Influential Voices of Authority

Erik K. Johnson
  • 4.5 (47)
  • Marketing
  • Updated Weekly

If you're looking to grow your podcast audience, radio and podcast veteran Erik K. Johnson helps you transform your podcast information into entertainment that keeps your audience coming back episode after episode.

  1. Why Information Will Never Make You the Authority – IVA 572

    1d ago

    Why Information Will Never Make You the Authority – IVA 572

    Authority means more than simply sharing information. Authority is about empowering implementation. True authority comes from serving your audience with intention, leading them through transformation, and building trust at every step. In this episode of the Influential Voices of Authority Podcast, Erik K. Johnson sits down with Adam Roach, cohost of the I Love Coaching podcast, to uncover how building authority is less about knowledge and more about implementation, community, and impact.   Important Links: Free gift from Adam: The Sellable Offer Scorecard https://ilovecoachingco.com/scorecard Or at www.PodcastTalentCoach.com/ilovecoaching Connect with Adam Roach: https://ilovecoachingco.com Adam on Instagram: https://www.instagram.com/adamrroach Your Podcast Authority Audit: www.PodcastTalentCoach.com/coaching Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Co-Hosting for Authority & Blueprint Strategy 01:28 How Solo Podcasting Misses the Mark 02:14 Structuring Content Around a Four-Phase Blueprint 02:38 Series Structure Using Maslow's Hierarchy of Needs 03:15 Storytelling To Create Trust 04:05 The Shift From Information to Implementation 05:32 How Authoring Knowledge Builds Influence 06:12 Redefining Leadership in Co-Hosting 07:57 Jess Weber's Entry and Evolution as Co-Host 09:36 Turning Processes into Scalable Blueprints 10:39 Podcasting as a Trust-Building Engine 12:01 Real-World Testimonies of Transformation 13:41 Why Authority Relies on Building Trust, Not Ads 15:37 Success Stories Born From the Podcast 18:14 Defining What It Means to Be a REAL Coach 21:19 From Success to Significance 23:34 Serving Those Who Serve Others 27:13 How Environment and Community Drive Growth 30:07 Selecting Clients for Purpose and Impact 32:58 From Adversity to Authority: Adam's Favorite Success Story 34:39 Three Pillars for Building a Coaching Business 36:00 Avoiding the Generalist Trap 37:43 Turning Specialists Into Community Leaders 39:01 Why People Pay for Results, Not Information 41:00 The Scalable Offer Scorecard 41:12 How to Access the Scorecard & Start Scaling   Key Takeaways: - The Power of Co-Hosting and Community Adam reveals the shift that happens when you stop making your podcast about you and start speaking to your ideal client. Co-hosting brings diversity, expertise, and new energy, allowing deep dives into frameworks that drive real-world change. - Storytelling as the Foundation of Authority Sharing wins, struggles, and lessons learned makes your expertise relatable. By authoring the knowledge you share, your podcast becomes the doorway to trust and transformation. - Implementation Outpaces Information In a world where AI delivers unlimited information, transformation comes from helping your audience implement and act. Podcasting and keynote-stage appearances become the fastest pathways to building trust and lasting relationships. - Blueprint to Authority: The Three Ps Adam outlines the proximity, process, and peer framework to move from generalist to specialist. Serve the people closest to you, refine your process, and transition to one-to-many models that scale your impact and revenue. - Environment Outranks Content Placing your listeners and clients in the right environment leads to exponential growth. Authority is built when you serve people with the right blueprint and bring them into a trusted community.   Episode Highlights: How to leverage your failures and lessons as stepping stones to trust The critical difference between information and implementation Why charging more builds deeper client engagement and authority The myth of "coaching is just trading time for money" and how to break free   Connect with Adam Roach: Scalable Offer Scorecard: Take the free Scalable Offer Scorecard: https://ilovecoachingco.com/scorecard Or find it at www.PodcastTalentCoach.com/ilovecoaching Connect with Adam Roach and explore the I Love Coaching community: Website: https://ilovecoachingco.com https://www.instagram.com/adamrroach   Next Week: On the next episode, we'll talk with Paul "Waterboy" Brown, who is walking across Africa to help solve the water problem. We will discuss how he uses his podcast to grow his influence and move his mission forward to help the people of Africa get access to clean water.   Podcast Authority Audit: You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching. On the next episode, we'll talk with ... Until then, step into your authority. We'll see you next time.

