Influential Voices of Authority

Erik K. Johnson

If you're looking to grow your podcast audience, radio and podcast veteran Erik K. Johnson helps you transform your podcast information into entertainment that keeps your audience coming back episode after episode.

  1. 1d ago

    Your Podcast, Book and Speaking Authority System – IVA 577

    Turn Your Podcast Into A Book Authority is not automatic. It happens through strategic intention and how you package your ideas for maximum impact with a podcast, a book and public speaking. In this episode, Erik K. Johnson welcomes Mila Johansen, bestselling author, master writing coach, and public speaking expert. Together, they reveal the system smart experts use to transform a podcast into a book, attract speaking gigs, and position themselves as go-to authorities in their niche. Important Links: Register for the Cinderella Celebration Summit: https://podcasttalentcoach.com/cinderella Mila's Website: http://milajohansen.com Mila on Facebook: https://www.facebook.com/frompentopublished Mila on LinkedIn: https://www.linkedin.com/in/mila-johansen-pentopublished/ Mila on YouTube: https://www.youtube.com/channel/UCn6veUVpWR-lP1wUWlqYp-Q Mila on IG: https://www.instagram.com/pentopublished/ Mila on X: https://twitter.com/johansenmila   Get your Podcast Authority Audit at www.PodcastTalentCoach.com/coaching Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 "Repurpose Your Podcast Into an Authority System" 01:37 "Turning Old Episodes Into Authority Assets" 04:16 Mila's Path from Plays to Bestselling Author 08:28 "5 Minutes a Day: Fast Track to a Finished Book" 11:15 The Synergy of Book, Speaking, and Podcast for Marketing 13:00 Lessons in Public Speaking from a Legendary Family Legacy 17:00 Behind Mila's Bestseller 101 Theater Games 20:00 The Step-by-Step: Podcast to Book Made Simple 21:34 How to Speak Your Book (for Non-Writers) 22:10 Leveraging YouTube and Video as Authority Tools 24:32 The Power of Creative Content Repurposing 29:50 Anthologies as a Fast Authority Accelerator 31:52 How Books Unlock Stages and Grow Your Audience 33:51 Monetizing and Building a Tribe with Anthology Books 35:43 The Cinderella Celebration Summit   Key Takeaways: - Your Podcast is an Untapped Book: Podcast episodes contain a treasure trove of authority building content. Most podcasters let their shows collect dust. Mila lays out how to pull transcripts, clean them up, and repurpose them into one or more books, turning free content into premium curated value. - Repurposing is Authority, Not Just Recycling: Don't just push out more content. When you repackage episodes as books, summits, or speaking material, you provide convenience, clarity, and a reason for people to invest in your expertise. - Write Your Book Faster Than You Thought Possible: Mila's proven "write your short book in a day" method powers even non-writers to produce an Amazon-ready book quickly. Speaking your book via audio, then editing transcripts, can even bypass writer's block. - How Publishing a Book Opens Doors: A book gets you on stages, grows your list, and creates marketing synergy between all your platforms. Anthology books can be especially powerful and profitable for coaches and experts with a loyal audience. - Avoid the Ebook Trap: Mila warns not to launch with eBook only. The real authority (and client magnet) is the paperback or hardcover in someone's hand. Sequence your formats for sustained bestseller impact. - Turn Your Tribe Into an Authority Engine: Host your own anthology with your audience or client stories. Not only does this amplify your authority, it produces an income stream and an easy collaboration opportunity.   Episode Highlights: How Mila's theatrical background and family legacy shaped her visibility approach The secret to consistent writing for busy experts Real life examples of podcast-to-book and anthology success Strategies to monetize books, repurpose video, and drive list building How the Cinderella Monologues series created both impact and revenue A peek at the upcoming Cinderella Celebration Summit   Connect with Mila Johansen: Mila's Website: http://milajohansen.com Mila on Facebook: https://www.facebook.com/frompentopublished Mila on LinkedIn: https://www.linkedin.com/in/mila-johansen-pentopublished/ Mila on YouTube: https://www.youtube.com/channel/UCn6veUVpWR-lP1wUWlqYp-Q Mila on IG: https://www.instagram.com/pentopublished/ Mila on X: https://twitter.com/johansenmila   Podcast Authority Audit: Let me audit your podcast and find the gaps. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching.

