The Marketing Behind Rapid Growth

Volodymyr Khomichenko

The Marketing Behind Rapid Growth explores how the world's most successful technology companies use marketing to accelerate growth. Each episode breaks down a real business case to uncover the strategies, decisions, and market moves that helped companies build demand, acquire customers, strengthen their brands, and scale faster. Created and curated by Volodymyr Khomichenko, B2B Tech Marketing Strategist. Narrated using artificial intelligence. Based on publicly available information and intended for educational purposes only.

  1. Oct 13

    Build in Public - Free Audio Edition

    About this audio edition This is the free audio edition of Build in Public: How Founders Turn Transparency into Trust, Community, and Sustainable Growth by Volodymyr Khomichenko. This free audio edition runs for approximately one hour and forty minutes and contains roughly half of the complete book. It carries the core argument: the introduction, the full framework, and selected chapters exploring why building in public becomes an engine of growth for some founders, does almost nothing for others, and actively harms a few. Drawing on research into 40 founders and companies, the book introduces the formula Base × Coefficient × Sign, the four requirements of a viable business, the two gates of substance and truth, and the three amplifiers that make transparency powerful. It also explores the difference between adoption and revenue, accumulated distribution, costly honesty, founder reputation, the emotional cost of visibility, and the transition from audience to community. The central argument is simple: transparency is not an engine. It creates nothing. It multiplies what already exists. The voice you hear is AI-generated, but every idea, insight, analysis, framework, and editorial decision comes from Volodymyr Khomichenko. Volodymyr Khomichenko is a Tech B2B Marketing Strategist, author, and Senior Marketing Director at Zoolatech with 13+ years of marketing experience, including 9+ years in B2B technology marketing. 🌐 Website: https://khomichenko.com/ 🎧 Listen to the free audio edition on ElevenReader: https://elevenreader.io/audiobooks/build-in-public-audiobook/pj_froIhPBzNBAUUDj5oINW Build in Public: How Founders Turn Transparency into Trust, Community, and Sustainable Growth is available in audiobook, ebook, Kindle, paperback, and hardcover formats. The complete book examines 40 founders and companies, including Buffer, GitLab, Zerodha, Balsamiq, Ghost, Wistia, Baremetrics, Gumroad, Lovable, and Replit. It includes the complete framework, every chapter, a practical playbook, seven recurring failure patterns, a business readiness audit, and a casebook examining 36 companies. Written for founders, entrepreneurs, indie makers, marketers, and business leaders who want to understand when transparency creates sustainable growth — and when it becomes a liability. → Book page: https://khomichenko.com/build-in-public/ LinkedIn https://www.linkedin.com/in/volodymyrkh/ X https://x.com/V_Khomichenko Threads https://www.threads.com/@khomichenko Amazon Author Page https://amazon.com/author/khomichenko Product Hunt https://www.producthunt.com/@khomichenko Medium https://medium.com/@Khomichenko HackerNoon https://hackernoon.com/u/khomichenko This audio edition is based on publicly available information, industry research, company statements, and independent analysis. The views, frameworks, case studies, and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice. Company names, founder stories, financial figures, and business examples are used for independent analysis and educational purposes. References to companies or individuals do not imply endorsement, sponsorship, partnership, or affiliation. The analysis reflects publicly available information and the author's independent interpretation. Historical company performance and individual founder experiences do not guarantee similar outcomes for other businesses. Build in Public — Free Audio Edition is an abridged edition containing approximately half of the complete book.

    Build in Public - Free Audio Edition
  2. Sep 20

    Clubhouse. How Engineered FOMO Fueled a Rise That Didn't Last

    Clubhouse went from a tiny invite-only audio app to a multi-billion-dollar phenomenon in months, then lost most of its audience almost as fast. This episode examines how artificial scarcity, celebrity seeding, and status-driven marketing created explosive growth, why a product's infrastructure and everyday utility have to keep pace with the hype, and what the company's 2023 reset reveals about the difference between a cultural moment and a lasting habit. About the podcast The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko. Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies. 🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠ Newsletters 📩 The Marketing Behind Rapid Growth (LinkedIn) Deep dives into growth, marketing leadership, AI, and the systems behind successful companies. → Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠  📬 The Marketing Behind Rapid Growth (Substack) Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI. → Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠  Book - The Marketing Behind Rapid Growth  https://www.amazon.com/dp/B0H6VHNRMG ⁠ Connect with Volodymyr ⁠https://www.linkedin.com/in/volodymyrkh/⁠  ⁠https://x.com/V_Khomichenko⁠  ⁠https://www.threads.com/@khomichenko⁠ ⁠ https://amazon.com/author/khomichenko⁠ ⁠https://www.producthunt.com/@khomichenko⁠  ⁠https://medium.com/@Khomichenko⁠  ⁠https://hackernoon.com/u/khomichenko⁠ Disclaimer This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.

