Four-i's

Four-i's
  • 5.0 (1)
  • Technology

Four-i's is the small digital agency of Iain Griffin. Based in Northampton, England I make audio on digital content and culture. Enjoy.

  1. 08/11/2014

    Content Matters ep33: Financial Content with Keri Maijala

    Where did today's Content Strategists start out and why did they choose content over other web disciplines? Keri Maijala talks about her career so far; from eBay to Financial Engines and many places in-between.

    Content Matters ep33: Financial Content with Keri Maijala

  2. 07/16/2014

    Content Matters #32: Digi-physical with Seth Waite

    As we increasingly move to a paperless world, the range of devices receiving digital content broadens. As does the overarching content strategy to incorporate it all. Seth Waite, senior strategist at Rev Unit, talks about universal content going beyond traditional websites to serve a digi-physical space, giving case studies of his most recent work.

    Content Matters #32: Digi-physical with Seth Waite

  3. 06/30/2014

    Content Matters #31: Semantic Content with Gert-Jan van Lochem

    If structured content adds order, semantic content adds intelligence; connecting individual pieces of information together to inform the bigger picture. Gert-Jan van Lochem and his colleagues at Dayon have used this approach in some very interesting ways. One may just help save the newspaper industry. He explains their potentially ground-breaking work.

    Content Matters #31: Semantic Content with Gert-Jan van Lochem

  4. 06/18/2014

    Content Matters ep30: Working with Experts with Amanda Costello

    When working with experts, how do they convey detailed information yet allow you to adapt concisely for the web? And who gets final sign off? Amanda Costello has honed the art through her work at the University of Minnesota. She discusses her methods and gives advice on working with the specialists.

    Content Matters ep30: Working with Experts with Amanda Costello

  5. 06/04/2014

    Content Matters ep29: Every Page Is Page One with Mark Baker

    While we know readers browse and consume the web differently to printed books, we haven't yet adapted our publishing methods to adequately compensate for this change. So argues Mark Baker, who has coined the term 'every page is page one'. He explains the concept and how it better adapts content to appeal to online consumers.

    Content Matters ep29: Every Page Is Page One with Mark Baker

  6. 05/19/2014

    Content Matters ep28: Brand newsrooms with Suzanne Baran

    Focusing less on page views and more on engagement is just one piece of advice Suzanne Baran gives today's brands looking to build more meaningful engagement. Using examples and case studies from her 16 year career, she discusses the idea of branded newsrooms and how journalism can be used to develop digital marketing.

    Content Matters ep28: Brand newsrooms with Suzanne Baran

  7. 05/04/2014

    Content Matters ep27: Structured Information with Noz Urbina

    As a greater volume of content is published to a wider variety of channels, keeping order and maintaining consistency becomes imperative. As does the way we train authors to publish and readers to consume. Noz Urbina returns to discuss his latest research and explain the fundamentals behind structured information.

    Content Matters ep27: Structured Information with Noz Urbina

  8. 04/23/2014

    Content Matters ep26: Search with Andy Kinsey

    With content created, it's time to publish and have it discovered by an audience - but how? Andy Kinsey, Head of Digital Marketing at Redstar in Manchester, specialises in search optimisation. He gives advice on improving content's discoverability.

    Content Matters ep26: Search with Andy Kinsey
See All (32)

About

Four-i's is the small digital agency of Iain Griffin. Based in Northampton, England I make audio on digital content and culture. Enjoy.

Information

  • Creator
    Four-i's
  • Years Active
    2013 - 2014
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Four-i's