    Your Podcast, Book and Speaking Authority System – IVA 577
  2. Aug 10

    Mastering High-Ticket Sales: Building Authority with Clarity, Commitment, and Courage – IVA 576

    Solving Your Story Problem For High-Ticket Sales Authority is not about more content. It is about intentional leadership and transforming your expertise into real impact. In this episode of Influential Voices of Authority, Erik K. Johnson sits down with ChewHoong Koh, international bestselling author and expert in high-ticket sales for mission-driven entrepreneurs. Together, they reveal how clarity, commitment, and courage fuel your authority, and why mastering the energetics of sales is the missing link between passion and profit.   Important Links: https://www.linkedin.com/in/chewhoongkoh   ~3 mins Achieve Your Goals Faster Visualization you can use anywhere, anytime Audio and pdf download: https://tinyurl.com/AchieveGoalsFaster-podcast www.PodcastTalentCoach.com/achievegoals   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts Click subscribe on this video!   Episode Segments: 00:00 "Your Podcast as an Authority Engine" 01:35 The Real Reason Revenue Fuels Your Mission 02:41 Three Critical Steps to High-Ticket Sales 04:47 Meet ChewHoong Koh: Sales Energetics Expert 06:04 What Are the Energetics of Sales? 08:13 Breaking Old Money Stories and Raising Your Prices 11:20 Why Mindset Is Not Enough 12:00 Embracing Your Full Value 13:46 Overcoming Cultural and Hidden Traumas 15:15 Busting Through Your Financial Ceiling 16:34 The Stories That Sabotage Your Sales 18:08 Generational Patterns and Entrepreneurship 22:06 Building Your Authority with the Three C's 25:21 Stepping Into Visibility With Podcasts 27:10 Moving Past Victimhood for Growth 30:00 Aligning Money, Mission, and Joy 31:05 The Importance of Authentic Storytelling in Sales 33:20 The Stories You Tell Yourself: Authority Blocker or Accelerator? 36:44 How Presence and Physiology Build Trust 38:19 "Be Do Have" and The Secret of Goal Achievement 40:04 Eliminate the Inner Critic With ChewHoong's Visualization Tool 42:20 Becoming a Magnetic Authority and Safe Harbor for Clients 44:11 Achieving Goals Faster With Mini Victories 45:51 Get the Free Resource: Achieve Goals Faster   Key Takeaways: - Why Authority-Driven Sales Start Inside: ChewHoong and Erik uncover that authority and high-fee sales hinge not just on tactics but on deep inner clarity and alignment. If you struggle to ask for the sale, your internal game must be the first upgrade. - The Three C's: Clarity, Commitment, Courage: Consistent sales and impact come when you know exactly what transformation you offer, are fully committed to your mission, and have the courage to step up and serve. - Story: The Invisible Engine of Influence: Both the stories you share on your podcast and the ones you tell yourself determine your authority positioning and your revenue. Change your inner narrative, and you change your results. - Breakthrough Tools for Immediate Action: Get ChewHoong's free guided visualization audios to quiet the inner critic and accelerate progress on your biggest goals.   Episode Highlights: Learn why mindset alone never drives sales (and what energetic alignment means for your confidence) Discover how small, hidden traumas can block your business growth until you bring them into the light Why sharing your personal stories on air magnetizes your ideal clients The crucial difference between being "just a content provider" and being a recognized, sought-after authority   Connect with ChewHoong Koh Ready to elevate your authority and close high-ticket sales with confidence Download ChewHoong's free "Achieve Goals Faster" visualization at https://podcasttalentcoach.com/achievegoals   Find ChewHoong Koh on LinkedIn here: https://www.linkedin.com/in/chewhoongkoh   Podcast Authority Audit Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching.