    54 min
  2. Courage to Be Visible: Andrea Stenberg's Approach to Networking and Content Repurposing – IVA 571

    Jun 29

    Courage to Be Visible: Andrea Stenberg's Approach to Networking and Content Repurposing – IVA 571

    True authority is more than just showing up. It's about showing up intentionally and being visible to build real trust and relationships. In this episode, Erik K. Johnson sits down with Andrea Stenberg, journalist, podcaster, and host of the Courage to Be Visible podcast. They dive into the power of video and storytelling for coaches and consultants who want to stand out, cut through AI-generated noise, and become the go-to authority in their niche.   Important Links: Free Resource from Andrea Stenberg: Download The Effortless Scaling Video Repurposing Checklist to build your full month of content from a single video and stop reinventing the wheel. Get it here: www.PodcastTalentCoach.com/AndreaChecklist   Website: https://www.thebabyboomerentrepreneur.com/ LinkedIn: https://www.linkedin.com/in/andreastenberg/ Instagram: https://www.instagram.com/andreastenberg/ YouTube: https://www.youtube.com/andreastenberg/ Facebook Page: https://www.facebook.com/TheBabyBoomerEntrepreneur Facebook Personal: https://www.facebook.com/andreastenberg/   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts Click subscribe on this video!   Episode Segments: 00:13 Audio vs. Video: Which Builds Trust Faster? 00:38 "Virtual Eye Contact" Builds Authority 01:27 Authenticity in the Age of AI Content 02:21 How Real Experts Use AI (and How They Shouldn't) 03:06 Audiences Crave Real Human Connection 04:00 Borrowing Authority Through Guests 05:00 The Power of Admitting "I Don't Know" 05:38 Imposter Syndrome and Overcoming Inner Limits 07:47 Remember Your Wins: Hour Counting and Milestones 09:26 The Value of External Perspective (and Coaches for Coaches) 10:33 Doors Opened by Podcasting... From Guests to Opportunities 11:58 Authority by Association and the "Borrowed Trust" Effect 12:23 Storytelling That Entertains and Teaches 13:10 Alan Alda, Sharing Personal (Not Private) Stories 15:28 How to Share Personal Content Without Oversharing 16:07 Finding Your Passion and Relatability 17:11 Why Stories Create Connection and Memorability 18:20 Attracting Your "Tribe" With Your Uniqueness 20:08 Using Podcasting Even With a Small Audience 21:15 Guests Don't Care About Your Audience Size 22:19 The Power of Unexpected Connections and Serendipity 23:47 When Non-Clients Become Your Best Referral Sources 25:33 Don't Assume (Everyone's Priorities Are Different) 27:35 Honest Sales and Serving The Right People 27:40 Networking Plus Video: The Authority Builder 28:32 How to Create a Month of Content From One Video 29:49 Repetition: Staying Top of Mind Without Burnout 31:31 Where to Start With Video and Repurposing Strategy 32:33 Free Resource: Effortless Scaling Video Repurposing Checklist 33:12 Looking Back: What Andrea Would Do Differently   Key Takeaways: - Why Video Outperforms Written and Audio Alone Andrea Stenberg reveals that video lets your audience "look you in the eye," see your personality, and know you're the real deal. Authentic presence builds trust in a world full of AI clones. - "Borrowed Authority" from Podcast Guests Hosting knowledgeable guests not only brings value to your listeners but positions you as a peer among industry experts and opens doors to high-level relationships. - Storytelling to Stand Out Your audience remembers stories, not facts. Sharing the right personal stories (while keeping private matters private) entertains, teaches, and makes your expertise relatable. - Repurpose & Amplify with Strategy Start with one strong video per month and spin it into a full suite of social, blog, and audio content. Build trust through repetition and consistent messaging. - Don't Wait for the "Perfect" Moment Authority isn't about going viral. Your small audience and first imperfect videos can still land referrals, connections and clients if you show up consistently and authentically.   Episode Highlights: Why top coaches still work with coaches How to "borrow authority" from podcast guests and partners The trap of undervaluing your experience and wins The magic of casual personal stories: pets, passions and oddball hobbies Making content creation sustainable and strategic one video at a time   Your Podcast Authority Audit: Ready to strategically grow your podcast authority? Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching.   Connect with Andrea Stenberg: Free Resource from Andrea Stenberg: Download The Effortless Scaling Video Repurposing Checklist to build your full month of content from a single video and stop reinventing the wheel. Get it here: www.PodcastTalentCoach.com/AndreaChecklist   Website: https://www.thebabyboomerentrepreneur.com/ LinkedIn: https://www.linkedin.com/in/andreastenberg/ Instagram: https://www.instagram.com/andreastenberg/ YouTube: https://www.youtube.com/andreastenberg/ Facebook Page: https://www.facebook.com/TheBabyBoomerEntrepreneur Facebook Personal: https://www.facebook.com/andreastenberg/   Next Week: Next week we are going to talk with Adam Roach from the I love Coaching podcast. He will show you why your coaching business feels like it is working against you and what to do about it.

