say, “Oh cool I can make a booking.”   Then they can choose which kind of massage they want and they can book there.  So you are just making it easier for customers to do business with you.  So have you guys done something like this? Chanyar: No, not yet. Liza: But now something to consider in the future? Chanyar: Yes. Liza: So we hope you have got some ideas from this particular episode on another way to use a QR code.  So like I said a QR code is really good to take people to a page, it could be your shopping cart. You might have a special that you are promoting and then people can scan it and go straight to the purchase page or a booking page, so making it easier for customers to do business with you.  So Chanyar what we do is invite our guest to share something funny that has happened in the business and I can imagine working in a massage salon you will have some funny stories so can you give us an example of something that has happened? Chanyar: A client came here to get a massage and she put her shoes on the wrong side. Liza: So she was so relaxed that she put it the wrong way!  So you guys must be very good with your massages.  So if you want to get relaxed and enjoy yourselves make sure you come here.  What’s the name of your business again? Chanyar: Mum Sa Bai. Liza: And what’s the name of your website? Chanyar: www.mumsabai.com.au Liza: Excellent so Mum Sa Bai in Neutral Bay and Coogee.  Make sure you say hello to Chanyar. Thanks for joining us. Chanyar: Thank you, Liza.  Liza: Bye bye!  Chanyar: Bye!   Here's a detailed information about Using QR Code to Direct Customers to Your Shopping Cart: http://smallbusinessmarketingmastery.com.au/using-qr-codes-for-business-marketing-direct-customers-to-your-shopping-cart/   We would like to thank Chanyar from Mum Sa Bai Thai Massage & Day Spa for participating in this episode. To find out more about Mum Sa Bai Thai Massage & Day Spa, please visit: http://www.mumsabai-thaimassagespa.com.au/   Looking for someone to help you design your own mobile app? Look no further, Go to http://smallbusinessmarketingmastery.com.au/mobile-app/

    6 min
  8. Building a Database using Mobile App for Local Business

    01/28/2013

    Building a Database using Mobile App for Local Business

    In this video update, Liza Choa and Evangeline from House of Yoga discusses how a local business can easily build a database while at the same time mobilising a business with a mobile app.   Some key points discussed in this video are:   - The growth in popularity of smart phone represents a huge opportunity for local business owners in mobile technology - Your mobile app enables your clients to download for free, then they get in contact and communicate with your easily - Provide value add to your customers and prospects by integrating useful content such as videos that your customers can access on demand - You can partner up with local businesses to promote your app by giving their customers a mobile coupon - Provide other local business owners a poster with simple instruction to make it easy for them to promote your app  Small Business Marketing Mastery – Mobilising Your Business with a Mobile App We have such great talent within the Small Business Marketing Mastery Community! Check out a very cool and fluid yoga sequence by Evangeline.   Here's a detailed information about Building a Database using Mobile App for Local Business; http://smallbusinessmarketingmastery.com.au/mobile-app-for-local-business/   We would like to thank Evangeline of House of Yoga Surry Hills for participating in this episode. To find out more about House of Yoga Surry Hills, please visit:   http://www.houseofyoga.com.au/

    6 min
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Welcome to Small Business Marketing Mastery, where you can find marketing information and ideas, we offer extremely effective, useful and entertaining marketing tools in the lowest cost you can find in the market. We also feature opinions of the most successful and established businesses in Sydney where they also share their winning marketing strategies.

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