    Mastering High-Ticket Sales: Building Authority with Clarity, Commitment, and Courage – IVA 576
  3. Jul 27

    The Authority Playbook Hidden Inside My Podcast - IVA575

    Authority does not happen by accident. It is methodically engineered called it Authority Engineering. In this episode of Influential Voices of Authority, Erik K. Johnson unpacks the hidden Authority Playbook embedded inside every successful podcast interview. Drawing on years of rich conversations with industry leaders, Erik distills the six actionable traits that transform a podcast from just more content into an engine that attracts premium clients and coveted opportunities.   Important Links: Interview with Paul "Waterboy" Brown: https://podcasttalentcoach.com/how-paul-brown-uses-mission-and-podcasting-to-build-global-authority-iva-573/ Interview with Dr. Keyvan Eghbali: https://podcasttalentcoach.com/the-difference-between-helping-people-and-true-impact-iva-574/ Interview with Adam Roach: https://podcasttalentcoach.com/why-information-will-never-make-you-the-authority-iva-572/ Interview with Kristen Nolan: https://podcasttalentcoach.com/turning-podcast-interviews-into-revenue-and-clients-iva559/ Interview with Dr. Paul Etchison: https://podcasttalentcoach.com/coaching-business-strategy-iva-564/   Podcast Authority Audit: https://podcasttalentcoach.com/coaching/   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts Click subscribe on this video!   Episode Segments: 01:36 The 6 Invisible Patterns of Podcast Authority 03:08 Authority Starts with Mission (w/ Paul "Waterboy" Brown) 05:29 Voice as a Multiplier for Expertise 07:56 Implementation Over Information 08:47 The Power of Storytelling and Context 10:22 Platforms and Accelerating Authority Through Relationships 12:41 Borrowed Trust and Guesting for Rapid Growth 13:24 Personality and Podcasting for Real Rapport 14:28 Trust and Sales: Turning Listeners Into Clients 17:56 Authority is Engineered, It's Not an Accident 18:43 Becoming a Category of One 21:49 Systematic Authority Engineering Framework 24:29 Positioning and Category Leadership 26:27 Chasing the Right Audience vs. Chasing Followers 27:24 The Podcast Authority Audit Explained 28:42 Uncovering Your Authority Gaps With Authority Engineering 30:26 Transforming Content Into Authority That Fills Your Calendar 31:14 Closing and Next Steps   Key Takeaways: - Purpose Drives Authority People follow purpose, not just expertise. A mission bigger than yourself is the foundation of lasting influence. As highlighted in Erik's interview with Paul "Waterboy" Brown, your calling shapes your authority and attracts devoted followers. - Voice Scales Impact Expertise alone changes one person at a time, but leveraging your podcasting voice multiplies your ability to impact thousands, even while you sleep.  - Implementation Leads to Transformation Information alone is everywhere, but helping your listeners implement creates true transformation. Become the guide who leads your audience beyond learning into action. - Storytelling Trumps Data Stories move people to believe change is possible. Infuse your podcast with tension, climax, and resolution. These narrative parables set you apart and build deep connections. - Relationships Compound Authority Guesting on strategic podcasts and borrowing the trust of established platforms is the shortcut to relevance. True growth comes from being in the right rooms, not having the biggest reach. - Authority Is a Choice Each expert Erik features intentionally engineered their position. It is never about luck or follower count, but about building trust, showcasing your personality, and moving into a category of one.   Episode Highlights: Why your podcast is doing the heavy lifting for 70 percent of your sales process The Authority Engineering Framework: Purpose, Persona, Parables, Platforms, Personality, and Positioning Why focusing on "viral" or "downloads" misses the point for coaches, consultants, and experts How implementing just one of these lessons will start filling your calendar with the right opportunities   Ready to strategically grow your podcast authority? Apply for your Podcast Authority Audit and let Erik reveal the exact gaps holding you back from premium influence and growth: https://podcasttalentcoach.com/coaching