    47 min
  3. How Jedlie Turned a Podcast Into a Movement for Kids and Authors - IVA570

    Jun 22

    How Jedlie Turned a Podcast Into a Movement for Kids and Authors - IVA570

    Authority is not just about being consistent. It is about serving your audience in a unique and impactful way. It's creating a movement. Your podcast can be a platform that truly launches you into the space of sought-after authority. In this episode of Influential Voices of Authority Podcast, Erik K. Johnson sits down with Jedlie, creator of the acclaimed "Reading With Your Kids" podcast. Together they dive into building real credibility, cultivating trust, and leveraging your podcast not just as more content... but as the engine for your entire business.   Important Links: Jedlie's website: https://readingwithyourkids.com Jedlie on Instagram: @ReadingWithYourKids Jedlie on X: JedlieMagic Jedlie on Facebook: https://facebook.com/ReadingWithYourKids   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts Click subscribe on this video!   Episode Segments: 00:00 Meeting Jedlie and the Early Days of Podcasting 00:32 "Funky Jesus Music" and Lessons from Early Shows 02:00 From Tape Radio to Broadcasting 03:25 Synergy Between Podcasting, Magic, and Impact 05:27 Building Connection with the "We Choose Respect" Podcast 06:09 Transitioning to "Reading With Your Kids" 08:13 Over 2400 Episodes: How Longevity Builds Authority 08:49 Certified Great Read Program: Giving Authors a Platform 09:40 Trust, Reviews, and Unique Author Support 11:04 Interviewing Not Just Authors, but Icons 13:10 Wildest Magic Show Story: Puerto Rico Surprise 15:15 Doors Opened by the Podcast: From Blue's Clues to Outer Space 17:23 Attracting Big Names and Borrowing Trust 19:29 How Guest Features Turn Into Show Growth 19:30 The Business Model: Revenue, Promotions, and Literacy Events 22:33 Magic, Clowning, and Influences from Penn and Teller 25:00 Creating a Real Reading Movement 26:20 The Power of Reading with Your Kids... Not Just Content, but Culture 27:19 Partnering with Schools to Expand Podcast Reach 28:21 Celebrating Books and Building Authority 29:03 Bartering Value and Recognizing Your Own Worth 29:40 Erik and Jedlie Reflect on Influence and the Podcast Future   Key Takeaways: - You do not become an authority by chance. Jedlie shares how each podcast version, from niche music interviews to helping families read, showed him where his voice could make the most difference. - Authority multiplies when you make space for others. Jedlie's "Certified Great Read" program leverages his audience's trust to give credibility and visibility to indie authors, turning mutual support into lasting impact. - Borrowed trust is the shortcut to authority. Featuring high-profile guests like LeVar Burton, Angela Santomero, and Dr. Katherine Sullivan moved Jedlie's show from a niche corner into the mainstream and opened global doors. - Podcasting can be your ladder... if you use it with intention. From magic school shows to literacy movements, every connection, barter, and creative pivot created new pathways for impact and revenue. - Your audience won't just buy your podcast. They'll invest in your authority, your ecosystem, and your bigger mission when you curate, package, and serve it intentionally.   Episode Highlights: - Breaking through the ceiling of "just another podcast episode", and turning your body of work into an engine for influence - Getting top-tier guests and leveraging every appearance for next-level credibility - How creative bartering and unique experiences set your show apart in crowded niches - Using your podcast as a magnet for collaborations, speaking, and partnerships with schools and communities - The real magic of reading with your kids: deeper bonds, academic success, empathy, and multifaceted authority   Connect with Jedlie: Jedlie's website: https://readingwithyourkids.com Jedlie on Instagram: @ReadingWithYourKids Jedlie on X: JedlieMagic Jedlie on Facebook: https://facebook.com/ReadingWithYourKids   Curious about taking your own podcast from best-kept secret to authority launchpad? Apply for your Podcast Authority Audit with Erik: https://podcasttalentcoach.com/coaching