  3. Sep 19

    Snap. How Ephemerality and Scarcity Defied a Giant

    Snap turned down a $3 billion offer from Mark Zuckerberg and went on to prove that when software features can be copied overnight, durable growth comes from counter-positioning, manufactured scarcity, ecosystems, and control of the physical interface. This episode traces how Snap built a brand aura and a defensive moat that an incumbent with infinite resources could not replicate. About the podcast The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko. Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies. 🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠ Newsletters 📩 The Marketing Behind Rapid Growth (LinkedIn) Deep dives into growth, marketing leadership, AI, and the systems behind successful companies. → Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠  📬 The Marketing Behind Rapid Growth (Substack) Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI. → Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠  Book - The Marketing Behind Rapid Growth  https://www.amazon.com/dp/B0H6VHNRMG ⁠ Connect with Volodymyr ⁠https://www.linkedin.com/in/volodymyrkh/⁠  ⁠https://x.com/V_Khomichenko⁠  ⁠https://www.threads.com/@khomichenko⁠ ⁠ https://amazon.com/author/khomichenko⁠ ⁠https://www.producthunt.com/@khomichenko⁠  ⁠https://medium.com/@Khomichenko⁠  ⁠https://hackernoon.com/u/khomichenko⁠ Disclaimer This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.

  4. Sep 18

    Instagram. How Radical Subtraction Built an Empire

    This episode traces Instagram's journey from a failing, feature-bloated check-in app called Burbn to a billion-dollar acquisition in under two years, revealing how a founding team's willingness to delete almost everything they had built — rather than add to it — became the foundation of one of the fastest product and marketing growth stories in tech history. The central insight: growth didn't come from doing more, it came from doing one thing so well that the product marketed itself. About the podcast The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko. Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies. 🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠ Newsletters 📩 The Marketing Behind Rapid Growth (LinkedIn) Deep dives into growth, marketing leadership, AI, and the systems behind successful companies. → Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠  📬 The Marketing Behind Rapid Growth (Substack) Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI. → Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠  Book - The Marketing Behind Rapid Growth  https://www.amazon.com/dp/B0H6VHNRMG ⁠ Connect with Volodymyr ⁠https://www.linkedin.com/in/volodymyrkh/⁠  ⁠https://x.com/V_Khomichenko⁠  ⁠https://www.threads.com/@khomichenko⁠ ⁠ https://amazon.com/author/khomichenko⁠ ⁠https://www.producthunt.com/@khomichenko⁠  ⁠https://medium.com/@Khomichenko⁠  ⁠https://hackernoon.com/u/khomichenko⁠ Disclaimer This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.

  5. Sep 17

    YouTube. How a Parasitic Pivot Fueled Explosive Growth

    This episode traces YouTube's improbable rise from a failed video dating site to the default home for human memory online. It examines how a technical decision to eliminate friction, a parasitic distribution play on MySpace, and a carefully engineered founding myth combined to create one of the fastest product-market fits in internet history — and how, when success brought existential threats in the form of bandwidth costs and copyright lawsuits, the founders made the ultimate strategic move: selling to survive. About the podcast The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko. Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies. 🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠ Newsletters 📩 The Marketing Behind Rapid Growth (LinkedIn) Deep dives into growth, marketing leadership, AI, and the systems behind successful companies. → Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠  📬 The Marketing Behind Rapid Growth (Substack) Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI. → Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠  Book - The Marketing Behind Rapid Growth  https://www.amazon.com/dp/B0H6VHNRMG ⁠ Connect with Volodymyr ⁠https://www.linkedin.com/in/volodymyrkh/⁠  ⁠https://x.com/V_Khomichenko⁠  ⁠https://www.threads.com/@khomichenko⁠ ⁠ https://amazon.com/author/khomichenko⁠ ⁠https://www.producthunt.com/@khomichenko⁠  ⁠https://medium.com/@Khomichenko⁠  ⁠https://hackernoon.com/u/khomichenko⁠ Disclaimer This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.