    The Authority Playbook Hidden Inside My Podcast - IVA575
  4. Jul 20

    The Difference Between Helping People and True Impact – IVA 574

    Authority is about showing up, building credibility, and creating lasting impact. This episode of Influential Voices of Authority features Dr. Keyvan Eghbali, a holistic health leader with over 30 years of experience, sharing how he uses his podcast as an engine to reach and transform millions.   Important Links: https://wellness-speaker.com https://www.dreghbali.com IG: https://www.instagram.com/thrive.wellness.solutions/ Linked In: https://www.linkedin.com/in/drkeyvan/ Podcast: https://www.dreghbali.com/spotify/   Subscribe to Influential Voices of Authority podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts Get your Podcast Authority Audit at www.PodcastTalentCoach.com/coaching.   Episode Segments: 00:05 "Launching 'This Saved My Life' Podcast" 01:34 Stories That Inspire Real Change 03:23 Podcasting as the Ultimate Authority Builder 05:17 Overcoming Nerves and Getting Started 06:42 Leaving Private Practice to Impact 10 Million 09:20 The Turning Point from Clinic to Mass Influence 10:54 Setting Massive Goals for Greater Legacy 11:45 Unexpected Surprises and Doors Opened by Podcasting 13:26 Leveraging Podcasting for Corporate Wellness 15:08 The Biggest Challenges and Time Solutions 17:46 Bite-Sized Commitments for Consistent Creation 20:17 Stories of Resilience and Inspiration 22:36 Imposter Syndrome and Finding Your Unique Voice 23:24 Calls to Action Driving Business and Connection 25:09 Crafting Value-Packed Corporate Wellness Programs 26:43 Overcoming the Time Objection in Health and Content Creation 28:41 First Steps to Get Unstuck Physically or Creatively 31:01 Personalized Coaching and Discovery Process 33:33 Understanding Root Causes and Real Health Transformation 35:05 How to Access Dr. Eghbali's Support 37:09 Paying It Forward through Service   Key Takeaways: - How Authority Grows with Meaningful Stories Dr. Eghbali's podcast showcases powerful interviews, including individuals who have overcome tremendous obstacles, realigning authority around hope and healing. By sharing these stories, he multiplies his impact while giving his audience new pathways to wellness and success. - Podcast as Your Demo Reel Hosting a podcast immediately sets you apart in your field. Dr. Eghbali credits his podcast with opening doors to corporate speaking gigs, boosting his visibility, and allowing prospective clients to get to know his message and expertise firsthand. - Start Small, Build Discipline Despite a busy schedule, Dr. Eghbali advocates a sustainable approach: commit to a manageable number of episodes, focus on incremental progress rather than perfection, and remember that every episode makes a difference for someone listening. - Genuine Connection Drives Results Dr. Eghbali's call to action is rooted in authenticity. He encourages hosts to come from the heart and let the right opportunities follow. For him, the value is in truly connecting, ,whether that's helping a company reduce burnout or guiding a single client to breakthrough health. - Impact Ripples Outward From coaching veterans back to health to inspiring others with neighborly resilience, Dr. Eghbali demonstrates that authority isn't just about numbers. It's about the results you help people achieve and the communities you touch. - Your First Step to Transformation Success starts with simple awareness and a willingness to ask for support. Dr. Eghbali offers a complimentary 20-minute "root cause" analysis to help listeners identify what's holding them back, because everyone deserves to experience full health and potential.   Episode Highlights: The value of repurposing your expertise into audio content that sells your credibility How to manage content creation time as a busy clinician or entrepreneur Ways a podcast multiplies your reach, impact, and authority for both B2B and consumer audiences Live examples of using stories and interviews to build an inspiring brand   Connect with Dr. Keyvan Eghbali: Ready to break through limits and expand your impact? Text "root cause" to 714-987-1998 for a no-cost clarity call with Dr. Eghbali, or visit his sites: https://wellness-speaker.com https://www.dreghbali.com   Podcast Authority Audit: Ready to strategically grow your podcast authority? You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen, but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching.   Until the next episode, step into your authority. We'll see you next time.