    44 min
  4. Authority Through Owning Your Message and Being Authentic – IVA569

    Jun 15

    Authority Through Owning Your Message and Being Authentic – IVA569

    RIGHT MESSAGE WITH THE RIGHT AUDIENCE Authority is built on clarity, collaboration, and consistently showing up, especially in your own voice and message. It's about being authentic. In this episode of Influential Voices of Authority, Erik K. Johnson sits down with Cindy J. Holbrook, the "Visibility Wiz," to uncover how experts and coaches can turn their podcast into not just more content but a true engine of authority.   Important Links: Take Cindy's free three-minute quiz to discover your Client Attraction Style: https://giftfromcindyj.com. You can also find this at: https://podcasttalentcoach.com/wiz. Website: https://CindyJHolbrook.com Facebook: https://www.facebook.com/CindyJHolbrook Instagram: https://www.instagram.com/cindyj_thevisibilitywiz LinkedIn: https://www.linkedin.com/in/cindyjholbrook YouTube: https://www.youtube.com/cindyj Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Cindy on Podcast Evolution & Visibility 01:21 The Power of Owning Your Stage 02:21 Oprah's Interviewing Superpower 03:15 Launching a Podcast with Influencers 06:15 Authority and Core Messaging 08:21 Standing Out in a Crowded Niche 10:07 Messaging and Consistent Client Attraction 13:19 Authentic Business Strategy Alignment 15:33 Storytellers and Writers: Embracing Your Client Attraction Style 16:02 Doors Opening Through Podcasting 17:54 Lead Magnets and Capturing the Right Audience 19:07 The Power of the "3 a.m. Problem" 21:21 Relationships vs. Algorithms 24:04 Messaging that Cuts Through the Noise 25:00 Audience Growth Strategies for Podcasts 26:23 The Triple Win of Collaboration 28:02 Creating Stages and Collaborative Events 30:02 AI vs. Real Authority Relationships 32:19 The Value of Personal Stories 35:19 Attracting Your Ideal Clients Authentically 40:07 Letting Go of the Wrong People 41:14 Discover Your Ideal Client's True Traits 42:34 The Seven Client Attraction Styles   Key Takeaways: - Create Your Own Stage Cindy and Erik break down how launching a podcast instantly positions you as a creator (not just a guest) giving you authority and access to industry leaders for high-impact collaborations. - Borrowed Trust Multiplies Visibility Learn how featuring recognized names early creates exponential trust, opening doors to bigger audiences and more influential guests. When your dream guest says yes, their credibility flows to you, raising your profile in the process. - Your Message is Your North Star Authority is built when your message never wavers. Cindy and Erik show why clarity is more critical than novelty and how consistency carves out your category of one. The strongest brands aren't afraid to repeat their core message. They repeat it creatively, in different contexts, weaving in unique stories and personal experiences. - Authenticity is Non-Negotiable Discover why copying strategies that work for others leads to frustration, while embracing your unique client attraction style builds real connection and credibility. Cindy shares practical exercises, such as drawing your ideal client, to tap into authentic psychographic insights. - Lead Magnets That Attract Premium Clients Generic lead magnets build disengaged lists. Cindy and Erik stress the importance of solving the "3 a.m. problem" for your ideal client, designing offers and email content that resonate deeply and convert consistently. - Authority Endures Beyond AI While algorithms and AI shift daily, personal connection and storytelling remain the true currency of influence. Cindy's real-life stories, lessons learned, and her willingness to be visible (bald head and all) demonstrate how leaders stand out by owning their truth. - Collaboration is the Fast Track to Authority From summits and giveaways to roundtable interviews, collaborations create triple wins: for you, your partners, and your communities. Cindy and Erik reveal how even "new" podcasters can leverage collaborations to grow authority quickly.   Episode Highlights: How podcasting has evolved from interviews to powerful solo episodes with audience challenges Why partnering with top names can multiply trust overnight The seven client attraction styles and how to discover yours The dangers of vague messaging and the rewards of authentic, story-driven branding How to overcome imposter syndrome by focusing on serving a specific community   Links and Resources: Take Cindy's free three-minute quiz to discover your Client Attraction Style: https://giftfromcindyj.com. You can also find this at: https://podcasttalentcoach.com/wiz Website: https://CindyJHolbrook.com Facebook: https://www.facebook.com/CindyJHolbrook Instagram: https://www.instagram.com/cindyj_thevisibilitywiz LinkedIn: https://www.linkedin.com/in/cindyjholbrook YouTube: https://www.youtube.com/cindyj   Your Podcast Authority Audit: Are you ready to take your podcast to greater heights? Most podcasts have an Authority Gap. Their content is good. Their expertise is real. But their message isn't landing. Does that sound familiar? The problem is that their positioning isn't clear. And, their podcast isn't creating the influence, opportunities, and clients it should. That's why I created the Podcast Authority Audit. The Audit is designed to uncover what's holding your podcast back from becoming the authority engine it was meant to be. We'll identify: • Where your authority is leaking • Why your message isn't creating action • What's preventing listeners from becoming clients • How to become the obvious choice in your niche Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your Podcast Authority Audit at www.PodcastTalentCoach.com/coaching.   Next Week: Next week on the show, we'll talk with Jedlie, host of the Reading With Your Kids podcast. He will show you how he has leveraged borrowed trust over 2,400 episodes to build trust and grow his business and impact.

