Youpreneur: The Profitable Personal Brand Expert Business!

Chris Ducker
  • 4.8 (248)
  • Entrepreneurship
  • Updated Daily

Serial entrepreneur, business coach and bestselling author, Chris Ducker brings you his own take on what it means to be a profitable personal brand entrepreneur in the 21st century. Covering everything from building the foundations of a powerful personal brand, to creating and launching online products and services to marketing yourself as the go-to leader and monetize your expertise, the Youpreneur Podcast just became your new favourite business podcast!

  1. May 20

    The One Piece Most Business Authors Are Missing and Why It's Costing Them

    There is a gap that almost every business author lives in at some point. Not a gap in knowledge or talent or ambition, but the gap between knowing exactly what to do and actually doing it consistently over months and years. It is, as Chris puts it, the most expensive place a business author can live. And most of them stay there far longer than they should, not because they are lazy or do not care, but because they are doing it alone. In this closing episode of the Business Author Amplifier Series, Chris steps back from strategy and gets personal. He revisits the months after Rise of the Youpreneur launched, shares the one shift he believes separates authors who thrive from those who stall, and makes the case for why accountability, peer community, and expert guidance are not nice-to-haves but the infrastructure that makes the long game possible. The Author-ity Collective is the new community build exclusively for business authors who are ready to stop treating their book as something they did and start using it as the most powerful asset in their business. Join the waitlist now to get first dibs when doors open: youpreneur.com/waitlist IN THIS EPISODE, YOU’LL LEARN: The story behind the launch of Rise of the Youpreneur and the moment Chris realised the book was doing a job he hadn't fully given it permission to do yetThe one shift that separates business authors who thrive from those who stallWhy knowing what to do and actually doing it consistently are two very different things and what that gap costs business authors over timeWhy trying to execute a long game alone is one of the most expensive decisions a business author can make EPISODE TIMESTAMPS: [00:46] - The Launch of Rise of the Youpreneur[01:35] - What Happened in the Months After Launch That Chris Didn't See Coming[03:17] - The One Shift That Separates Authors Who Thrive From Those Who Stall[04:59] - The Knowing vs Doing Gap and Why It's So Expensive[08:15] - Why You Need the Right Room: Community, Accountability, and Expert Guidance[09:23] - Introducing the Author-ity Collective IMPORTANT RESOURCES MENTIONED: Rise of the YoupreneurJoin the Author-ity Collective WaitlistConnect with Youpreneur on InstagramConnect with Chris on Instagram

    15 min

  2. May 20

    How to Turn Your Book Into a Profitable Business

    Most business authors earn less than $1,000 directly from their book. And yet, some of those exact same authors go on to build multi-six and seven-figure businesses with that book sitting right at the center of everything. The difference? They stopped thinking of the book as the thing they did and started treating it as the foundation of everything they were building. In episode five of the Business Author Amplifier Series, Chris brings together everything covered across the season to show what the full picture actually looks like. He breaks down the Author to Authority Model, walks through how the Authority Flywheel works and why it compounds over time, and shares a practical three-question exercise that turns the framework inside any book into a complete product roadmap. IN THIS EPISODE, YOU’LL LEARN: Why the vast majority of business authors earn less than $1,000 directly from their book and why that number doesn't matter as much as you thinkWhat the Author to Authority Model is and how to put it in place so your book becomes the front door to everything else you offerHow the Authority Flywheel works and what it looks like when it starts to spin in your favorWhy your framework is your intellectual property and your biggest competitive advantageA practical three-question exercise to map your book's framework onto a full product ecosystem EPISODE TIMESTAMPS: [01:25] - Why Most Business Authors Earn Less Than $1,000 From Their Book[02:54] - The Author to Authority Model[05:37] - Authority Isn't Claimed, It's Demonstrated[06:02] - The Authority Flywheel and Why It Compounds Over Time[09:21] - Mapping Your Products and Services Onto Your Framework[12:02] - The Three-Question Exercise That Turns Your Framework Into a Product Roadmap[13:16] - Recap and a Sneak Peek at the Final Episode IMPORTANT RESOURCES MENTIONED: Rise of the YoupreneurJoin the Author-ity Collective WaitlistConnect with Youpreneur on InstagramConnect with Chris on Instagram