    The Difference Between Helping People and True Impact – IVA 574
  5. Jul 13

    How Paul Brown Uses Mission and Podcasting to Build Global Authority – IVA 573

    Authority always starts with mission. It's about harnessing your passion, your platform, and your unique story to inspire real change. It is not just to generate content. In this episode of Influential Voices of Authority, Erik K. Johnson sits down with Paul "Waterboy" Brown who is on a two-year mission to walk across Africa and help local communities gain permanent access to clean water.   Important Links: Head to www.water.work to donate $1 and change a life. Get more information on Paul "Waterboy" Brown at http://www.waterwalk.co. Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 "Rooting Authority in Relationships" 01:13 "From Combat to a Calling" 03:01 "One Billion Without Clean Water" 05:14 "A Mission Revealed in a Moment" 07:45 "Real Estate as a Freedom Vehicle" 10:07 "The Real Cost of Water Wells" 11:15 "Training Locals for Legacy" 13:11 "Divine Appointments in Daily Life" 15:36 "Why Waterboy? The Power of an Approachable Brand" 17:34 "Building a Team on the Ground" 19:05 "Walking as Survey, Walking as Solidarity" 24:23 "Navigating Setbacks, Upgrading Along the Way" 28:00 "Sleeping with Elephants, Learning from Locals" 33:06 "How to Support: Make an Impact for $1" 34:49 "The Lesson: Ask for More Help, Sooner" 36:05 "What's Next: Across Africa…and Beyond" 38:22 'True Success: Empowerment, Not Dependency"   Key Takeaways: - Authority Flows from Relationships Paul Brown shares why real leadership is rooted in authentic relationships, not credentials or ego. Through his On Your Terms podcast, he connects guests and listeners for transparent conversations about building freedom and impact on their own terms. - Combining Passion, Purpose, and Platform Paul's mission began with a challenge to rethink charity and instead empower self-sufficiency. Mixing military discipline, real estate expertise, and a willingness to risk, he built a platform able to fund and amplify his mission—showing what's possible when vision and practicality align. - Empowerment Over Handouts Instead of just drilling wells, Paul emphasizes teaching local communities both how to build and maintain water infrastructure. This creates autonomy, dignity, and a ripple effect... local leaders training their neighbors, multiplying sustainable impact for generations. - Your Network Is Your Net Worth Critical "divine appointments" came simply by doing business with purpose—from deep study at home to chance meetings in banks and conferences. As Paul puts it, clarity and calling often show up after you act, not before. - The Power of Team, and Asking for Help From trusted Zambian partners to a walking buddy fluent in five languages, Paul illustrates how teamwork and openness to help strengthens any mission. If he started again, he'd ask for more help sooner, because community outpaces solo effort. - How You Can Create Massive Impact for Just $1 Paul's unique call to action is clear: for every $1 given, one person in Africa gains permanent access to water. He invites listeners to give, join the journey, and see exactly where their support makes a difference.   Episode Highlights: - Real cost and logistics of water well drilling across Africa - Wild realities of walking and camping with elephants, rhinos, and hippos - Building true legacy by empowering others to take ownership and lead - Why "Waterboy" isn't just a nickname... it's a strategic approach to humility and visibility - Strategies for transforming everyday business into powerful impact   Connect with Paul "Waterboy" Brown: Head to www.water.work to donate $1 and change a life. Your support builds authority, legacy, and life-saving access for entire communities one relationship at a time. Get more information at http://www.waterwalk.co.   Ready to strategically grow your podcast authority? You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching. Until we do this again, step into your authority. We'll see you next time.

    How Paul Brown Uses Mission and Podcasting to Build Global Authority – IVA 573
  6. Jul 6