    49 min
  5. Authority, Opportunity, and Social Media Strategy – IVA568

    Jun 8

    Authority, Opportunity, and Social Media Strategy – IVA568

    Authority means more than just showing up on social media. It is about carving out space, going deep, and using your podcast as a vehicle to drive real results in your business. In this episode of Influential Voices of Authority, Erik K. Johnson sits down with Louise McDonnell, host of the Social Media Takeaway podcast and leading social media marketing expert. Louise unpacks how her show has become the cornerstone of her authority, expands her network, and consistently drives speaking opportunities and business growth on a global scale. Important Links: Louise McDonnell website: https://sellonsocial.media Louise's Social selling assessment: https://www.sellon.social Or PodcastTalentCoach.com/SellOn Podcast Authority Audit: http://www.podcasttalentcoach.com/coaching Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:01 "Building Authority with Podcasting" 00:14 "Deep Dives and Organic Conversations" 01:36 "Guests, JV Partnerships, and Client Stories" 02:11 "Solo vs Interview Episodes" 02:49 "Launching to the Top of the Charts" 03:36 "Celebrating Guests and Milestones" 05:10 "Podcast Doors to Global Stages" 06:19 "Consistent Marketing with Podcasting" 07:19 "Who is Listening? Expanding Your Reach" 08:20 "Battling the Weeds: Staying Strategic" 09:27 "Planning, Data, and Determination" 11:46 "True Marketing Alignment" 13:15 "Where Businesses Go Wrong" 14:17 "The Power of a Clear Offer" 16:27 "Lead Generation Systems that Work" 17:38 "Getting Your Lead Magnet Seen" 18:10 "Ad Budgets and Platform Strategies" 19:14 "Training the Algorithm" 21:41 "Understanding Ad ROI and Nurture" 22:54 "Louise's Social Selling Assessment" 24:56 "How to Access the Assessment" 26:34 "If Louise Started Over" 28:35 "What's Next for Louise"   Key Takeaways: - Your Podcast as a Launchpad Louise reveals how her podcast directly led to speaking gigs at global summits, stronger JV partnerships, and a far-reaching client base. Visibility leads to opportunity, not just more content. - Consistency and Clarity Build Authority Coaches and consultants often let their own marketing slide. Committing to a podcast schedule keeps your brand top-of-mind and enforces discipline in your own strategic growth. - Marketing Missteps to Avoid Louise's data-driven social selling assessment highlights two major problems: lack of a clear, compelling offer and no lead generation system. She explains how social media marketing fails when the basics are overlooked, regardless of platform tricks or new features. - Your Email List is Your Real Asset Chasing followers is not the key. Louise argues the true winners in social media are those with powerful, nurtured email lists–and she shares her formula for connecting social efforts to lead generation and nurturing for real business growth. - Paid Ads are Essential for Scale Louise emphasizes the necessity of paid ads in today's landscape but breaks down how to be smart with modest budgets and train the algorithm for better ROI. She unpacks common pitfalls in Meta AI ad creation and how to keep brand images authentic. - Assess to Progress Louise's social selling assessment empowers entrepreneurs and experts to pinpoint real blockages in their marketing–from messaging to offer clarity to systems for consistent client acquisition.   Episode Highlights: How Louise leveraged her podcast to hit top business charts and open new business relationships Real stories of surprise listeners and expanding markets outside your niche Proven ways to move from frustrating busy-work to strategic marketing action The simple "alignment" principle that multiplies authority, no matter the platform Tactical tips on ads, LinkedIn tactics, and building a global business from a rural base   Connect with Louise McDonnell: Ready to identify your blind spots? Take Louise's free Social Selling Assessment and discover exactly where your marketing needs attention: https://sellon.social/assessment You can also find all the details at PodcastTalentCoach.com/sellon Website: https://sellon.social Instagram: https://www.instagram.com/louisemcdonnell/ LinkedIn: https://www.linkedin.com/in/louisemcdonnell/   Your Podcast Authority Audit: Ready to strategically grow your podcast authority? You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching.