    18 min

  3. May 20

    From Reader to Client: The Pipeline Your Book Is Missing

    In episode four of the Business Author Amplifier Series, Chris breaks down why so many business authors end up with a great book and zero new clients to show for it and exactly what to do differently. Using the story of a past client whose well-reviewed book moved the needle not one bit, Chris reveals the missing piece: the book was a dead end with no mechanism to take the reader anywhere next. Chris introduces the Reader to Client Pipeline and walks through exactly what needs to be built into a book to make it work as a genuine sales tool. He covers the touch points that invite readers into your world, why the last page of your book is prime real estate most authors waste entirely, how speaking amplifies everything a book does, and why the gap between a $15 book and a $10,000 program loses readers unless there is a proper offer ladder bridging the two. IN THIS EPISODE, YOU’LL LEARN: Why a great book with no pipeline is just a great book and how to fix thatWhat the Reader to Client Pipeline is and how to build it before your book even launchesHow to use speaking engagements to amplify everything your book does for your businessThe offer ladder framework and why the gap between your book price and your premium offer is costing you clientsWhat to put on the last page of your book to turn a finished reader into a live conversation EPISODE TIMESTAMPS: [00:59] - The Difference Between Marketing and Selling[01:36] - Beth's Story: A Great Book That Moved the Needle Not One Bit[03:44] - Introducing the Reader to Client Pipeline[04:56] - Touch Points, Next Steps, and How to Build Them Into the Book[06:26] - Why the Book Gets You on Stages and the Stage Sells Everything Else[08:34] - How to Pitch Yourself as a Speaker[09:39] - The Offer Ladder: Bridging the Gap Between Your Book and Your Premium Offer[12:40] - Why The Last Page of Your Book is Prime Real Estate[16:00] - What's Coming in Episode Five IMPORTANT RESOURCES MENTIONED: Rise of the YoupreneurJoin the Author-ity Collective WaitlistConnect with Youpreneur on InstagramConnect with Chris on Instagram

    20 min

  4. May 20

    Turning Your Book Into an Evergreen Marketing Engine

    In episode three of the Business Author Amplifier Series, Chris focuses on what happens after the launch, the long-term marketing strategy that keeps a business book visible and consistently generating opportunities long after release week is over. While most authors stop promoting their book after launch, Chris explains why the real opportunity belongs to those willing to play the long game. Chris shares practical strategies for turning a book into an evergreen content engine through repurposing, podcast guesting, strategic partnerships, and audience-driven social proof. He also explains why relevancy matters more than audience size, how podcast appearances compound over time, and why consistent visibility can turn a book into one of the most valuable long-term assets in your business. IN THIS EPISODE, YOU’LL LEARN: Why the biggest marketing opportunity begins after launch week endsHow to turn your book into an evergreen content engineWhy podcast guesting remains one of the highest ROI marketing channels and why relevancy beats audience size every timeHow strategic partnerships can expand the reach of your book and businessWhy reader feedback and testimonials are powerful long-term marketing assets EPISODE TIMESTAMPS: [00:43] - Why Marketing Your Book is a System, Not a Campaign[01:59] - The Long Game is Wide Open and Almost Nobody is Playing It[03:32] - Your Book is Already a Content Goldmine[06:53] - Podcast Guesting is Still the Highest ROI Channel for Business Authors[10:42] - Why Relevancy Beats Audience Size Every Time[12:57] - Forming Strategic Partnerships[15:47] - Your Readers Are a Marketing Asset[17:25] - What's Coming in Episode Four IMPORTANT RESOURCES MENTIONED: Rise of the YoupreneurJoin the Author-ity Collective WaitlistConnect with Youpreneur on InstagramConnect with Chris on Instagram