    Why Information Will Never Make You the Authority – IVA 572

    Authority means more than simply sharing information. Authority is about empowering implementation. True authority comes from serving your audience with intention, leading them through transformation, and building trust at every step. In this episode of the Influential Voices of Authority Podcast, Erik K. Johnson sits down with Adam Roach, cohost of the I Love Coaching podcast, to uncover how building authority is less about knowledge and more about implementation, community, and impact.   Important Links: Free gift from Adam: The Sellable Offer Scorecard https://ilovecoachingco.com/scorecard Or at www.PodcastTalentCoach.com/ilovecoaching Connect with Adam Roach: https://ilovecoachingco.com Adam on Instagram: https://www.instagram.com/adamrroach Your Podcast Authority Audit: www.PodcastTalentCoach.com/coaching Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Co-Hosting for Authority & Blueprint Strategy 01:28 How Solo Podcasting Misses the Mark 02:14 Structuring Content Around a Four-Phase Blueprint 02:38 Series Structure Using Maslow's Hierarchy of Needs 03:15 Storytelling To Create Trust 04:05 The Shift From Information to Implementation 05:32 How Authoring Knowledge Builds Influence 06:12 Redefining Leadership in Co-Hosting 07:57 Jess Weber's Entry and Evolution as Co-Host 09:36 Turning Processes into Scalable Blueprints 10:39 Podcasting as a Trust-Building Engine 12:01 Real-World Testimonies of Transformation 13:41 Why Authority Relies on Building Trust, Not Ads 15:37 Success Stories Born From the Podcast 18:14 Defining What It Means to Be a REAL Coach 21:19 From Success to Significance 23:34 Serving Those Who Serve Others 27:13 How Environment and Community Drive Growth 30:07 Selecting Clients for Purpose and Impact 32:58 From Adversity to Authority: Adam's Favorite Success Story 34:39 Three Pillars for Building a Coaching Business 36:00 Avoiding the Generalist Trap 37:43 Turning Specialists Into Community Leaders 39:01 Why People Pay for Results, Not Information 41:00 The Scalable Offer Scorecard 41:12 How to Access the Scorecard & Start Scaling   Key Takeaways: - The Power of Co-Hosting and Community Adam reveals the shift that happens when you stop making your podcast about you and start speaking to your ideal client. Co-hosting brings diversity, expertise, and new energy, allowing deep dives into frameworks that drive real-world change. - Storytelling as the Foundation of Authority Sharing wins, struggles, and lessons learned makes your expertise relatable. By authoring the knowledge you share, your podcast becomes the doorway to trust and transformation. - Implementation Outpaces Information In a world where AI delivers unlimited information, transformation comes from helping your audience implement and act. Podcasting and keynote-stage appearances become the fastest pathways to building trust and lasting relationships. - Blueprint to Authority: The Three Ps Adam outlines the proximity, process, and peer framework to move from generalist to specialist. Serve the people closest to you, refine your process, and transition to one-to-many models that scale your impact and revenue. - Environment Outranks Content Placing your listeners and clients in the right environment leads to exponential growth. Authority is built when you serve people with the right blueprint and bring them into a trusted community.   Episode Highlights: How to leverage your failures and lessons as stepping stones to trust The critical difference between information and implementation Why charging more builds deeper client engagement and authority The myth of "coaching is just trading time for money" and how to break free   Connect with Adam Roach: Scalable Offer Scorecard: Take the free Scalable Offer Scorecard: https://ilovecoachingco.com/scorecard Or find it at www.PodcastTalentCoach.com/ilovecoaching Connect with Adam Roach and explore the I Love Coaching community: Website: https://ilovecoachingco.com https://www.instagram.com/adamrroach   Next Week: On the next episode, we'll talk with Paul "Waterboy" Brown, who is walking across Africa to help solve the water problem. We will discuss how he uses his podcast to grow his influence and move his mission forward to help the people of Africa get access to clean water.   Podcast Authority Audit: You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching. On the next episode, we'll talk with ... Until then, step into your authority. We'll see you next time.

    Why Information Will Never Make You the Authority – IVA 572
  7. Jun 29

    Courage to Be Visible: Andrea Stenberg's Approach to Networking and Content Repurposing – IVA 571