    39 min
  6. Five Steps to Radiate Authority and Build Trust in Your Niche – IVA567

    Jun 1

    Five Steps to Radiate Authority and Build Trust in Your Niche – IVA567

    Authority isn't about being the loudest voice in the room. It's about clarity, authenticity, and connecting your inner purpose to your message every time you hit record. On this episode of the Influential Voices of Authority Podcast, Erik K. Johnson sits down with Leslie, founder of Authentic Voice Leadership. Together, they reveal how you can use the mechanics and mindset of your voice to build real authority, trust, and connection in your niche.   Important Links: Get Dr. Leslie Davis' free guide: https://podcasttalentcoach.com/leslie Get your podcast audit with Erik at https://podcasttalentcoach.com/coaching Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Discovering Passion for Authentic Voice Leadership 01:08 From Singer to Coach: Fusing Leadership, Education, Ministry 02:49 Launching a New Podcast with Strategic Planning 03:10 Lessons Learned from Hosting a Podcast for Moms 04:14 Navigating the Shift from Co-hosted to Solo Podcasting 05:09 Mindset and Authority: How Beliefs Shape Performance 06:06 Overcoming Imposter Syndrome and Building Confidence 07:54 Five Steps to Showing Up as Your Best Self 09:40 Mastering Voice Mechanics for Deeper Connection 10:10 Speaking to an Audience of One 11:31 The Real Challenge: Clarifying Core Values 12:31 A Client's Transformation: From Introvert to Authority 14:45 The Secret Sauce: Getting Grounded in Your Identity 16:03 Maintaining Confidence through Life's Challenges 17:23 Podcasting as a Platform for Opportunity 18:00 Impact Story: Speaking to 3,000 Live, Changing Lives 19:09 The Moment Listeners Reached Out 20:11 When Story and Song Inspire Radical Hope 21:35 Authority Means Touching Lives 22:23 The Role of Ego in Leadership and Influence 23:51 From False Humility to Authentic Leadership 24:35 Resource: Three Step Guide to Building a Trusted Voice 26:27 Vocal Leadership: Aligning Internal and External Voice 27:47 Ballroom Dancing as the Metaphor for Leadership 28:19 The Importance of Tenacity in Your Authority Journey   Key Takeaways: - Voice as Authority, Not Performance Leslie unmasks the myth that authority relies on being extroverted or flashy. Authority grows when you're grounded in your core values, aligned with your authentic voice, and willing to show vulnerability. - The Five Foundations of Thought Leadership From clarifying priorities to skill-building and stepping out to lead, mastering these elements ensures your voice doesn't just fill space, it creates impact. Each element—from voice mechanics to mindset—builds the internal and external resonance that moves audiences. - Why Speaking to One Is More Powerful Than Speaking to Thousands Whether you're podcasting, leading a summit, or coaching, trust is built when you address the individual—making your authority personal, memorable, and actionable. - Ego, Humility, and the Dance of Influence True authority is not about false humility or arrogance. It's about a healthy self awareness; recognizing your story matters and sharing it serves others who need to hear it. - From Listeners to Life Change Stories of listeners who found hope, healing, and renewed confidence trace directly to the internal work Leslie models and teaches.   Episode Highlights:  - Practical Tools for Your Next Step Download Leslie's in-depth Three Step Guide to Developing a Voice that Builds Trust and Radiates Authority. Discover how the voice's physical "house," emotional heartset, and "dance" of leadership work together for maximum impact. https://podcasttalentcoach.com/leslie   Connect with Dr. Leslie Baylis Davis:   Website: https://www.mindshiftll.com instagram.com/@lesliebaylis facebook.com/@drlesliebaylis https://www.linkedin.com/in/lesliebaylisdavis/   Next Week: We will talk with social media marketing expert Louise McDonnell. She will give you two places you're making the biggest mistakes when it comes to your social media marketing. She will also show you how to leverage your social media presence to grow your impact and authority.   Podcast Authority Audit You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals.   Get your podcast audit at www.PodcastTalentCoach.com/coaching. On the next episode, we'll talk with ... Until then, step into your authority. We'll see you next time.