    22 min

  5. May 20

    The 90-Day Book Launch Strategy Every Business Author Needs

    In episode two of the Business Author Amplifier Series, Chris explains why most business book launches fail long before launch day even arrives. With more than a million books published every year, simply hitting "publish" is no longer enough. Successful launches are built through preparation, strategy, and momentum, long before the book becomes available. Chris shares the framework behind a successful launch strategy, including building a 90-day runway, creating a strong visibility stack through podcast guesting, strategic gifting, and media outreach, and using the launch itself to grow your audience and business and crucially, why driving readers back to your own ecosystem matters far more than pointing everyone to Amazon, so every book sale becomes a potential long-term client relationship. Whether you're pre-launch or thinking about relaunching a book that didn't get the send-off it deserved, consider this your launch playbook. IN THIS EPISODE, YOU’LL LEARN: Why most business book launches fail and why it happens long before launch day arrivesHow to build a 90-day launch runway across four key areas: goal, assets, audience, and windowWhy your launch champions matter more than your overall followingThe three-layer visibility stack: podcast tour, strategic gifting, and press and how they amplify each otherWhy authors should focus on driving readers back to their own ecosystem, not just to a retail page where you lose them foreverHow to make every book sold a potential client relationship, not just a sale EPISODE TIMESTAMPS: [00:56] - Why Over a Million Books a Year Still Fail to Move[02:29] - The 90-Day Runway[03:12] - The Four Parts of a Launch Plan: Goal, Assets, Audience, and Window[06:41] - Introducing the Visibility Stack[07:03] - Layer One: The Podcast Tour[08:40] - Layer Two: Strategic Gifting[10:53] - Layer Three: Press and Media[11:00] - Your Launch Should Build Your Business, Not Just Sell Books[12:08] - The Launch Hub, Lead Magnet, and Email Sequence You Need in Place[14:58] - What's Coming in Episode Three IMPORTANT RESOURCES MENTIONED: Rise of the YoupreneurJoin the Author-ity Collective WaitlistConnect with Youpreneur on InstagramConnect with Chris on Instagram

    19 min

  6. May 20

    How to Write the Right Business Book

    Most business books quietly fail. Not because they're badly written but because they were written for the wrong reason. In this opening episode of the Business Author Amplifier Series, Chris makes the case that treating your book as an achievement is exactly what stops it from doing anything for your business. If you've ever finished a book and wondered why nothing moved: no new clients, no new opportunities, no real traction, this episode will tell you exactly why and more importantly, what to do differently. Chris walks through the most common mistakes business authors make before they write a single word, introduces the crucial difference between a credibility book and a conversion book, and explains why building your book around a proprietary framework is one of the most powerful business moves you can make. Whether you're still in the idea stage or you've already got a book out in the world, this one's worth a notebook. IN THIS EPISODE, YOU’LL LEARN: Why writing a book as an achievement almost always means it won't work for your businessThe four mistakes most business authors make before they start writingThe difference between a good book and the right book and why they're not the same thingThe two questions you must be able to answer clearly before you write a wordWhat a proprietary framework is, why it matters, and how it ensures you never compete on priceThe difference between credibility books and conversion books and why the best ones do both EPISODE TIMESTAMPS: [01:03] - Why the "Book as Achievement" Mindset Kills Business Results[02:32] - The Four Mistakes Most Authors Make Before Writing a Word[05:17] - The Difference Between a Good Book and the Right Book[07:18] - The Two Questions to Answer Before You Start Writing[09:09] - Why Framework-First Writing Changes Everything[11:41] - Credibility Books vs. Conversion Books[14:58] - What's Coming in Episode 2 IMPORTANT RESOURCES MENTIONED: Rise of the YoupreneurJoin the Author-ity Collective WaitlistConnect with Youpreneur on InstagramConnect with Chris on Instagram

    19 min
  7. Transforming a Side Hustle into a Six-Figure Business with Steph Turton