    True authority is more than just showing up. It's about showing up intentionally and being visible to build real trust and relationships. In this episode, Erik K. Johnson sits down with Andrea Stenberg, journalist, podcaster, and host of the Courage to Be Visible podcast. They dive into the power of video and storytelling for coaches and consultants who want to stand out, cut through AI-generated noise, and become the go-to authority in their niche.   Important Links: Free Resource from Andrea Stenberg: Download The Effortless Scaling Video Repurposing Checklist to build your full month of content from a single video and stop reinventing the wheel. Get it here: www.PodcastTalentCoach.com/AndreaChecklist   Website: https://www.thebabyboomerentrepreneur.com/ LinkedIn: https://www.linkedin.com/in/andreastenberg/ Instagram: https://www.instagram.com/andreastenberg/ YouTube: https://www.youtube.com/andreastenberg/ Facebook Page: https://www.facebook.com/TheBabyBoomerEntrepreneur Facebook Personal: https://www.facebook.com/andreastenberg/   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts Click subscribe on this video!   Episode Segments: 00:13 Audio vs. Video: Which Builds Trust Faster? 00:38 "Virtual Eye Contact" Builds Authority 01:27 Authenticity in the Age of AI Content 02:21 How Real Experts Use AI (and How They Shouldn't) 03:06 Audiences Crave Real Human Connection 04:00 Borrowing Authority Through Guests 05:00 The Power of Admitting "I Don't Know" 05:38 Imposter Syndrome and Overcoming Inner Limits 07:47 Remember Your Wins: Hour Counting and Milestones 09:26 The Value of External Perspective (and Coaches for Coaches) 10:33 Doors Opened by Podcasting... From Guests to Opportunities 11:58 Authority by Association and the "Borrowed Trust" Effect 12:23 Storytelling That Entertains and Teaches 13:10 Alan Alda, Sharing Personal (Not Private) Stories 15:28 How to Share Personal Content Without Oversharing 16:07 Finding Your Passion and Relatability 17:11 Why Stories Create Connection and Memorability 18:20 Attracting Your "Tribe" With Your Uniqueness 20:08 Using Podcasting Even With a Small Audience 21:15 Guests Don't Care About Your Audience Size 22:19 The Power of Unexpected Connections and Serendipity 23:47 When Non-Clients Become Your Best Referral Sources 25:33 Don't Assume (Everyone's Priorities Are Different) 27:35 Honest Sales and Serving The Right People 27:40 Networking Plus Video: The Authority Builder 28:32 How to Create a Month of Content From One Video 29:49 Repetition: Staying Top of Mind Without Burnout 31:31 Where to Start With Video and Repurposing Strategy 32:33 Free Resource: Effortless Scaling Video Repurposing Checklist 33:12 Looking Back: What Andrea Would Do Differently   Key Takeaways: - Why Video Outperforms Written and Audio Alone Andrea Stenberg reveals that video lets your audience "look you in the eye," see your personality, and know you're the real deal. Authentic presence builds trust in a world full of AI clones. - "Borrowed Authority" from Podcast Guests Hosting knowledgeable guests not only brings value to your listeners but positions you as a peer among industry experts and opens doors to high-level relationships. - Storytelling to Stand Out Your audience remembers stories, not facts. Sharing the right personal stories (while keeping private matters private) entertains, teaches, and makes your expertise relatable. - Repurpose & Amplify with Strategy Start with one strong video per month and spin it into a full suite of social, blog, and audio content. Build trust through repetition and consistent messaging. - Don't Wait for the "Perfect" Moment Authority isn't about going viral. Your small audience and first imperfect videos can still land referrals, connections and clients if you show up consistently and authentically.   Episode Highlights: Why top coaches still work with coaches How to "borrow authority" from podcast guests and partners The trap of undervaluing your experience and wins The magic of casual personal stories: pets, passions and oddball hobbies Making content creation sustainable and strategic one video at a time   Your Podcast Authority Audit: Ready to strategically grow your podcast authority? Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching.   Connect with Andrea Stenberg: Free Resource from Andrea Stenberg: Download The Effortless Scaling Video Repurposing Checklist to build your full month of content from a single video and stop reinventing the wheel. Get it here: www.PodcastTalentCoach.com/AndreaChecklist   Website: https://www.thebabyboomerentrepreneur.com/ LinkedIn: https://www.linkedin.com/in/andreastenberg/ Instagram: https://www.instagram.com/andreastenberg/ YouTube: https://www.youtube.com/andreastenberg/ Facebook Page: https://www.facebook.com/TheBabyBoomerEntrepreneur Facebook Personal: https://www.facebook.com/andreastenberg/   Next Week: Next week we are going to talk with Adam Roach from the I love Coaching podcast. He will show you why your coaching business feels like it is working against you and what to do about it.