    39 min
  7. Building An Authority Brand: How Gerry Foster Stands Out in a Crowded Marketplace – IVA 566

    May 25

    Building An Authority Brand: How Gerry Foster Stands Out in a Crowded Marketplace – IVA 566

    Build Your Brand Your brand is about standing out, not just getting noticed. In this compelling episode of Influential Voices of Authority, host Erik K. Johnson sits down with distinguished branding expert Gerry Foster. Together, they unravel the real secrets to building an unmistakable authority brand that attracts clients, creates opportunity, and establishes thought leadership... especially for coaches, consultants, and service-based entrepreneurs eager to escape obscurity.   Important Links: Connect with Gerry: www.gerryfosterbranding.com https://www.linkedin.com/in/gerryfoster/ https://www.facebook.com/gerry.foster.397 https://www.instagram.com/gerryfosterbigbrandman/ https://www.youtube.com/@GerryFosterBranding   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Welcome and Introduction to Gerry Foster 00:23 Launching the Big Brand Formula Podcast 01:12 How Podcasting Signals Authority 02:04 From Service to Authority Branding 03:00 Making Yourself Memorable 04:05 Gerry's Branding Roots: USC, P&G, and Going Solo 05:15 Confidence Beyond Corporate Backing 06:13 Learning Through Adversity and Bankruptcy 08:04 Creating the Big Brand Formula and Bootcamp 09:28 The Costly Myth of Visibility Without Differentiation 10:15 Transforming a Health Coach's Brand Story 11:13 Branding the "Invisible" to Attract More Clients 12:28 Uncovering Genius and Frameworks for Authority 13:52 Get Known, Get Found, Get Paid—The True Branding Sequence 15:37 The Right Sequence: Brand, Market, Sell 16:32 Deep-Dive Identity Work for Clarity and Confidence 17:05 Helping Energy Healers Find Their Unique Value 18:43 The Secret Sauce: Purpose Before Marketing 20:12 Crafting a "Me Only" Statement 22:11 Beware of "Me Too"—The Power of Category of One 22:33 Harnessing AI as a Supplement, Not a Solution 23:47 The Big Brand Quiz: A Game-Changer for Entrepreneurs 25:51 Lessons from Three Bankruptcies: Seek Wisdom Early 27:17 Why Corporate Branding Doesn't Translate to Services 28:00 The Power of Visibility Through Podcasting and Stages 28:47 Closing Thoughts and Next Steps   Key Takeaways: - Authority Begins with Differentiation Gerry Foster reveals that successful entrepreneurs become category leaders by uncovering what truly makes them unique, not by copying industry giants or relying solely on visibility. Standing out is more important than simply being seen.   - Podcasting as an Authority Amplifier A podcast is more than content—it signals expertise, builds trust, and becomes an entry point for future clients and speaking opportunities. Gerry shares how his own podcast, the Big Brand Formula, consistently attracted attention and grew his authority.   - Overcoming the Invisible Barrier Branding services, not just products, requires identifying "the invisible"—your values, delivery framework, and client impact. The right brand inspires marketing that actually works.   - From Crisis to Clarity Three bankruptcies didn't break Gerry. Instead, they pushed him to develop frameworks, boot camps, and a proven system for helping other entrepreneurs blaze their path to authority.   - Actionable Tools for Brand Builders Gerry's free online tool, the Big Brand Quiz, gives instant feedback on 25 critical branding elements so you can spot opportunities and blind spots for your business.   Episode Highlights: Why respected experts are still overlooked and how to shift from being "one of many" to "the one" clients choose Real-life client transformations, like the health coach and the energy healer, who broke through crowded markets using Gerry's authority branding method Common branding mistakes: Visibility vs. Differentiation, following product branding strategies, and the danger of undervaluing your own story   Discover your unique brand strengths Take Gerry Foster's Big Brand Quiz now and identify exactly where you stand in your brand journey. Take the Brand Quiz here: Website: https://bigbrandquiz.com   Ready to strategically grow your podcast authority? Want to turn your content and voice into a true authority engine?   Apply for your Podcast Authority Audit with Erik: https://podcasttalentcoach.com/coaching   Next Week: We'll talk with Vocal Leadership and Communication Coach Dr. Leslie Baylis Davis. She will give you five keys to radiate authority every time you speak.

    36 min
  8. Expanding Influence Beyond the Podcast - Jenn Trepeck's Winning Strategies – IVA 565

    May 18

    Expanding Influence Beyond the Podcast - Jenn Trepeck's Winning Strategies – IVA 565

