Love The Fan, Win The Game

Monash Business School
  • 5.0 (1)
  • Sports

Welcome to the business of sport, where the best in the game put fans front and centre. Brought to you by Monash Business School.

Episodes

  1. 5d ago

    Grace Brown: Why an Olympic Champion Rides Toward Fear.

    In 2024, an Australian cyclist became the first rider to win the Olympic and World Championship time trial in the same year. Her Paris gold came on a rain-slicked Parisian course where she beat her closest rival by over a minute and a half. Twelve months later, with no prior experience in product development, she'd launched her own TGA-registered SPF 50 sports sunscreen brand.  What does it take to win Olympic gold and then build a business from scratch? Meet the Olympic gold medallist who treats fear and discomfort as a signal to move forward. Guest: Grace Brown OAM. 2024 Olympic and World Champion in the women's cycling time trial. Founder, Sun Motion sports sunscreen. President, The Cyclists' Alliance. SBS expert cycling commentator. Host: Brigette McGuire, Monash Business School. © 2026 Monash Business School Produced by Miniature

  2. Aug 3

    John Bertrand: How Champions Spot Champions.

    John Bertrand can size up a leader in under five minutes. Forty years on from breaking the longest winning streak in sporting history, he's still studying people for a living. The methods that won the America's Cup are the same ones he teaches businesses and sporting bodies that help them spot talent and build teams that win. So what does a world champion like John Bertrand actually look for? And how does he know when he's looking at one? Guest: John Bertrand AO, Skipper of Australia II (1983 America's Cup winner), Chairman of the Sport Australia Hall of Fame. Host: Brigette McGuire, Monash Business School. © 2026 Monash Business School Produced by Miniature

  3. Jul 20

    The 4-Part Test Every Sponsorship Should Pass.

    In 2014, the ATP approached Infosys looking for a tech solution. A decade on, Infosys is the official digital innovation partner for major tennis organisations, including the ATP Tour, it has Rafa Nadal and Iga Świątek as brand ambassadors, a humanoid robot fielding fan questions at Melbourne Park, and a match analytics platform that lifted ATP web traffic by 30%. So how is a tech brand getting tennis to work this hard? Meet the man behind it (and the four-part test he used to pick tennis in the first place). Guest: Navin Rammohan. Senior Vice President and Global Head of Field Marketing, Infosys. Host: Brigette McGuire, Monash Business School. © 2026 Monash Business School Produced by Miniature

  4. Jul 6

    Pat Cash: Creating a Personal Brand.

    Pat Cash won Wimbledon in 1987. He also smashed rackets, slammed doors, and thought the first sports psychologist he ever met was going to throw him in a padded cell. Behind the drama (and the checkered headband), Cash was a natural sports marketer who knew how to win the game, and the hearts of fans. Guest: Pat Cash, 1987 Wimbledon Champion, Australian Open Finalist (1987, 1988), Davis Cup winner with Australia (1983, 1986) Host: Brigette McGuire, Monash Business School © 2026 Monash Business School Produced by Miniature

  5. Season 1 Trailer

    Welcome to Love The Fan, Win The Game.

    Every sports marketer knows that if you love the fan, you'll win the game.  Believe it or not, behind every roar of the crowd there's a contract, a media deal or a marketing call. Australian sport is a $50 billion industry. How do competitions, brands and athletes get a slice of that pie? Brigette McGuire has spent over twenty years inside the sporting world, from grassroots clubs to global brands and broadcast deals.  In this new series Brigette will introduce you to the marketers, athletes and executives shaping how we watch, play and feel about the game.  You'll learn: How do codes win new fans? What makes a perfect sponsorship deal?How does an athlete build their personal brand?Can sport still be a force for good when there's this much money on the table?Follow now. First episodes coming soon. © 2026 Monash Business School Produced by Miniature

Trailer

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About

Welcome to the business of sport, where the best in the game put fans front and centre. Brought to you by Monash Business School.

Information

  • Creator
    Monash Business School
  • Years Active
    2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © 2026 © 2026 Monash Business School
  • Show Website
    Love The Fan, Win The Game