    Courage to Be Visible: Andrea Stenberg's Approach to Networking and Content Repurposing – IVA 571
  8. Jun 22

    How Jedlie Turned a Podcast Into a Movement for Kids and Authors - IVA570

    Authority is not just about being consistent. It is about serving your audience in a unique and impactful way. It's creating a movement. Your podcast can be a platform that truly launches you into the space of sought-after authority. In this episode of Influential Voices of Authority Podcast, Erik K. Johnson sits down with Jedlie, creator of the acclaimed "Reading With Your Kids" podcast. Together they dive into building real credibility, cultivating trust, and leveraging your podcast not just as more content... but as the engine for your entire business.   Important Links: Jedlie's website: https://readingwithyourkids.com Jedlie on Instagram: @ReadingWithYourKids Jedlie on X: JedlieMagic Jedlie on Facebook: https://facebook.com/ReadingWithYourKids   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts Click subscribe on this video!   Episode Segments: 00:00 Meeting Jedlie and the Early Days of Podcasting 00:32 "Funky Jesus Music" and Lessons from Early Shows 02:00 From Tape Radio to Broadcasting 03:25 Synergy Between Podcasting, Magic, and Impact 05:27 Building Connection with the "We Choose Respect" Podcast 06:09 Transitioning to "Reading With Your Kids" 08:13 Over 2400 Episodes: How Longevity Builds Authority 08:49 Certified Great Read Program: Giving Authors a Platform 09:40 Trust, Reviews, and Unique Author Support 11:04 Interviewing Not Just Authors, but Icons 13:10 Wildest Magic Show Story: Puerto Rico Surprise 15:15 Doors Opened by the Podcast: From Blue's Clues to Outer Space 17:23 Attracting Big Names and Borrowing Trust 19:29 How Guest Features Turn Into Show Growth 19:30 The Business Model: Revenue, Promotions, and Literacy Events 22:33 Magic, Clowning, and Influences from Penn and Teller 25:00 Creating a Real Reading Movement 26:20 The Power of Reading with Your Kids... Not Just Content, but Culture 27:19 Partnering with Schools to Expand Podcast Reach 28:21 Celebrating Books and Building Authority 29:03 Bartering Value and Recognizing Your Own Worth 29:40 Erik and Jedlie Reflect on Influence and the Podcast Future   Key Takeaways: - You do not become an authority by chance. Jedlie shares how each podcast version, from niche music interviews to helping families read, showed him where his voice could make the most difference. - Authority multiplies when you make space for others. Jedlie's "Certified Great Read" program leverages his audience's trust to give credibility and visibility to indie authors, turning mutual support into lasting impact. - Borrowed trust is the shortcut to authority. Featuring high-profile guests like LeVar Burton, Angela Santomero, and Dr. Katherine Sullivan moved Jedlie's show from a niche corner into the mainstream and opened global doors. - Podcasting can be your ladder... if you use it with intention. From magic school shows to literacy movements, every connection, barter, and creative pivot created new pathways for impact and revenue. - Your audience won't just buy your podcast. They'll invest in your authority, your ecosystem, and your bigger mission when you curate, package, and serve it intentionally.   Episode Highlights: - Breaking through the ceiling of "just another podcast episode", and turning your body of work into an engine for influence - Getting top-tier guests and leveraging every appearance for next-level credibility - How creative bartering and unique experiences set your show apart in crowded niches - Using your podcast as a magnet for collaborations, speaking, and partnerships with schools and communities - The real magic of reading with your kids: deeper bonds, academic success, empathy, and multifaceted authority   Connect with Jedlie: Jedlie's website: https://readingwithyourkids.com Jedlie on Instagram: @ReadingWithYourKids Jedlie on X: JedlieMagic Jedlie on Facebook: https://facebook.com/ReadingWithYourKids   Curious about taking your own podcast from best-kept secret to authority launchpad? Apply for your Podcast Authority Audit with Erik: https://podcasttalentcoach.com/coaching

    How Jedlie Turned a Podcast Into a Movement for Kids and Authors - IVA570
4.5
out of 5
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About

If you're looking to grow your podcast audience, radio and podcast veteran Erik K. Johnson helps you transform your podcast information into entertainment that keeps your audience coming back episode after episode.

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