    Authority and influence are built through connection and intentionality. Too often, experts get trapped on a pedestal, separated from the very audience they want to impact. In this energizing episode of the Influential Voices of Authority Podcast, Erik K. Johnson welcomes award-winning podcaster and coach Jenn Trepeck, host of A Salad with a Side of Fries. Jenn unpacks how her podcast has become a powerful engine of trust, visibility, and real-world opportunities, rather than just more online noise.   Important Links: Take advantage of Jenn Trepeck's exclusive offer: Book a complimentary 30-minute discovery call (business or wellness) at https://calendly.com/jenntrepeck/discovery-call-1-1-30min Book: Uncomplicating Wellness: Ditch the Rules. Quiet the Noise. Reclaim Your Life. https://amzn.to/4bj8w8d Website: https://asaladwithasideoffries.com/ Get your Podcast Authority Audit with Erik: https://podcasttalentcoach.com/coaching/ Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Podcasting That Builds Real-World Influence 01:21 "Death of Expertise" and Trust in Authority 02:16 Evolution of Authority in Coaching 04:03 Launching with Authenticity 06:42 Unexpected Success and Audience Growth 08:33 Guesting Strategy for Podcast Growth 11:02 High-Impact Podcast Pitches 12:04 Choosing Shows and Audience Alignment 15:10 Landing Speaking Gigs with Podcast Authority 17:41 Leveraging Events and List Building with Text Opt-Ins 20:00 Challenges Breaking Through the Noise 24:16 The Book-Podcast Authority Flywheel 26:03 Strategic Use of Video and Membership 28:11 The Principle of Integrity in Authority 30:56 Content as a Long-Term Differentiator 33:30 Making Your Platform Shareable for Referrals 34:46 Exclusive Discovery Call Offer for Listeners 35:33 Future Plans for Mainstream Media Expansion   Key Takeaways: - Authority Through Authenticity Jenn challenges the outdated notion of expertise by showcasing vulnerability. Her podcast enables her not only to offer expertise but to build deep trust. People respond not to perfection, but to shared humanity. - Leveraging Guesting to Grow Audience A consistent and intentional guesting strategy—pitching two to ten shows every week, year after year—has exploded Jenn's exposure far beyond what she could reach on her own show alone. - The Expert Podcast Pitch Most pitches fail because they are impersonal and generic. Jenn's secret is demonstrating knowledge of the show's audience, crafting episode ideas tailored for each host, and framing her expertise through their lens. - From Podcast to Speaking Stages Podcasting opened doors Jenn never expected, including keynotes at financial industry conferences. By creating content for people, not just topics, Jenn's show attracts diverse opportunities. - Building Authority in a Crowded Space Even in a noisy niche, Jenn's book and her podcast work together to create multiple entry points. Not everyone reads. Not everyone listens. Give your authority more ways to reach your audience. - Integrity Is Your Edge Strategically choose every guest, every partnership, and every piece of advice. Audiences follow leaders who practice what they preach and only platform ideas that serve their mission.   Episode Highlights: - Jenn's career shift from 12 years of referral-based coaching to becoming a visible leader - Why cross-niche guesting is the undervalued secret to audience growth - Practical frameworks for turning listeners into email subscribers and clients - A real-world system for consistent, strategic podcast pitching - Creating a book to serve your podcast community and attract new audiences   Connect with Jenn Trepeck: Take advantage of Jenn Trepeck's exclusive offer: Book a complimentary 30-minute discovery call (business or wellness) at https://calendly.com/jenntrepeck/discovery-call-1-1-30min Book: Uncomplicating Wellness: Ditch the Rules. Quiet the Noise. Reclaim Your Life. https://amzn.to/4bj8w8d Website: https://asaladwithasideoffries.com/ https://www.instagram.com/saladwithasideoffriespod/ https://www.instagram.com/jenntrepeck/?hl=en https://www.facebook.com/Saladwithasideoffriespodcast https://www.facebook.com/JenniferTrepeck https://m.facebook.com/groups/425796548337541/ https://x.com/jenntrepeck?s=20 https://www.linkedin.com/in/jennifertrepeck/ www.youtube.com/@jenntrepeck https://www.tiktok.com/@jenntrepeck https://asaladwithasideoffries.com/   NEXT WEEK: Next Week we are joined by the Branding Evangelist Gerry Foster. He will show you the difference between being respected and being strongly positioned and sought after and what to do about it.   Ready to strategically grow your podcast authority? You're putting out content every week… but your podcast still isn't generating the authority, leads, or clients you want. It's probably not a content problem. It's a connection problem. And that's exactly what we uncover inside the Podcast Authority Audit. I'll break down your show… your messaging… your positioning… and show you exactly where your authority is leaking and how to fix it. So your podcast stops sounding like everyone else… And starts becoming the reason people choose you. Apply now at https://podcasttalentcoach.com/coaching/. And let's turn your podcast into your most powerful authority-building asset.

    52 min
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4.5
out of 5
47 Ratings

About

If you're looking to grow your podcast audience, radio and podcast veteran Erik K. Johnson helps you transform your podcast information into entertainment that keeps your audience coming back episode after episode.

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