  6. Sep 16

    Airbnb. How Unscalable Tactics Built a Sense of Belonging

    This episode traces Airbnb's journey from a near-failed apartment-sharing experiment to a hundred-billion-dollar hospitality brand, revealing how a handful of deliberately "unscalable" decisions — professional photography done door to door, a Craigslist integration built to poach users, and a crisis-born pivot to founder-led leadership — became the company's most durable growth engine. The core insight: Airbnb's marketing was never separate from its product. Trust, design, and belonging were the strategy, and scale followed only after the founders learned to obsess over the few people who loved what they'd built. About the podcast The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko. Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies. 🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠ Newsletters 📩 The Marketing Behind Rapid Growth (LinkedIn) Deep dives into growth, marketing leadership, AI, and the systems behind successful companies. → Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠  📬 The Marketing Behind Rapid Growth (Substack) Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI. → Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠  Book - The Marketing Behind Rapid Growth  https://www.amazon.com/dp/B0H6VHNRMG ⁠ Connect with Volodymyr ⁠https://www.linkedin.com/in/volodymyrkh/⁠  ⁠https://x.com/V_Khomichenko⁠  ⁠https://www.threads.com/@khomichenko⁠ ⁠ https://amazon.com/author/khomichenko⁠ ⁠https://www.producthunt.com/@khomichenko⁠  ⁠https://medium.com/@Khomichenko⁠  ⁠https://hackernoon.com/u/khomichenko⁠ Disclaimer This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.

  7. Sep 15

    Lyft. How Narrative Marketing Fueled the Rideshare Wars

    This episode explores how Lyft used story, symbolism, and community-driven branding to challenge a rival with ten times its capital. From a giant pink mustache to a mission-driven underdog identity, we unpack how Lyft turned a radical behavioral ask — get into a stranger's car — into a social movement, and what that reveals about the true function of brand in a commoditized market. About the podcast The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko. Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies. 🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠ Newsletters 📩 The Marketing Behind Rapid Growth (LinkedIn) Deep dives into growth, marketing leadership, AI, and the systems behind successful companies. → Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠  📬 The Marketing Behind Rapid Growth (Substack) Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI. → Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠  Book - The Marketing Behind Rapid Growth  https://www.amazon.com/dp/B0H6VHNRMG ⁠ Connect with Volodymyr ⁠https://www.linkedin.com/in/volodymyrkh/⁠  ⁠https://x.com/V_Khomichenko⁠  ⁠https://www.threads.com/@khomichenko⁠ ⁠ https://amazon.com/author/khomichenko⁠ ⁠https://www.producthunt.com/@khomichenko⁠  ⁠https://medium.com/@Khomichenko⁠  ⁠https://hackernoon.com/u/khomichenko⁠ Disclaimer This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.

  8. Sep 14

    Uber. How Marketing Flywheels Engineered Global Expansion

    This episode explores how Uber transformed a frustrating night in Paris into a global mobility platform by treating marketing not as an afterthought, but as core infrastructure. It traces the company's evolution from a scrappy, cold-calling operation in San Francisco to a worldwide utility, revealing how localized "commando" teams, referral loops, and a ruthless focus on liquidity built a defensible moat that no amount of app polish could replicate. The central insight: in a two-sided marketplace, the winner isn't the company with the best technology — it's the company that masters the marketing and operational discipline required to make supply and demand meet at scale. About the podcast The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko. Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies. 🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠ Newsletters 📩 The Marketing Behind Rapid Growth (LinkedIn) Deep dives into growth, marketing leadership, AI, and the systems behind successful companies. → Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠  📬 The Marketing Behind Rapid Growth (Substack) Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI. → Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠  Book - The Marketing Behind Rapid Growth  https://www.amazon.com/dp/B0H6VHNRMG ⁠ Connect with Volodymyr ⁠https://www.linkedin.com/in/volodymyrkh/⁠  ⁠https://x.com/V_Khomichenko⁠  ⁠https://www.threads.com/@khomichenko⁠ ⁠ https://amazon.com/author/khomichenko⁠ ⁠https://www.producthunt.com/@khomichenko⁠  ⁠https://medium.com/@Khomichenko⁠  ⁠https://hackernoon.com/u/khomichenko⁠ Disclaimer This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.

About

The Marketing Behind Rapid Growth explores how the world's most successful technology companies use marketing to accelerate growth. Each episode breaks down a real business case to uncover the strategies, decisions, and market moves that helped companies build demand, acquire customers, strengthen their brands, and scale faster. Created and curated by Volodymyr Khomichenko, B2B Tech Marketing Strategist. Narrated using artificial intelligence. Based on publicly available information and intended for educational purposes only.