633 episodes

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

App Marketing by App Masters Steve Young

    • Business
    • 4.7 • 121 Ratings

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    5 Key Metrics to a Consumer Subscription Service

    5 Key Metrics to a Consumer Subscription Service

    Discover the 5 key metrics that you MUST pay attention to when growing your subscription app.

    App Audits:

    https://apps.apple.com/us/app/mi-nu-ti-ae/id1192323032

    https://apps.apple.com/rs/app/i-am-positive-affirmations/id1591901241

    SPONSORS

    Got an app idea that you think will be the next unicorn? But you don't know what to do next?

    With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. 

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    TikTok: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 1 hr 2 min
    Market Research for Top Charting Apps & Games

    Market Research for Top Charting Apps & Games

    Discover how to evaluate game and app ideas from marketing perspective. Get a step-by-step guide on what trends you should be looking for, what features to build, and common mistakes to avoid.

    Stan is VP of Product at AppMagic with over 10 years of experience in the IT industry and a special love for games and education.

    App Audits:

    https://apps.apple.com/in/app/kivi-vpn-fast-secure-proxy/id1613664487

    https://play.google.com/store/apps/details?id=com.Husar901.DwarvesAdventure&hl=en&gl=US

    SPONSORS

    Got an app idea that you think will be the next unicorn? But you don't know what to do next?

    With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. 

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    TikTok: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 1 hr 1 min
    The Mobile Growth Stack

    The Mobile Growth Stack

    The Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product or product portfolio. 

    The stack can be applied at any stage during a product’s lifecycle and to many different business and financing models, although some layers and elements of the stack will be more relevant at different stages of the business.

    Andy Carvel is the Partner at Phiture.

    Learn more:

    https://phiture.com/mobilegrowthstack/

    https://twitter.com/andy_carvell

    App Audits:

    https://apps.apple.com/us/app/point-acupressure/id1528501360

    https://play.google.com/store/apps/details?id=com.bluethread.bluethread

    SPONSORS

    Got an app idea that you think will be the next unicorn? But you don't know what to do next?

    With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. 

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    TikTok: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 1 hr 11 min
    Using User Research to Increase Revenue

    Using User Research to Increase Revenue

    Uncover the secrets to providing real value to your users. Discover the power of letting your users guide the product roadmap and monetization strategy. We'll cover how to use quantitative and qualitative research to better understand what will compel users to hand you their money month over month. 

    Jenny Kay Pollock is the Lead Subscription Monetization Manager at TogetherLabs.

    Learn More:

    Portfolio Site with Resources: https://www.jennykaypollock.com/ 

    LinkedIn: https://www.linkedin.com/in/jennykaypollock/  

    Company Site: https://togetherlabs.com/ 

    Twitter: https://twitter.com/Jennykaypollock

    App Audits:

    https://apps.apple.com/us/app/id1519809235

    https://apps.apple.com/us/app/bells-by-iron-revival/id1554919084

    SPONSORS

    Got an app idea that you think will be the next unicorn? But you don't know what to do next?

    With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. 

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    TikTok: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 1 hr 2 min
    How to Launch an App in 2023

    How to Launch an App in 2023

    Want to know how to launch a new app in 2022 and beyond? Today's video is a live coaching call with a successful indie app developer.

    You will discover what metrics you should be focusing on, how much budget you should set aside, and what marketing channels are best for a new app.

    Connect with Rich: https://www.linkedin.com/in/richard-wagstaff-406306199/

    Check out Rich's apps:

    https://apps.apple.com/us/app/crossword/id1330947092

    https://apps.apple.com/us/app/3-minute-mindfulness/id982502810

    SPONSORS

    Got an app idea that you think will be the next unicorn? But you don't know what to do next?

    With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. 

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    TikTok: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 1 hr 8 min
    7 Proven Ways to Increase App Revenue

    7 Proven Ways to Increase App Revenue

    Discover 7 surefire ways to increase your app revenue. From adding your paywall to the onboarding process to long paywalls to using promotions, you will learn all the strategies you need to make more money from your apps.

    This presentation was given at App Promotion Summit in San Francisco in October 2022.

    Learn more: https://apppromotionsummit.com/

    SPONSORS

    Got an app idea that you think will be the next unicorn? But you don't know what to do next?

    With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. 

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    TikTok: @stevepyoung
    Facebook: App Masters

    ***************


    ---

    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 12 min

Customer Reviews

4.7 out of 5
121 Ratings

121 Ratings

wreksh0p ,

Solid content!

Love Steve’s scientific approach to app marketing. He’s constantly testing strategies and sharing the results.

Gigl4315 ,

Steve is a pro in app business dev

I found Steve and after listening to hundreds of episodes and being part of his app masters academy group I feel like we are friends and he and his community have helped me more than any other learning resource. It has been powerful. Thanks Steve. Come to Utah and I’ll take you to dinner. :-)

SploopsFan#1 ,

Extremely Informative!

I’ve been listening to AppMasters for a few years! It’s always informative and helps entrepreneurs understand the space a lot better. The stories are great and dig into the pitfalls and successes of building new technology, app and much more!

Top Podcasts In Business

Ramsey Network
NPR
Guy Raz | Wondery
Marketplace
Andy Frisella #100to0
Vox Media Podcast Network

You Might Also Like

Courtland Allen
Startups For the Rest of Us
John Lee Dumas of EOFire
Jason Calacanis
Harry Stebbings
Business of Apps