    08/12/2024

    Transforming a Side Hustle into a Six-Figure Business with Steph Turton

    Steph Turton is a content creator and prolific YouTuber with over 100,000 subscribers. She first started her business, Handbagholic, as a side hustle which has now turned into a full-time 6-figure business.  In this episode, Chris and Steph discuss the challenges, strategies, and pivotal moments in her entrepreneurial journey, as well as the importance of diversifying revenue streams and creating valuable content to keep her audience engaged. She also shares how the YouTube ad revenue side of things works, and how she packages sponsorship deals for luxury brands to work with her!  Episode Timestamps [01:52] - The Handbagholic Journey Begins[07:01] - Monetizing YouTube and Expanding Revenue Streams[09:50] - Navigating Brand Deals and Sponsorships[18:30] - The Importance of Not Building on Rented Land[18:54] - Shifting Focus to YouTube and Email Marketing[23:14] - Challenges and Reinventing Content[27:26] - Daily Workflow and Content Creation[34:07] - Chris' Coaching Corner Essential Learning Points From This Episode How Steph turned her passion into a 6-figure content creation businessThe role of YouTube in Steph's business, including using YouTube to increase product page conversions and raise brand awarenessRisks associated with building a brand on rented land, as highlighted by Steph’s experience of her Instagram account being disabled temporarilyHow Steph has started focusing on growing her email list as a way to build a more engaged community Important Links & Mentions From This Episode  Subscribe to Steph’s YouTube ChannelConnect with Steph on InstagramJoin us in November for the Long Haul Leader SummitTake the FREE Scale to Seven™ ScorecardJoin the Youpreneur Incubator CommunityApply for Chris’ Inner Circle, the Round Table MastermindSubscribe to Chris’ YouTube ChannelBrowse the Youpreneur FM Podcast Archive Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating,  they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

    41 min
  8. Building a Personal Brand Using Words with Delia Monk

    08/12/2024

    Building a Personal Brand Using Words with Delia Monk

    Delia Monk is a sales copywriter and positioning expert for coaches, creatives and consultants. In this episode, Chris and Delia discuss how Delia’s previous travel business was impacted by the pandemic, and how she decided to use her writing skills and develop a career as a professional copywriter.  She shares the strategies she used to build her personal brand, how she focuses on building an authentic connection with her audience, the challenges she faced while scaling her business, as well as her future plans! Episode Timestamps [02:30] - Delia's Journey from Journalism to Copywriting[03:23] - The Impact of COVID-19 on Delia's Career[03:55] - Delia's Transition into Freelance Writing[04:29] - The Power of Words in Sales[05:58] - Delia's Marketing Strategies and Platforms[06:33] - The Importance of Email Marketing[14:19] - Balancing Business and Personal Life on Social Media[16:44] - Delia's Ecosystem of Products and Services[19:35] - What Delia's Day-to-Day Looks Like[23:13] - Writing a Book[24:02] - Chris’ Coaching Corner  Essential Learning Points From This Episode Figuring out what you're good at and going all in on itThe importance of pivoting quickly when neededUsing words to sell and market your products or servicesHow to create a diverse ecosystem that continues to serve your audience Important Links & Mentions From This Episode  Connect with Delia on InstagramCheck Out Delia’s WebsiteJoin us in November for the Long Haul Leader SummitTake the FREE Scale to Seven™ ScorecardJoin the Youpreneur Incubator CommunityApply for Chris’ Inner Circle, the Round Table MastermindSubscribe to Chris’ YouTube ChannelBrowse the Youpreneur FM Podcast Archive Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating,  they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

    28 min
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4.8
out of 5
248 Ratings

About

Serial entrepreneur, business coach and bestselling author, Chris Ducker brings you his own take on what it means to be a profitable personal brand entrepreneur in the 21st century. Covering everything from building the foundations of a powerful personal brand, to creating and launching online products and services to marketing yourself as the go-to leader and monetize your expertise, the Youpreneur Podcast just became your new favourite business podcast!

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